we are doing things that will make patients healthier, happier, and more confident and insurance
may pay for the majority of treatment
Be confident while presenting, look patients in the eye, and also be on eye level. Confidence is
contagious but so is a lack of confidence and a shaky voice. Patients want you to feel empathy
towards them and that you have the confidence to take care of their issues. We teach empathy
and confidence to everyone including our doctors.
Knowing the patient's history, insurance benefits, if they have an HSA, etc before the actual
appointment will help you speed up presentations and show the patient you know about their
specific plan.
“Good morning Mrs. Smith! My name is _____ and I am the treatment coordinator. How
are you doing today? (wait for response) I am going to go over your treatment plan that
Dr. ____ made for you and how your insurance is going to help you with that cost and
then I’ll answer any questions you have. How does that sound?
After the patient has given you permission to continue and has said “yes” multiple times you
guide them through the process.
Take cues from how the patient is acting. Some people want you to give them the facts and how
you will save them money asap. Other patients want a detailed explanation of every little
procedure. Take cues from the patients and act accordingly. Emphasize SAME DAY
TREATMENT and because they are saving us the time we will save them money.
“Ok Mrs. Smith, we want to get your mouth back to its pristine condition and save you as
much money as possible. We can get there by starting with this first step today”
It is generally best to keep treatment plans very brief. Most patients want to see the overall
picture and have you guide them through the process. It is your goal to guide patients to
same-day treatment as soon as possible. Always point to the treatment plan and clearly mark
what can be done today.
It is important to notate to patients that they can save more money if they do multiple items in
one visit. The whole concept is that if a patient does more fillings at once we do not need to
bring them back therefore we save chair time/money so the patient saves money. We want to
reward patients for saving us time. It takes a lot of time to clean a room, take blood pressure,
turn on Netflix, numb the patient, etc therefore if we can do more in one visit we save time and
we should transfer those cost savings to the patient. “We save time, you save money!”
Common phrases you should incorporate are “Metlife has you covered for the majority of the
costs”, “Oh you have Aetna so they will cover most of the cost”, “Wow you have great
insurance so they are going to cover a lot for you”.