10 • Unlicensed Digital Investment Schemes (UDIS)
4 A SURVEY OF EXISTING RESEARCH/
INITIATIVES ON UNLICENSED INVESTMENT
SCHEMES
To date, the global financial inclusion stakeholders have
not dedicated much attention in terms of research, nor
concerted action to unlicensed investment schemes let
alone to UDIS. This lack of research and related failure to
act is problematic given the significant negative impact
of these frauds on consumers, markets and financial in-
clusion.
Failure to act may also be related to the perception
that first, the buyer/consumer should beware of the
dangers of Ponzi schemes, or should know better than
invest in such schemes. It may also relate to regulators
and policymakers feeling powerless to address the is-
sue. The author believes that both of these sentiments
are misguided. In fact, little eort has been made to
find new, technology based solutions, nor to under-
stand the behavioral motivations of consumers for
finding these schemes credible or worth the risk of in-
vesting. Are consumers emotions driving the invest-
ment decision-making process or do we have low fi-
nancial literacy levels to blame, or both? And if
emotions are driving the process, can they be coun-
tered by similar emotional appeals to avoid making a
bad investment decision? If so, how could these warn-
ings be eectively crafted, and who should deliver the
message? For example, would it be eective to use
the same public figures; like actors, sports stars and
religious leaders to warn consumers; as those used to
pitch investments schemes? We can only speculate
regarding the answers to the above, because this type
of research has not been done.
Aside from the aforementioned IMF research on
Ponzis (2009); the Cornell University study on the im-
pact of Ponzis on investor trust which are specific to the
Mado scheme, and an Emory University study on char-
acteristics of the typical Ponzi investor, there is very lit-
tle existing research on the matter. There are even fewer
studies on UDIS, or on eective regulatory prevention
eorts.
The authors propose that much more research is
needed. Firstly, research is required on the best practic-
es in Ponzi prevention, including the use of new artificial
intelligence technologies to better monitor markets to
identify these schemes. Secondly, research should en-
quire how the use of well framed messaging from influ-
ential sources can warn consumers and impact behav-
ioral change. There is also need for research to study the
impact of UDIS on consumers and markets, in addition
to the erosion of consumer trust. Lastly, we should ex-
plore what is the impact on financial exclusion in the me-
dium and long terms on consumers and markets.
With regard to consumer capability trainings or
awareness raising, there are a few examples of how the
financial sector and securities regulators are trying to
educate the public. However, again there has not been
an evaluation as to the ecacy of these consumer mes-
saging initiatives.
9
Malaysia, for example had an outreach campaign to
warn consumers and which informed where specifically
to check the registration status of an investment; also
telling consumers that the words Sharia compliant does
not necessarily mean licensed, and engaging religious
actors too to help inform the public.
10
This is a very good
idea, because fraudsters often use religious figures and
gatherings to promote and sell their phony investment
schemes. The aforementioned Ugandan COWE scheme,
for example hired a preacher’s wife to recruit investors.
She signed up the entire 700+ member congregation
and after the Ponzi collapsed had to move out of the
community. Indian Ponzi schemes have often used
cricket stars and Bollywood actors (who were perhaps
unaware of the illegitimacy of the oer) to promote in-
vestments which later turned out to be fraudulent. A
Bangladeshi Ponzi called Destiny which stole an esti-
mated USD 75 million was chaired and promoted by an
ex-Army general.
Outreach and consumer education eorts must be
continuous, but often warnings appear only upon the
collapse of a particular ponzi, at which time, the regula-
tor will respond by posting a warning message to con-
sumers on its website. This is too little; and too late to be
useful to the masses who have already lost money. And,
even its deterrent impact on other consumers likely to
invest in other similar schemes is also likely to be low,
simply because they have been told that the collapsed
Ponzi was a fraud, but may not be able to identify other
future Ponzi schemes as such. Further, relying solely on
one channel of communication where there is a diverse
group of consumers with varying literacy levels and who
may or may not have internet access is insucient to
protect consumers.
The Working Group did identify one eective meth-
od of educating the public of the dangers of Ponzi
schemes which was a bait site online published by the
US Federal Trade Commission. The web page oered a
too good to be true investment oer leading consumers
who took the bait to enter their credit card details on
the site to invest in the scheme; at which point the web-
page then flashed a warning message stating “you al-
most lost all of your money” and then directed the con-
sumer to an educational page explaining the dangers of
unlicensed investment schemes and how to recognize
the signs of a potential financial fraud.
Another unique method of reaching consumers was
reported by the Nigerian security exchange commission
to the International Organization of Securities Commis-
sion that it is in the process of developing a weekly soap
opera in Nigeria based on Ponzi schemes to educate the
public about the dangers of Ponzi schemes.
These are all good examples, but consistency may be
just as important as the content, and the ecacy of
messaging should be measured as well so as to not
waste funds on ineective messaging.