3028 WIS JI-CIVIL 3028
Wisconsin Court System, 7/2023 (Release No. 55)
1
3028 CONTRACTS IMPLIED IN LAW (UNJUST ENRICHMENT)
This case involves a claim based upon alleged unjust enrichment.
The elements of unjust enrichment are: (1) a benefit conferred upon the defendant by
the plaintiff; (2) knowledge or appreciation of the benefit by the defendant; and (3)
acceptance and retention by the defendant of such benefit under such circumstances that it
would be unfair for him or her to retain it without paying the value thereof.
It is not necessary to prove that the recipient of the benefit was at fault or guilty of
wrongdoing in any way, but it must be established that, as between the parties, it would be
unfair for the recipient to retain the benefit without paying the reasonable value of the
benefit.
A benefit to the defendant may be (services rendered for (defendant)) (goods or
merchandise received by (defendant)) (improvements to (defendant)’s real estate) (money
paid to (defendant) or someone else on (defendant)’s behalf).
A loss to the plaintiff without an actual benefit to the defendant is not recoverable as
unjust enrichment.
If a person declines in advance a benefit to be conferred by another, then the person
conferring the benefit may not recover for unjust enrichment.
[It is not a defense to the action that (defendant) is a minor or otherwise incompetent
to make a contract, but a minor may show that in equity and good conscience, (plaintiff) is
3028 WIS JI-CIVIL 3028
Wisconsin Court System, 7/2023 (Release No. 55)
2
not entitled to recover in whole or in part.]
[In this case, (plaintiff) has alleged fault or wrongdoing on the part of (defendant)
(fraud) (duress) (nonperformance or breach of contract), which is elsewhere in these
instructions defined for you. The burden of proof is on (plaintiff) to establish wrongdoing
by (defendant).]
COMMENT
This instruction was originally approved by the Committee in 1979 and revised in 2015, 2020, and
2021. This revision was approved by the Committee in May 2023.
In cases where an unjust enrichment claim is based on contributions made by one party for the benefit
of another, the unjust enrichment claim must demonstrate that viewed in their entirety, the contributions
were made to a “joint enterprise” in which the parties were mutually engaged, and which resulted in an
accumulation of wealth that a party had unfairly retained. See Sands v. Menard, 2017 WI 110, ¶43, 379
Wis.2d 1, 904 N.W.2d 789.
“A claim for unjust enrichment may exist when two people work together or when two people combine
assets for defendant’s benefit.” See Lawlis v. Thompson, 137 Wis.2d 490, 493, 405 N.W.2d 317 (1987).
Knowledge of Benefit. When the benefit conferred can be easily returned, like money, for example,
the benefited party need not have knowledge or appreciation of the gain at the precise time it is conferred.
Instead, the party asserting an unjust enrichment claim satisfies the knowledge or appreciation element by
proving that the benefited party had knowledge of or appreciated the benefit at a time that provided the
party a fair opportunity to choose whether to accept or reject that benefit. Buckett v. Jante, 2009 WI App.55,
316 Wis.2d 804, 767 N.W.2d 376.
Subject matter covered in contract and alternative claims. If the parties entered into a valid,
enforceable contract and the subject matter of that contract covers the aspects of a plaintiff’s unjust
enrichment claim, the doctrine of unjust enrichment does not apply. Mohns, Inc. v. BMO Harris Bank, 2021
WI 8, ¶48, 395 Wis. 2d 421, 954 N.W.2d 339. See also Continental Cas. Co. v. Wisconsin Patients Comp.
Fund, 164 Wis. 2d 110, 118 473 N.W.2d 584.
However, under the “total business relationship exception,” Wisconsin law allows a party to seek
equitable relief for a conferred benefit if it “falls outside the scope of the parties’ contractual relationship.”
Meyer v. Laser Vision Inst., LLC, 2006 WI App 70, 290 Wis. 2d 764, 781, 714 N.W.2d 223, quoting
Northern Crossarm Co., Inc. v. Chemical Specialties, Inc., 318 F.Supp.2d 752).
3028 WIS JI-CIVIL 3028
Wisconsin Court System, 7/2023 (Release No. 55)
3
In addition, a party may plead claims for relief in the alternative, such as claiming both breach of
contract and unjust enrichment, even if these claims are inconsistent. If a contract is found to exist, the
plaintiff may recover under the contract but not in equity, as the law prohibits awarding both legal and
equitable damages based on the same conduct. See Mohns, supra, at ¶¶52-53.
If a contract is determined to exist, and the jury awards damages for breach of the contract, any award
for damages based on unjust enrichment must be set aside. Allowing both awards to stand would create a
legal paradox, as a contract cannot simultaneously exist and not exist. Consequently, a plaintiff may recover
the amount awarded for breach of contract but cannot recover for unjust enrichment or receive punitive
damages. See Mohns, supra, at ¶48.
Preventing overlapping damages: crafting a special verdict form. Since the law prohibits awarding
both legal and equitable damages based on the same conduct, it is essential to design a special verdict form
that prevents overlapping damages. As emphasized in Mohns, a verdict form may incorporate questions
regarding both breach of contract and unjust enrichment, but unjust enrichment damages are only
permissible if the jury finds no contract existed. See Mohns, supra, at ¶54.
Issue triable of right by a jury. Recovery based on unjust enrichment is sometimes referred to as an
action for “quasi contract,” Watts v. Watts, 137 Wis.2d 506, 530-531, 405 N.W.2d 303 (1987). This
doctrine has been well-recognized and long-accepted as part of Wisconsin law since 1844. See Rogers v.
Bradford, 1 Pinney Wis. 418 (1844). Quasi-contracts are legal obligations in the sense that they originated
in the courts of law and are enforced by legal remedies. Graf v. Neith Co-op. Dairy Products Association,
216 Wis. 519, 257 N.W. 618, 619 (1934). See also Arjay Investment Co. v. Kohlmetz, 9 Wis.2d 535, 539,
101 N.W.2d 700 (1960), Watts, supra, at 530, and Lawlis, supra, at 496. Because actions on the theory of
quasi-contract are actions at law, they are triable as of right to a jury. See State v. Schweda, 2007 WI 100,
¶20, 303 Wis.2d 353, 736 N.W.2d 49 (2007).
Deceptive advertising and unjust enrichment. In cases where an unjust enrichment claim is based
on allegations of deceptive or misleading advertising, the plaintiff must demonstrate that the advertisement
contained deceptive or misleading statements in violation of the relevant advertising laws, such as WIS.
STAT. § 100.18(1) and (9). See Meyer v. Laser Vision Inst., LLC, 2006 WI App 70, 290 Wis. 2d 764, ¶7,
714 N.W.2d 223. The mere presence of profit motives or commission-based sales representatives does not
automatically lead to a finding of unjust enrichment or violation of advertising laws. See Meyer, supra, at
¶11.