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A Qualitative Descriptive Study Examining the Current State of the
New York 4-H Program From a Leader’s Perspective
By
Megan E. Tifft
Submitted in Partial Fulfillment
of the Requirements for the Degree
EdD in Executive Leadership
Supervised by
Dr. Theresa L. Pulos
Committee Member
Dr. Linda Doty
Ralph C. Wilson, Jr. School of Education
St. John Fisher College
August 2016
Copyright by
Megan E. Tifft
2016
iii
Dedication
Thank you to my committee chair, Dr. Theresa Pulos, and my committee member
Dr. Linda Doty, for their support and guidance and for believing in me. These two
women pushed me to be a better researcher and a better person through patience,
expectations, humor, and tears. I could not have gotten through this journey without
them. Thank very much to my extremely supportive advisor Dr. Linda Evans who helped
me through some tough moments. Additionally, thank you to my executive mentor Jill
Marie who worked with me tirelessly and with so much patience throughout many
months of this Program. I am extremely thankful for the team I had the privilege of
working closely with for 28 months—Lynn Kattato, Neal Capone, and Jody Manning.
Thank you to the rest of my amazing cohort, including Winnie. You are an amazing
group of people that I have learned so much from and enjoyed the ride with.
Thank you very much to my friend and mentor Andy Turner who encouraged me
to enter this Program. You have been a wonderful mentor and leader and I thank you for
seeing something in me I could not see myself. I am very lucky to work with amazing co-
workers across the country and the state and I’m extremely thankful to work with such
talented and supportive colleagues in the Cornell Cooperative Extension of Tompkins
County office. A special thank you to Brenda Carpenter, Shelley Lester, Ramona Cornell,
and Anna and Athena Steinkraus. They supported me throughout this journey with no
complaints and I am forever grateful to them. I am also very fortunate to work with
amazing 4-H volunteers, kids, and families who took on many projects for me with no
iv
hesitation while I was in school. A special acknowledgement goes to Joann Gruttadaurio
who has provided me with much guidance and support.
I cannot begin to express how grateful I am to my family and close friends for
your support and patience during this journey. I also dedicate this to my lovely mom who
I miss very much. My dad and stepmom, Tom and Doni Tifft, my boyfriend’s parents,
Jose Torres and Gloria Sierra, cheered me on the whole way. Thank you to my wonderful
sister Molly Tifft and stepsister and brother-in-law Andrea and Peter Conrad and my
niece and nephew Payton and Pierce. Thank you to my aunts, uncles, and cousins who
kept me inspired to push through. To my boyfriend, Eduardo Torres, I thank you with all
of my heart for providing love, patience, and support as I took on this endeavor. Lastly, I
want to thank my girlfriends who have been by my side: Kim Gressley, Melody Taylor,
Amy Parrott, Glenna McMahon, Lisa Strassheim, Heather Ward, and Darby Nelson.
v
Biographical Sketch
Ms. Tifft is currently the 4-H Youth, Family and Community Development Issue
Leader for Cornell Cooperative Extension of Tompkins County. Megan has worked for
Cornell Cooperative Extension of Tompkins County since 2004. Ms. Tifft has worked for
the Cooperative Extension system for over seventeen years. Ms. Tifft attended the
University of Vermont from 1993-1997 and graduated with a Bachelor of Science in
Animal Science. She also attended the University of Vermont from 1999-2001 and
graduated with a Master’s in Education with a focus on Educational Leadership. Ms. Tifft
came to the St. John Fisher College in May 2014 and began doctoral studies in the Ed.D.
Program in Executive Leadership. She pursued the following research: A Qualitative
Descriptive Study Examining the Current State of the New York State 4-H Program
From a Leader’s Perspective under the direction of Dr. Theresa Pulos and Dr. Linda Doty
and received her Ed.D. Degree in 2016.
vi
Acknowledgements
I would like to acknowledge the financial support that was provided to me to
assist me in pursuing this degree. The Cornell Cooperative Extension State Office and
Director Chris Watkins provided me with scholarship money for this Program. I would
also like to recognize Mission Capital and Tara Levy for supporting me and allowing me
to utilize their framework in my research. Additionally, I would like to thank my
supervisor, Kenneth Schlather for his support in allowing me to take part in this doctoral
Program.
vii
Abstract
Nonprofit organizations (NPOs) represent a fast-growing industry with significant
value in today’s society. NPOs are filling gaps in providing services the government can
no longer deliver and are considered an economic industry worth billions of dollars. As
evidenced in research, NPOs are facing a multitude of challenges. Still, most of these
challenges are addressed as standalone issues. Research has provided tools and
suggestions for how leadership can address singular challenges; however, few researchers
have examined challenges broadly. It has been confirmed that organizational leadership
needs to understand, from a leader’s perspective, the challenges of the organization so
that efforts can be developed to solve critical issues. For NPOs to be able to solve
problems, they need to develop a deeper understanding of their challenges. In this
qualitative descriptive study, the intention was to add to the body of knowledge on NPO
and leadership challenges and organizational effectiveness by examining what leaders do
to lead Programs well. The goal was to gain a deeper understanding from the perspective
of Cornell Cooperative Extension (CCE) 4-H Program Leaders of the current state of the
New York 4-H Program, which broad collective challenges exist within that program,
and how programs are led well. This topic was explored through open-ended inquiry
utilizing a theoretical framework of Organizational Effectiveness (OE). Implications,
recommendations, and suggestions for future research relate directly to CCE guiding
documents and past organizational research.
viii
Table of Contents
Dedication .......................................................................................................................... iii
Biographical Sketch ............................................................................................................ v
Acknowledgements ............................................................................................................ vi
Abstract ............................................................................................................................. vii
Table of Contents ............................................................................................................. viii
Chapter 1: Introduction ....................................................................................................... 1
Problem Statement....................................................................................................... 2
Theoretical Rationale................................................................................................... 7
Statement of Purpose ................................................................................................... 8
Research Questions ..................................................................................................... 9
Potential Significance of the Study ............................................................................. 9
Chapter Summary ...................................................................................................... 10
Chapter 2: Review of the Literature .................................................................................. 12
Introduction and Purpose ........................................................................................... 12
Description of Research Topic .................................................................................. 12
Statement of Research Problem................................................................................. 13
Review of the Literature ............................................................................................ 13
Conclusion ................................................................................................................. 41
Chapter 3: Research Design Methodology ....................................................................... 43
Introduction ............................................................................................................... 43
ix
Research Questions ................................................................................................... 43
Research Context ....................................................................................................... 43
Research Participants................................................................................................. 45
Instruments Used in Data Collection ......................................................................... 46
Procedures Used in Data Analysis ............................................................................ 47
Summary.................................................................................................................... 48
Chapter 4: Results ............................................................................................................. 50
Introduction ............................................................................................................... 50
Research Questions ................................................................................................... 52
Data Analysis and Findings ....................................................................................... 52
Summary.................................................................................................................... 83
Chapter 5: Discussion ....................................................................................................... 85
Introduction ............................................................................................................... 85
Implications ............................................................................................................... 87
Delimitations, Limitations, and Opportunities for Future Research ......................... 89
Recommendations ..................................................................................................... 91
Opportunities to Consider.......................................................................................... 92
Conclusion ................................................................................................................. 98
References ....................................................................................................................... 100
Appendix A ..................................................................................................................... 105
Appendix B ..................................................................................................................... 106
Appendix C ..................................................................................................................... 107
Appendix D ..................................................................................................................... 108
x
Appendix E ..................................................................................................................... 109
Appendix F...................................................................................................................... 110
Appendix G ..................................................................................................................... 111
Appendix H ..................................................................................................................... 113
Appendix I ...................................................................................................................... 114
1
Chapter 1: Introduction
Over the last 15 years, nonprofit organizations (NPOs) have experienced growing
pressures to provide new services, increase accountability, and compete for funding
(Hodge & Piccolo, 2011). NPOs face the challenges of better understanding their
potential audiences, evaluating their own effectiveness, and enduring during changing
times (Hu, Kapucu, & O’Bryne, 2014). In addition, NPOs often struggle to maintain
adequate resources and systems to meet changing populations and address these
additional pressures. Evidence has shown that NPOs are facing issues involving loss of
donors and federal funding, generational differences in the workplace, the need to show
impact, and new ways to develop funds while meeting social needs (Barton et al., 2009).
Kapucu and Demiroz (2015) reported that NPOs are faced with increasing financial
challenges and must have the ability to address a multitude of challenges effectively. In
addition, they reported “the recent economic crises created additional challenges for
nonprofits to already existing ones. As funding opportunities shrink and the demand for
nonprofit services increases, they have to be more effective and possess the capacity to
operate under changing conditions” (p. 88).
In addition, Wirtenberg et al. (2007) confirmed that NPO leaders are experiencing
a multitude of challenges such as diversification, accountability, technology, funding,
measuring effectiveness, collaborations, and mission drift. Understanding the challenges
leaders of NPOs are experiencing is a topic of great practical value (Gentry, Eckert,
Stawiski, & Zhao, 2014). Furthermore, Gentry et al. noted the importance of NPO
2
leadership receiving useful assistance and support to address these challenges. Even
though Wirtenberg et al. (2007) substantiated many challenges, many studies have
addressed these challenges in a standalone manner and recommended prescriptive
methods NPO leaders can take to resolve them.
The literature on this topic presents a discussion of several barriers and challenges
faced by NPOs and their leaders. In reviewing the literature, few studies were found that
have examined the challenges NPOs are currently facing collectively. The majority of the
studies have addressed standalone issues such as: (a) evaluation, outcomes, and
performance measurement; (b) organizational development; (c) marketing;
(d) collaborations; (e) funding; (f) diversity and inclusion; and (g) change management.
While many of the participants in these studies were NPO leaders, the focus of these
studies was primarily on how to solve one particular organizational challenge as opposed
to examining them collectively, however some researchers have begun to address the
topic more broadly. Those studies are presented in Chapter 2. Additionally, most of the
research provided prescriptive tactics that NPO leaders can use to solve these
organizational challenges with little follow-up on whether these strategies worked.
Lastly, few researchers have asked NPO leaders to describe the current state of their
organization, the challenges they face, and what is needed to lead well through the
theoretical framework of NPO effectiveness which will be explained below.
Problem Statement
In the 21st century in particular, NPOs are struggling to maintain adequate
resources and practices to meet changing populations and additional pressures.
Specifically, they are facing significant challenges associated with funding, staffing,
3
effectiveness, and volunteers (Mosley, Maronik, & Katz, 2012). Research by the
organization Mission Capital (2015) confirmed how economically powerful NPOs are;
however, many are faced with barriers that impact long-term sustainability. Gentry et al.
(2014) confirmed that organizational leadership needs to understand, from a leader’s
perspective, the challenges of the organization so that efforts are developed to resolve the
issues.
The studies most relevant to this issue have primarily posed/proposed prescriptive
practices NPO leaders can follow to lead effective organizations and manage change
positively. However, a gap in the literature is that most studies have primarily focused on
standalone challenges. Some researchers have begun to examine the topic on a broader
scale; for example, Buteau, Brock, and Chaffin (2013), Crutchfield and McLeod Grant
(2012), Gentry et al. (2014), and Mission Capital have approached this topic more
collectively. However, Mission Capital suggested the need for further research on the
topic of organizational effectiveness through additional testing of its effectiveness
framework. The full scope of this research and Mission Capital’s (2015) Effectiveness
Framework are presented in Chapter 2.
Furthermore, few qualitative studies have examined the current state of NPOs
through descriptive responses, from a leader’s perspective, on what it takes to lead a
Program well. Much of the literature on this topic substantiates the multitude of
challenges NPO leaders and their organizations face, yet little research has described how
efforts were developed to resolve the issues within the context of particular organizations
and if these solutions have worked.
4
Cornell Cooperative Extension 4-H Youth Development Program (CCE4-H), is a
federally recognized 501(c)3 nonprofit. According to Cornell law school’s (2015)
definition of NPOs as organizations that exist for reasons that do not include producing a
profit, CCE4-H is considered an NPO. Founded in 1865, Cornell Cooperative Extension
(CCE) is an extension of New York’s land grant university, Cornell. “CCE puts
knowledge to work in pursuit of economic vitality, ecological sustainability, and social
well-being.” They bring local experience and research based solutions together helping
NY families and communities to thrive in our rapidly changing world. (CCE, 2012).
CCE serves 57 counties and five boroughs in New York State. Advisory boards (or
Program committees) and a board of directors govern and direct each local CCE office
in cooperation with staff (Cornell University, 2014). The work of CCE is guided by the
statewide 2013-2017 strategic plan, Program plans of work, Staff Skills for Success, and
CCE Program Definitions and Standards.
CCE refers to local offices as associations and the goal of local associations are to
address individual county needs. Associations vary in size of staff, demographics,
funding sources, and priority areas. “CCE associations are not part of county
government and are not part of Cornell University; they are independent employers, but
subject to standards set by Cornell University as agent for the State of NY.” (CCE new
staff orientation, 2015). This model is unique to the State of NY as most Cooperative
Extension employees across the United States are employees of that land grant
university.
In addition, eight Shared Business Networks (SBN) exist around NYS, which
counties are a part of (technical assistance for human resources, finance, and
5
technology). Lastly, State CCE (housed in the College of Agriculture and Life Sciences)
offers guidance and training to staff around the state through a variety of mechanisms.
The CCE4-H Program is the youth component of CCE which, in 2015, served
188,560 young people with the assistance and guidance of 13,409 volunteer 4-H leaders,
and 197 4-H educators (Cornell Cooperative Extension, 2016). The NYS 4-H Program
utilizes a district system (seven districts) by clustering counties for the purposes of
cross-county events and for the professional 4-H Educator Association (NYSACCE4-
HE). CCE4-H has Program leadership (official title 4-H Youth Development Program
Leaders) in all counties across the state of New York. Guidance, training, and support is
provided from the State 4-H office which is housed in Cornell University’s College of
Human Ecology. The mission of the NYS 4-H Youth Development Program is: “4-H
connects youth to hands on learning opportunities that help them grow into competent,
caring, contributing members of society” (CCE4-H, Guiding Principles, 2016). The
vision is “a world in which youth and adults learn, grow, and work together as catalysts
for positive change” (CCE4-H, Guiding Principles, 2016). Furthermore, the three
mission mandates from the national level include Citizenship, Healthy Living, and
Science (National Institute for Food and Agriculture, 2011). 4-H Programs often utilize
the NYS 4-H Youth Development Guiding Principles and youth development plans of
work to help guide their Programs. Lastly, the 4-Hs stand for Head, Heart, Hands, and
Health, the “4-H Symbol” is a green and white four leaf clover with 4-Hs, and the
current national 4-H marketing campaign logo is “4-H Grows Here.”
Within this setting, no researchers have yet explored the current state of the
CCE4-H Program and what collective challenges it may face. In addition, no evidence
6
exists on what approaches CCE4-H Program Leaders use to address their organizational
challenges. Furthermore, no research, especially as a descriptive qualitative analysis,
exists on the leadership’s perspectives of practices for leading a Program effectively.
Chapter 5 provides details as to what currently exists within CCE for training and
support, what initiatives are under way, and how the results from this study could inform
these processes.
From a national perspective, in 2005 Ingram conducted interviews with
Cooperative Extension (CE) administrators from across the United States who shared
their challenges, including staff who accepted the status quo of their work and
organization, organizational resistance to change, and lack of organizational capacity to
bring in racially diverse staff was unattractive to individuals entering the organization.
Despite the extensive interviewing and findings, Ingram did not provide a follow-up on
whether the aforementioned issues were practically addressed.
Additionally, the Association of Public Land-Grant Universities (APLU) created
the 2010 Strategic Opportunities for Cooperative Extension (CES) report based on data
collected from administrators and directors across the United States. The report detailed
opportunities for the CES while noting challenges that needed to be addressed. These
challenges included sustainability, addressing a breadth of community needs, funding,
flexibility, personnel development, and Program expansion and transformation (APLU,
2010). No recent updates have been collected examining whether these challenges still
exist and or how the CES leadership has addressed these challenges.
In sum, no empirical evidence exists on the current state of the CCE4-H Program
and its collective challenges. In addition, no research has explored the approaches
7
CCE4-H Program Leaders use to address organizational challenges. To address these
lacks and add to the body of knowledge on this topic, this study sought to gain a deeper
understanding of the current state of the 4-H Program from the perspective of the
CCE4-H Program Leaders. In addition, the topic was explored from this perspective, the
broad collective challenges that may exist and how Programs are led effectively. The
theoretical framework with which these issues were examined was Organizational
Effectiveness.
Theoretical Rationale
This study was guided by general organizational theory, of which Organizational
Effectiveness is one component. Barzilai (2011) defined Organizational Theory (OT) as
“the study of organizations for the benefit of identifying common themes for the purpose
of solving problems, maximizing efficiency and productivity, and meeting the needs of
stakeholders” (p. 1). NPOs are set up to accomplish social objectives; their mission
statements center on goals toward the common good (Helmig, Ingerfurth, & Pinz, 2014).
Moreover, in functioning effectively, they hold ethical values like accountability and
financial competence that will attract confidence and trust from the public (Strickland &
Vaughan, 2008).
Organizational effectiveness (OE) has become increasingly important to NPOs
because of pressure to show results and responsibility (Lecy, Schmitz, & Swedlund,
2012). Herman and Renz (2008) confirmed the elusiveness of the topic of OE in that the
NPO community has no common agreement on a definition and effectiveness
measurements. Furthermore, they noted that effectiveness has become a common theme
in the NPO community, one on which stakeholders base their decisions. Finally, Lecy et
8
al. noted the importance of measuring organizational effectiveness in a systematic way
and suggested additional research is needed on this theory. The operationalizing of
elements of OE can be valuable in sustaining organizations by providing a common
language and criteria; however, the community has yet to agree on these (Herman &
Renz, 2008).
Statement of Purpose
The purpose of this qualitative descriptive study was to explore and understand
the current state of the CCE4-H Program. 4-H Program Leaders were asked to describe
challenges CCE4-H is currently facing, how they lead a Program well, and what is the
current state of the NYS 4-H Program. The topic was examined through a practitioner’s
lens of open-ended inquiry specifically utilizing a theoretical rationale of Organizational
Effectiveness. Mission Capital’s Nonprofit Effectiveness Framework was utilized as an
emerging organizational effectiveness framework that may provide leaders with focus
and structure. The purpose of this study, then, was to provide CCE4-H administration,
from a leader’s perspective, with a deeper understanding of the challenges of the
organization so that efforts can be developed to resolve those (Gentry et al., 2014).
An additional purpose of this study was to aid in addressing the following
problems: (a) developing a deeper understanding of collective challenges faced by the
CCE4-H Program, (b) understanding the current state of the CCE4-H Program, (c)
describing what leaders need and do to lead well, and (d) utilizing the concept of OE as a
frame for understanding the CCE4-H Program. The participants in the study received a
description of Mission Capital’s six elements of organizational effectiveness and were
interviewed to discuss their role and challenges in the CCE4-H Program. These data
9
provided an opportunity to reflect on how these leaders’ experiences might further
develop the understanding of OE and examining challenges and solutions on a broader
scale.
Research Questions
Three broad research questions guided this qualitative descriptive study,
particularly the semi structured interviews that were designed to obtain practical
information from leaders within the CCE4-H Program. The research questions were:
1. How does leadership describe the current state of the 4-H Program?
2. What challenges do CCE4-H Program Leaders face?
3. What does it take to lead a 4-H Program well?
Potential Significance of the Study
The potential significance of this qualitative descriptive study was to contribute to
the body of knowledge on (a) collective challenges faced by NPOs and NPO leaders, (b)
common definitions of OE, and (c) strategies for leading Programs well. As noted earlier,
Gentry et al. (2014) confirmed that NPOs need to understand, from a leader’s
perspective, the challenges they face so that efforts are developed to resolve the issues.
Specifically, the study aimed to address this need and attempted to fill in the gaps in the
research on OE, leadership strategies, and collective NPO challenges.
As evidenced in the existing research, NPOs are facing a multitude of challenges,
although most of them have been addressed as standalone challenges. As Chait et al.
(2005) noted, for NPOs to be able to solve their problems, they need to develop a deeper
understanding of them. The significance of the study may inform the NPO community,
CCE administration, and the national Cooperative Extension System about the challenges
10
that professionals face, thus adding to the knowledge on NPO effectiveness and
translating into practical actions for the CE System.
Chapter Summary
NPOs represent a large industry that fills service gaps while addressing a
multitude of challenges. Most researchers have addressed these challenges as standalone
issues and provided prescriptive practices leaders can follow to overcome them. In
addition, researchers have confirmed the need to examine broadly from the leaders’
perspectives the challenges they are experiencing so appropriate strategies can be
developed.
This qualitative descriptive study occurred within the CCE4-H Program, which is
representative of NPOs. Guided by three broad research questions, semi structured
interviews were conducted with CCE4-H Program Leaders on the current state of the
CCE4-H Program, challenges leaders face, and what is needed to lead a Program well.
No studies have yet been conducted within this research setting to address these
problems.
The theoretical rationale for this study is organizational effectiveness, which is a
component of general organization theory. This theory has been an abstract concept for
many years and researchers have confirmed the need to research it further. The data
gathered in this study provided an opportunity to reflect on current research of OE,
including looking for common definitions.
The potential significance of this study is its contribution to the body of
knowledge on NPO challenges, leadersneeds and strategies, and definitions of
effectiveness for this context. Furthermore, the study may provide useful information on
11
organizational challenges to administrators so appropriate strategies can be developed.
Chapter 2 next presents a literature review of empirical and recent studies on various
aspects of NPOs. Chapter 3 discusses the methodology undertaken for this involved in
this qualitative descriptive study. Chapter 4 provides a deep description of the results of
the study, followed by Chapter 5 which shares implications and suggestions for future
research and practice.
12
Chapter 2: Review of the Literature
Introduction and Purpose
NPOs are struggling to maintain adequate resources and practices to meet
changing populations and additional pressures, including barriers to long-term
sustainability (Mission Capital, 2015). NPOs today are facing significant challenges
associated with funding, staffing, effectiveness, and volunteers (Mosley et al., 2012).
This chapter provides a comprehensive review of the literature on this topic. NPO
leaders’ role in addressing these barriers and challenges, and studies that have begun to
examine these topics on a broader scale. In addition, this chapter demonstrates the need
for further research on these topics. Also included is a brief overview of the organization
under examination and the gap in research related to the topics within the context of this
organization. This study additionally fills a gap that very studies have explored the topic
from a leader’s descriptive perspective.
Throughout the review of literature, the common threads that are examined
include: (a) the prescriptive practices/methods NPO leaders can follow and/or the skills
they need to solve challenges, (b) the validation that NPOs are facing a multitude of
challenges and, (c) the need to research these methods further across the NPO
community.
Description of Research Topic
The main research topic of this study was the current state of the CCE4-H
Program from the viewpoint of its leaders and the broad challenges they face, how they
13
respond to these challenges, and what is required to lead a Program effectively. The study
was guided by the theoretical framework of Organization Effectiveness.
Statement of Research Problem
The relevant literature has provided insight into the prescriptive practices/methods
NPO leaders can follow and the skills they need to deal with their many challenges,
manage change positively, and lead effective organizations. As noted in Chapter 1, the
literature concludes that NPOs and NPO leadership continue to face many challenges that
require additional research in order to validate strategies and/or frameworks that can be
used across the NPO community. Lastly, this study examined the collected data through
the lens of NPO effectiveness because organizational leaders need to understand, from a
leader’s perspective, the challenges of the organization so they can develop efforts to
solve issues as they derive a deeper understanding of these issues (Chait et al., 2005;
Gentry et al., 2014).
Review of the Literature
As Mosley et al. (2012) noted, many nonprofits today are facing significant
challenges associated with funding, staffing, effectiveness, and volunteers. This chapter
discusses studies that have examined barriers and challenges faced by NPOs, including:
(a) evaluation, outcomes, and performance measurement; (b) organizational
development; (c) marketing; (d) collaborations; (e) funding; (f) diversity and inclusion;
(g) change management; and (h) broad perspectives on NPO effectiveness and
challenges. The focus of this literature review is on the many challenges NPOs face today
and how leaders can handle these challenges, thereby validating present gaps in the
literature and the need for this study.
14
Evaluation, outcomes, and performance measurement. Because of increased
demands to provide evidence and show results, evaluation capacity has become an
important topic for researchers and practitioners. Carman and Fredericks (2010) focused
on the capabilities and needs of NPOs by studying 189 human service organizations from
two states. Their sampling methods included a disproportionate sample, assuming a
response rate of 60%, and stratifying random sampling. In addition, the researchers
conducted a purposeful sample of interviews with organizational leaders and surveys sent
randomly to NPOs, with a response rate of 57%. Lastly, Carman and Fredericks
conducted follow-up interviews with 26 leaders. They used several types of analysis,
including simple frequencies, Chi-square tests, cross-tabs, and correlation. Through a
cluster analysis, Carman and Fredericks compared three groups to find no significant
demographic differences, except that the first cluster was the oldest. Findings across the
clusters revealed significant differences and challenges associated with evaluation. Only
one cluster responded as having few evaluation implementation challenges, while the
other two reported having some and many challenges, respectively. The major difference
in the first versus the two additional clusters was that the NPOs in cluster one were older.
The practical implications of this study were that organizational leaders received
some possible approaches to addressing challenges associated with evaluation. Carman
and Fredericks (2010) made the following suggestions to leadership: (a) develop
networks of individuals who are experienced in evaluation to assist in these efforts, (b)
understand and utilize what already exists and help staff develop plans and skills around
evaluation, and (c) develop an understanding of the capabilities and capacities of their
organization so they can better assist in coming up with solutions. The researchers noted
15
that the limitations of their study could be addressed in future research by considering the
broader organizational qualifications, structures, and funder requirements of NPO
participants. In conclusion, Carman and Fredericks noted that leadership needs to
understand and teach others that no one size fits all approach exists in the evaluation
process. These research findings addressed one standalone issue facing NPOs and
provided suggestions and methods for leaders to use to address the challenge.
In an effort to better understand performance measurement, Carnochan, Samples,
Myers, and Austion (2014) studied the processes NPOs were using to measure
performance and the value of these processes. The researchers confirmed that NPOs face
the need to measure performance as a requirement to maintain and sustain themselves.
They conducted a 2 year qualitative study of seven diverse NPOs. To increase validity,
they collected data in a variety of ways, including in-depth interviews, focus groups, and
outcomes-based organizational documents. A sample of 46 staff from the seven NPOs
were interviewed about measurement processes, data collection mechanisms, and
organizational systems. Lastly, IT staff was interviewed to determine if each organization
had the technological systems needed to measure performance (Carnochan et al., 2014).
A thorough analysis included comparing data from each NPO, coding and sub
coding the data, discussing the data with the participants, and sorting the data. Emerging
themes were difficulties in determining Program outcomes, challenges within the data
collection systems, and organizational systems in place to support performance
measurement efforts. Carnochan et al. summarized their findings according to these
themes. The majority of the NPOs felt the greatest challenge to measuring performance
was the initial stage of determining outcomes because of the time commitment involved
16
in working with clientele to understand their needs and develop measurements for a wide
variety of clients. In addition, finding data management systems that worked well for
their organizations was problematic, as was staff did not have the skills to utilize systems
effectively. Lastly, the findings revealed the need for staff to be involved in designing
systems both structurally and technologically to address the needs of the unique NPO.
Carnochan et al. noted several practical implications including the importance of utilizing
Program evaluation and performance measurement simultaneously, collaborating with
organizational development professionals to guide performance measurement systems,
and working with funders to develop streamlined measurements. The researchers
suggestions for future examination included: (a) study the breadth of effective practices
and the use of systems organizations to develop and report on outcomes, (b) gain a deeper
understanding of effective systems between NPOs and funding agencies to develop and
report outcomes, and (c) continue research on the topic of performance management in
general.
Furthermore, Lee and Nowell (2015) confirmed the importance of NPOs
measuring performance because of the multitude of challenges they usually experience.
Their goal was to develop an all-encompassing framework for NPOs to utilize when
measuring performance. Although much research has been done on this topic only little
research has examined the factors of performance measurement holistically. To address
this gap and expand the theory Lee and Nowell focused on performance measurement of
NPOs when reviewing the literature. The full reviews included literature which included
measurement frameworks, resulting in 18 studies. When analyzing the literature, they
used content analysis to determine if themes and patterns existed.
17
The main performance themes from the literature review were: (a) input, (b)
capacity, (c) output, (d) outcome, (e) public value, and (f) institutional legitimacy (Lee &
Nowell, 2015, p. 304). The researchers noted that these were not standalone indicators
and must be considered holistically. They also acknowledged that there is no one best
way of measuring performance and each NPO needs to decide what works for them. Lee
and Nowell offered a cohesive framework that NPO leaders could utilize as they begin to
measure performance or enhance an already existing process. Furthermore, they
presented this research-based framework as a tool that may bring a similar set of
performance measurements to the NPO community.
In addition, Lee and Nowell noted several areas for future research on the topic of
NPO performance. They suggested the following: (a) examine the topic from the
approach of how NPOs are utilizing performance frameworks, not just prescribing to
NPOs what they need to do to succeed; (b) compare input on the utility of performance
frameworks from the viewpoints of leaders and researchers; and (c) continue to develop
knowledge on how performance measurements are developed and utilized. These future
research conclusions align with the research that this present study sought to conduct by
exploring the topic from a practitioner’s lens and using an exploratory framework.
This section presented/discussed one set of challenges NPOs face and how leaders
might address those challenges. It also suggested further research to test methods and
frameworks, and conduct inquiry through a practitioner’s lens. The next section
specifically provides literature of the challenges associated with organizational
development and offers a suggested method for dealing with those challenges.
18
Organizational development. Organizational leaders are under pressure to show
outcomes, continue to grow and prosper, and address the needs of a variety of community
members (Wirtenberg et al., 2007). To provide ways in which the profession of
Organizational Development (OD) might solve some of these challenges, Wirtenberg et
al. examined the challenges facing both private and public sectors. In a two-phase
research study, they developed a survey based on a tested for-profit survey and altered
the questions to meet NPO needs. The researchers conducted a beta test on the final
survey and made any necessary changes. The online anonymous survey resulted in 115
responses drawn from a variety of NPOs, staff levels, gender, and age. The limitations
included not knowing who completed the surveys, using a convenience sample, having
only limited resources, and understanding the types of NPOs that participated.
Wirtenberg et al. discovered six key integrated themes (KITs) that summarized
the findings on what obstacles and possibilities existed within the organizations; these
included: (a) globalization and multicultural and whole system perspective; (b) building a
great workplace, productivity, and performance culture; (c) leveraging technology and
worldwide integration; (d) corporate social responsibility; (e) building leadership and
organizational capabilities for the future; and (f) regulatory environment and new
organizational forms. (p. 180)
In addition, OD practitioners identified 17 areas in which they could potentially
support organizations in addressing challenges. These opportunities for support included:
(a) building leader skill; (b) designing systematic approaches to solving problems; (c)
developing system wide plans to address issues; (d) utilizing organizational change
methods effectively; and (e) instilling a sense of trust, commitment, and collaboration in
19
the organization. In these specific areas, OD practitioners felt they could be of most
assistance (Wirtenberg et al., 2007).
In conclusion, OD practitioners need to work with NPO leaders to develop a
better understanding of their current challenges and determine how they can work
together systematically to address these issues. Wirtenberg et al. concluded that the
results of their study validated the need for further research and suggested continued
investigation into how OD practices may assist in supporting NPO effectiveness.
This study presented some of the strategies and approaches that leaders can
utilize. Related to this is a set of challenges NPO and their leaders face in the area of
marketing: approaches, strategies, and how marketing relates to organizational
performance, value, skills, and purpose. The next section provides an overview of recent
research on the challenges associated with marketing in NPOs.
Marketing. Padanyi and Gainer (2004) studied how marketing is related to
organizational performance. They focused on examining the market orientations of NPOs
and how those orientations affected or did not affect organizational performance across
various types of NPOs. At the time of their research, Padanyi and Gainer concluded there
was little empirical evidence of common indicators of organizational performance. The
most common themes they found included “client satisfaction, resources acquisition, and
reputation among sector peers.” (p. 46) Their methodology included sending a survey to
NPO leaders in Toronto and Montreal, Canada, resulting in 453 useable surveys. The
surveys addressed the common organizational performance themes noted above. The
researchers sought to gain a sample that could be representative of a wide variety of
20
NPOs in order to generalize the data. The participants represented a variety of NPOs with
budgets of at least $50,000.
The results indicated that the majority of NPOs utilized different marketing
strategies towards varying audiences. Padanyi and Gainer also concluded that if NPOs
have a good reputation, they are more likely to receive higher levels of revenue resources.
The results supported the importance of utilizing different marketing strategies as a
method to maintain high levels of organizational performance. Moreover, NPO leaders
must set aside the resources needed to allow for a variety of marketing strategies. In
conclusion, Padanyi and Gainer suggested that further research should be done on this
topic through longitudinal studies in a way which will add to the generalizability of the
data. They also suggested it would be valuable to survey additional constituents, not only
NPO leaders.
In another study that examined the barriers NPOs face, Dolnicar and Lazarevski
(2009) confirmed many findings resulting from past research. They confirmed that NPOs
approach marketing from an “organization-centered” viewpoint and do not take
community needs into consideration. Furthermore, they confirmed that NPOs face the
challenge of utilizing a business approach to marketing—referred to as a “customer-
centered approach”—in which the chief concern is clientele. The researchers suggested
this technique could aid organizations in better understanding the need for their services
and assist in meeting their missions.
Dolnicar and Lazarevski wanted to gain evidence on how NPOs incorporated a
“customer-centered” or “organization-centered” approach into their marketing and
developed a better understanding of what types of marketing systems were being used.
21
The researchers invited 1,451 NPOs from Australia, the United Kingdom, and the United
States to participate in a survey developed by examining literature on NPO marketing.
They collected data from 136 online survey respondents. The researchers hypothesized
that most NPOs utilize a “customer-centered approach” and that organization staff
leading marketing are experts or experienced in their field. The findings indicated that
both hypotheses were rejected. The NPOs in the study took an “organization-centered
approach” to marketing, and the staff who led the organization’s marketing efforts had
not been trained or lacked experience in the field (Dolnicar and Lazarevski, 2009). This
evidence indicated that NPOs did not have a good understanding of current marketing
techniques, were not focused on clientele needs, and lacked the expertise to execute
proper marketing.
Although these findings indicated what was lacking, they can be a motivating
factor for NPOs in considering the use of a “customer-centered approach” in marketing,
allowing them to discover what they need from the people they want to serve. In addition,
Dolnicar and Lazarevski noted two possible future studies to further their research they
proposed a longitudinal study examining how NPO professionals may change their
understanding and use marketing, and why leadership accepts or does not accept new
marketing concepts.
Along these lines, Pope, Isely, and Asamoa-Tutu (2009) conducted an exploratory
study on NPO marketing, seeking to understand the issue of NPO marketing and how it
differs across the community from the NPO perspective. They wanted to fill a gap in the
literature because they found very little research on the topic from the perspective of
NPO leaders. Their method included an extensive literature review, dialogues with NPO
22
leaders, an online marketing survey, and in-person interviews. The random samples were
drawn from small NPOs in western Michigan, resulting 124 surveys and forty-three in-
person interviews.
The results were compared to data found in their literature review, in which some
outcomes aligned and some did not. The majority of participants indicated that:
(a) marketing was valuable to their NPO; (b) they lacked clarity on meaning,
implementation, and target marketing in their NPO; (c) much of their NPO marketing
was carried out to raise funds; (d) their NPO did not have adequate resources for
marketing; (e) they acknowledged brand recognition concerns; (f) they had not made
marketing efforts directed towards volunteers; and (g) the internet as a marketing tool
was underutilized.
Pope et al. concluded the need for different approaches to NPO marketing that
will “focus on clients, volunteers, and donors or funders.” (p. 195) Moreover, they noted
that for NPO marketing to be successful, NPOs must learn more about marketing in
general, recruit board members with marketing and other desirable skills, develop
marketing plans, secure money for marketing, and utilize up-to-date resources.
Furthermore, Pope et al. suggested future research to address the limitations of their
study. Since the sample was from only one area of the country, they concluded the need
to conduct similar studies in additional locations. By replicating this study, their desire
for a broad strategy to carry out NPO marketing could be developed.
This section provided an overview of the challenges of NPO marketing and
provided many suggestions for solving these challenges. Despite the coverage of this
topic, the research has not tested these approaches to see if and how they have worked.
23
All of these researchers call for additional studies that mainly emphasize the need to
replicate studies to develop broader strategies on this topic, particularly those involving
marketing. The next section then examines another set of challenges faced by
organizations—collaborations.
Collaborations. In 2009, Jessica E. Sowa conducted research to learn the
rationale of why NPOs decide to collaborate to deliver services and what the motivations
are behind entering those collaborations.
Sowa’s findings indicated that the organizational participants felt that being
engaged in collaborative efforts was far more positive than negative. The driving forces
behind why these organizations entered into collaborations varied; however, three themes
were common: (a) sustaining the organization, (b) keeping their organization relevant,
and (c) being an active and important player in their professional field. Sowa provided
suggestions and insights for organizational leaders to consider as they enter into
collaborations. Organizational leaders must consider who they will collaborate with and
what dimensions exist within that partnership. Additionally, leaders need to do their
homework to understand their organization’s challenges and pressures, determine if
entering into a collaboration makes sense, consider the reasons for entering into a
collaboration, and discover if the benefits outweigh the obstacles of the endeavor.
In her study on collaboration decisions in NPOs, Sowa concluded that
collaborations have become commonplace among NPOs for a variety of reasons,
including mandates and pressures, more effective service delivery, revenue development,
sustainability, and maximizing expertise. Sowa sought to understand what NPOs thought
would be gained by engaging in collaborations and what the benefits might be. The
24
sample of 20 different collaborative partnerships (focused on early childhood education)
was examined via qualitative and quantitative methods. Because random sampling was
not possible, Sowa utilized theoretical and purposeful sampling to find the 20 urban and
nonurban participants. The data were collected through surveys, interviews, observations,
evaluations, and analysis of documents. Focus areas of the study included: (a) apparent
benefits, (b) the effect of collaboration on services, (c) the ability to sustain staff, (d)
meeting the needs of clientele, (e) resource needs and development, (f) organizational
benefits, (g) sustainability of organizations, (h) pressures and mandates, and (i) strategic
management of organizations. Sowa concluded that additional studies should research the
possible value of collaborative efforts to service delivery across a broader spectrum of
organizations. In addition, Sowa suggested future research on collaboration pressures that
NPOs may experience as a result of government funding and encouraged an examination
of whether collaborations add value or nurture competition.
In addition, Guo and Acar (2005) quantitatively examined the topic of NPO
collaborations in order to address the lack of systematic studies on this topic. The
researchers wanted to develop a deeper understanding for the reasoning behind why some
NPOs enter into formal collaborations that could result in restructuring versus why some
NPOs only enter into informal collaborations. They also sought to understand this topic
from institutional, resource dependency, and network frames. Based in Los Angeles, they
conducted a mail survey resulting in 95 responses from NPO leaders. The 376 NPOs
invited to participate were randomly selected and represented a wide variety of services.
There was one dependent variable (formal/informal collaborations) and nine independent
25
variables, and their analysis included logistic regression and correlation analysis of the
data. Guo and Acar concluded that:
An organization is more likely to increase the degree of formality of its
collaborative activities when it is older, has a larger budget size, receives
government funding but relies on fewer government funding streams, has more
board linkages with other nonprofits, and is not operating in the education and
research or social services industry (p. 356).
Furthermore, this study added to developing a broader understanding of why
NPOs enter or do not enter into formal collaborations. Guo and Acar concluded that
while leaders play a critical role, theirs is not the only role in making these decisions.
Moreover, it was important to understand the organizational and background information
associated with decisions around formal and informal collaborations. To continue
understanding this topic, future research should include larger samples over a longer
period of time focused on collective data from the NPO community.
One of the most obvious themes surfacing in this section on collaboration
challenges was the critical role of the NPO leader in addressing these issues. In addition,
the researchers noted the need for future research that included broader samples from
across the sector in order to generalize collective approaches and/or solutions. In addition
to the many challenges noted in these sections thus far, another great challenge NPOs
face today is fund development and understanding who to approach for help (Buteau et
al., 2013). The next section thus presents literature on the topic of NPO funding
challenges.
26
Funding. Buteau et al. sought to identify whether NPOs felt foundations
understood their challenges and if foundations might assist them in addressing these
challenges. The purpose of the study was to develop a deeper understanding of how
foundations can play a role in addressing NPO challenges, while simultaneously
identifying the critical issues. Buteau et al. surveyed 121 leaders representing a variety of
NPOs from across the United States with both large and small budgets. The online survey
of 25 questions focused on NPO challenges and how foundations might assist; it utilized
a Likert-type scale and an open-ended response section. Findings suggested the most
pressing issues facing NPOs where foundations could be of assistance included: (a) being
an effective service provider to as many clienteles as possible, (b) improving the use of
technology, (c) developing leader capacity, and (d) informing practice around earned
revenue development. While NPO leaders do not necessarily look to foundations to solve
everything, they usually would like to develop stronger relationships to address the four
aforementioned issues together.
In addition to surveying issues where foundations could be of most assistance in
addressing NPO challenges, Buteau et al. collected data on the degree of challenges
NPOs were facing. They identified an extensive list of 25 challenges addressing such
topics as funding, developing effective collaborations, demonstrating impact and
outcomes, utilizing boards effectively, keeping up with best practices, planning
organizational strategies, and retaining staff. The majority of respondents to these 25
challenges indicated that these issues were either somewhat or extremely challenging for
their NPO.
27
Clearly, the study of Buteau et al. provided evidence of challenges facing NPOs
with a focus on funding and noted several others; however, it did not provide evidence on
practical strategies. In their attempt to address this gap, Gentry et al. (2014) noted the
importance of understanding the challenges in order to develop solutions. However, this
review indicated that while the majority of the relevant studies have provided validation
of problems and some practical solutions, they provided little evidence that validated
whether those solutions worked.
In their attempt to validate one possible solution Bell and Cornelius (2011) sought
to discover what the dynamics of fundraising challenges were and to develop potential
solutions to address those challenges. Their focus was on the role of staff, including
development directors, and understanding some of the inherent challenges in this critical
area. The survey of 2,700 NPO executive and development directors from across the
United States provided several important findings. These individuals represented a wide
variety of NPOs with varying sized budgets. Very few NPOs had plans for fundraising or
systems to support fundraising in place. Moreover, NPO boards were not actively
involved in fundraising, and executive directors did not have the skills or desire to
develop funds. Finally, NPOs did not have a culture that supported fund development,
and most fundraising efforts were unsuccessful. Bell and Cornelius concluded the need
for stakeholders in the NPO world to work towards developing systems for success,
which can be done by critically collaborating to address the aforementioned challenges.
These studies substantiated the gaps evident in much of the literature on the NPO
challenges, specifically related to funding. The next section reviews literature on an
additional challenge NPOs face in the area of diversity and inclusion.
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Diversity and inclusion. In a national study produced in partnership with
Commongood Careers and Level Playing Field Institute, Michael Watson, who is Senior
Vice President of Human Resources for the Girl Scouts of the USA, stated the following:
“The nonprofit sector has the potential to set the national standard in fostering diversity. I
am confident that our sector can still claim a leadership role in creating diverse and
inclusive environments. The time to act is now” (Schwartz, Weinberg, Hagenbuch, &
Scott, 2012, p. 3). Schwartz et al., who interviewed Watson and others, confirmed the
value NPOs can feel in having a racially diverse organization, yet little is often done to
recruit and retain staff of color. Addressing this challenge, Schwartz et al. investigated
the commitment levels of NPOs to become diverse and inclusive organizations and
studied the role such diversity efforts play on people of color in making decisions about
their careers.
A sample of 1,638 individuals representing NPOs from across the United States
participated in the study through a four-month online survey. To understand diversity in
these organizations, Schwartz et al. developed 28 questions to address this topic. Sample
data included a large number of respondents who were White, women, ranging in age
from 20-39, the majority of whom held a Master’s degree. Four themes emerged from the
findings: (a) organizations valued diversity but did little to act upon those values; (b) staff
understood whether their organization valued diversity and how important it was to that
organization; (c) if an organization valued diversity and could act upon it, there was a
positive effect on recruitment of staff of color; and (d) if organizations were to retain staff
of color, the organization needed to value diversity and be inclusive (Schwartz et al.,
2012).
29
Furthermore, Schwartz et al. interviewed several NPO leaders and staff in order to
add to these findings, resulting in the development of key strategies to address these
issues, namely: (a) opening dialogues within the organization on about diversity and
making agreed-upon decisions, (b) developing an organizational definition of diversity
and finding ways to stay committed to it, (c) finding partners who can assist in recruiting
staff of color, (d) utilizing processes for hiring that do not exclude individuals, and (e)
finding meaningful ways to retain staff.
Ospina, Hadidy, and Caicedo (2011) claimed that while people of color are
dramatically underrepresented in NPO leadership roles, this reality presents an
opportunity for taking action. Such efforts at diversification will add to organizational
effectiveness and a greater representation of various populations in the workplace. In
their study of literature on leadership, diversity, and inclusion, the researchers noted the
many attempts taken to make organizations more diverse; however, those individuals
holding leadership roles are rarely people of color. As part of the National Urban Fellows
Program, Ospina et al. sought to understand the current research on diversity leadership.
In addition to learning from this research, they wanted to provide advice to a broad range
of organizations on how to develop diverse leadership. They conducted a literature
review on the topic and found that: (a) further scientific research on individual responses
to diversity was needed; (b) leaders played a vital role in determining the organizationally
appropriate method for achieving this goal; (c) leaders needed to develop new tactics to
solve this problem; (d) organizational adjustments should be made to prepare for more
diverse staff; (e) developing a more representative organization is a crucial skill,
particularly in the midst of demographic shifts; and (f) commitment must be made to
30
future research on NPO leadership and diversity. Ospina et al. focused primarily on the
role of leadership as being of utmost importance in the diversification of staff and boards,
in the development of an inclusive organization, in aligning these goals with the mission,
and in providing a clear definition of diversity. Lastly, they concluded the need for
further research that will provide scientific evidence on this topic in order to validate
these practices.
Generational differences in the workplace are an additional challenge faced by
NPOs. Twenge, Campbell, Hoffman, and Lance (2010) concluded that organizations are
going to face the challenges of older staff retirements and recruiting and retaining
younger generations of staff. They surveyed high school seniors from three generations,
focusing on value of leisure time and the importance placed on jobs with extrinsic,
intrinsic, altruistic, and social benefits. The researchers utilized a data set that had been
collected on a national level since 1976 via a random sampling process. The sample size
was 16,507 and methods involved the development of subgroups to whom the researchers
asked particular questions. Surveys were measured using a Likert-type scale and included
questions on work values through a rewards perspective, along with a section where
additional items were collected.
Twenge et al. concluded the following: (a) Gen X and Y valued leisure time more
than Baby Boomers did, (b) Gen X placed the highest value of all the generations on
extrinsic benefits, (c) Gen Y placed a lower value than the others on intrinsic benefits,
and (d) all generations surveyed placed the same value on altruistic benefits. In
conclusion, the researchers found that it is useful for organizations to prepare
intentionally for ways to attract and retain GenX and GenMe (Y) workers. They
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suggested conducting further research on this fairly new topic, especially to examine
what the causes of their results may be and what implications those causes may have.
The studies discussed in this section confirmed additional challenges facing NPOs
and how leaders can respond to them, yet it remains to be understood if and or how the
suggested strategies have been tested. The next section provides an extensive review of
an area where much research has been conductedthe organizational challenge of
change management.
Change management. The studies in this section were instrumental in
determining the complexity of change and the vital role that leaders play in change
management processes, particularly when seen through personal perspectives. In
addition, readiness for change and organizational success are correlated and has effects
on job satisfaction. For example, Trzcinski and Sobeck (2008) confirmed that NPOs have
a greater ability to build capacity if the rates of staff readiness for change and Program
development capacity are high. They sought to determine if organizational success was
affected by readiness for change, the structure of the organization, and the ability to
develop capacity. The researchers hypothesized that readiness for change was positively
affected by high levels of capacity for and involvement in Program development, and a
belief that the organization has the resources needed to develop capacity.
Trzcinski and Sobeck focused on small urban NPOs with budgets under
$150,000. Utilizing data from several sources, they invited 901 small nonprofits to
participate in the study and used several methods to collect data, including paper surveys
given out at local events as well as online surveys and follow-up surveys, for a total of
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396 responses. They collected data on the organizations to determine if the sample was
diverse and found this to be true.
Through their data collection of NPO staff perceptions, the researchers discovered
several practical findings. Staff readiness for change and the capacity of an organization
to develop were positively correlated. In addition, readiness for change was negatively
influenced when staff members felt that the change may have taxed them and/or their
organization and when organizational leadership changes occurred. Individuals
responded positively to the capacity of their organization to develop and grow when there
was a strong structure within their establishment.
Trzcinski and Sobeck’s findings support similar research that suggests when
leaders are gauging readiness for change, they should not let the results, if negative,
impede progress in trying to implement a change. Furthermore, Trzcinski and Sobeck
pointed out that new organizational leaders need to be aware it will take more time for
them to implement change because employees seek permanence in leadership. Leaders
have the opportunity to build capacity by learning what their staff needs and addressing
those needs through training efforts. Lastly, leaders need to build their own capacities to
manage change and develop capacity effectively. Trzcinski and Sobeck suggested that
future researchers examine this topic utilizing a mixed-methods approach over a longer
period of time. That approach may provide richer evidence from personal perspectives on
change, outcomes, and sustainability.
Furthermore, NPOs face the challenge of better understanding their potential
audiences, evaluating their effectiveness, and enduring during changing times. Hu et al.’s
(2014) research provided insights into the barriers facing small NPOs and possible
33
organizational change management strategies. Their study focused on strategic planning
(SP) and how it affects organizational outcomes and the administration of small NPOs. In
addition, Hu et al. examined challenges occurring within an organization when
implementing an SP process. For this exploratory study, a mixed-methods approach was
used to collect data on SP utilizing a survey and focus groups. The sample was 20 small
NPOs from one state that had established good relationships with the university
conducting the research. The NPOs focused on human services and had few resources.
Hu et al. (2014) reflected extensively on the research barriers NPOs face and how
an SP process might assist in addressing the following challenges: (a) the need to serve
new clientele, (b) increased pressure to raise money, (c) political burdens, (d)
development of collaborations, (e) change in demographics, and (f) staff retention. The
researchers concluded that an SP process is very valuable in addressing strengths,
opportunities, challenges, mission and vision development, goal setting, and future
planning. The respondents concluded that SP was valuable in understanding the mission,
vision, and goals, and helped to improve the effectiveness of the organization and its
systems. Furthermore, Hu et al. concluded that “strategic planning is also perceived as an
effective tool to initiate organizational change and strengthen abilities to change” (p. 94)
Overall, the respondents did not feel the SP process aided in the use of evaluation tools to
gauge organizational effectiveness. The researchers acknowledged that the sample
participants contributed to one limitation of the study and thought conducting future
research on a broader scale on the topic of NPO SP would be beneficial.
In addition, Devos, Buelens, and Bouckenooghe (2007) “examined the
contribution of the content, context, and process of organizational transformation to
34
employees’ openness to change.” (p. 607) In an effort to bridge a gap in the research on
organizational change, Devos et al. studied these three factors at the same time,
specifically how the factors of content, context, and process affected individuals’
reactions to change. Furthermore, the researchers studied the effect of individuals’ trust in
leadership and past organizational change processes. The researchers provided three
hypotheses: (a) individuals will be more open to change within their organization if they
trust leadership, (b) individuals will be more open to change within their organization if
they are actively participating in the process, and (c) individuals will be more open to
change within their organization if past organizational change efforts have been
successful.
In an effort to obtain high internal validity, Devos et al. utilized a strategy called
experimental simulation; 828 demographically diverse participants were randomly
selected and assigned to respond to a scenario about change and leadership. Four
independent variables and one dependent variable were tested. In their second test, Devos
et al. implemented a web-based survey to 835 staff that focused on two independent
variables and one dependent variable of change and leadership. In both tests, the
researchers conducted manipulation checks and concluded that all three of their
hypotheses were positive.
Adding to what has been noted in much of the research presented in this review,
the researchers confirmed that change management is complex, leadership needs to
understand the multiple dimensions of this challenge, and leadership must develop trust
with individuals within their organization to lead and implement change efforts
successfully. They also concluded that the three aforementioned factors needed to be
35
considered independently when developing change implementation plans. Devos et al.
(2007) concluded that future research should include a broad study of varying types of
changes and change variables in an effort to deepen the understanding of willingness to
change.
Rafferty and Griffin (2006) also sought to fill a research gap by studying what
parts of the change process most affect staff and how that effect is reflected in their
attitudes. The researchers designed this study to provide organizational leaders a better
understanding how their staff might react to change and how those reactions could affect
the successful implementation of a change process. They specifically studied the
following: (a) how often change occur, (b) how change affects those involved, (c) if
planning out change efforts positively affects the process, (d) how uncertainty can affect
the process, (e) how staff well-being is maintained, and (f) if employees have resources to
assist them in handling the change. These topics led to the development of eight
hypotheses for their study.
Rafferty and Griffin (2006) worked with a large Australian for-profit organization
for this recurrent cross-sectional quantitative study conducted over 2 years. The
researchers developed and tested the Likert-type surveys before collecting their data; the
surveys measured perceptions and attributes of change, how content staff were in their
jobs, and if staff planned to stay in their current jobs. Close to 1,300 surveys were
returned, resulting in a 77% response rate. In the second survey, which examined how
staff coped with change, the researchers collected 375 surveys for a 29% response rate.
Overall, Rafferty and Griffin discovered that if change efforts were well planned
out, staff were more likely to be content with their jobs and less likely to leave. However,
36
if change occurred too often, staff were less likely to be satisfied with their jobs, while if
substantial change occurred, staff were more likely to leave their jobs. Furthermore,
leaders played an integral role in helping their staff through a well-planned-out change
event. Rafferty and Griffin confirmed that change management is a challenge for
organizations and leaders play an integral role the process. Moreover, they recommended
future research to explore the effects of change efforts on groups rather than just on
individuals. They expressed a need for a longitudinal study examining how staff level of
satisfaction may influence perceptions of organizational change. Finally, it would be
valuable to conduct similar research in an organization not in the public sector.
Lastly, Gilley, Gilley, and McMillan (2009) examined how leaders’ behaviors and
skills affected organizational change efforts. As pointed out in the studies by Foster
(2010) and Armenakis and Harris (2002), ample research has been done to develop
models, strategies, approaches, and theories on organizational change, yet many of these
change efforts have failed. Gilley et al. conducted their research guided by the following
two questions: (a) how effective were organizational leaders in executing change, and (b)
what were the most valuable leader behaviors related to implementing organizational
change successfully?
Based on reviews of the literature, Gilley et al. developed, tested, and
implemented a 36-question survey to collect data on change in relation to an
organization, leadership, and demographics. They conducted ample testing with the
sample before implementing the survey by asking hundreds of experts in the field to
review and revise it. University Master’s students in three states comprised the sample of
37
552 participants. Gilley et al. utilized five-point scales to measure one independent
variable and 6 independent variables.
The critical piece these researchers brought to light in their study was that if
organizational success is to occur, organizations must focus on change to be successful.
This emphasis is a direct link to the aforementioned literature on nonprofit barriers and
challenges in how successful change management processes can address some of those
obstacles. Furthermore, Gilley et al.’s goal was examining the leader’s roles in
implementing change effectively, with an emphasis on six research-based
skills/behaviors/practices that are most effective for success, namely: (a) coached
employees, (b) effectively rewarded/recognized employees, (c) employees who
experienced appropriate communication, (d) motivated employees, (e) employees
involved in decision making, and (f) employees who experienced encouragement of
teamwork and collaboration. Findings determined that some leaders were unable to
execute organizational change successfully and did not assist their employees through the
change process in positive ways; moreover, the two most important behaviors a leader
needs to exhibit are the ability to motivate staff and to communicate effectively with their
followers. Furthermore, future research could study how a professional’s position may
provide insights into change. In addition, Gilley et al. suggested a more in-depth
examination of leaders’ change management expertise and how the knowledge derived
from that examination may impact a change process.
In summary, the studies discussed in this section confirmed another area that
provides critical challenges facing NPOs and provided practical strategies for leaders to
use when addressing them. However, once again, these studies provided little descriptive
38
evidence directly from the leaders and did not follow up on testing the practical strategies
offered. The next section now looks at some research that has attempted to look at the
topic of organizational effectiveness and challenges more broadly and tested the
relevance and value of organizational effectiveness frameworks as a tool for leaders to
use in sustaining and/or growing their organizations.
Broad perspectives on NPO effectiveness and challenges. Crutchfield and
McLeod Grant (2007) concluded a four-year study that examined 12 highly successful
modern-day NPOs over a 2-year period to understand what they did to become and
remain such impactful organizations. As a result of their research, six practices emerged:
(a) advocate and serve, (b) make markets work, (c) inspire evangelists, (d) nurture
nonprofit networks, (e) master the art of adaptation, and (f) share leadership. The second
part of Crutchfield and McLeod Grant’s research occurred in 2012 where they examined
the status of those 12 highly successful NPOs after the recession of 2008 and researched
how smaller (as opposed to some of the larger NPOs in their original study) NPOs were
using their framework.
Crutchfield and McLeod Grant (2012) concluded that all 12 organizations were
still in existence, were meeting or exceeding outcomes, and were implementing the six
practices into their organizations. In addition, smaller NPOs were using these six
practices to make their organizations great and provide a practical tool for NPO use. The
researchers noted the following parallels across the NPOs the conducted research with:
They focused very clearly on the outside world, on engaging the sectors, and on
influencing others to become advocates for their cause. As we expressed it then,
they spent as much time focused externally on changing systems—by influencing
39
government policies, shaping markets, building fields of practice, and nurturing
social and organizational networks—as they did on their own operations. They
cared less about management practices per se than they did about their ability to
influence others to build entire movements to create more lasting change (p. 5).
In addition, Mission Capital (2015) developed its framework, the Nonprofit
Organizational Effectiveness Framework. Mission Capital’s Nonprofit Organizational
Effectiveness Framework was developed in large part to fill gaps in the research on
organizational effectiveness and address organizational challenges collectively. The six
essential elements that are incorporated into the Framework are: (a) clarity of purpose, (b)
sustainable business model, (c) the right leadership, (d) results-driven operations, (e)
interactive learning, and (f) intentional partnerships. Mission Capital’s (2015) research
confirmed the importance of NPOs in today’s society, the challenges facing NPOs, and
the pressures leaders in particular experience, and developed this tool specifically for
leaders to use. While this framework has been extensively used with NPOs in Austin,
Texas, further testing for applicability is needed. The goal of the present is to add to the
development of knowledge for researchers and practitioners in the area of NPO
effectiveness by testing out Mission Capital’s Nonprofit Organizational Effectiveness
Framework.
Additionally, Gentry, Eckert, Stawiski, and Zhao (2014) sought to understand the
collective challenges that organizational leaders experience. To understand these
challenges better and assist organizations in addressing these issues, Gentry et al.
collected qualitative information from 763 for-profit organizational leaders from across
the world who were attending and took part in a particular leadership development
40
course. The researchers used assessments and open-ended questions in the data collection
process. As a result of a two-part team-coding process, Gentry et al. discovered 6
common challenges among the majority: (a) developing managerial effectiveness, (b)
inspiring others, (c) developing employees, (d) leading a team, (e) guiding change, and
(f) managing internal stakeholders and politics. This research validated that leaders
experience many challenges, but provided them with information on training and support
needs and ways they can deal with each identified challenge. This research is adding to
the research presented above by developing a broader understanding of leadership
challenges holistically.
Furthermore, in 2010 The Bridgespan Group (authors-Kelly Campbell and Rohit
Menezes) shared a white paper on their research titled Four Pillars of Growth for Youth-
Serving Nonprofits. The aim of this research was to develop an understanding of the
organizational elements in place within growing youth-serving NPOs. Campbell and
Menezes set criteria for the types of NPOs they would invite to be involved in their study
(age of youth served, populations served, in the United States, and are not considered
formal educational Programs). To determine if these were fast-growing NPOs they
studied tax information of almost 7,000 organizations and ended up with a list of one-
hundred to invite to participate. The sample and methodology consisted of 26 interviews
with NPO leaders and forty-seven surveys returned.
As a result of these interviews and surveys, four pillars of growth emerged. The
“four pillars of growth are: (1) preparing systematically for growth; (2) demonstrating
clear Programmatic results; (3) marketing purposefully to specific funding; and (4)
actively engaging board members’ time, talent, and financial resources. (p. 11). The
41
essence of these pillars align with much of the research noted in the previous three
studies. Chapter 5 will provide suggestions for how these findings may aid improving
practices for CCE.
Conclusion
The overview of the studies discussed in this chapter suggests that while many
researchers have broadly examined the barriers and challenges facing NPOs and,
specifically, their impact on leaders, additional research is still needed to capture the
leaders’ perspective of these challenges and to continue developing practical strategies
for managing organizational effectiveness. As was presented in Chapter 1, Gentry,
Eckert, Stawiski, & Zhao, 2014 noted the practical value of understanding the challenges
leaders of NPOs are experiencing and discussed the importance of NPO leadership
receiving useful assistance and support to address these challenges.
The challenges and barriers facing NPOs, as identified in this literature review,
included: (a) evaluation, outcomes, and performance measurement, (b) organizational
development, (c) marketing, (d) collaborations, (e) funding, (f) diversity and inclusion,
(g) change management, and (h) broad perspectives on NPO effectiveness and
challenges. In addition, the literature makes clear that NPO leaders have many strategies
they can utilize to address these organizational challenges, yet few studies have tested
these strategies. The review also provided evidence that little qualitative research has
examined the current state of NPOs from a leader’s descriptive perspective and what it
takes to lead a Program well.
Throughout Chapter 2, evidence, threads, and connections were followed and
examined that clearly validated the need for conducting the present study. While some of
42
the studies discussed here have begun to address these challenges and solutions on a
broader scale, the researchers concluded the need for further research on the topic across
the NPO community. The present study continues the effort to understand this topic more
deeply. The next chapter discusses the methodology chosen to conduct this study,
followed by Chapters 4 and 5 which provide results and recommendations.
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Chapter 3: Research Design Methodology
Introduction
The purpose of this qualitative descriptive study was to explore, describe, and
understand the broad collective challenges CCE4-H and its leadership may be facing
currently, what the current state of the Program is, and what is needed to lead a Program
effectively. This descriptive qualitative study examined the topic through a practitioner’s
lens of open-ended inquiry. Finally, the study examined how the data gathered reflected
current research on Organizational Effectiveness, the theoretical framework used for this
study.
Research Questions
The following research questions guided the study:
1. How do CCE4-H Program leaders describe the current state of the 4-H
Program?
2. What challenges do CCE4-H Program leaders face?
3. What does it take to lead a 4-H Program well?
Research Context
This study occurred within the CCE4-H Program, which serves youth in all
counties across NYS through a variety of Program models. These models include 4-H
clubs, after school Programs, camps, school enrichment, and special interest Programs.
CCE4-H has Program leadership (official title 4-H Youth Development Program
44
Leaders) in counties across NYS and they were the participants invited to take part in
this study.
The CCE4-H Program is part of CCE and each county has its own Association
which is governed by a board of directors with direct support from the Executive
Director. CCE provides Programs in the following areas: (a) Agriculture and Food
Systems; (b) Environment and Natural Resources, Sustainable Energy, and Climate
Change; (c) 4-H Youth Development/Children, Youth, and Families; (d) Nutrition, Food
Safety and Security, and Obesity Prevention; and (e) Community and Economic
Vitality.” (CCE 101: Understanding the CCE System Training, 2015). These
Associations are federally recognized 501(c)3 organizations. CCE serves 57 counties
and five boroughs in New York State.
The rationale for conducting a qualitative descriptive study was giving an
opportunity for the CCE4-H Program Leaders to describe, in their own words, the current
state of the Program, any challenges they may be experiencing, and what is required to
lead a Program effectively. Lambert, V.A. and Lambert, C.E. (2012) stated the following
about descriptive studies: “The goal of qualitative descriptive studies is a comprehensive
summarization, in everyday terms, of specific events experienced by individuals or
groups of individuals.” (p. 255)
In person semi structured interviews were appropriate because they allowed
accessibility to possible participants and a depth of knowledge that would emerge from
the descriptive data gathered. To assure that the date collected was from a wide range of
participants, demographic information was collected which included district name,
county, and years of service.
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Research Participants
A purposive sample of NYS CCE4-H Program Leaders throughout the 57
counties and boroughs were asked to take part in qualitative semi structured interviews.
The sample was drawn from 4-H Program Leaders from a variety of counties and
experience levels. A purposive sample allowed for a cross-section of representative
participants by identifying the specific criteria. The criterion was that these individuals
had to be identified as the staff person leading a 4-H Program in a county Association.
The individual CCE job classification titles were not all 4-H Program Leaders, however,
for the purpose of describing the interviewees, they are referred to as 4-H Program
Leaders.
An email invitation was sent to County CCE4-H Program Leaders whose contact
information was provided by the NYS 4-H office on a list of educators who were
recognized as 4-H Program Leaders. 55 4-H Program Leaders were sent an email
invitation to participate in this study.
To reduce the nonresponse rate, the email invitation provided details such as the
purpose of the study, the valuable contribution they will make to the study, and how the
information will be shared and utilized (Fowler, 2014). There is no real agreement on
what represents an adequate sample size in qualitative research, but the aim was to
interview between 12 and 15 CCE4-H Program Leaders across New York State. The final
number of in-person semi structured interviews was 10, averaging from 30 to 90 minutes
resulting in 125 pages of transcripts. The ten 4-H Program Leaders interviewed
represented four of the seven NYS 4-H Youth Development Program Districts. Their
experience in their jobs ranged from 6 years to over 30 years averaging 15 years in the
46
profession. In addition, eight out of the ten participants grew up in a 4-H Program as a
child. Participants in the study were identified by District (7 Districts in NYS), rather
than by name to protect their anonymity.
Instruments Used in Data Collection
The goal of the semi structured interviews the researcher conducted with CCE
County 4-H Program Leaders was to develop an in-depth understanding of their
experiences, in their own words, and in relation to the research questions. Nine open-
ended interview questions (Appendix A) aligned with the problem and research
questions. In designing the interview questions, the goal was to explore and understand
the current state of the NYS 4-H Program. In addition, these interview questions
addressed the challenges CCE4-H Program Leaders may face and what is needed to lead
a 4-H Program well.
The study was granted permission from the organization Mission Capital (2015)
to further test their Organizational Effectiveness Framework through the use of interview
questions, as applied to the context of a unique organization, CCE. Mission Capital has
noted the need to continue research beyond its geographical region on this emerging
conceptual framework for organizational effectiveness. Furthermore, as Baruch and
Ramalho (2006) argued:
Many researchers have failed to pay sufficient attention, in both the general
literature on organizational effectiveness and that on nonprofit organization
(NPO) effectiveness, to possibilities for developing cumulative knowledge,
knowledge that will contribute to theory building and effective management
practice (p. 41).
47
Information obtained from the interviews reflected as well on research evidence
on organizational effectiveness. In addition, the study was granted permission from the
organization Mission Capital (2015) to further test their Nonprofit Organizational
Effectiveness Framework. They granted access to utilize six survey questions which
directly related to the 6 elements of their framework. The following types of interview
questions were used: (a) opening, (b) follow-up, (c) probing, (d) specifying,
(e) interpreting, and (f) closing (Brinkmann & Kvale, 2015). Furthermore, before the first
interview was held, one practice interview with a 4-H Educator was conducted and
adjustments were made to the script.
The researcher conducted the interviews in person because, as Fowler (2014)
concluded, “advantages of interviewer administration, such as answering respondent
questions, probing for adequate answers, and accurately following complex instructions
or sequences, are realized.” (p. 71) Interviews were recorded with permission from each
participant. Lastly, bracketing knowledge of the 4-H Program was practiced during this
process which helped in listening and learning from the 4-H Program Leaders.
Procedures Used in Data Analysis
Analysis of qualitative interview data occurred as transcription was being
completed. A professional transcription service was hired to produce verbatim transcripts
and then reviewed for accuracy. In addition, notes were taken after the interview and
compared with the transcribed text. Transcripts were then shared with two interview
participants to determine their accuracy.
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The qualitative research analytic strategy consisted of first-and second-cycle
coding, in conjunction with analytic memo writing (Saldana, 2013). The first cycle of
coding was in vivo which developed a deeper understanding of the description provided
and began to pare down the initial data. The second cycle consisted of pattern coding
which allowed for the categorization of the data. Second cycle coding was utilized to
develop themes and understand the essences of the descriptions provided by the 4-H
Program Leaders.
In addition, analytic memos were referenced as an additional source in the coding
process. Writing analytic memos assisted in keeping track of coding choices, and possible
categories, themes, and essences. Writing these memos also captured the researcher’s
feelings, as a staff member within the 4-H Program, as they came up during and after the
interviews. Additionally, member checking of coding occurred with two cohort members.
The end result was forty-one initial codes were broken down to 3 categories, six themes,
and 14 essences which are shared in depth in Chapter 4.
Summary
Application and interview questions were submitted to St. John Fisher College
Institutional Review Boards (IRB) for approval and approval received (Appendix B).
Cornell University IRB did not require a review, but did require a letter of support from
the NYS 4-H Program Leader (Appendix C). Once the letter was obtained, it was
submitted to Cornell University IRB with a letter of support from the NYS 4-H Program
Leader (per their request). Interviews were conducted in for 2 months, taking into
account travel time around New York State. All recordings were transcribed and data
49
were analyzed. The findings are presented in Chapter 4 and Chapter 5 provides a general
overview of the findings, possible implications, and will suggest future research.
In summary, the goal of this qualitative descriptive study was to explore and
understand the current state of the NYS4-H Program through the perspective of
individuals in leadership positions. In addition, the study addressed the challenges
CCE4-H Program Leaders may face and what it is needed to lead a 4-H Program well.
Information obtained from semi structured interviews with CCE4-H Program Leaders
from New York State were compared to evidence from research on NPO effectiveness.
Proper protocols and actions were used to ensure trustworthiness and credibility.
This chapter identified the purpose and problem of the study, its theoretical
rationale and choice of methodology, the study sample and setting, instruments,
participant data, and procedures for data collection and analysis. Also discussed was the
role of the researcher within the 4-H Program and procedures used to help negate bias.
The next chapter presents the findings.
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Chapter 4: Results
Introduction
The purpose of this qualitative descriptive study was to explore and understand
the current state of the NYS 4-H Program. 4-H Program Leaders were asked to describe
challenges CCE4-H is currently facing, how they lead a Program well, and what is the
current state of the NYS 4-H Program. The topic was specifically examined through a
practitioner’s lens of open-ended inquiry utilizing a theoretical rationale of organizational
effectiveness through a cross case analysis. Semi structured interviews occurred with ten
CCE4-H Program Leaders from across NYS, resulting in a 100% response rate of the
individuals who agreed to participate. The total number of 4-H Program Leaders invited
to participate was 57.
Chapter 4 is presented by categories, themes, and essences which emerged from
the results. Generally, describing essences is a technique used in phenomenological
studies. It was used in this descriptive study in an effort to provide a true essence of the
descriptive responses shared by 4-H Program Leaders. The three categories include:
Cultivating Leadership and Resources, Dynamic Tensions, and 4-H Grows Here. Six
themes surfaced from the data which include: (a) leading well takes survival strategies,
(b) accepting the need to and challenges associated with change, (c) pulls and pressures
leaders experience, (d) facing funding realities, (e) staffing truths, and (f) adapting to and
accepting what communities need (Table 4.1). The categories and themes provide a
framework for what emerged from the results: The current state, the dynamic tensions,
51
and presents details related to growth in the 4-H Program. Throughout Chapter 4, there
are direct linkages and overlaps between the categories and themes presented.
Table 4.1
Summary of Categories and Themes of the Current State of the 4-H Program
Category Theme Essence
Cultivating Leadership and
Resources
Leading well takes survival
strategies
Accepting the need to and
challenges associated with
change
Multitude of skills,
behaviors, and actions
needed
Recognizing the need to
change
Structural barriers to
change
Dynamic Tensions Pulls and pressures leaders
experience
Facing funding realities
Organizational changes
and challenges
Complexities of the job
Diversifying funding and
sustainability efforts
Budget realities
Funder driven direction
Dichotomies of decision
makers, stakeholders, and
staff
Staffing truths
4-H Grows Here Adapting to and accepting
what communities need
Societal changes and trends
Cultivating leadership and
resources to meet needs
Training and support
needed
“The best known secret”
Access
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Research Questions
The three broad research questions guided this qualitative descriptive study. The
research questions were:
1. How does leadership describe the current state of the 4-H Program?
2. What challenges do CCE4-H Program Leaders face?
3. What does it take to lead a 4-H program well?
In addition, the research questions guided the development of categories and
themes.
Data Analysis and Findings
Category 1: The Importance of Cultivating Leadership and Resources in the
4-H Program. This category emerged through asking 4-H Program Leaders what it takes
to lead a program well. As noted in Chapter 2, the relevant literature provided insight into
the prescriptive practices/methods NPO leaders can follow and the skills they need to
deal with their many challenges, manage change positively, and lead effective
organizations. This lead to the discovery of two themes which are leading well takes
survival strategies and accepting the need to change and challenges associated with
change. I also uncovered several essences during the analysis that further describe what
4-H Program Leaders are experiencing. Berg (2007) stated “quality refers to a thing’s
essence and ambience-the what, how, when, and where of it.” (p. 1)
Leading well takes survival strategies. All 4-H Program Leaders noted many
skills that are needed to lead well. When asked “what does it take to lead a 4-H Program
well” Participant 4 (p. 8) described:
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You have to be able to develop thick skin. . .be able to multitask well. . .be able to
go with the flow. . .be open to trying new things and just jumping in wherever it’s
seen that the help is needed. . .you have to be willing to give of your time. . .there
are limitations to that. 4-H Educators have to be empowered to speak up for
themselves. . .be encouraged. . .it’s okay to say no.
In addition, participant 6 (p. 6) concluded that to lead well:
You have to be open minded. . .flexible and you really have to understand what
leadership is. . .it’s not your 4-H Program. It belongs to the 4-Hers, parents,
volunteers and all of your staff. It’s up to all of you to come together on those
working agreements that make a 4-H plan of work come to life.
Participants 4 and 6 provided an overview of what some of the skills are that are
needed to lead a Program well.
Several 4-H Program Leaders described the importance of leveraging, supporting,
engaging, and managing resources. Those resources include staff, volunteers, partners,
Cornell, funding, and time. Participant 6 (p. 7) shared this about leveraging volunteer
resources:
Yeah, I love to take kids out on a pseudo pasturing walk and explain why the
cows eat the grass and why it’s important and rotational grazing. But I still think
there is that room for knowing who your volunteer is and who your person is that
can really give them that full experience.
Participant 10 (pp. 6 & 7) discussed positioning your Program for success:
Is really about networking, marketing, and engagement of others in the
community. . .once you are working with people. . .building that report. .
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.showing them that you have a quality Program. . .that puts you in a light that
makes you more approachable and desired as a Program. . .that makes you
successful when you are asking people for help. It leads towards. . .collaborations
that you need to have a strong basis for grant writing. . .for engaging Cornell
faculty on projects you’re doing. . .for continued local support, and county
funding.
In reference to staff as resources, participant 9 (p. 5) provided this response:
In my own little corner I have a very competent administrative assistant and I
actually ask her. This is the outcome that needs to be done, how do you suggest it
would be done. What’s the best way to do it. . .give her the authority? You’ve got
to give subordinates authority and really define where the authority is.
Participant 3 (p. 6) shared this about supporting staff:
I’ve been fortunate to have my staff for. . .years. You learn to work with each
other. . .you learn their strengths and weaknesses so when you’re managing your
staff. . .you’re managing their time which is a dollar value and. . .you’re managing
what feeds them. . .if it’s a person whose passion is gardening and they’re. .
.responsible for club management. You have to make sure that they’re teaching
their gardening Programs to feed that side. . .so they can sit down and do the
boring paperwork.
Furthermore, participant 5 (p. 10) described how her Association is leveraging and
managing resources:
There is a lot of communication among management of here’s who we’re working
with on these projects. . .the grants we’re working on. . .who we’re going after for
55
funding, support or community grants. Here is the big picture and the plan and
how we’re attacking. . .that has definitely helped us to help build more resources.
Participant 4 (p. 12) discussed her approaches to working with volunteers:
It’s fostering relationships with the volunteers. . .encouraging them with our
notification (e-blast). When I do leader trainings, giving them the resources to
help manage. . .making sure our resource library is up to date. . .make sure I have
budget line that is for purchasing those new curriculums.
Each 4-H Program Leader interviewed provided descriptions of different skills
they need to lead well resulting in an extensive list. The skills most often described
included: (a) people skills, (b) flexibility, (c) communication skills, (d) planning and
evaluation, (e) lifelong learning, (f) 4-H experience (Appendix D). The following set of
quotes illustrates these skills.
Participant 2 (p. 2): people and communication skills:
One of the biggest skills that’s needed. . .people skills. 4-H is all about people,
volunteers and you have to influence them enough to want to volunteer to do
things for the Program. Working with people, talking to them, giving them
information, communicating opportunities, skills, and expectations. . .it’s taken
me a long time to learn that communication. . .effective communication. . .take
the time. . .people before paperwork. Because people are going to get things done.
. .make people a priority. . .the better skills you have with people and
communicating the better your Program is.
Participant 4 (p. 2) discussed the difficulties around people skills:
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The part that’s more difficult is the people aspect. . .dealing with emotions. . .all
that comes with that. . .I haven’t figured out a good strategy for that. That’s really
where my stress level comes from is the personal connections you have with
people. . .somebody is. . .very emotionally involved. . .and you’re the one that has
to say no. . .or I can’t deal with it right now.
Participant 1 (p. 3). Flexibility:
I think it takes positivity and creativity. I think. . .your job is not the same any two
days. Flexibility also goes with that and you can come into the office and have
everything planned out one day and within one phone call or two emails it has
changed by a long shot.
Participant 2 (p.9) discussed flexibility in dealing with difficult issues:
To be in a position as far as a team leader in 4-H. . .you have to be very flexible.
You have to be confident in your abilities especially with those difficult things
you have to handle. Critical conversations. . .there’s a fine line of being stern but
being very respectful. . .but not engaging in emotion. That’s tough. . .goes back to
it’s all about people skills.
Participant 5 (p. 6). Planning and evaluation:
You need to have a good understanding of what the purpose of your organization
is. . .take the time to continually reflect back. . .is it still meeting the mission or
that vision? Does the mission or vision need to change because environment and
the world is changing. . .are you still pertinent? You definitely need to do some
type of evaluation. There’s lots of different ways to get some kind of evaluation. .
.it’s got to have purpose. . .the results you’re looking for.
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Participant 4 (p. 16) discussed evaluation in this way:
I’m always looking for feedback from our participants. . .the adults and the youth.
Good, bad or ugly. . .it doesn’t matter because I take it very seriously. It’s an
important part of getting a Program to thrive and grow. . .what’s good and what
needs improvement.
Participant 5 (pp. 5 & 6). Lifelong learner:
My definition of a lifelong learner is. . .take the time to reflect back and think how
you handled something or did something . . .could it have been better? Take
ownership. . .see what you can do different next time. . .taking training classes. .
.doing webinars. . .going to conferences. . .making time to belong to professional
development organizations. . .talk to other educators from across your district and
state, the U.S. . .be willing to take those opportunities.
Participant 3 shared what it takes to lead a 4-H Program well, including learning:
“it takes dedication, commitment, enthusiasm, creativity, patience, patience, enthusiasm
to learn, problem solving skills, imagination, and patience.” (p. 4)
Participant 2 (p. 3). 4-H experience:
To lead a 4-H Program well. . .it absolutely helps, not required but is to have 4-H
experience. Whether you come in with a formal position that you worked in 4-H
previously or you were a volunteer or you were in 4-H. . .coming into this
position, not going through the ranks, so to speak will be very difficult to lead. If
you don’t know what needs to be done or how things have been done you can’t
lead properly.
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Participant 4 (p. 2) was asked “since you grew up in the Program, do you feel that
you were at an advantage coming in? Or better prepared?
I believe so because I had an understanding from a participants perspective of
what there was. . .all of those Programmatic aspects that eat up a lot of your time.
I had an understanding from a different perspective of how much time that could
really take. It did take a lot of adjustment. . .probably 2 years to adjust to being on
the other side of the fence.
The descriptions presented above demonstrate the essence of the multitude of
skills, behaviors, strategies, and actions needed to lead Programs well. The descriptions
also begin to paint the picture in a more holistic way of what 4-H Program Leaders are
experiencing and what they need to survive in their jobs. Appendix D provides a detailed
list of skills identified as needed to lead well, in addition to those noted as being ones that
staff would like more training on. Chapter 5 will address how this information could be
used in developing organizational solutions.
Accepting the need to change and challenges associated with change. The
overall category for this section is titled cultivating leadership and resources. In Chapter
2, a review of literature on change management was presented. Devos et al. (2007)
confirmed that change management is complex, leadership needs to understand the
multiple dimensions of this challenge, and leadership must develop trust with individuals
within their organization to lead and implement change efforts successfully. They also
concluded that the three aforementioned factors needed to be considered independently
when developing change implementation plans. The essences I derived from the
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interviews included 4-H Program Leaders recognize the need to and structural barriers to
change within the 4-H Program and CCE.
Seven out of the ten 4-H Program Leaders recognize the need for the 4-H
Program to change, while also noting the challenges that exist allowing for change to
occur. Participant 10 (pp. 1 & 2) described to current state of the 4-H Program as:
The desire for 4-H is strong in those who know what 4-H is. . .trouble reaching
nontraditional 4-H’ers who don’t have a family history of knowing what it is or. .
.because they don’t have a cow, they’re not what we’re targeting. . .the 4-H
Program is strong. . .we’re offering traditional club Programming. . .we’re
reaching their needs. . .our opportunities for outside traditional club Programming
are strong and available. It’s just a matter of doing some better educating to get
people interested. . .in those types of “out of the box” 4-H.
Participant 1 (p. 3) recognizes the need to change with society:
As much as we like to shun the traditional term we have to keep that in our mind
that that is a piece of our history and it’s okay to embrace that. But we need to
realize that we can change with society. Society is not the same as it was 5 years
ago even 2 years ago. Technology is going faster and in order to reach our youth
we have to find a way. . .promoting 4-H on their level.
Furthermore, Participant 6 concluded that “we need to really think about our
priorities as an organization and what CE has further in our strategic visioning and how
our 4-H Program is working on that.” (p.8) Interviewing the 4-H Program Leaders
resulted in the essence of structural barriers to change. The following quotes represent
60
this essence and present some of the challenges 4-H Program Leaders are dealing in
relation to change.
Participant 1 (p. 6) mentioned these structural barriers:
I have a board that really wants. . .more traditional 4-H. . .an advisory that is of
the same mindset. I’ve tried to get in some new thinking on both. . .when they
come into the groups with. . .new ideas, they get shut down. I try to steer the
conversations so that maybe some of our. . .traditional members will open to. .
.new theories and ideas. My Director understands. . .and is very supportive of me
getting into after school, community settings. Our board and advisory does one
push and we try to kind of meet in the middle.
Participant 5 (p. 1) commented on some staff doing the status quo:
Some staff take that research and will say. . .this part of the Program doesn’t
really meet this new need or here is information that maybe we should change this
part of the Program to make it better. . .some staff that do that. . .on a regular basis
and there is other staff that don’t. . .just kind of status quo unless somebody. .
.steps in and says maybe we need to take a look at this.
Participant 4 (p. 3) referred to the challenges traditional 4-H people are having with
changes to how 4-H is presented:
Participants are struggling to understand the transition from being a market
animal to being animal science (STEM). . .traditional people are not able to make
the connections between those two things. . .having a hard time changing with the
trends. We don’t like change as human beings. . .their needs to be some guidance
as to how to guide these people through these changes and get them to understand
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we’re not changing what you’re doing; we’re really just changing the way we talk
about it.
Lastly, Participant 7 (p. 5) shares her thoughts on another structural barrier:
Don’t ask me about the education association. I find that very commanding and
restricting to what we are trying to engage. . .it’s supposed to be a professional
development, but. . .it really gets its fingers into public presentations and whether
or not you’ve paid your dues. . .if you haven’t paid your dues, get out from the
area meeting. . .it does not build camaraderie and I find that very frustrating and
archaic. [follow up question-“Do you have a suggestion for a solution?”]. . .a
solution would be hard to find because there’s so much tradition involved.
This section has provided deep descriptions from 4-H Program Leaders on the
Importance of Cultivating Leadership and Resources within the 4-H Program. The
participants identified that leading well takes survival strategies and they are accepting
the need to change and challenges associated with change. This section leads fluidly into
the next portion of this chapter in that the next category addresses the Dynamic Tensions
4-H Program Leaders are experiencing. The four themes that were drawn from the
interviews include: (a) pulls and pressures leaders experience, (b) facing funding
realities, (c) staffing truth, and (d) organizational changes and challenges.
Category 2: Dynamic Tensions. As noted in Chapter 2, organizational leaders
need to understand, from a leader’s perspective, the challenges of the organization so
they can develop efforts to solve issues as they derive a deeper understanding of these
issues (Chait et al., 2005; Gentry et al., 2014). The descriptions provided by the 4-H
Program Leaders show the dynamic tensions they face resulting in the following
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essences: (a) complexities of the job; (b) diversifying funding and sustainability efforts;
(c) budget realities; (d) funder driven direction; (e) dichotomies of decision makers,
stakeholders, and staff; (f) organizational changes and challenges; and (g) staffing truths.
In addition, three themes emerged from the interviews which include pulls and pressures
leaders experience, facing funding realities, and organizational changes and challenges.
In the following section 4-H Program Leaders share information that show how these
themes came to be. Throughout the categories presented, I noticed how many of the
answers to questions overlapped.
The following participants shared overall pulls and pressures leaders [they]
experience. Participant 4 (p. 14) noted:
You have to be very strategic about your budget. . .know where you want your
priorities to be or. . .needs its priorities to be. . .priority base first and foremost. .
.making sure you have the staff to support what you want to do. . .making sure
you have the money available for purchase of resources or basic office
functioning. . .one of the hardest things is learning to balance being a Program
deliverer and an administrator.
Participant 8 (p. 2) shares the challenges experienced:
We hear more and more is the resources and the lack. It’s really lack of funding
staying relevant, staffing is a huge issue. We’re finding more and more that as
you’re working with millennials. . .they are a very different animal to work with.
Trying to manage staff issues with the resources and trying to stay current is
probably a three-fold challenge.
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Several of the 4-H Program Leaders discussed the complexities of their jobs.
Participant 7 (p. 6) discussed the challenges associated with the 4-H club model:
The club model is so heavy with administrative tasks and when the educator is
tasked with those tasks as I am. . .I have no administrative help, every phone call.
. .enrollment. . .volunteer background check, paperwork, everything’s got to go
through me. There is no funding for administrative assistants. I get so bogged
down in the club model.
Participant 8 (p. 3) referred to the administrative and management aspects of the work:
You don’t do any of the jobs very well. . .the most challenging thing is the
administrative end of things. . .budget management. . . find resources to fix the
roof over the tractor. Which aren’t things I think a lot of Issue Leaders are dealing
with. I excel at working with the kids to develop new Programs. I do those things
a little bit better because I like them more. Then all this managing staff. . .very
different work styles and work ethics. Just educational backgrounds is kind of a
different thing that I deal with.
Participant 2 (p. 1) summarized the pulls and pressures of the job in this way:
The 4-H Program is, ever changing. . .try to do everything for everyone. . .try to
be everything to everybody. . .its staff and volunteers naturally. . .we want to help,
we want to do what we can for everyone. No isn’t necessarily in our vocabulary.
You have pressures. . . so you’re getting pulled in a lot of different directions. .
.you get spread very thin. We have breadth. . .not necessarily depth. That’s a
serious issue in our Program.
Participant 6 (p. 7) discussed new educators and Program Leader pressures:
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Younger 4-H educators. . .certainly have passion and energy. . .they are hired in
their counties to focus on one thing whether it’s urban 4-H or after school.
They’re not facing the same things that some of us do as Program Leaders. There
are even Program Leaders over two Program areas.
When asked “how do you develop resources and position your Program for
success and how much time do you dedicate to this,” Participant 10 (p. 7) described the
understanding of her job as:
It’s a pretty good chunk. . .its’ probably sixty percent of my time I spend at
meetings and networking. . .making collaborations and working on grant writing
with others. Working on marketing and what we’re doing to save the county
supervisors and things like that.
Participant 6 (p. 5) further explains understanding the job and worries about the job:
If I leave my job tomorrow I would be worried. We’ve been doing it for a while
and it works for us. . ..they could advertise and find, but someone would really
have to. . . figure out what they’re supposed to be. . .it’s a difficult job to figure
out. You can try. . .what should I be learning about but there are all these other
pieces of that, the community engagement piece. You can’t do 4-H just in your
little office. You can’t sign contracts all these little intimate details. . .hidden
secrets and lead 4-H into a lot of trouble if nobody tells you. 4-H Educators get
really burned out if you just think about it by yourself.
Lastly, when referring to the dynamic tensions, complexities of the job, and lack
of time, Participant 5 (p. 4) shared the following when discussing Program growth:
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Not enough time to be able to really focus on it. . .to follow up on things. . .a lot
of staff that I’ve talked to. . .you go from one Program to another. . .and you don’t
have time to sit and pre plan, and get all of the pieces in play. . .you get through
the Program and you’re like, oh yay, nothing major happened, great! And then
you’re on to your next one. . .you don’t get time to. . .reflect on it. . .don’t have
time to do all of that. That can hurt the Program.
Within the same category of Dynamic Tensions, the theme of facing funding
realities materialized from these interviews. Essences of diversifying funding and
sustainability efforts, budget realities, funder driven direction emerged. The 4-H Program
Leaders answers to questions directly related to funding and resources are woven into
descriptions around pulls and pressures, dichotomies of decision makers, stakeholders,
and staff (presented below), and leading well takes survival strategies.
Participant 5 (p. 12 & 13) discussed diversity of funding sources and sustainability:
Some of the things we’re looking at where we always say that we’ll come in and
do it for free. That’s not necessarily how we’re functioning now. . .we want to be
able to support the community and take this knowledge out. . .and provide it to
them. . .we also need to have some funding to be able to do what we need to do
on a day to day basis.
Participant 3 (p. 3) mentioned balancing funder sources and funder driven direction:
We always balance our funder sources. We have one funder that wants you to. .
.make more positive differences in youth which we know is traditional 4-H clubs
in my county. . .very time consuming. We have another funder that wants to reach
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lots of people. So one time shots and go do that. . .finding the balance and that
mixture and keeping your funders happy.
Participant 1 (p. 2) expressed concern about budget realities and restrictions:
Having to do more with less staff, less funding. I am budgeted for 2016 with one
hundred dollars of teaching materials. How far do I go with a hundred dollars
when I’m trying to do club, after school and community center Programming. I
just think the obstacles. . .they’re pretty challenging with that piece. . .with such
tight budget restrictions sometimes it’s hard to be taken seriously. . .to do an
outstanding Program you need the financial resources. . .with budgets so tight it’s
hard to consistently promote and produce top quality Programming.
Furthermore, when asked “what challenges do 4-H Program Leaders face,
Participant 2 (p. 2) explained that funding drives Programming:
One of the biggest is funding, budgeting, where do you allocate your resources?
Where do you allocate your staff? Where do you reduce expenses? Lots of
opportunities come our way as far as funding and grants. . . the challenges that
funding drives Programming now. So wherever the funding sources come from,
whatever their requirements or needs are you will meet them because we need
funding.
Participant 6 (p. 9) described the importance of figuring out where we are going
and why this is important in the dynamic tensions of facing funding realities:
It’s critical that we figure out where we’re going. How are we going to get to this
next step? It’s 2016; how are we going to stay relevant? What are we going to say
we do? Getting kids together and doing a 4-H project doesn’t cut it for county
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government. They think that’s good; they don’t deny it. But they want to see
something else. They want to know “what are my dollars contributing to?”
The third theme of organizational changes and challenges resulted in the
essences of dichotomies of decision makers, stakeholders, and staff, and staffing truths.
What developed from the interviews was that 4-H Program Leaders are receiving
numerous different messages as far as Program direction from a variety of sources.
Additionally, numerous issues related to staffing emerged from these interviews.
Participant 1 (p. 4) described the direction their County Association’s Board wants to go
in:
One of our clubs; it’s very urban, very low income. The leader is very passionate
about making sure the girls in the club learn about safe sex because teen
pregnancy has been very high. So many people from the traditional 4-H model
would shun that. . .I said this is something they do need to learn about. They need
to learn about healthy lifestyles. Our Board really likes to see traditional 4-H.
They want to see the club motto, they want. . .traditional 4-H. When I come to
them and say we’ve got all these other Programs sometimes I get shut down a bit.
Participant 2 (p. 7) shared thoughts on Executive Director’s (ED) roles in directing:
I don’t think the not having to worry about budgeting or funding. . .although
you’d think they go hand in hand with grant writing, it really doesn’t happen in
our sense because our ED is always looking for new opportunities, new
audiences. ED’s have kind of an ego. They want to be the first to do something or
have the biggest county budget or get the most funds coming through the
Association.
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Participant 3 (p. 7 & 8) noted how schools don’t want her to change:
I’ve been trained to make some changes in some of my Programs. We do field
trips for teachers and I find that our teachers don’t want me to change. I’m trying
to change up how we’re doing things. . .want it this way. Those schools have been
coming for 20 years, they want it the way that they know. I was trying to change
things up for the schools that aren’t coming.
When asked “who believes in the club model?” Participant 7 remarked “It is from
the ED to the board through my funder. Because I was tasked to “Go create 4-H Clubs!
We want pigs, goats, chickens and sheep at our county youth fair.” (p. 6 & 7).
Furthermore the same participant (p. 13) shared concerns regarding how direction from
the state affects the job:
There’s this huge ripple effect. . . I question whether the state office realizes how
it impacts my time. . .“let’s find some 4-H kids, put them out there, put them on
advertisements, and let’s get those 4-H alum excited about 4-H again and bring
them back in.” When am I going to have time to deal with all of these people?
Where is the structure when they start making phone calls to me? Tell us where
you want us to go.
Additionally, under the theme of organizational changes and challenges, the
essence of staffing truths emerged through a multitude of descriptions which included: (a)
aging staff, (b) generational differences, (c) federal legislation changes, (d) hourly staff;
(e) position descriptions, (f) not enough staff, (g) managing, (h) staff training, and (i)
support and recognition. Throughout this section, 4-H Program Leaders quotes paint the
picture of the staffing truths they are facing.
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Participant 3 (p. 2) discussed the aging staff she is working with:
My staff is all eligible to retire. One wants to do. . .traditional 4-H Programs and
is phenomenal at it. . .she doesn’t want to jump in and do anything new and
different. She wants to keep doing what she does until she retires. Another person
is eligible to retire. She is going to work for a long time because of the financial
status of her household. I have a third person who is retiring. . .so it’s hard to
write grants because your staff is so completely going to change.
Participant 6 (p. 7) shared the experiences of working with millennials (generational
differences):
We’ve just hired our first millennial as a support staff. They go about their work
so differently than everybody else. . .there would be no way that they could just
come in to work and jump into what we’re doing. Because we’ve had to go
through step by step each day. “This is a phone that you’re going to answer. You
have to put a voice message on it” and different things like that. As I age out
towards retirement it’s going to be interesting.
4-H Programs Leaders described their concerns over the new Fair Labor
Standards Act (FLSA), hourly staff, and the CCE job classification system (position
descriptions) when referencing staffing truths. Participant 4 (p. 8) expressed concerns
about FLSA:
It’s getting more difficult especially with the department of labor potential
changes. I’m right now concerned as to how much I’m going to be asked to do. .
.I will probably be one of the only exempt people left in my organization.
Everyone else under my supervision will become hourly. . .teetering on a big
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change. . . no matter how dedicated we are to our jobs are now going to be faced
with some serious limitations. . .that’s mostly hours. . .we are trying to
communicate that to our population right now and make some strategic changes.
Participant 2 (pp. 2 & 5) noted concerns regarding similar issues:
Working with Cornell under their. . .hr requirements, labor laws. . .the insurance
company what we can and cannot do. Those are challenging, trying to do a
Program that satisfies all of those requirements and needs. [Follow up question-
what percentage of your time is spent programming and in administration]. . .forty
percent programming and 60 percent admin. The challenging thing. . .with the
new Cornell classifications. . .mine will go to ten or twenty percent programming
and rest is admin. . .a struggle for programming and counties.
Some of the 4-H Program Leaders shared a sense of there not being enough staff,
not enough funding for staff, and or the staffing scenarios in their counties affect the
quality of the program. Participant 7 noted “people are stretched too thin.” (p. 8).
Participant shared the links between funding and staffing:
The tricky part going back to staff. . .we need more funding streams to hire more
staff. I have applied for an Urban Fellow. . .I have reached out to SUNY. . .and
we have an intern coming in for the fall. . .I’m just reaching out for that piece.
We’re so short on staff that we’re not able to deliver a consistent program.
Participant 6 (pp. 2 & 4) described challenges related to diversified staffing scenarios and
not having enough staff:
Our challenge has been having one full time person designated to 4-H instead of
this diversified everybody does a little bit, is really difficult. . .diversified
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positions have multiple high level leadership and administration built into being a
4-H Program Leader. Is that doable for time and not enough staff? Very few
counties have enough staff to do things they may want to. . .we went with hiring
just part time. . .just doing programs. . .it definitely affects the quality.
Participant 3 (p. 3) shared the staffing truth regarding hourly employees:
When you have hourly employees like I do. With no overtime, so 40 hours is 40
hours is 40 hours. So trying to chaperone teen events, chaperone horse bowl, do
weekend programs that we do. . .it is overwhelming and encompassing and I think
that it limits the program, what it can do.
When asked “what challenges do CCE 4-H Program Leaders face” participant 5
(p. 3 & 4) concluded that resources are the biggest challenge:
Resources. . ..there is not enough money to reach out to as many youth as we want
to. . .being able to fund enough staff positions to do that. . .not enough funding to
do our jobs at one hundred percent. . .program leadership. . .they’re constrained.
That can hurt the program. . .again not just from our office but from other
counties talked to and educators they seem to struggle with the same issues.
Additionally 4-H Program Leaders shared their feeling on managing staff. When
asked “what does it take to mentor those staff?” Participant 8 (p. 8) shared the following
staffing truth:
That’s where I’m struggling. It’s a lot of personality things. I have two managers
who really don’t manage very well. I’m trying to manage managers and that’s
been a huge struggle and something that I really have to look at with this new
classification system.
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The final section presents descriptions from 4-H Program Leaders regarding staff
training and support, and recognition. Again, there are linkages between the
organizational challenges and changes and the variety of topics related to staffing, for
instance how hourly employees may not have the same opportunities for training as
Participant 3 (p. 3) notes in reference to her hourly employees:
I feel they also miss out on some opportunities. Because their programs will take
them over hours then there’s not that extra time to do professional development,
go to association conferences or do different in-services because of the program
needs. . .the balance of it.
When asked “Is there any kind of support or training that you feel like you’ve
needed, to support you as a professional, the same participant (Participant 3, p. 4) shared
the following:
I have to say that in my 17 years I’m seeing more opportunities now than I did 8
years ago. I went through the supervisor training 10 years ago. I think there are
opportunities that come up that we’re not made aware of.
Participant 4 (p. 6) discussed noted challenges regarding 4-H staff training:
I deal with a lot are parents and. . .new educators coming into the system. .
.there’s not really training for how to do our jobs. It doesn’t matter if you’ve had
experience working in 4-H or if you come in with no experience, there really is no
training. . .you need to read the risk management manual; you need to understand
that. . .need to know 4-H 101. . .that should be handed out first. . .most of the time
its trial by fire and you’re just thrown into it. . . you’re flying by the seat of your
pants most of the time. I’ve done it long enough that I don’t fly by the seat of my
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pants most of the time because I know what needs to be in place. But I know
that’s a challenge for new educators.
Furthermore, when asked “leadership in the overall program needs to fully
understand risk management and orient new staff on it, Participant 7 answered by stating
“Right there’s your word. Nobody gets oriented. You come in on a grant, you work as a
community educator, you deliver the services. . .if you’re here long enough, you might
get thrown up the ranks.” (p. 12)
Participant 10 (p. 3) summarized support and recognition:
Something as simple as recognition is really important. CCE associations are not.
. .good at recognition for jobs well done. . .a very basic minimal thing but all the
way up to providing support for how we operate, how we run our Programs. . .the
last 13, 14 years, I’ve seen a decline in who’s available to help support
associations at Cornell. I’ve seen them transition into a Shared Business Network
(SBN) model which still doesn’t provide the level of support. . .the direction and
guidance that we need. Participant 10 went on to further say “I don’t know whose
responsibility it is to do the training. Is it a national responsibility, a state 4-H
office responsibility; is it the responsibility of each county to train their own staff?
I don’t know the answer to that.” (p. 5)
Participant 8 (p. 3) described support structures in this way:
I really don’t have a support structure. My ED is not a mentor. . .kind of sits on
high and makes judgement calls. . .no I really don’t, and I see some of our other
departments who do have that and think that would be amazing. And when I did
have a struggle with some particular issues my ED said let’s have regular
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meetings. I thought great this will be a time for mentorship and it really didn’t
turn out to be that and that’s tough.
Participant 1 (p. 3) described the need for top-down support:
We need a little more top down leadership. I’m very supportive that counties can
kind of mold the 4-H Program into what meets the needs of their communities. .
.that is still a key piece. We need better systems in place. . .whether it be national
or the state office to help have clear directives of what we need to be
accomplishing. Do we have a clear strategic plan. . .we have those pieces but
they’re really hard to implement. When you’re on the county level, when you
look at our budgets, when you look at our staffing levels.
Participant 2 (p. 7) described staff support in this way:
My investment is time. I make myself take the time to sit down with. . .staff
members and do orientations, do expectations, chain of command. There are so
many unwritten, well maybe they’re written we just can’t find them, rules and
requirements and policies, I try to give the basic orientation to CE and to what
their job duties are. . .as we go along I keep building upon that. If an issue arises,
something I haven’t covered. We’ll cover that together. We use it as a learning
experience and I just expect that it won’t occur again or it’ll be not as severe of an
issue going forward.
This section has provided deep descriptions from 4-H Program Leaders as to the
Dynamic Tensions they face in their work. They expressed their thoughts and feelings
regarding the pulls and pressures they experience, that they are facing funding realities,
and have come to understand the organizational changes and challenges.
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Category 3: 4-H Grows Here. 4-H Grows Here is a national campaign to grow
the 4-H Program. In Chapter 2, literature on change management was reported on.
Trzcinski and Sobeck (2008) discovered that staff readiness for change and the capacity
of an organization to develop were positively correlated. In addition, individuals
responded positively to the capacity of their organization to develop and grow when there
was a strong structure within their establishment. The theme that emerged from the
interviews with 4-H Program Leaders was adapting to and accepting what communities
need. The essences of this theme are societal changes and trends, cultivating leadership
and resources to meet community needs, training and support needed, “the best known
secret,” and access which are all issues that can be addressed structurally.
Participant 1 (p. 4) is learning about the community:
I do a basic needs assessment for our community and see what programs are
needed. . . in an office you can sit there and. . .think this would be a great program
and in reality it’s not necessarily what that community needs or wants. I have
tried to get more involved with. . .diverse populations within our community to
reach out and try to have a better idea of what their needs are.
Participant 8 noted “I think constantly being able to say what’s the newest thing out there
or what’s the trend and sort of responding to that but also providing a service.” (p. 7)
Participant 4 (pp. 5 & 6) described short term programming:
We’ve started offering programs when kids are off from school. I did a STEM
camp for one week which was 4 hours a day. It’s really up to their interests. . .we
have found works really well is not to offer the same topic every day. Things like
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that have better participation. . .because the parents are looking for something for
their kids to do.
Participant 6 (p. 17) expressed the need to gauge kid’s readiness to participate
and the capacity of the 4-H Program:
We have turned down PINS Diversion, which has asked us several times to
develop programs. We used to jump because of the money but the kids often
aren’t ready. . .the group that year wasn’t ready for a variety of reasons. Kids that
have uncontrollable behavioral issues; if you get more than three in the room
you’re in trouble.
Throughout the previous sections, under other categories, 4-H Program Leaders
described the fact that society is changing and how many have accepted the need of the
4-H program to change. Additional essences that I derived from these interviews were
that of cultivating leadership and resources to meet needs and training and support
needed. Leadership was described as volunteers, boards, and staff. From the interviews
descriptors such as supporting and training staff, demographically representative advisory
boards, volunteer recruitment, support and training, and partnerships emerged. When
asked “what does it take to lead a 4-H program well, Participant 9 stated “It takes
training. There’s got to be a lot of solid training.” (p. 3)
Participant 1 (p. 10) was uncertain about the type of support needed:
I’m not exactly sure exactly what support I would need. One of the only reasons I
feel. . . I’ve been successful is that I’ve been a little vocal in reaching out to my
colleagues. . .within the district and other educators across the state. . .reaching
out to the state staff when I do need help. Our state staff in and of themselves has
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been amazing at responding but we need a little bit. . .we need more support in the
counties.
Several 4-H Programs Leaders reflected on the skills they needed training and support on.
(Appendix G)
For instance, Participant 8 (p. 3) shared what skills they wish they had:
To try to manage a budget. . .know financial terms. . .all of those things. . .and
even when I was taking a course. . .they said, oftentimes non-profit managers are
not coming in with these skills. There is no support system for that at the state. .
.or county level. . .my finance director hung up on me. . .because I was asking
questions that she thought were stupid. She. . .gave up and the way I learned was
to. . .submit a change in the budget until it matched what she wanted. . .if I’d had
those skills going in. . .managing people would have been a good place to start. I
didn’t study that so then. . .if you’re moving up in an organization how do you
get? Unless you do have a mentor that can put you through it.
Participant 1 (p. 6) discussed the demographics of the advisory board:
I would like to see our advisory committee be more consistent with the
demographics of our county. We have a very wide array of demographics. . .from
socioeconomic difference, racial differences, cultural differences and I would like
to see my advisory replicate that more and it doesn’t right now.
In moving into volunteer recruitment, training, and support, Participant 2 (p. 5)
shared the following:
The best resources are volunteers. . .we have identified people who have skills
and abilities in a specific area but also the youth development component. We had
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some very poor customer service. . .we wanted to change that and. . .make sure
that our new volunteers were getting a little bit more attention than everyone else.
. .follow up emails, checking in and providing new opportunities. . .for the new
volunteers to be involved. To nurture that flame up until they are up to par.
Participant 4 (p. 3 & 4) noted volunteer recruitment as a number one challenge:
Volunteer recruitment. I have been through training to be credentialed as a
volunteer administrator. . .I understand. . .what the best practices are
recommended. The problem is getting EDs. . .to follow those best practices or
allow me to follow those best practices. . . because they’re very afraid of how
things will be perceived and looked at. I think there’s a huge hole in how to
adequately recruit. You have to be very targeted and specific about what you’re
looking for. You can’t just say 4-H program needs volunteers.
Along similar lines as volunteers, 4-H Program Leaders discussed the importance
of partnerships and how to cultivate them.
Participant 1 (p. 9) stated the following regarding partnerships:
I’m trying to reestablish partnerships within our community. . .other youth serving
organizations. . .they don’t have to be youth serving organizations but
organizations with a common interest. I work with organizations. . .to leverage (a)
funding, (b) volunteers, and (c) sometimes resources. Maybe I’m doing a program
and need some specific supplies and they say “hey we have it in our budget, we
could provide these supplies.” The hardest thing with that is that takes time and
effort. Its multi hats and you get stretched very thin.
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Participant 1 led to the essence of the best known secret.” Participant 1 (p. 2)
expressed the following:
4-H is the absolute best kept secret. We’ve done a really lousy job. . .of promoting
it. . .we haven’t kept current with our societal changes. The youth we reach. . .are
having amazing interactions in our program. . .we’re not doing a very good job
recruiting new youth. . .not doing a very good job reaching different
demographics of youth. . .don’t have the staffing to do any more. . .doing the best
we can with a very small staff and doing more with less. . .we just do not have the
resources to do as good of a program as I would like to see. . .one of the reasons
we have shrinking numbers.
Participant 4 (p. 7 & 8) discussed the need for a consistent message:
We need to have a consistent message. More than just the national marketing
campaign. . .what we do and what are our goals? The state 4-H office is working
on that. . .they’re not necessarily asking the educators for their input on
everything. You know here’s our vision, here’s our mission. . . there just needs to
be a little more give and take. The state 4-H office really truly does want to know
what we’re doing, how we’re doing it. . .I don’t think that that’s universally
understood.
Additionally, Participant 10 (p. 3) shared a similar response:
Youth and adults being stretched for time. What makes 4-H a priority in their life
versus doing sports. . .or doing whatever is a priority for them? How do we make
4-H a priority? It may be the model. Or a lack of understanding about what 4-H
actually offers . . .our model definitely lacks. We’re trying. Our goal is mastery
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but that really is not maybe a priority of some to be able to master a wood
working skill versus getting a scholarship to go to college. If we could figure out
how to hone in on that message more than just the tangible I’m going to put my
rabbit in the fair type of thing.
Many 4-H Program Leaders discussed identity, perception, broadening the
understanding of 4-H, and the value of the Program. This could be within several
contexts including staff, advisory boards, and the general public.
Participant 8 (p. 8) talked about identifying with 4-H:
We also, kind of uniquely with youth development also. . .do a lot of outreach.
But don’t necessarily. . .they are just starting to identify themselves as 4-H. They
don’t see what the benefit is by putting the clover on things. . .our ED has been
going to some of these S.B.N. meetings and Andy Turner. . .has started to push
them to at least start thinking about putting the clover on it and take their
educators.
Participant 7 experiences similar issues to Participant 8 and shared: “When you go
out and plant trees with kids, that’s 4-H because there is such resistance there by
supervisors to say that was 4-H. (p. 7). The issue of perception came up in my interview
with Participant 7 also: “We’ve talked about this at diversity training, that when you talk
about the 4-H club model, it’s very much a perception that it is a white agricultural based
activity. (p. 6).
Participant 3 (p. 6) noted their Board does not know what 4-H is doing:
The board members. . .don’t fully know what 4-H is doing. We have key people
on our board that believe in 4-H whole heartedly. Our board president. . .our past,
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past, past board president is still on the board. . .our current president is a huge
supporter. I wouldn’t say that the board is guiding us. The board is going to
support what we’re doing. . .they trust that we know what we’re doing.
Participant 4 (p. 14) talked about understanding by staff and their Board:
Other program staff not understanding. . .the full breadth of what 4-H does or can
do. . .how they can work together. I don’t know if that’s represented well on
boards. . .they’re in transition so much. . .I had a board member who’s been on the
board for 4 years, didn’t know we did public presentations. . .he evaluated for us
and thought it was the most fabulous program on the planet. Why didn’t he know
about this?
The essence of access was presented in a few ways in these interviews with 4-H
Program Leaders. Much has been described above that shows the challenges, best
practices, and opportunities to provide greater access, for instance Participant 7 (p. 5)
talked about finding the educator association less than warm and welcoming. The final
section looks at access from the standpoint of 4-H Program Leaders as staff members
within the CCE system trying themselves to open the doors to new youth and provide
greater opportunities for all youth.
Participant 6 (pp. 5 & 6) shared concerns about cliques:
There’s no easy entry point into the 4-H Program in New York State. . .it can
sometimes be very seventh or eighth gradish. There are. . .cliques of people, this
clique over here does this and this clique does this and they don’t like other
people to join that might be from the outside. . .that is certainly how I felt over the
years. . .not within our county but within the state definitely. Particularly. . .the
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educators association I felt that strongly. Were people really there because they
wanted to better the 4-H Program and provide Program leaders with direction and
I just felt that it was not that.
Participant 7 (p. 4) expressed feelings about access for youth:
If I inquire, if I say one iota to anybody about wanting to break those district lines.
. .the other educators are screaming, but it’s really it’s really an economic issue
for local families as far as engagement. . .where the regional event is. . .I dislike
the whole district line thing.
Participant 6 (p. 17) discussed the struggles with getting the kids that might need 4-H
most:
Our part-time staff that I hired drives the bus for the school. . .those kids love her.
. .they’re not the kids that we would otherwise reach. Their parents wouldn’t
come to us. They come to us because of the trust they have for her. Not because
of 4-H. We’re in a building that they don’t want to come to. That’s what we’re
fighting a lot. She brings them in. . .it’s pretty fun to watch because they’re
definitely underserved. The kids that aren’t popular. . .they might come to our
program but they don’t come back. . .there’s not time for that nurturing and that’s
what they need.
When discussing office and meeting space, Participant 7 (p. 15) described:
This [space] is not convenient or comfortable for evening hours and if you try to
utilize services out in the community, libraries close at 8:30. They want you out
by 8:15 and most of my horse program meetings go ‘til 9:00 or 9:30. So, there’s a
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struggle there for finding community partnerships and community meeting spaces
out there.
Lastly, when asked “was the system equipped at this point to address the needs of
kids that aren’t ready,” Participant 6 (p. 17) concluded:
No I think that’s going to be individual county comfort level. Then it will be, I
think our State 4-H Program Leader will help us get ready and collect the
resources. He. . .understands that diversity is more than just the color of
someone’s skin. It’s social class and all of that too and that he doesn’t want the 4-
H Program just to be for white upper middle class kids. That’s not what he
envisions. . .that’s really going to help us because those are the kids that could
potentially end up in. . .that don’t have any caring adults.
Summary
The purpose of this qualitative descriptive study was to explore and understand
the current state of the NYS 4-H Program. I asked 4-H Program leaders to describe
challenges CCE4-H is currently facing, how they lead a program well, and what is the
current state of the NYS 4-H Program. I specifically examined the topic through a
practitioner’s lens of open-ended inquiry utilizing a theoretical rationale of organizational
effectiveness. The purpose of this study, then, was to provide CCE4-H administration,
from a leader’s perspective, with a deeper understanding of the challenges of the
organization so that efforts can be developed to resolve those (Gentry et al., 2014).
Three categories and six themes formed as a result of the interviews with 10 4-H
Program Leaders from across NYS. The categories included the importance of cultivating
leadership and resources in the 4-H Program, dynamic tensions, and 4-H grows here. The
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six themes that emerged included: (a) leading well takes survival strategies, (b) accepting
the needs to change and challenges associated with change, (c) pulls and pressures
leaders experience, (d) facing funding realities, (e) organizational changes and
challenges, and (f) adapting to and accepting what communities need. These categories
and themes provided deep descriptions from the perspective of 4-H Program Leaders and
will provide much evidence to administration and stakeholders on what staff across the
state are experiencing daily.
Chapter 5 will give meaning to the information provided in these interviews. In
addition, I will discuss the importance of the data, suggest future research, and propose
suggested opportunities for addressing challenges addressed in the interviews.
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Chapter 5: Discussion
Introduction
The findings of this study relate to the problem statement presented in Chapter 1
validating that NPO leaders are experiencing several challenges within their
organizations; of which the NYS 4-H Youth Development Program was the context of
this study. The county 4-H Programs Leaders involved in this study provided descriptions
of the many skills and behaviors needed to do their jobs well and the challenges they
face. Additionally these interviews provided expressed feelings about their jobs and
training and support they felt was most needed now. This study was conducted through a
qualitative descriptive study from the perspective of leadership; which was one gap
identified in the literature.
One gap that emerged from the literature was that most research has focused on
standalone challenges and the practices leaders can follow to solve them; with little
follow up to show evidence if these practices worked. The goal of this study was to
provide a holistic picture of what challenges CCE4-H Program Leaders are facing, while
simultaneously examining best practices (what it takes to lead well). This study also filled
a gap in that no researcher has explored the current state of the CCE4-H Program and
what collective challenges it may face.
Furthermore, this study confirms that CE staff are still experiencing similar
challenges as were identified by Ingram in 2005 and by APLU in 2010. These challenges
include: (a) staff accepting the status quo, (b) organizational resistance to change, (c)
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sustainability, (d) addressing a breadth of community needs, (e) funding, (f) flexibility,
(g) personnel development, and (h) Program expansion and transformation. Those
studies’ occurred several years ago and staff and Programs are still experiencing similar
challenges. This study adds depth to these issues and provides additional challenges CE is
facing (Appendices D and E). This could be an opportunity for CCE and the CCE4-H
Program to become a leader in addressing issues that CE staff are facing in New York
and across the United States. The significance of the data obtained from the study is that
it contributes to the body of knowledge of NPO challenges and NPO effectiveness. This
chapter provides limitations of the study and suggestions for future research. Lastly, the
study may aid in informing CCE of the challenges 4-H Program Leaders are facing and
provides considerations for system action to address them.
Furthermore, this study was guided by the theoretical rationale of Organizational
Effectiveness. As noted in Chapter 1, Herman and Renz (2008) confirmed that there is
little agreement across the NPO community on definitions of Organizational
Effectiveness and operationalizing those elements can be valuable in sustaining
organizations. This study further tested the Organizational Effective framework from the
organization Mission Capital (2015) by incorporating approved questions into the semi
structured interviews.
Lastly, this study was guided by the following research questions:
1. How does leadership describe the current state of the 4-H Program?
2. What challenges do CCE4-H Program Leaders face?
3. What does it take to lead a 4-H program well?
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Implications
As a result of the findings of the semi structured interview with ten NYS County
4-H Program Leaders, three categories emerged: (a) Cultivating Leadership and
Resources, (b) Dynamic Tension, and (c) 4-H Grows Here. The central category which
emerged and drives this study’s implications and suggestions for practice is the category
of 4-H Grows here. As noted in Chapter 4, the theme that emerged from the category of
4-H Grows Here was adapting to and accepting what communities need. The essences of
this theme are societal changes and trends, cultivating leadership and resources to meet
community needs, training and support needed, “the best known secret,” and access
which are all issues that can be addressed structurally. Research conducted by Trzcinski
and Sobeck in 2012 confirmed if there were strong structures within organizations,
individuals responded positively to the capacity of their Program to grow. If the CCE4-H
Program wants to grow, there will have to be stronger structures to support that growth.
Several CCE supporting documents make reference to growth and the structural
needs behind growth. Cornell Cooperative Extension Strategic Plan for 2013-2017:
Strategic Initiative D: Resource Stability: the allocation of existing core resources
and the acquisition of new resources will be focused on building the capacity of
the system to achieve new strategic initiatives and the ongoing priorities of all
CCE Programming and administrative functions. (p. 6)
The NYS 4-H Guiding Principle state:
Grow Leadership: Our goal is to grow and support a team of highly trained and
committed 4-H Leaders (professionals, volunteers, and youth). Anticipated
outcomes include connecting 4-H leaders to one another through a variety of in-
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person and on-line relationship building opportunities to develop a learning
community within 4-H, develop progressive leaderships roles for professionals,
volunteers, and youth leaders, and leaders demonstrate intercultural competence
and cultural humility. (p. 5)
Furthermore, the NYSACCE4-HE, the New York State Association of Cornell
Cooperative Extension 4-H Educators, aims to develop staff, build relationships, and
market our profession.” (CCE, 2016)
Research from both Mission Capital (2015) and Campbell and Menezes (The
Bridgespan Group, 2010) refer to the importance of cultivating, engaging, and supporting
leadership (staff and board members). Mission Capital concludes the following:
At the helm of a great organization are strong, visionary leaders who can chart the
course for the future and marshal resources, all while maintaining laser sharp
focus on results. They must be able to inspire and motivate, as well as plan,
organize and coordinate efforts. The responsibility is spearheaded by the
Executive Director/CEO who champions the organization in partnership with
senior staff and the board of directors. Together, this leadership team focuses on
building individual, organizational, and systems capacity with ultimate goal of
creating lasting social change (p. 9).
After interviewing these ten 4-H Program Leaders, it was very apparent that the
NYS 4-H Program has highly talented staff in the counties. They strive to do the best
work they can, while juggling the pulls and pressures of the job with little guidance or
support. If CCE truly wants to grow the program and be an effective and sustainable
89
organization it will need to continue to “prepare systematically for growth” (Campbell &
Menezes, 2010, p. 11).
4-H Program Leaders noted how much improvement they have seen from the
NYS 4-H office recently, while noting some suggested CCE system-wide areas for
improvement. The recent areas of improvement they have noticed include the
development of a vision and mission for the NYS 4-H Program, approachable and
involved leadership at the state level, progress on marketing and promotion, the
development of a 4-H diversity and inclusion working group, and involvement of county
staff in guiding and making program decisions. The areas suggested as needing attention
include guiding people through change, locally suitable promotional and recruitment
efforts, building a welcoming system, simple and clear channels of information sharing,
board engagement and support, and realistic position descriptions and responsibilities.
The responsibility of the aforementioned topics are not the sole responsibility of the NYS
4-H office, but rather efforts that can be taken by CCE at the state and local levels. The
next two sections of Chapter 5 will provide limitations of the study, suggestions for
future research, and recommendations for practice/opportunities to consider.
Delimitations, Limitations, and Opportunities for Future Research
The delimitations were designed into the study, not unplanned for limitations;
however provide opportunities for future research. Delimitations of this study included
the length of time available to conduct interviews resulting in ten interviews when there
are 57 4-H Program Leaders across the state. Those ten represented 4 of the seven NYS
4-H program districts. In the context of the NYS 4-H Program, it may be very valuable to
interview a wider cross-section of 4-H Program Leaders across all districts (Appendix F).
90
Additionally, the 4-H Program Leaders in this study had at least 6 years of experience in
CCE. If there are identified 4-H Program Leaders that have less than 6 years of
experience, results may differ for those staff. From a broader CCE perspective a
comparison study of county Program Leaders from other program areas might be
valuable to see if there are similarities in challenges being experienced and skills and
attitudes needed to lead programs well.
Furthermore, the delimitation of length of time available in the program did not
allow for delving more deeply into topics such as (a) mentoring and supporting
organizational leaders; (b) connecting to, understanding, and utilizing on-line training
resources and how staff within the context of this study are learning about and utilizing
those resources; (c) changes in volunteering; and (d) what it takes to manage different
program delivery models within the 4-H Youth Development Program. Future research
on those topics could guide the system to cultivate leadership and resources to grow 4-H
and CCE programs in general. Lastly, research on these topics directly align with
expressed feelings and training and support needed as provided through descriptions by
the 4-H Program Leaders.
Moreover, this study was guided by the theoretical rationale of Organization
Effectiveness and further tested Mission Capital’s Nonprofit Effectiveness Framework
through the use of Mission Capital approved interview questions. Further research with
Mission Capital on how to utilize such a framework within CCE may be valuable because
it could provide standard language and guidance on organizational effectiveness.
Lastly, a limitation of the study that could be considered was that the researcher
works for the CCE4-H Program. The researcher bracketed the fact that she worked for
91
the organization and utilized an interview protocol (Appendix G) and followed proper
ethical guidelines. However, it may be valuable to consider having research done within
these Programs by an outside or less familiar researcher.
Recommendations
Before recommendations are provided, acknowledgement must be given for the
work that has already been done and the systems that are currently in place to cultivate
leadership and resources to help grow programs. The following is a list of resources and
training available to CCE staff and efforts underway to support these efforts, recognizing
that this list may not be fully extensive. These include: (a) CCE Distance Learning
Center; (b) CCE Program Development Leadership Cohort; (c) NYS 4-H Staff website;
(d) NYSACCE4-HE and NAE4-HA (professional associations); (e) County Executive
Directors, state staff, ACT for Youth, Cornell departments and researchers; and (f)
several growth focused efforts underway (Appendix H). The recommendations from this
study build upon many of these systems, resources, and efforts by suggesting
considerations. Recommendations are presented as opportunities to consider and
questions that should be addressed (Figure 5.1 and Appendix I). These recommendations
align with the category 4-H Grows Here and the theme of adapting to and accepting
what communities need (the communities the Program serves and wants to serve, and the
community of staff). This alignment is that in order for growth to occur, leaders need to
accept that change may need to occur within the organization to get to the point of
growing the Program to meet the needs of the most youth possible.
92
Figure 5.1. Considerations for growing the 4-H Program.
Opportunities to Consider
Development of a statewide 4-H professional development working group. As
evidenced from the interviews with 4-H Program Leaders, these individuals are talented
and skilled professionals that are rarely recognized for that fact. Utilizing the skills and
talents of staff on such a working group recognizes that state leadership are aware of
strengths of 4-H staff across the organization. Jean Crawford (2010) noted, from her
research on nonprofit leaders of tomorrow, that “the traditional “heroic” model of
leadership is being replaced by this, more participatory leadership style.” (p. 9) In an
4-H
Grows
Here
Cultivating
Leadership and
Resources
Recognizing and
Reducing Dynamic
Tensions
Leadership
support,
guidance,
training,
and
recognition
Targeted training based on staff
identified needs
Development of essential training for
4-H staff
Systematic staff support and guidance
structures
Developing a welcoming culture
Leadership development opportunities
Involving 4-H Program Leaders in
system-wide decision making
Opportunities for staff recognition
Monetary commitment to growth
Leadership
support,
guidance,
training,
and
recognition
93
effort to provide voices from the two state offices (CCE and 4-H) and county
representation and getting staff across the organization to participate together, the
working group should be made up of staff from CCE administration, state 4-H office
staff, county 4-H Program Leaders (making sure that at least one person is a member of
NYSACCE4-HE), and at least one county Executive Director. By bringing this variety of
staff together, there is the potential for a deeper understanding on all levels what is
needed to grow a 4-H Program and its staff.
This working group could consider some of the following opportunities: (a)
develop systematic approaches for gaining information from CCE4-H staff on training,
resources, guidance, and support needed, (b) continue to develop a set of core
competencies/essential training for varying levels of 4-H staff, (c) determine if the
organization has training to support those core competencies and needs, (d) research
funding sources for 4-H staff professional/leadership development, (e) work with
NYSACCE4-HE to align professional development conference workshops with staff
identified needs, (f) work with NYSACCE4-HE to design and implement a survey on
how well they are meeting their identified goals, (g) work with NYSACCE4-HE to
further develop their mentoring Program, and (h) development of regional 4-H specialist
positions (career ladder). Addressing these areas may aid in solving training and
supported needed and expressed feelings that 4-H Programs Leaders described.
To further expand on the aforementioned concept (h) development of regional
4-H specialists and in recognizing the talent of NYS 4-H Program Leaders, Weng and
McElroy (2012) noted this about career ladders:
94
Organizations that provide for career goals and professional development in
organizations and that reward their employees with promotions and compensation
not only offer an emotional incentive to stay, but also constitute large opportunity
costs associated with leaving that organization. Opportunities for professional
growth not only resulted in reduced job turnover, but also occupational
commitment more broadly as employees are reinforced as to their choice of career
(pp. 258 & 262).
The recommendation is for the statewide 4-H professional development working
group to research the possibility of such staff positions. Some considerations for the
working group when researching this opportunity include: (a) could it be half time for
4-H Programs Leaders within CCE and help supplement county budgets to add 4-H
administrative staff, (b) essential duties should be considered and possibly those be
responsibilities that address 4-H Program Leader’s expressed feelings and training and
support needed, and (c) utilize the CCE Strategic Plan and NYS 4-H Youth Development
Guiding Principles to develop these positions. In a 2014, David Nutt conducted an
interview with Chris Watkins, CCE Director, in which he stated the following about
regionalization:
The concept behind that is to gain efficiencies across regions. We are always
looking at how we can build teams of educators within the regions to ensure the
best delivery of information. But again, because of the very unique nature of New
York, with the strong cooperative funding system, we have to be very careful
about how we do that. We can’t mandate that. We have to work with the
associations to manage change (p.2).
95
The above staffing scenario aligns with Director Watkin’s concept.
Additionally, an immediate topic that 4-H Program Leaders shared as needing
support and guidance on is the subject of change management. Concerns and expressed
feelings were shared regarding the Federal Standard Labor Act (FSLA), traditional staff
and volunteers not wanting to change, funding source changes, staffing changes, and lack
of guidance or support. Devos, Buelens, and Bouckenooghe (2007) confirmed that
change management is complex, leadership needs to understand the multiple dimensions
of this challenge, and leadership must develop trust with individuals within their
organization to lead and implement change efforts successfully. If priority was given to
one topic for this state-wide working group and/or leadership should immediately work
through, it would be this one. Furthermore, Rafferty and Griffin (2006) discovered that if
change efforts were well planned out, staffs were more likely to be content with their jobs
and less likely to leave and leaders played an integral role in helping their staff through a
well-planned-out change event. When the majority of Program leadership is asking for
guidance on this topic, overall leadership needs to find a way to respond so the process
will be a success.
This section provided recommendations focused on cultivating leadership and
resources through training and support. Research by Bowie and Bronte-Tinkew (2006)
concluded the importance of the professional development of youth workers for these
reasons: “(a) professional development improves Program quality, (b) professional
development affects the survival of providers in the field, (c) a comprehensive
professional development agenda is vital to enhancing and sustaining a cadre of quality
youth workers, (d) professional development benefits the individual, (e) professional
96
development benefits the Program, and (f) professional development benefits the field.”
(pp. 2-3) Both the NYS 4-H Guiding Principles and the CCE 2013-2017 Strategic Plan
included goals in alignment with cultivating leadership and resources and supports the
aforementioned research.
An additional suggestion for consideration is the development of a statewide
“operations” working group. Again, this working group would consist of state and county
staff working together. This group would be charged with addressing the category of
Dynamic Tensions and themes of pulls and pressures leaders experience, facing funding
realities, and organizational changes and challenges. As was noted by many of the 4-H
Program Leaders that were interviewed and as confirmed in the literature presented in
Chapter 2, there are an immense amount of challenges they deal with in their jobs. These
challenges include (Appendix F) (a) staffing, (b) not enough time, (c) funding, (d) no
training and support, (e) organizational cliques, (f) different directions, (g) change, and
(h) needing better systems. Additionally, 4-H Program Leaders indicated the need for
more top down support for counties. In an effort to address these dynamic tensions noted
in Chapter 4, enlisting staff from all of the levels of the organization may lead to breaking
down some barriers to growing Programs.
Mission Capital’s (2016) Nonprofit Effectiveness Framework fourth element is
titled “Smart Operations.” Based on research they note:
Great leaders, a solid business plan, and a strategy are all necessary components
of organizational success. However, to achieve lasting success, organizations
must build and manage internal operations to carry out their mission. They must
97
recruit and retain the right people, build a strong brand and culture and ensure
necessary resources and procedures are in place to support day-to-day activities.
Several challenges emerged from the interviews with 4-H Program Leaders that
could be addressed within this state-wide working group which include: (a) streamlining
processes and consolidation of information, (b) development of a “portal” for Program
Leader sharing, (c) development of county diversity and inclusion plans, (d) examining
the value of time tracking and finding staff who would take part in a time tracking study,
(e) assessing how accurately job descriptions reflect community needs and the jobs at
hand, (f) evaluating organizational communication systems for effectiveness, (g) defining
and agreeing upon measurements of success, and (h) developing plans for how to
effectively engage, educate, utilize county boards of directors.
This study was guided by the theoretical rationale of Organizational
Effectiveness. As was noted in Chapter 1, Barzilai (2011) defined organizational theory
(OT) as “the study of organizations for the benefit of identifying common themes for the
purpose of solving problems, maximizing efficiency and productivity, and meeting the
needs of stakeholders.” (p. 1) Additionally, Mission Capital (2015) confirmed that NPO
leaders are facing a multitude of challenges that are impeding organizational
effectiveness. The recommendations and opportunities provided in this chapter suggest
ways of critically examining practices and research that could lead organizational
effectiveness and growth in Programs.
This section will be ended by providing a list of questions for the system to
address in an effort to grow Programs based on feedback provided by 4-H Program
Leaders:
98
1. Does the 4-H Club Program have to look the same and be as administratively
heavy?
2. Could the County Association board of directors become more actively
engaged in and supportive of non-traditional 4-H Programming? Are board
members representative of county demographics?
3. Should 4-H Program Leaders have Programming responsibilities or should
they be 100% administrators?
4. What actions and commitments are needed within the organization to open the
doors to more non-white individuals and become a welcoming place to all?
5. What resources are needed to grow the organization and does the organization
have those resources and/or the ability to grow them?
Mission Capital (2015) stated the following:
All nonprofits must be willing to take a hard look at their organizational
performance and better understand how they can be more effective. . .Nonprofit
organizations and their partners must assess their strengths and weaknesses in
these areas and hold themselves accountable for improved impact (p. 13).
If CCE want to grow 4-H, they will have make some critical assessments and
organizational changes to meet that goal.
Conclusion
Chapter 5 provided an overview of the findings and made connections to the
literature on the topics of the challenges that NPO leaders are facing, how NPO leaders’
are addressing those challenges, and studies that have begun to examine these topics on a
broader scale. It was discussed how the findings related to the problem statement,
99
purpose of the study, and potential significance. Additionally Chapter 5 reintroduced the
research questions that guided the study and weaved in the theoretical rationale of
Organizational Effectiveness.
Key findings were shared in Chapter 5 and in subsequent detailed appendices.
Recommendations, opportunities to consider, and questions needing answers (for
practice), along with study limitations and suggestions for future research. The intent of
this study was to add to the bodies of knowledge on NPO challenges and NPO
effectiveness. Additionally, the aim was to inform stakeholders of challenges leadership
are faced with within the particular organization of CCE, develop an understanding of
best practices that are being implemented with this organization, and recommend future
opportunities for system improvement. The ultimate goal for this study and for the 4-H
Program Leaders emerged as the desire to grow the 4-H Program in New York State.
100
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Appendix A
Interview questions
1. Describe the current state of the 4-H Program?
a. Overall state 4-H Program
b. Your county 4-H Program
2. What challenges do CCE4-H Program Leaders face?
a. System-wide or unique to your County?
b. From your perspective or hearing from others?
3. What does it take to lead a 4-H Program well?
a. Successful practices?
b. Areas for improvement?
c. Support/training needed?
Organizational effectiveness framework (Mission Capital)
4. Element 1: Clarity of Purpose:
a. How you define and align your work and impact?
5. Element 2: Sustainable Business Model:
a. How you develop resources and position your Program for success?
6. Element 3: The Right Leadership:
a. How do staff and board leaders steer and steward Program effort?
7. Element 4: Smart Operations:
a. How do you manage and marshal Program resources?
8. Element 5: Implementation & Improvement:
a. How do you use information to adapt and improve?
9. Element 6: Strategic Collaborations:
a. How do you leverage the community for greater impact?
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Appendix B
IRB Letter
January 28, 2016
File No: 3520
-012116-10
Megan Tifft
St. John Fisher College
Dear Ms. Tifft:
Thank you for submitting your research proposal to the Institutional Review Board.
I am pleased to inform you that the Board has approved
your Expedited Review project, “
A
qualitative Descriptive Study Examining the Current State of the Cornell”.
Following federal guidelines, research related records should be maintained in a secure area for
three years following the completion of the project at which time they may be destroyed.
Should you have any questions about this process or your responsibilities, please contact me at
Sincerely,
Eileen Lynd-Balta, Ph.D.
Chair, Institutional Review Board
ELB:jdr
107
Appendix C
NYS 4-H Program Director Letter of Support
108
Appendix D
Skills and Attitudes Needed to Lead a 4-H Program Well and Expressed
Feelings/Challenges
Skills and Attitudes
Positivity
Creativity
Understands purpose
Reflects back
Planning and evaluation
Team player and builder
Decision making
Lifelong and self-directed learner
4-H experience
Accepts and adapts to change
Educating and training
Strategic
Visioning
Utilizes research and information
Fund development and management
Manage variety of staff
Administrative abilities
Ability to balance
Human resource knowledge
Risk management
Understands community needs
Involves/educates stakeholders (including Board)
Expressed Feelings
Bogged down with club model
Pulled in different directions
Get really burned out
Do more with less
I’ve been burned or hurt enough
We’re so short on staff
Leadership. . .they’re constrained
There really is no training for our job
Flying by the seat of your pants
Decline in who’s available to support Associations
Low staff morale
We need better systems
So many. . .rules, requirements, and policies
No easy entry point into Program
Feeling alone
This job. . .it’s multi hats
No isn’t. . .in our vocab
Programs with breadth, not depth
So much time just surviving
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Appendix E
NYSACCE4-HE Districts
110
Appendix F
Interview Protocol Form
A Qualitative Descriptive Study Examining the Current State of the New York State 4-H
Program from Leaderships’ Perspective
Date ___________________________
Start time _______________________
End time ________________________
Location ________________________
County/District: __________________
Interviewer ______________________
Interviewee ______________________
Release form signed? ____
Notes to interviewee:
Are you okay with me recording this?
My hope is to be able to learn about the experiences CCE4-H Program Leaders
are addressing in their day to day work. The results will be presented
comprehensively in an effort to avoid singling out responses of participants. The
value to the information I will gain from your participation may help to
information administration of needs and best practices which may results in
practical actions.
Confidentiality of responses is guaranteed.
Please ask for any clarification along the way.
Approximate length of interview: no more than one hour.
Methods of disseminating results:
The proposed research is a component of the dissertation for the Doctorate of
Education Program. Results will also be shared with Cooperative Extension
administration. In addition, articles will be written on the topic and results will
be shared with members of the Non Profit community. Lastly, the researcher will
shared the results through poster and live presentations. Results will be presented
comprehensively in an effort to avoid singling out responses of participants.
111
Appendix G
Resources, Training and Projects
Resource/Training/Projects
Details
CCE Distance Learning Center
(CCE, 2016)
Information Technology
Volunteer Involvement
New Staff Orientations-CCE 101 & CCE 102
Executive Director Boot Camp
Human Resources-including Staff Skills for Success model
Program Development Curriculum
Program specific trainings
CCE Program Development Leadership
Cohort
(CCE, 2016)
Skill development & learning through sessions, practice, &
feedback
Designed for staff with major Program leadership
responsibilities
Includes focus on: Program development, assessment,
evaluation, & reporting
Colleague mentor focus
Business Systems Launchpad
(CCE, 2016)
On-line mechanism & portal
Reporting data
Tracking registrations & volunteers
Important documents
NYS 4-H Staff Website
(NYS 4-H, CCE, 2016)
eLists
New Staff - An Introduction to 4-H Resources
Program Management
Cornell Departments
Marketing 4-H
NYSACCE4-HE (professional Assoc.)
Risk Management
State 4-H Staff
Volunteer Development Opportunities
Volunteer Involvement
NYSACCE4-HE
NAE4-HA
(State & National 4-H Professional Assoc.)
Professional Development
Awards and Recognition
Connecting Educators
Mentoring Program
County Executive Directors, State CCE
staff, including 4-H Staff, ACT for Youth,
eXtension, Cornell Departments and
Cornell Researchers.
Guidance
Training-including diversity and inclusion
Research
Connections
Best practices
Projects underway to support
4-H Grows Here
4-H Spring In-service-
4-H Grows Professionals-began the development of what it
means to be a 4-H Professional
Grow Campus-County Connections
112
Grow Connections
Development of: CCE Organizational Development
Framework for Building Skills & Recognizing Attributes for
Extension Excellence
Momentum to adopt the National 4-H Grows Here
campaign
Development of a state-wide diversity and inclusion
working group
113
Appendix H
Identified training and support, opportunities to consider, and future research
Training and Support Needed
Training and Support Needed
We need more. . .top down support
Statewide initiatives to support counties
Board understanding of 4-H, staff involvement with
Board and Board support of 4-H and staff
Volunteer recruitment, training, and
support
4-H Program specific-assessing the value, impact, and
decision making tools
Defining and agreeing upon measurements of success
Communicating effectively and efficiently
with decision makers and stakeholders
Fund and budget development and
management
People skills-negotiating, dealing with
difficult people
Executive Director support, direction, and
guidance
Strategic and sustainability planning
(including staffing plans)
Guiding change processes
Administrators understanding the job
Learning to balance the demands
Breaking down barriers to meet community
needs
Partnering and collaborating for success
Streamlining processes, consolidation of
information, information communication
Effective staff management
Opportunities to Consider
Opportunities to Consider
Tapping into and recognizing the skills of
4-H Program Leaders.
Job descriptions that accurately reflect the work needed
in the community and what can be achieved with one posi
Job descriptions that reflect 4-H language in any CCE
work being done with youth.
Regional 4-H Program Leaders-% of time to
orient, train, mentor, support staff. Takes on
roles such as community partnership and
fund development.
Building a welcoming culture and modeling that
culture.
County diversity plans (based on county demographics
and agreed upon definition of diversity).
Training based on feedback from staff-
emerging needs and trends.
Program Leaders/Issue Leaders/Team Coordinators
should have very little Programming responsibilities
Standardizing board position descriptions and
training-best practices from County staff.
Expand upon mentoring Programs
Connecting staff-in-person or building connection on-
line
Build upon 4-H grows professionals and
other work being done-standard orientations-
what are the basics for 4-H staff. Career
ladder building. State professional
development working group.
Work being done on promotion-buy-in needed, what are
the promotion goals? Inconsistent brand. . .county by
county, no guidelines, changing perceptions, getting on
the same page across the state-clear, concise consistent
messaging.
Future Research
Future Research
Interviewing Program Leaders from
additional CE Program areas and Program
Leaders with less than 6 years of experience.
Research involving Executive Leaders to develop
deeper understanding of their leadership skills and
practices.
An in-depth review of what it takes to
manage the different models 4-H offers.
Use of CCE on-line resources and training and how
staff are learning about them.
Leadership Teams and Organizational
Effectiveness.
Today’s volunteer realities.
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Appendix I
Mission Capital Letter of Support