Working with Ministers
A practical handbook on
advising, briefing & drafting
A new edition of the handbook written by Christopher Jary
now revised by the original author
with Laura Bryant-Smith of the Policy Profession Support Unit
2 WORKING WITH MINISTERS
0-9536688-2-7
© Crown Copyright 2004
Sixth Edition
Published January 2015
First edition published May 2004
Second edition published May 2005
Third edition published October 2006
Fourth edition published March 2008
Fifth edition published July 2011
This edition published November 2014
© Crown Copyright 2004
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 3
Contents
Introduction to this guide 7
Chapter 1: Ministers and civil servants:
Characteristics, roles and relationships 9
Chapter 2: The Private Office 30
Chapter 3: How to brief a minister 38
Chapter4:Howtodraftministers’letters 56
Chapter 5: How to draft answers to
Parliamentary Questions 70
Chapter6:Howtowriteministers’speeches 95
Chapter 7: Civil Service ethics in practice 119
Appendix 1: The Civil Service Code 134
Appendix 2: Extracts from the Ministerial Code 141
Appendix 3: Extracts from the Code of Conduct
for Special Advisers 149
Annex A: Ministerial Code:
The Seven Principles of Public Life 153
Index 155
4 WORKING WITH MINISTERS
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 5
Acknowledgements
In these matters, as in
everythingelse,we’reall
standingoneachother’s
shoulders. Many colleagues,
knowingly or not, have
contributed to this handbook.
Many of the ideas that follow
have been stolen shamelessly
over the years from friends and
colleagues of all kinds: civil
servants, ministers, MPs and
political scientists or observers.
These include, in no sort of
order at all:
Max Atkinson, Susan Jones,
Alan Wren, Hugh Lennon,
Andrew Wyatt, John Fuller,
John Cannon, Graham Davey,
Joe Kennedy, Amanda Bausor,
Lois Lightfoot, David Revolta,
Clare Shaw, Derek Cannons,
Trevor Tucknutt, Alyson Fender,
Martyn Waring, the late Peter
Morrison, Geoffrey Holland,
Roger Dawe, Barry Sutlieff,
Barnaby Shaw, Michael Howard,
Anne-Marie Lawlor, David
Blunkett, Margaret Hodge,
Nigel Forman, Jeremy Corbyn,
Michael Meacher, Terry Burns,
Peter Hennessy, Dennis
Kavanagh, Dicky Bird, Sean Lusk,
Paul Grant, Jane Foulsham,
Heather Todd, Michael Partridge,
Tony Shaw, Helena Charlton,
Francis Coxhead, Zoe McNeill-
Ritchie, Richard Jackson,
Chris Carr, Michael Duggett and
Brian Whalley.
Some of them Sean Lusk, David
Revolta, Richard Jackson, Chris
Carr, Anne-Marie Lawlor,
Michael Meacher, Sir Michael
Partridge and Paul Grant read
the original book in draft and
made helpful and encouraging
suggestions.
When Working with Ministers
first appeared in 2004 the United
Kingdom had not experienced
coalition government since July
1945, e-mail was far from
universal, Facebook was unheard
of and tweets concerned only
sparrows. This new edition
required revision to encapsulate
the changes of the last decade.
6 WORKING WITH MINISTERS
It owes a great deal to the
interest and involvement of
Richard Banks, Chris Wormald,
Oliver Letwin, Charlotte
McKeown, Jacob Soper, Gabriel
Milland, Stephen Muers,
Alex Knight and Philippa Stroud.
Laura Bryant-Smith played a star
part in producing this sixth
edition which is why her name
appears on its cover.
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 7
Introduction to this guide
Serving ministers can be
exhilarating and rewarding.
Advising the Government of the
day to help improve the lives of
British citizens is an important and
demanding job. It can also be
bewildering and frustrating when
roles,relationshipsandministers’
requirements are unclear.
This handbook offers practical
guidance for those advising
ministers. It includes:
briefing orally and in writing
(including writing
submissions);
drafting replies to ministerial
correspondence
(Ministers’CasesandTreat
Officially Cases);
drafting replies to written and
oral Parliamentary Questions;
and
drafting ministerial speeches.
We hope it will be a useful
supplement to formal training and
yourdepartment’swritten
guidance.
The effective performance of any
of these tasks depends upon our
having a clear understanding of
our role as civil servants,
ministers’roles,theroleofspecial
advisers and the correct
relationship between us all. It also
requires a practical grasp of what
ministers need, based on a
sympathetic appreciation of the
pressures and demands they face.
The first chapter therefore
examines roles, relationships and
the pressures on ministers while
the second describes the hub of
these activities: private office.
The principles governing the
working relationships around
ministers are described in the Civil
Service Code, the Ministerial Code
and the Code of Conduct for
Special Advisers, which appear as
appendices to this guide. These
codes highlight the importance
Parliament attaches to an orderly
and transparent process of
government, to accountability at
all levels of responsibility and to a
politically impartial Civil Service.
8 WORKING WITH MINISTERS
Successive governments have
been committed to improving the
quality of public services while
maintaining the traditional
principles and relationships on
which the Civil Service was
founded. The final chapter
therefore tries to interpret, from
an individualcivilservant’s
perspective, what those principles
mean in practice in our daily lives
serving ministers.
A personal recommendation from
me is that it may be helpful,
before embarking on any of the
tasks described in Chapters III to
VI, to have read Chapters I, II and
VII, which provide the background
to how and why we do things as
we do.
Christopher Jary
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 9
Chapter 1: Ministers and civil servants:
Characteristics, roles and relationships
The government environment is
inhabited by two quite different
species, ministers and civil
servants, who enjoy a symbiotic
relationship. Good government
depends on the differences
between them: on the
characteristics of one balancing
those of the other. Ministers
bring to Whitehall democratic
legitimacy and accountability,
political direction and a
common-sense approach to
government. Civil servants bring
expertise, specialist knowledge,
objective advice and continuity.
The differences between the two
species can, however, lead to
misunderstandings, confusion
andfrustration.It’suptocivil
servants to bridge any gap.
While it is helpful if ministers
understand the needs of their
civilservants,it’sessentialthat
civil servants understand the
needs of ministers.
Unless we can make that
imaginative leap to see the world
fromaminister’sperspective,
we cannot help them discharge
the exacting duties upon which
successful government depends.
Although every individual is
unique, and generalisations are
dangerous, this chapter tries to
identify some of the more
common characteristics of
ministers and civil servants, to
examine their roles in
government and to explore the
relationship between them.
“Whileitishelpfulifministers
understand the needs of their
civilservants,it’sessentialthat
civil servants understand
theneedsofministers.”
10 WORKING WITH MINISTERS
Ministers
Because a department is headed
by a political chief a Secretary
of State and an official the
Permanent Secretary who
manages the department,
responsibility for leadership is
less clearly allocated than it is in
most organisations.
Instead, it is shared between
them in a relationship that is
unique to government.
There are many things ministers
can do, but there are three
things they must do:
settheirdepartments’
strategic direction;
make policy decisions; and
present and account for
policy publicly and in
Parliament.
Whileministers’prioritiesvary,
froma‘typical’secretaryof
state’sperspective the world
may look roughly like this:
Family and friends
Ministers are human. Most have
husbands, wives, partners and
children, and the demands of their
ministerial, parliamentary, party
andconstituencylivesdon’tallow
them to spend as much time with
them as most would wish.
Although this is a side of their lives
we barely glimpse, it helps if civil
servants understand the sacrifices
ministers and their families are
often making.
The Prime Minister
Ministers are appointed and
dismissed by the Prime Minister,
who maintains a keen interest in
how they perform the duties they
have been given. Without the
PrimeMinister’scontinuedtrust
and support, a minister cannot
function. In some circumstances
especially but not exclusively
when there is a coalition
government the Deputy Prime
Minister may also play an
influential role in deciding what
particular departments can and
cannot do.
Ministers will also be acutely
aware of the Chancellor of the
Exchequer’scontrolofthepurse
strings: money often dictates what
can and cannot be done.
The party
First and foremost, ministers are
politicians. They became
politicians because they believe in
the broad set of political principles
espoused by a particular party. If
they are Members of the House of
Commons, it is because that party
originally adopted them as
candidate for a constituency. Now,
as senior members of their party,
they will be expected to continue
to play a prominent part in party
meetings, committees and
engagements.
They must also attend
parliamentary votes and pay
attention to the party whips (the
business managers for each party
in Parliament).
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 11
12 WORKING WITH MINISTERS
Constituents
Ministers must combine their
ministerial duties with those of an
ordinary constituency MP. Many
Fridays and most weekends will be
spent in their constituencies,
meetingconstituentsat‘surgeries’
and dealing with a range of
everyday problems, from housing
to immigration. They neglect their
constituencies at their peril: like
any other MP as recent elections
have demonstrated ministers
can lose their seats. But even
those with the safest seats
generally take constituency work
very seriously. The day-to-day
realityoftheirconstituents’lives
provides a sounding board for
policies dreamed up in Whitehall;
ministers can therefore often have
a better grasp than their policy
officials do of the likely public
reaction to a new proposal,
programme or policy.
Special Advisers
Ministers need political advice as
well as advice from their civil
servants. Special advisers help
provide this.
Sometimes known as Spads, they
attend some meetings with
ministers and officials and receive
copies of most important
documents sent to their minister.
They may comment on these
documents, including submissions,
but their Code of Conduct forbids
them to ...suppress or supplant the
advice being prepared for
ministers by permanent civil
servants.
Aminister’srelationshipwitha
special adviser is often a close
one. Special advisers are often
used as sounding boards for ideas.
They are often well-informed and
their opinions can help policy civil
servants as well as ministers. They
have a valuable role in helping
ministers present the political
aspects of policy and often work
closely with speechwriters and
press officers.
Secretaries of State usually have
two special advisers. Some
Ministers of State have them, but
most ministers below Cabinet rank
do not.
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 13
Parliament
As Members of Parliament,
ministers are expected to attend
frequently, to be available to their
fellow MPs and to support their
colleagues. The demands of
Parliament often considerably
lengthen their already demanding
working hours.
Ministers are constantly being
watched and judged by other MPs,
who judge them on what they see:
their performance at the despatch
box and in front of Select
Committees, their responses to
their Parliamentary Questions and
their answers to letters, often on
behalf of otherMPs’ constituents.
A fluent, persuasive and effective
performance on the floor of the
Houseincreasesaminister’s
standing; a lacklustre, uncertain or
hesitant one however
competent the minister may be
within a department can
damage a political career.
Similarly, because ministers sign
departmental replies to letters
from fellow MPs, their reputations
in Parliament will be improved or
damaged by the quality of those
replies. MPs will be impressed by
prompt, sympathetic, literate and
helpful responses to their
constituents’letters;theywillbe
annoyed by late, unhelpful,
unsympathetic letters containing
jargon or grammatical errors.
Their approval or disapproval will
be directed towards the minister
who signed them.
In no circumstances must a
minister mislead Parliament.
Special care must therefore be
taken over any statements to
Parliament. If we discover a
mistake of this kind, it is essential
to ensure that it is corrected at
once. Honest errors are
regrettable but inevitable; cover-
ups are unforgiveable.
The media
In a democracy, public opinion is
paramount. Ministers therefore
take very seriously the job of
communicating their policies to
the public. This is done largely
through the media, which used to
mean newspapers, radio and
television, but a major change in
recent years has been the growth
of social media.
14 WORKING WITH MINISTERS
News cycles used to be measured
in discreet 24-hour increments.
But social media sources have
compressed this to the point
where it is perhaps more accurate
to speak of a news stream instead.
This stream can be turned on in an
instant, at any time of the day or
night, by people outside the
traditional media: a celebrity, a
well-known blogger or even
unknown members of the public
sitting in their bedrooms.
Responding to this is different and
more difficult because the
traditional tools of rebuttal and
argument are harder to deploy
than against a distributed
network. This can be complicated
by ministers often having their
own social media presence which
they may spend time creating and
maintaining.
Ministers still care greatly about
the traditional media. It is worth
remembering that, while an article
in the Financial Times may be read
by just a few thousand people, a
three-minute interview on Radio
4’sToday programme may reach 4
million and a five-second clip on
BBC’s10O’ClockNewswill be
seen by 6.6 million. On broadcast
media, the soundbite is a powerful
weaponinanyminister’sarmoury
and ministers know the value of a
point made with precision and
punch. Verbosity and jargon of
any kind are the enemies of
effective communication.
All governments feel under
constant pressure to respond
quickly and effectively to breaking
news at any time of day or night.
The handling of government
announcements has therefore
become almost as important as
their content. Ministers have a
leading role in handling and
controlling communications with
the media. Special advisers often
play a part in this, while
departmental press officers and
information divisions must
maintain close contacts with
journalists and answer their
enquiries.
Officials not in a press office
should avoid talking directly to
journalists, whose enquiries
should be directed to the press
office. If a media briefing is
needed, a press officer will usually
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 15
accompany and advise the official
concerned. Policy officials dealing
with subjects that become a
matter of public or media concern
should consult and work closely
with their colleagues in the press
office.
Ministers know the value of
a point made with precision
and punch.”
Cabinet
Cabinet meets only once a week
(when Parliament is sitting) for
about an hour. Most decisions are
therefore taken either in Cabinet
Committee, by groups of ministers
or by individual ministers within
departments. To resolve any
cross-party policy concerns within
government, the Coalition
Government of 2010 also
introduced a new body at the top
of government: the Quad includes
the Prime Minister, Deputy Prime
Minister, Chancellor of the
Exchequer and Chief Secretary to
the Treasury.
The Ministerial Code (see
Appendix 2) describes the
principle of collective
responsibility which ministers
must uphold. All decisions must be
considered and authoritative so
that the Government as a whole
can properly accept responsibility
for them. Decisions reached by
Cabinet and Ministerial
Committee are explicitly binding
on all members of the
Government, and the formal
convention is that they are not
allowed to disagree in public on
Government decisions.
It is expected of ministers
especially Cabinet ministers that
they should be able to speak
authoritatively not only about the
work of their own department,
but also about the broad range of
Government policy. Thus, a
Secretary of State for Transport
interviewedonBBCRadio4’s
Today programme may be asked
about the M25 but, depending
upon other recent news items, the
interview may then turn to VAT
rates, foreign affairs, education or
the National Health Service. Any
minister will be expected to speak
16 WORKING WITH MINISTERS
knowledgeably about these and
countless other subjects.
Ministers’memories are therefore
full of facts and opinions unrelated
to the departments they head.
The department
Although some appointments, like
Chancellor of the Exchequer, have
special titles, there are essentially
three ranks of ministers:
Secretary of state
the senior minister in a
department who usually sits
in Cabinet.
Minister of state
a middle-ranking minister
who is not usually in Cabinet.
Parliamentary under secretary
of state (sometimes called
parliamentary secretary) a
junior minister who is not in
Cabinet.
The number and distribution of
ministers of state and
parliamentary under secretaries of
state vary between departments,
depending on the size of the
department and the distribution
of responsibilities within it.
Every secretary of state and some
ministers of state also have a
parliamentary private secretary
(PPS) who, although unpaid
beyond their pay as MPs, are in
some ways treated as members of
the Government. Their role is to
protecttheirministers’interestsin
Parliament and to keep them in
touch with Government
backbenchers.
In this country, unlike others,
ministers are seldom appointed to
a particular department because
they have an expertise or even a
long-standing interest in its work.
The Rt Hon. Eric Pickles MP was
unusual, as an ex-leader of a city
council, in being Secretary of State
at the Department for
Communities and Local
Government. The majority of
ministers are not experts in the
portfolios to which they are
appointed. They are not meant to
be. Just as the magistrate is
appointed to bring a common-
sense,layman’sapproachto
administering justice, the legal
expertise being provided by the
clerk of the court, so the minister
is appointed to bring a
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 17
common-sense,layman’sand
political approach to government
with expert advice provided by
civil servants. Ministers are, of
course, free to call in advice from
other sources, and regularly do so.
These sources include not only
special advisers but also political
colleagues, think-tanks, interest
groups and journalists.
Because ministers can be moved
or removed with no notice there is
inevitably a temptation to pursue
policies which will bear fruit
before they move on. The
pressures in any democratic
system can militate against long-
term planning. Many ministers
resist such temptations and
pressures, but some are criticised
for‘short-termism’.
“Ministersrelyoncivilservantsto
provide the detailed information
necessary for them to make
informeddecisions.”
Ministers’workrequiresthemin
the course of a single day to jump
from a constituency matter to a
party meeting to a departmental
speaking engagement to a
Parliamentary appearance, each
interspersed with a range of
meetings and briefings covering
the spectrum of their
department’sresponsibilities.Life
is varied, demanding and usually
conducted at a hectic pace in
which major decisions may have
to be taken very quickly. Because
of these many and varied
demands, and because they are
usually not experts in the work of
their departments, their approach
to their duties tends to be broad-
brush.
They rely on civil servants to
provide the detailed information
necessary for them to make
informed decisions. To survive,
however, ministers must be able
to pick up knowledge very rapidly
and some are capable of
assimilating and retaining
astonishing amounts of detail.
Many ministers become steeped
in the work of their departments
in remarkably short order.
18 WORKING WITH MINISTERS
The following model divides the
policy environment into three
parts. Successful ministers must
operate effectively in all three.
Although civil servants may feel
more at home in the middle part,
we too need to be able to operate
in the other two parts. We need to
understand and help to explain
the big picture of which our policy
is a part, and we need to
understand the effect of our policy
on members of the public.
When describing a policy in
publicity leaflets, speeches, PQ
replies, letters or briefings to
ministers we need to explain its
purpose, describe its effect on
people and explain how it works.
A working knowledge of the
practical level equips policy civil
servants with a solid grasp of how
the policy they understand
theoretically is working in the real
world.
Why?
Philiosophy, aims,
beliefs, ideal,
principles, vision
Politics - which asks:
'why are we doing
this?'
Broad policy - which
shows where this
policy fits into the
Government's
position
How?
Policies:
strategies
objectives
targets
frameworks
pilots and iterative
improvement
collaboration
action plans
budgets
What, for whom?
Change, or a result,
in the real world
affecting real British
citizens
e.g. a new residential
home with room for
Mrs Jones of
Kidderminster
The Policy Skills and Knowledge
Framework is a widely
recognised guide describing the
role and responsibilities of a
policy official. It explains the
importance of bringing together
politics, evidence and delivery
into advice to ministers. The skill
of bringing these together is
perhaps the most crucial aspect
for policy officials; it
distinguishes their work from
delivery or evidence specialists,
whose advice they must present
as part of the bigger picture
upon which ministers rely.
Ministers often work under
considerable pressure. Much of
their paperwork is done very
early in the morning or very late
at night, when they are working
against the clock and are very
tired.
Aminister’sredbox(containing
thenight’sorweekend’s
homework) may include:
submissions and briefings on a
wide range of subjects; letters to
check and sign; draft speeches
and replies to Parliamentary
Questions to approve; and
Cabinet and Cabinet Committee
papers and minutes. (See the list
on page 35.) Their civil servants
can ease the pressure by
providing information which
includes everything the minister
needs to know to make sound
decisions and which is accurate,
brief and clear.
In summary, ministers:
are guided by a particular
set of political beliefs;
tend to take a broad-brush
approach to the work of
their department but often
need to master detail to
make decisions;
are required to give fair
consideration and due
weight to objective advice
from politically impartial
civil servants as well as to
politics
delivery evidence
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 19
20 WORKING WITH MINISTERS
other considerations and
advice, but should
themselves make all
significant policy decisions;
have a loyalty to the Prime
Minister, to the government
and to their party, in which,
as ministers, they are senior
figures;
are accountable to
Parliament and take especial
care about their
appearances in the House
and the quality and speed of
theirrepliestoMPs’letters;
have a duty to continue to
represent their own
constituents as MPs;
are very sensitive to the
media and are keen to be
seen and heard often;
usually try to express their
views briefly, memorably
and orally, often arguing a
case rather than presenting
a more detached or written
exposition;
often work long hours,
balancing different demands
under great pressure; and
rely on their policy officials
to provide honest, robust
advice based on well-
grounded, up-to-date,
accurate information, to
know their stuff and to help
them to achieve their aims.
In contrast, civil servants:
are politically impartial,
serving any duly elected
government;
provide the expertise and
objective advice to enable
ministers to make decisions
based on the facts;
owe their first loyalty to
their ministers and must
obey their legitimate
instructions;
are accountable to ministers
and, through them, to
Parliament; (except for
expenditure see page 123)
provide the permanent
element in government and
must command the trust of
the Opposition and other
parties;
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 21
tend to take an objective,
unpolitical view of policy;
tend to be skilled written,
rather than oral,
communicators; and
tend to shrink from personal
publicity.
“Whicheverfunctiontheyare
fulfilling, civil servants are
expected to be politically
impartial, objective, honest and
loyaltotheirminister.”
There are about 440,000 civil
servants, carrying out three
broad functions:
helping ministers to decide
and present policy;
providing services to the
public; and
providing the corporate
support (finance, human
resources, IT etc) that
enables the Service to
function.
It’simportanttorememberthat
the majority of civil servants (in
the tax offices, benefit offices
and other executive agencies
delivering public services) are
engaged mainly in the second of
these functions. This handbook
concentrates on the work of the
first group: civil servants who
advise or draft for ministers.
Whatever their role, civil
servants are expected to be
politically impartial, objective,
honest and loyal to their
ministers. They may have their
own political views but these
should not influence the
professional advice they give to
ministers; nor should their own
views be publicly known. Civil
servants’authoritytoactinthe
public good is drawn through
ministers from Parliament. They
must also retain the confidence
of the Opposition, who must be
sure that the Civil Service would
serve them in government as
assiduously as it is serving the
present Government.
22 WORKING WITH MINISTERS
Academic training and Service
culture encourage many of us to
pursue excellence in all we do.
Often this is a considerable
advantage: any policy and its
implications must be thoroughly
thought through before it is
implemented. Sometimes,
however, this tendency works
against us. Quality must be
balanced against deadlines;
exhaustiveness precludes
brevity. Saying or writing
something brief while capturing
all the crucial points is very
difficult. Often we have to be
ruthless in cutting back on the
detail, but there is no
alternative.It’snouse
producing a perfectly crafted
speech two days after the event,
or a comprehensive brief in
whichtheministercan’tfindthe
vital points.
Ontheseoccasionsthe‘good
enough’brieforthe‘good
enough’speechcanenableusto
include the essential points, to
express them clearly and simply
in a form the minister can use,
and still to meet the deadline.
The‘goodenough’conceptisnot
an excuse for reducing
standards;it’sapractical
approach to achieving the best
wecaninthetimewe’vegot. In
the fast-changing world of
ministers, 24-hour news and live
debate in social media, this is
often required.
Civil servants managing
colleagues who draft for
ministers have a crucial role to
train their staff by explaining any
corrections they make, using
them to show how any draft can
be improved. Track changes and
the correcting pen are not simply
short-termeditor’stools;they
are essential, long-term teaching
aids. Used constructively and
with sensitivity, they can help
less experienced colleagues to
follow in our footsteps by
understanding what ministers
need and learning how to
provide it.
Helping ministers to decide
policy
If decisions are often taken by
ministers who are not experts on
the subject, and have little time
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 23
to dwell on any particular issue,
it is essential that they are based
on a firm foundation of fact. It is
the task of civil servants,
therefore, to supply the
expertise and to:
acquaint ministers as
objectively as possible with
the facts they need;
provide them with a range
of options;
give, and explain, a single,
clear recommendation;
warn of any dangers
inherent in any course of
action; and
loyally implement the
minister’sdecision.
While civil servants must
provide:
‘…advice to ministers on the
basis of the evidence, and
accurately present the options
andfacts…’
1
‘…ministers have
a duty to give fair
consideration and due weight
to informed and impartial
advice from civil servants.
2
1
Civil Service Code (see Appendix 1)
2
Ministerial Code (see Appendix 2)
By nature, training and Service
culture, most civil servants are
more at ease with written than
oral communication. Whether
the information is conveyed on
paper or orally, however, the
civilservant’saimistoensure
that the minister has the best
advice possible, presented
objectively and based squarely
on the facts. Producing such
advice in a form that also
meetstheminister’sneedfor
brevity and clarity requires
judgement grounded in a
thorough understanding of the
subject. What must be included?
What can be left out of the
briefing?
The tension between the need
for full information and the need
for brevity can be resolved only
by the application of judgement
and inevitably, in some
circumstances, subsequent
events will prove that judgement
to have been wrong.
The most we can hope for is to
be right most of the time and
lucky with the consequences
whenwe’rewrong!(SeeChapter
3 for advice on this point.)
24 WORKING WITH MINISTERS
Once a minister has been
briefed, a decision will be made
if one is required, although there
will often be considerations of
timing and handling about when
a decision is actually taken or
announced. As part of an elected
government, ministers have the
democratic authority to make
such decisions; civil servants do
not.
Ministers are accountable to
Parliament while civil servants,
who have no such democratic
legitimacy, cannot set their will
however expert against that of
their minister. Civil servants
must therefore implement
ministers’decisionswhether
they agree with them or not.
This can cause particular
difficulties for specialist civil
servants, who may believe their
professional judgement is being
overridden.
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 25
The Civil Service Code highlights
the duty of departments and
agencies to consider the concern
of any civil servant who feels
he/she is being required to act in
a way which conflicts with the
Code. It recommends reporting
such concerns to line managers
or to the nominated officer (the
departmental official nominated
to deal with such matters).
Ultimately, matters of
conscience can be taken to the
Civil Service Commissioners who
are the final arbiter and who
report to Parliament on all cases.
(See Chapter 7 and Appendices 1
to 3 for more information on
professional ethics.)
Helping ministers to present
policy
Manyofministers’public
statements and most of their
letters are initially drafted by
civil servants. These include:
speeches at departmental
engagements and in
Parliament;
press releases and public
announcements;
replies to Parliamentary
Questions; and
departmental letters.
Because these are statements
for a minister to make or sign,
theymustreflecttheminister’s
own style and point of view.
They may therefore:
be political (insofar as they
are based on the policies of
the Government);
presenttheGovernment’s
policies and achievements in
the best possible light; and
include assertions as well as
facts.
Acivilservant’sroleistohelp
ministers argue their case as
convincingly as possible while
sticking to the facts. Although
assertions (for example, Our
policy has been a tremendous
success.”) often feature in
ministers’speeches,anypieceof
information included in a draft
for a minister to say must be
based on firm evidence.
26 WORKING WITH MINISTERS
This is of paramount importance
in any statement made to
Parliament. Facts will often be
presented as part of a political
argument and will be used to
advance the government’scase.
Because they reflect the policy of
a particular party (the party in
power), drafts of this kind are
clearly not in themselves
politically impartial; as civil
servants, our impartiality derives
from our capacity to serve the
Opposition in exactly the same
way, should they be elected to
government.
“Acivilservant’sroleistohelp
ministers argue their case as
convincingly as possible while
stickingtothefacts.”
In some circumstances ministers
may wish to criticise the
Opposition. While this is clearly a
legitimate thing for them (or for
their political advisers) to do, it is
not legitimate material for civil
servants to draft. If civil servants
are known to have been
preparing attacks on them, the
Opposition may lose confidence
in our capacity to serve them
when it is their turn to govern.
While it is clear that civil
servants should help ministers in
their role as departmental
ministers, and should play no
part in their roles as senior
figures in the party or as
constituency MPs, other lines are
less clearly drawn. An example
of work which lies on this
difficult boundary is when
ministers in government, wishing
to respond to a manifesto or
similar policy document
published by an opposition
party, instruct officials to cost
the policies it contains. This work
is carried out on the basis that it
is legitimate to use Civil Service
expertise, although the public
use of costings supplied by
officials may be overtly party
political.
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 27
Another difficult border
surrounds matters of
presentation. Where exactly is
the line drawn between helping
the Government to present its
policies and helping the
government party to win the
next election? At what precise
point does presenting the
Government’sviewinthebest
possible light end and distorting
the facts begin? No set of rules,
however long, could ever hope
to cover every circumstance. It
therefore falls to us as civil
servants to apply our judgement
carefully and to seek advice
when in doubt. One of the great
advantages of being part of a
long-established service is that
there is usually someone to offer
advice, often based on previous,
similar experience. (See Chapter
7 and Appendices 1 to 3.)
Special advisers
A special adviser is a temporary
civil servant, appointed
personally by a minister in
accordance with the Civil Service
Order in Council. Such advisers
are bound by the Code of
Conduct for Special Advisers (see
Appendix 3) and, although they
have more political freedom
than permanent civil servants,
they must satisfy the same
requirements of integrity,
accountability and
confidentiality.
Special advisers have an
important role to play in the
policy process by providing
ministers with political advice. A
major part of this job which
distinguishes them from
permanent civil servants is that
they can provide advice from a
more politically committed
standpoint than is possible for an
ordinary civil servant offering
policy advice. Because they are
paid from public funds, however,
they have to take care not to
attract political controversy but,
as with many issues where clear
distinctions cannot always easily
be drawn, questions are bound
to arise from time to time about
their role and activities.
Special advisers do not manage
civil servants; they work
alongside us, and the
28 WORKING WITH MINISTERS
relationship can be of real
mutual benefit. As in any
working relationship, this one is
most effective where there is co-
operation based on mutual
respect, good will and common
sense. Experienced and effective
special advisers can be helpful
sounding boards about some
policy issues and, because of
their proximity to their minister,
can sometimes provide a view of
how the minister may think
about a particular issue.
Policy civil servants and special
advisers are wise to cultivate
effective professional
relationships with each other.
Both are members of the magic
circle around ministers which
make any policy a success.
That circle, which depends upon
mutual trust, respect and an
appreciationofeachother’s
roles, includes: the minister, the
private office, special advisers,
the policy team and the press
office. Between them, they
discuss, formulate, decide,
implement and explain the
policy. When the relationships
within the circle are sound, they
create an efficient and
exhilarating environment in
which real progress can be
made. Poor relationships can
destroy this.
Ministers need political advice
from special advisers as well as
advice from civil servants, and
these twin channels of advice
should function effectively and
complementarily alongside each
other. Indeed, one of any
Permanent Secretary’smost
important duties is to ensure
that both channels remain free
and open.
Recent years have seen an
increasing number of a different
type of special adviser, now
sometimes known as the
specialist adviser. Appointed as
civil servants and usually on
fixed-term contracts, they are
often effectively tied as advisers
to a particular minister.
“Therelationshipsonwhich
success hinges involve real
peoplewithrealfeelings.”
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 29
Conclusion
Around ministers, the
relationships on which success
hinges involve real people with
real feelings. Good working
relationships make the process
work effectively. For civil
servants, managing these
relationships is therefore crucial
to success. A good relationship
with a minister, special adviser
or other officials is based
primarily on trust, rather than
necessarily on personal liking,
and effort must be devoted to
winning and maintaining that
trust.
This is particularly true for
officials in a private office who
must juggle conflicting priorities
not simply to produce efficient
processes and sound decisions,
but to maintain a satisfied
minister.
Whether we are trying to deliver
a good oral briefing or to
persuade a meeting towards a
particular conclusion, there are
always questions of handling and
timing to consider.
The principal things ministers
want from civil servants are:
clear briefing, letters and
speeches which ministers
can personalise and that are
“goodenough”intight
timescales;
objective advice, based on
the best available evidence,
that helps them achieve
their aims;
a thorough understanding of
how the policy can best be
turned into a practical
reality; and
efficient and loyal
implementation of their
decisions.
In return, civil servants want
from their ministers:
accessibility and a readiness
to listen;
clear direction, including
positive and negative
feedback on our efforts;
decisiveness and
consistency; and
fluent and persuasive public
explanations of the
department’swork.
30 WORKING WITH MINISTERS
Chapter 2: The Private Office
What is a private office?
A private office is a small team of
civil servants who together
organise the departmental life of
a very senior boss. This is usually
a minister, but permanent
secretaries, agency chief
executives and some other
senior officials also have private
offices, which perform a similar
function for them. This chapter
will assume that the private
office we are examining belongs
to a minister.
“Theprivateofficeisthebridge
between the minister and the
department.”
Private offices exist to optimise
the amount of work that can be
extracted from a minister by
assuming (or allocating to
others) every possible task
except that of making and
presenting decisions. The
minister can therefore
concentrate on meeting people,
reading documents, weighing
facts and advice, and making
policy decisions.
Private offices have a vital role in
helping ministers get the best
possible service from their
departments while ensuring that
ministers efficiently despatch the
work the department generates
for them.
They are the bridge between
their minister and the
department. They ensure that
traffic flows smoothly across the
bridge and that those on each
side can communicate effectively
and amicably. Private office staff
therefore require organisational
skills, great diplomacy and,
because most ministers work
long hours, considerable
stamina.
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 31
Physically, the private office is
usually a larger outer office,
through which everyone gains
accesstotheminister’soffice.
Private offices vary in size and
organisation, according to the
seniority (see page 16) and
busyness of their minister. A
secretary of state, for example,
will usually have a large private
office, headed by a principal
private secretary (usually a
member of the Senior Civil
Service). It will include up to four
or five private secretaries and a
diary secretary. There will be a
senior personal secretary and a
number of administrative staff to
provide secretarial and clerical
support.Otherministers’private
offices, on the other hand, will
be managed by a private
secretary and may include one
or two assistant private
secretaries and a diary secretary.
Administrative staff are
sometimes included in each
office, sometimes shared
betweentheministers’offices.
Working with private office
Private office staff spend most of
their time co-ordinating the
work of others to ensure that the
minister gets what is required.
They will work with, among
others:
policy officials (including the
most senior officials in the
department);
the staff in other private
offices (including those in
Number 10);
special advisers;
theminister’sconstituency
and parliamentary staff; and
the press office.
Sometimes they will be
interpreting or predicting the
minister’sviewsonsomeissue
or document. Often they will be
asking people to change
arrangements or rewrite a paper
at short notice. To develop and
maintain the sorts of relationship
that make these things happen,
they need to acquire a personal
reputation for helpfulness and
efficiency. They also need to
32 WORKING WITH MINISTERS
appreciate what others do to
make their work possible.
Officials can use the private
office as a source of advice about
the minister:
Whataretheminister’s
interests in this?
How does the minister like
this set out?
How much does the minister
know about this?
Have you any feeling for the
minister’sviewonthis?
What’stopoftheminister’s
agenda today?
Can you send me a copy of
one the minister did like that
I can use as a model?
Sometimesit’sworthchecking
whether Private Office (who may
not know much in detail about
the subject) have asked us the
right question or about what lies
behind the urgency of a
deadline. Comments on work
submitted are invaluable to
prevent officials making the
same mistakes again and again.
“Itisusuallyworthtelephoninga
private secretary to ask how that
briefing, speech or PQ reply was
received, and learning any lesson
fornexttime.”
Good private secretaries
understand that a couple of
minutes spent giving
constructive feedback now can
prevent hours of frustrating
redrafting late one night next
week. Often, however, in the
pressure of a private office,
feedback is overlooked. In these
circumstances, it is usually worth
telephoning a private secretary
to ask how that briefing, speech
or PQ reply was received, and
learning any lesson for next
time.
Private offices often allocate
some tasks to satellite offices.
Ministerial correspondence and
parliamentary business
(Parliamentary Questions and
debates), for example, are often
handled by separate teams
located close to the private
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 33
offices. This frees the private
offices of the unremitting
demandsofMPs’lettersand
PQs, enabling them to
concentrate on their principal
job:organisingtheminister’s
departmental life.
Their most frequent visitors will
include:
theminister’sspecial
adviser/s, who will usually
be based a few doors away;
press officers; and
the policy officials leading
whichever are the policies
currently under the
spotlight.
Another visitor, who will be
involved in some departmental
meetings, will be the secretary of
state’sparliamentaryprivate
secretary. (See page 16.)
Working in private office
As well as internal meetings, the
minister faces an ever-rolling
stream of external visitors,
friendly and hostile. It falls to the
private office and especially to
hard-pressed diary secretaries
to manage matters so that
ministers meet all the people
they need to meet and are still
ready, with the correct papers,
for Cabinet, a lunchtime
conference, oral questions in the
House or whatever the jam-
packed diary demands.
In doing this, the diary secretary
will liaise with people from other
parts of the minister’slife:party
or constituency officials, the
minister’ssecretaryinthe
Commons and often members of
theminister’simmediatefamily.
The job of controlling an ever-
changing diary against equally
changeable, often conflicting,
demands is relentless.
Organisingaminister’sentirelife
to within an accuracy of ten
minutes is an unremitting task,
and good diary secretaries are
worth their weight in gold!
34 WORKING WITH MINISTERS
The tide of work in a private
officeneverrecedes.”
A private secretary will usually
sit in with the minister on each
meeting, taking notes. Any
action points will be recorded
and followed up later. This is
particularly valuable for policy
officials, who should ensure
before any meeting that it is
agreed who will be responsible
for taking and distributing the
notes.
A private secretary will also
accompany the minister on most
external engagements during the
day, helping to smooth the
minister’spathtoeacheventbut
also maintaining contact with
the department to ensure the
minister is informed of any
developments. Private
secretaries must help ministers
keep to schedule, finding tactful
ways of hinting to the minister
and to the hosts when it’stime
to move on.
The tide of work in a private
office e-mails, letters, drafts,
submissions, speeches,
Parliamentary Questions,
invitations, briefings never
recedes.Itistheprivateoffice’s
duty to keep track of every
communication paper,
telephone or electronic to
ensure that it is properly
directed and despatched.
Inabusysecretaryofstate’s
office, this alone is a Herculean
task, requiring organisational
skills, teamwork and attention to
detail of a very high order. Such
work is often completed, after
the hurly-burly of the day, when
the telephones at last are
quieter and private office staff
are free to concentrate.
Inevitably, however, this simply
lengthens what has already been
a long and demanding day.
“Althoughprivatesecretaries
may know their ministers better
than their policy colleagues do,
their policy colleagues know
their subjects much better than
privatesecretariesdo.”
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 35
Because of time pressures, and
because private secretaries
know better than anyone what
their ministers want, there is
sometimes a temptation for
them to redraft work submitted
by officials. If the changes they
introduce are more than
cosmetic, this can be dangerous.
Although they may know their
ministers better than their policy
colleagues do, their policy
colleagues know their subjects
much better than private
secretaries do. There is a real
risk, therefore, that, in adapting
draftstomeettheminister’s
tastes, they may unwittingly
change something of material
importance. Changes of this kind
are better left to the officials
responsible for the policy or
should at least be cleared with
them before going into the
minister’s box. In turn, policy
officials should be aware that
private secretaries routinely
cover submissions with a note
summarising the main points.
They are more likely to do this
effectively if the submission is
brief and its main points are
made to stand out clearly.
Some ministers do their
paperwork in the office; others
prefer to take it home. For the
latter group, at the end of their
day in the office, red boxes are
prepared, containing homework
for that evening or weekend.
Deciding what should be put in
tonight’sboxandinwhatorder
is a crucial task for the private
office. Typically, a secretary of
state’sredboxmayinclude:
25 letters to sign
15 submissions
10 draft replies to PQs
5 invitations to consider
2 draft press releases
1 draft speech to approve
1 Q&A brief
1 Parliamentary statement
to approve
110 press cuttings
20 briefings
15 letters from Cabinet
colleagues
8 papers and attachments
for tomorrow
a folder of papers from
Special Advisers
36 WORKING WITH MINISTERS
“Theprivatesecretary’s
prioritising job gets harder and
harder as he/she has to fend off
ever more agitated requests for
progressfromofficials.”
Private secretaries must
determine the urgency and
relative importance of every
document before deciding either
itsplaceintonight’sboxorifit
can be safely left for the
weekend boxes.
In the morning the red box will
reappear with the work done. It
then falls to the private
secretaries tactfully to interpret
andtransmittheminister’s
comments to those who
provided the work, to enable
them to take the process a step
further.
Such, however, are the pressures
onministersthatlifeisn’talways
quite like this. An experienced
private secretary describes what
can sometimes happen in reality:
In a perfect world the minister
arrives at 8.45 am and delivers a
red box full of completed work
with all decisions taken and
signed off. In the real world, the
first five letters have been
signed, one speech and one
submission have been read and
agreed, one further submission
has been lost behind the cooker,
and the rest are untouched. The
privatesecretary’sprioritising
job gets harder and harder as
he/she has to fend off ever more
agitated requests for progress
from officials.
Although most of their work is
fundamentally administrative
and organisational and they are
seldom involved in decisions
themselves, private office staff
sit very close to ministers and
see most aspects of their lives.
Often very young and fairly new
to the Civil Service, they find
themselves sitting close to the
edge where government meets
party political activities, handling
sensitive and important matters
of state. They therefore need
access to advice from senior
officials. The most immediate
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 37
source is their boss, the principal
private secretary, who will
usually be more experienced
than anyone else in the private
office. Ultimately, on important
matters, they have access to the
Permanent Secretary, whose
responsibility it is to ensure
effective, proper relationships
throughout the department.
Conclusion
In essence, private offices are:
essential to managing the
minister’sworkinglife,
feeding work through in
digestible quantities and
keeping engagements to
time;
instrumental in maintaining
good working relationships
around the minister;
exhilarating, tiring places to
work, providing an
unequalled high altitude
view of the work of a
government department;
and
valuable allies for any
official working around
ministers.
38 WORKING WITH MINISTERS
Chapter 3: How to brief a minister
What is briefing?
Briefing is the process of
selecting and presenting
information to enable someone
else to understand a particular
subject quickly without having to
research it themselves.
Senior people are busy and deal
with a broad range of issues and
subjects; they do not have time
to know or research any one of
their responsibilities in detail. To
deal effectively with the matters
that arise in their work, they rely
on others to sift and present
information and advice in a form
that helps them to:
grasp the important points;
and
make a decision based on
the facts, or
be able to say the right
things about it.
Briefing can be done orally or in
writing
The process of briefing is one all
of us use in everyday
conversation. Imagine a
colleague asks you:‘Whatwas
yourholidaylike?’ In a second or
two your brain will have asked
and answered two fundamental
questions that will shape your
reply:
What sorts of things are
they interested in?
- Are they culture
vultures?
- Are they keen on food,
wine or beer?
- Do they like beach
holidays?
- Do they like funny
disaster stories of what
went wrong at the
airport?
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 39
Why do they want to know?
- What’stheirparticular
interest?
- Do they know that
country?
- Are they thinking of
going on holiday to the
same place, or is this
just a casual enquiry?
These split-second thought
processes will decide whether
your reply should be a lengthy
critique of the resort, a
description of one particular
aspect of the holiday or simply
one sentence before you change
the subject entirely.
Briefing is simply the systematic
and more sophisticated
application of these techniques
to sort and present information
according to:
who the brief is for; and
what they will be using it
for.
“Whenbriefingaministerit’s
well worth asking the private
office what their minister knows
about a particular issue, and
what his/her main concerns may
be.”
Who are we briefing?
The first task for briefers is to
step into the shoes of the person
they are briefing and ask
themselves two questions.
If I were them...
What would I know already?
What would I want to know?
It’srelativelystraightforward
producing a brief for oneself
one can answer these questions
at once but asking them on
behalf of someone else is much
trickier and requires judgement.
Research can help. For example,
whenbriefingaministerit’swell
worth asking the private office
what their minister knows about
a particular issue, and what
his/her main concerns may be.
40 WORKING WITH MINISTERS
The higher people rise in any
organisation, the broader their
responsibilities become and the
more remote they should be
from detail. Senior officials will
probably know most of their
department’smajorpoliciesand
programmes, but will not
necessarily know off-hand
exactly how each works or how
much it costs.
Ministers, concerned also with
politics, their constituency, their
party, parliamentary business
and the range of their
department’swork,mayknow
less still. A brief for a minister
may therefore have to be quite
different from one for a senior
official.
“Briefings need to start from big-
picture, contextualising
questions if they are to equip the
minister to grasp the strategy
behind the policy. Often,
however, it is essential to
describe a single element in
great detail to help the minister
understand the point atissue.”
Most officials learn and retain a
good deal of detail about their
particular area of policy; they
know a great deal about its
trees, branches, twigs and
leaves. Ministers, however,
prefer woods. They will want big
questions answered, such as
Why are we doing this? Or
What’sthisfor?
Briefings need to start from
these big-picture, contextualising
questions if they are to equip the
minister to grasp the strategy
behind the policy, rather than
just provide disembodied detail.
Often, however, it is essential to
describe a particular tree (or
even a leaf on that tree) to equip
the minister to understand the
point at issue. To explain how a
policy works, it is often helpful to
describe its effect on an
individual member of the public,
whether real or imaginary (see
the model on page 18).
Sometimes a briefing needs to
zoom in on minute detail. But
the whole brief cannot be
focused on that level of detail or
it will be much too long.
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 41
“Everysentenceinthebrief
should be included only because
it contributes directly to the
brief’spurpose.”
What’sthebrieffor?
The purpose of the brief will
determine both the angle from
which you will approach the
subject and the whole structure
of the brief. Every sentence in
the brief should be included only
because it contributes directly to
thebrief’spurpose.
There are many types of brief,
but they can be broken down
into four main categories:
The information-giving brief
simply updating someone on
a subject because of the
pressures on ministers,
these are more usually
written for senior officials.
The submission
making a recommendation
and seeking a decision.
The meeting brief
equipping someone to meet
others for some purpose.
The question and answer /
line to take brief
giving someone things to say
in particular circumstances.
This chapter and its three
supplements cover each of
these, as well as considering the
additional characteristics and
requirements of oral briefing.
Preparing the brief
Any brief should have three
qualities. It should be:
Accurate
the information given must
be reliable, and the briefer
should take care to
distinguish fact from
opinion.
Brief
seniorpeoplehaven’ttime
to read or listen for long.
Clear
they should be able to take
it in first time through.
(Ministers often read
material late at night with
tired eyes and tired minds.)
42 WORKING WITH MINISTERS
Our interpretation and opinions
can be invaluable, but they
should be clearly identified as
such, and not be confused with
the facts.”
Briefing is hard work, partly
because it entails making sure
that every fact is correct and
that the presentation of the
overall case is in no way
misleading. A brief is not simply
a summary: our interpretation
and opinions can be invaluable,
but they should be clearly
identified as such and not be
confused with the facts.
Briefsarecalled‘briefs’because
they should be brief. There can
be no hard-and-fast rule on
length. Some briefs for
example, one produced for a
newly appointed minister about
the work of the whole
department cover a huge
subject and may run to 50 pages.
Most, however, do not and
should not. Alarm bells should
ringinthewriter’smindevery
time a new page is started,
prompting the question:
is all this directly relevant and
essential?
It is, however, a difficult matter
of judgement, deciding how
much to include and what may
safely be left out. Here, a
systematic approach to
preparing the brief is essential.
There are three distinct stages to
the process of writing anything
(not just briefs):
Clarity of thought: thinking
the thing through
thoroughly
Who’sitfor?What’sitfor?
What’sitreallyabout?
Choice: what to include and
in what order? What can
safelybeleftout?What’s
important?What’s
dangerous?
Clarity of expression:
presenting the material as
clearly as possible,
using language and
structure to help the reader
to grasp it quickly.
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 43
Only the last of these stages
involves typing up your
document. The first two require
only uninterrupted thought and
a note-pad on which one can jot
down the main points and a
structure.
Choice: what to include
and what to leave out
The choice can be helped by
categorising information into:
Musts: the brief must
include these items, without
which the person being
briefed cannot understand
whatit’sabout.(Theseare
the few things you would
tell them if you had only two
minutes to make them
understand.)
Shoulds: they really ought to
know these things if they
need to understand the
subject properly.
Coulds: these are things that
are nice to know but can be
left out and, in a brief for a
minister, they should always
be left out.
Once we have chosen the points
to include and listed them in
order, we can concentrate our
entire attention on expressing
our chosen points as clearly and
simply as possible.
Clarity of expression
Structure is vital. Every brief, oral
or written, should have a
beginning, a middle and an end.
The beginning should
include an explanatory title,
and should explain briefly
whatit’saboutanddefine
its purpose.
The middle may provide any
background required and
contain the main body of
the brief.
The end may cover any
handling issues and the
future (i.e. where we go
from here).
Suggested structures for each
type of brief are given in the
three supplements to this
chapter.
44 WORKING WITH MINISTERS
Language
Language can help or hinder. We
should never underestimate the
effectiveness of a clearly
expressed brief. We should use
correct, spoken English and
avoid technical language (unless
we know that everyone reading
the brief speaks it fluently),
jargon, acronyms, abbreviations,
abstractions and meaningless
corporate-speak. (See Chapter 6,
Supplement 2 for more advice
on vocabulary.)
We should also avoid long or
complex sentence structures and
long, dense, forbidding
paragraphs of text. Instead, we
should choose clear, everyday
words in simple sentence
structures within short
paragraphs. Because we want
brevity, our aim should be to
make every word count. Often
one carefully chosen word can
do the job of a phrase, or a
phrase can replace a sentence. A
good test, once the brief is
written, is to check it through
carefully, awarding yourself £10
for every word you can cut out.
Usingthisapproach,it’s
astonishinghowquicklyyou’ll
amassrealwealth…
It’savirtuouscircle.We
communicate clearly because we
think clearly, and we think
clearly because we communicate
clearly. Clear, precise language
not only helps us to
communicate, it also ensures
thatwe’vegotourownthinking
properly sorted out. Vague
statements such as issues around
hide muddled thinking and
communicate an imprecise
message. We must think
matters through to make sure
we’resayingexactlywhatwe
mean. For example, how much
more informative are phrases
such as will increase, will
damage, will reduce, will
complicate than is the widely-
used will impact upon?
A short, concrete example often
helps make a point more
effectively than trying to
describe it in the abstract. One
carefully chosen example both
explains and persuades.
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 45
Aswewriteourbriefit’shelpful
to imagine a sceptical minister
repeatedly asking us two simple
questions: Says who? And So
what? The first reminds us to
present some convincing and
punchy evidence to support our
assertions. The second forces us
topursuethelogicofwhatwe’re
saying through to a precise and
concrete conclusion, often
revealing the solid, practical
advantage of our
recommendation.
Presentation
The presentation of the brief will
determine whether the reader
wants to read it or not. If it looks
approachable, the reader is
more likely to read on. We
should therefore:
use lots of white space,
avoiding dense paragraphs
of text;
use headings and sub-
headings to guide the reader
through the structure;
number the paragraphs to
help later reference to
them; and
use bullet points (but not
too many!) where
appropriate.
Ifyoudon’tknowtheformatthe
person prefers, some preliminary
research (asking them or their
private office or checking your
department’sguidance)before
you start writing will save a lot of
agonising guesswork and
redrafting.
“Itfallstoofficialstoensurethat
ministers’decisionsarebasedon
afirmfoundationoffact.”
Briefing ministers
The pace of ministers’ lives and
the breadth of their
responsibilities mean that they
will not necessarily remember
previous briefings. Many do, but
wecan’trelyonthat.They
therefore expect a brief to
provide the necessary facts and
advice to equip them to
understand, make a decision on,
or speak about, any subject.
46 WORKING WITH MINISTERS
It falls to officials to ensure that
ministers’decisionsarebasedon
a firm foundation of fact. We
must therefore give them
objective advice. This involves
setting aside our own personal
views and our ministers’,and
saying what, in our professional
judgement, is the best course in
these circumstances.
Sometimes ministers may be
disappointed in our advice
because they wanted to do or
say something that we have
advised against. We are not,
however, doing ministers (or the
quality of government) any
favours by telling them what
they want to hear, rather than
what they need to know. We
have a duty to warn ministers if
we feel that their decisions will
not work or will produce
unwanted results. But this is not
a battle: often it is possible to
suggestacoursethat’s
consistent with our advice and
meetstheminister’s
requirements. (See page 124 for
more on objectivity.)
Oral briefing
Much of the preparation for an
oral briefing is similar to that for
a written brief. Only the form of
presentation is different. In an
oral briefing, we present our
brief face-to-face with someone
often a minister who is
considerably senior to us.
Because an oral briefing is a
face-to-face encounter, the
normal rules of human
behaviour apply. We will be
judged by the person we are
briefing not only on the content
of our brief, but also on how we
lookandsound.It’stherefore
worth paying some attention to
appearance, body language and
our choice of words.
You must also be prepared to
answer questions and to explain
and defend the line you have
taken and the recommendation
you are making. This means
practising your oral brief,
perhaps with a colleague or
perhaps into a mirror. Make sure
you ask yourself the question
you most dread being asked and
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 47
haveananswerprepared.It’s
the question that is most certain
to be raised!
One of the principal factors in
any briefing is confidence, which
is infectious. If the briefer seems
confident and relaxed, the
person being briefed will:
catch that confidence
have more confidence in the
brief
act on the brief more
confidently.
We are less likely to have
confidence in someone who, for
example, reads from notes and
avoids looking us in the eye, or
who speaks stilted, formal or
technical‘written’ prose. We
have confidence in people who
seem relaxed, knowledgeable
and, above all, themselves.
When briefing orally, therefore:
Prepare carefully
beforehand and dress
appropriately, but
comfortably.
Arrive in plenty of time so
you’renotflusteredorout
of breath.
Introduce yourself and the
purpose of the brief clearly,
sounding interested and
human.
Treat the briefing as a
structured conversation and
check that the person has
understoodwhatyou’ve
said.
Respond to questions (and
don’tbeafraidtoadmit
whatyoudon’tknoworto
consult notes).
Emphasise important points
and summarise clearly.
Structure is as important in an
oral brief as in a written one.”
The disparity in seniority can be
daunting.It’sworth
remembering, however, that our
role is to help the minister or
senior official to fulfil their
responsibilities effectively. It is
therefore in their interest to
48 WORKING WITH MINISTERS
make the briefing a success by
listening carefully and asking
helpful questions. Oral briefings
are usually far less formal and
daunting than one expects. They
arenotpromotionpanels:we’re
not there to be tested or to
impress, but to get information
over in a structured, digestible
form to help the minister do a
difficult job.
Structure is as important in an
oral brief as in a written one. The
formats recommended for the
various types of written brief
provide logical, common-sense
structures to follow in any oral
briefing. It is unlikely, however,
that you will be allowed to
present it, uninterrupted,
sticking to a fixed structure.
You will be asked questions, and
your presentation will quickly
become a conversation. This is
both an advantage and a
disadvantage.
It’sanadvantagebecausea
conversation is less formal and is
two-way. People being briefed
spot thepointsthey’re
interested in and will pursue
those to the level of detail they
require. Remember, however,
thatit’syouwhoknowsthe
subject. Ensure that you tell
them all the things you regard as
important; their level of
understanding may not be
sufficient to enable them to
recognisewhat’simportant
without your guidance.
It’sadisadvantagebecauseyour
carefully worked-out structure
for the brief will not survive
more than a minute or two. You
will need, therefore, to be
flexible by having a short list of
the points you must make, and
ensuringthatyou’vecovered
them all before leaving the
room. But a short list means a
short list: a post-it note bearing
three or four words (perhaps on
top of a file of reference papers
that will probably remain
unopened) will work better than
a long, detailed checklist.
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 49
Writing lines to take or question
and answer briefs
While most briefing is about
telling ministers, behind the
scenes, what they need to know,
this kind of briefing is designed
to help ministers present policy
effectively in public. (See the
model on page 24.)
Although lines to take and
question and answer briefs are
often included as part of
briefing, they actually have more
in common with speech-writing.
It’sworthrememberingthat
these briefs are designed to be
spoken usually by ministers
in public. They too should be:
accurate;
brief;
clear; and, above all,
sayable bysomeonewho’s
in the public eye and under
pressure.
They are designed to
encapsulate a view the
minister’sview– in a few words,
which should sound natural and
colloquial.
There are essentially two types
of lines to take: the proactive
and the defensive.
Proactive lines
As their name suggests, these
are used to present a particular
policy or programme in a good
light. Ministers can use them
every time this subject is raised
and they should encapsulate in a
few words the main message
Government wants to convey
about it. This may be a
description of the
policy/programme or simply a
message about its success.
Examples include:
Student loans are about
opening higher education to
everyone.
This initiative has transformed
the way Government helps
unemployed people back into
jobs.
It’sworthremembering that,
long after officials have got
bored with writing the line and
ministers have tired of saying it,
there will still be large numbers
whohaven’tyetheardit.
50 WORKING WITH MINISTERS
Defensive lines
These equip ministers to
respond to specific criticisms.
Sometimes they are presented in
a question and answer format,
sometimes simply as lines to
take. They often appear in a
series of three stages:
Acknowledging the criticism.
Describing what
Government is doing to
tackle it.
Describing the success
Government action is having
or will have.
Thus, if, for example, a report is
published criticising a policy, a
minister’sdefensivelinestotake
will probably go something like
this:
This report has shown up some
serious problems in...
It was to tackle problems of
this sort that the Government
introduced...
Ofcourse,wecan’texpect
changeovernight,butwe’re
already seeing some real
improvements in... and in...
We’reparticularlypleasedwith
the way our policy has... And
here are some examples...
Now the minister is on solid
ground again, having
acknowledged the criticism,
described how it is being tackled
and moved on to some good
news. ListentotheBBC’sToday
programmeandyou’llhearthis
approach in frequent use.
Lines to take are not about
misleading anyone: they must be
true. They are, however, about
presentingtheGovernment’s
policy in a good light while
sticking to the facts.
SUPPLEMENT 1: A suggested format for an information-giving brief
This format, which can be adapted as you and circumstances dictate,
may be a helpful way to impose structure on a mass of facts. Like all
the formats in these supplements, it is only a suggestion. Different
situations require different briefings, which require different
formats. It is therefore vitally important that you are clear about
what this brief is for and what you want the reader to do having
read it.
Title
Try to encapsulate the subject of the brief in a few words.
Purpose
Briefly state what the brief is for, why it is necessary and what
should happen as a result of it.
Background
Being careful not to include too much detail, explain the background
facts and how we reached the present situation where a brief is
required.
Problem
If a particular problem has prompted this brief, describe it.
Solution
Describewhat’sbeingdonetotacklethatproblem.
Implications
Describe the impact of this on your department, policy, the public
etc., and especially any difficulty the minister should be warned
about.
Next steps
Describe the way forward, including any action to be taken.
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 51
52 WORKING WITH MINISTERS
SUPPLEMENT 2: A suggested format for a submission (decision-
making brief)
A submission is the form in which most departments make
recommendations to ministers and seek decisions from them.
Different departments use different formats. The following
specimen pinches and combines what I think are the best bits from
various departmental examples.
Title
Capturing the essence of the subject in the title helps the minister
to prepare to receive information on that subject; it also saves the
writer words later on.
Issue
Define, precisely and very briefly, the point to be decided, or the
problem to be solved. The Issue will often be something like How
to achieve X or Whether to do Y or Z.
Recommendation
Set out, also briefly, what you want the minister to agree to.
Timing
Insert the date by which you want the decision. Classifications such
as Routine, Urgent or Immediate are open to interpretation; dates
aren’t.
Background
Describe, as briefly as possible, how we reached the situation
where a decision is required and provide any supporting facts
essential to making the decision.
Argument (or‘Discussion’or‘Detail’)shouldinclude:
Objective what we are trying to achieve with this
recommendation. The minister should be able to use this as a
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 53
measure against which to gauge the effectiveness of your
recommendation and the other options. This is therefore likely to
refer to the overall aim of the policy under consideration. You may
also include the most important criteria against which options
should be weighed.
Options The top three or four options open to us should be listed
and their effectiveness should be compared in achieving our
objective.Neverignorethe‘donothing’option!Listtheprosand
cons of each, including the weaknesses of your preferred option
and the strengths of rejected ones. While appreciating a clear
recommendation and argument, ministers and senior officials need
to knowthefullpicture.Youarenottryingto‘sell’themyour
preferred option. Balance is ultimately more persuasive and
defensible than bias.
Coalition Considerations
Ministers in the current Coalition Government need advice on how
this proposal squares with the detailed Coalition Agreement
between the parties.
Implications
If these points have not come out explicitly in the Argument
section, warn the minister of any problems with your
recommended option or tell them of the advantages of the options
you are not recommending. For example:
This will be popular with the motor trade, but will raise protests
from environmental lobbyists.
Presentation
Briefly explain whether this is good or bad news and suggest how
the decision may best be presented publicly.
Next steps
Describe briefly where we go from here and/or any action
required.
54 WORKING WITH MINISTERS
SUPPLEMENT 3: A suggested format for a meeting brief
Briefs of this kind are often used for quick reference during a
meeting. They therefore require particular attention to clarity of
language and layout. Again, formats will vary enormously
depending on the circumstances and purpose of the meeting, but
this suggests the main topics to cover.
Title
Purpose, date, time and place of meeting
Background
How did this meeting come about?
People attending
Who are they, who do they represent and what are their
interests/objectives?
Our objective
What do we want to achieve from the meeting? (This may include
our ideal outcome and our realistic and fall-back positions, as well
as points not to be conceded.)
Issues
List the issues likely to arise and any lines to take. (These may be
covered or continued in a separate question and answer brief.)
Dangers/Elephant traps
Therearetwokindsof‘elephanttrap’.Firstly,thingslikelytobe
raised at the meeting which you, or the minister, would prefer not
to be raised. Since these are usually the things that inevitably will
come up, it is particularly important that you provide a line to take,
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 55
or question and answer briefing, to deal with these issues (bearing
a heading like ‘Onlyifraised’or ‘Ifpressed’). The other type of
elephant trap is things to avoid saying. These need to be
highlighted and presented quite differently from the rest of the
textbecause,inthecutandthrustofameeting,it’seasytoread
outsomethingheaded:‘On no account say...
Outcome and next steps
Advise on how we think the meeting should end and any follow-up
action that may need to be agreed.
Chapter4:Howtodraftministers’letters
“Ministerialcorrespondence
is democratic accountability
inaction.”
Why is ministerial
correspondence so important?
Democratically this
correspondence is important
because it is one of the few ways
in which, between elections,
members of the electorate can
call their Government to
account.EveryMinister’sCase,
however obscure, infuriating,
tiresome or unnecessary a few of
them may seem, is in itself an
important part of democratic
accountability. It requires
Government to account for its
decisions and actions, through
Parliament, to the people.
Ministerial correspondence is
democratic accountability in
action.
For ministers, correspondence is
a priority because:
it provides an opportunity to
explain Government policy;
it is one important way in
which, between elections,
ministers can demonstrate
their accountability to
Parliament and to the
electorate;
how they answer letters
from their fellow MPs on
behalf of their constituents
has a major influence on
their reputations in
Parliament; and
it is one way in which they
can show practically to the
voters that they are
humane, efficient and
successful ministers.
For departments and agencies,
correspondence is important
because:
56 WORKING WITH MINISTERS
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 57
it provides an opportunity to
explain policy or procedures;
it contributes (for good or
ill) to their public image; and
it is an important part of
their duty to serve the
public.
Our aim for every reply should
be to make its recipient feel
better for having received it.
Simple humanity also makes
correspondence important.
Behind each letter is someone
who is upset, angry or worried or
who simply does not
understand. Our task is to draft a
reply that, while not always
providing exactly
what the recipient wants, will, at
the very least, explain why this is
not possible while sounding
respectful, human and
sympathetic. Our aim for every
reply should be to make its
recipient feel better for having
received it.
The different types of
correspondence
There are two basic types:
Ministers’Cases
sometimes known as PO
(Private Office) or PSO
(PrivateSecretary’sOffice)
Cases
Treat Officially (TO) Cases.
Ministers’Cases
Ministers’Casesusuallyoriginate
from a constituent, who writes
to his or her MP, who then
writes to the minister. The
minister needs from us a draft
reply to the MP which, with
minimal extra work, the MP can
then pass on to the constituent.
In some departments other
categories of letters may be
dealt with similarly.
(In Education, for example,
ministers may ask that letters
from head teachers should be
given similar priority.)
58 WORKING WITH MINISTERS
There are many variants on
Ministers’Cases.Forexample,
letters are often passed by
ministers to agency chief
executives for reply. Usually the
minister or his/her private
secretary will have
acknowledged the MP’sletter,
explaining that it has been
passed to Helena Charlton, Chief
Executive of the ... Agency, for
reply. Agency staff will therefore
often find themselves drafting
the full reply for their Chief
Executive’ssignature.
Some departments also operate
an even faster track system than
forMinisters’Cases.Usually
these are e-mailed by private
office to particular officials for a
very rapid draft reply. The only
difference in how these should
be handled is that officials are
usually working against a tighter
deadline and should be aware
that, for one reason or another,
the minister regards such cases
as especially urgent or
important.
Ministers’ Cases
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 59
Treat Officially Cases
Treat Officially Cases are where a
member of the public has
written straight to a minister, the
Prime Minister or, sometimes,
the Queen. These require a reply
from an official on behalf of the
person the correspondent has
written to. They therefore often
start: Thank you for your letter of
12 June to the Prime Minister. I
have been asked to reply.
(See Supplement 1.)
In general, official replies should
be less trenchant in tone than a
draft for a minister. Whereas a
draft for a minister may say: It
wouldbequitewrongformeto…
or I believe that..., an official
reply is more likely to say: The
Government believes that it
would be wrong to... or The
Governmentbelievesthat…
Treat Officially Cases
60 WORKING WITH MINISTERS
Who wants what from this
exchange?
Ministers want:
to provide a good service
to sound authoritative,
helpful and sympathetic
to defend or promote
Government policy
to make a minimal
commitment of time to each
case.
Members of Parliament want:
a quick and helpful
response, which answers
theirconstituent’s
question/s
a reply which they can send
on without committing extra
effort
sometimes, to have an
answer for themselves
they may have a personal
interest in the policy issue or
the constituent
to provide a good answer
because it will go out with a
covering letter from them.
Constituents want:
a quick and helpful response
they can understand
an answer to the particular
question they asked, not a
generic policy statement
to be treated with respect
and sympathy.
If (as is often the case) they
cannot have what they want, we
must ensure, at the very least
that they understand why.
Whenever possible, we should
also suggest what they can have
instead.
Managing the process
Many of the commonest errors
stem not from drafting but from
avoidable mistakes in managing
the process. It is therefore worth
applying a few simple, common-
sense, project management
principles to make life easier.
After all, each case meets the
standard definition of a project
in that it has a product (the
reply) and a deadline, and we
often have to involve colleagues
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 61
in producing the reply within
that deadline.
Immediately you receive a case,
read it, check the deadline and
ask yourself:
Is it for me?
Can I reply within the
deadline?
Does it need a contribution
from someone else?
If it is not for you, pass it on to
where it should be and let
private office (or your
correspondence unit) know that
you have done so. If it is for you
but you know you cannot reply
within the deadline, tell private
office and provide a holding
reply, explaining that the matter
is being dealt with. (If you do
this, you’llnever miss a
deadline.)
“Themoreyouchangethe
wordingofpeople’s
contributions, the more vital it
becomes that you clear the final
draft with them before sending
ittoprivateoffice.”
If you need a contribution from
someone else, commission it
now to allow your colleagues the
maximumtimetoprovideit.It’s
worth, however, building in one
day’sgraceforsomething
unexpected to go wrong it
often does!
When commissioning
contributions:
specify as precisely as
possible what you want
(subject, length and tone);
set a realistic deadline,
allowing a little leeway
without missing yours; and
keep a note of the deadline
and chase each contribution
beforeit’stoolate.
To avoid getting too many
different styles in what ought to
be a draft in a single style, you
may wish to ask for contributions
in the form of bullet points
which you can then transform
into sentences in the required
style. But be warned: the more
you change the wording of other
people’scontributions,themore
vital it becomes that you clear
62 WORKING WITH MINISTERS
the final draft with them before
sendingittoprivateoffice.It’s
easy inadvertently to change the
meaningofacolleague’sdraft
contribution.
Plan now when you are going to
draft the reply. You may like to
group your writing tasks
together so you can arrange a
writing time when there will be
fewest interruptions (early
morning, late evening, lunchtime
or at home, depending on your
circumstances).
The difference between writing
anything when you are
interruptedandwhenyouaren’t
isn’tthatittakestwiceaslong;it
takes ten times longer and you
won’tbeanicepersontohave
aboutbecauseyou’llbe
frustrated, irritated and unhappy
with your draft.
“SometimesMPswilltakethe
point raised by their constituent
and ask a wider, policy question
basedonit.”
Drafting
Lock yourself away quietly and
read all the papers carefully.
What does the correspondent
want? What questions has he or
sheasked?What’sthetoneof
the letter angry? upset?
mystified? (This will dictate the
tone you should adopt.) Are
there any especially sensitive
issues? How well informed does
the correspondent sound? Can
you assume any or some
knowledge on their part? (This
will determine how detailed or
technical your reply should be.)
Jot down the main points the
correspondent makes.
Don’tforgettoreadtheMP’s
letter to see if he or she has
asked an additional question or
expressed a personal interest of
some kind. Sometimes MPs will
take the personal point raised by
their constituent and ask a
wider, policy question based on
it. While the constituent may,
therefore, ask: Whycan’tI…?
the MP may ask: What’sthe
Government’spolicyonthis
issue?
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 63
Jot down any point the MP may
have made. Our draft reply must
answer it.
“Standardparagraphsand
standard letters should,
however, be used with
realcaution.”
What are the points that the
minister will want to make in
reply?Jotthemdown.What’s
the best order to make them in?
You may choose to answer them
chronologically, in the same
order in which they were raised
in the original letter or in some
other logical order. Often the
order may be dictated by your
wanting to start and end by
making a positive or sympathetic
point, putting less welcome
information in the middle of the
letter. (This is sometimes known
as the Nice-Nasty-Nice
sandwich.) Number your points
almost certainly these will be
your paragraphs.
Occasionally, when, for example,
a department has been flooded
with letters generated by a
particular campaign, standard
replies may be the only
practicable solution. Standard
paragraphs and standard letters
should, however, be used with
real caution. Every draft reply
will differ not only because the
message will vary, but also
because the reader will never be
the same. Until we have
standard members of the public,
standard replies will be of
limited use! We should use
them as models to follow, but be
ready to adapt them to ensure
both that every reply directly
answers the points raised and
that it is appropriate in tone,
level of detail and vocabulary
to its recipient. A standard reply
thatdoesn’tanswerawriter’s
specific question will damage a
minister’sandadepartment’s
reputation. Unless we have
answeredthewriter’squestions
in a way they can understand,
we have failed.
64 WORKING WITH MINISTERS
A letter may very occasionally
include party political points
which are not for civil servants to
handle. If ministers wish to
respond to them, they will add a
sentence or two of their own. If,
however, either the constituent
or the MP is directly critical of
Government policy, we may well
choose to add a paragraph to
explain and defend it.
“Yourdraftshouldsoundlike
one human being writing to
another.”
Once in a while one must draft a
reply to a member of the public
who is clearly unhinged. Replies
in such cases should be short,
polite and sympathetic but
should discourage further
correspondence. If the
correspondence persists, each
reply should become
progressively shorter until finally
we may need to point out,
politely but firmly: we have
nothing to add to previous letters
and can see no purpose in
pursuing this correspondence,
after which we can cease to
reply.It’sobviouslyamatterof
careful judgement when we
should take this last step and
departments usually have a
policy which can help us decide.
It’sworthremembering,
however, that because someone
has expressed himself
unconventionally it does not
meanthathehasn’tavalid
problem that requires our help.
Whoever you are writing to, try
to draft as sympathetic and
positive a reply as possible the
kind of reply you would wish to
receive from a public servant.
Your draft should sound like one
human being writing to another.
Avoid technical language,
bureaucratic phrases and the
sort of language listed in
Supplement 2 of Chapter 6.
“Ifyouhavetime, put the draft
away overnight and read it with
afresheyeinthemorning.”
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 65
After drafting
Read through your draft. Does it
make the points in the clearest
way? Does it answer the
constituent’sandMP’s
questions? Does it make the
points the minister would want
to make? Does it sound how the
minister would want to sound? If
possible, ask someone else who
has not been involved in the case
to read it and comment; a
layman’seyeoftenspotsthings
that we have missed. In many
departments, proof-reading of
this kind is an automatic part of
the process. If you have time,
put the draft away overnight and
read it with a fresh eye in the
morning:often,afteranight’s
sleep, one can see a better way.
Once the draft is typed, check
carefully for unnecessary errors
such as:
incorrect names, titles,
letters after names (MP,
MBE etc.) and addresses.
All of these can give a bad
impression out of all
proportion to the
importance of the error;
spelling or typing errors; and
incorrect facts, which can be
very embarrassing for a
minister as well as
misleading for the recipient.
Ministers cannot be expected to
know the detail of every one of
theirdepartment’spoliciesor
procedures. Will the minister
understand the draft reply and
why it has been drafted as it
has? If the minister needs a
background note to explain the
reply or the background to the
case, provide one that is short,
simply expressed and easy to
read.
Send the case off to private
office in time to meet the
deadline. When a copy of the
final, signed reply is received,
read it carefully and compare it
with your draft. If it has not been
changed, well done! If it has,
why? Is it a matter of style or of
substance? Either way, learn
from it and bear it in mind when
you draft the reply to your next
case, which may be on its way to
youevennow…
66 WORKING WITH MINISTERS
Conclusion
Although important, meeting the
deadline is not enough. The
quality of the reply matters even
more. Maintaining this quality
when departments have to write
so many replies requires
consistent care, effort and
organisation.
Ministerial correspondence is
too often treated as the poor
relation among our work for
ministers. Because submissions,
speeches and Parliamentary
Questions can be seen as more
challenging and more important,
letters are sometimes delegated
until they cannot be delegated
any further. For many junior
officials ministerial
correspondence provides a rare
opportunity for them to provide
a draft about their area of policy
that will be approved by a
minister. It is therefore an
excellent opportunity for
managers to train and develop
junior staff.
To delegate this work to junior
colleagues without providing the
support, training or guidance
requiredisunfairtothem.It’s
also unfair to members of the
public, for whom a letter to their
Government is the principal way
in which they can get their voices
heard.
Correspondence is an important
element of democratic
government in scale as well as in
principle: across Government,
we receive thousands of letters
each week. Getting our handling
of this correspondence right or
wrong can materially affect how
Government and particular
ministers, departments and
agencies are seen by the public
we are all here to serve.
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 67
SUPPLEMENT 1: Some useful phrases and sentences
These are not standard phrases but simply a selection of forms of
words that have proved useful to others and which can be adapted
as you think best.
Opening sentence: Treat Officially Case
Thank you for your letter/e-mail of 1 March to the Queen/Prime
Minister/Secretary of State. I have been asked to reply.
Opening sentence: Treat Officially Case (where one wants to
explain more gently why someone else is replying)
Thank you for your letter/e-mail of 1 March to the Prime Minister.
As you can imagine, the Prime Minister receives an enormous
number of letters. He has therefore asked me to reply to yours.
Openingsentence:Minister’sCase
Thank you for your letter/e-mail of 20 February, enclosing one from
Mrs Helen Jones of 27 Letsby Avenue, Weymouth about student
loans.
Openingsentence:Minister’sCase(explainingwhyanother
minister is replying)
Thank you for your letter/e-mail of 20 February to Oliver Letwin,
attaching one/correspondence/a letter from Ms Lois Lightfoot of 33
Kerdson Way, Marston Moor, West Yorkshire. I am replying as the
Minister responsible for Civil Service reform.
If the reply is late, you should add an apology
I am sorry you have not had an earlier reply.
If it is very late, you may wish to add
Iamsorryyouhavenothadanearlierreply.Thisisbecause…
68 WORKING WITH MINISTERS
Establishing sympathy or common ground
I am sorry to hear that Mr Khan was delayed by Customs officials at
Gatwick Airport. We are doing... to ensure that waiting times are
kept to a minimum.
Or
IshareMrKhan’sconcernthatCustomsofficersshouldmaintaina
professional tone in their dealings with everyone.
Or
IcanunderstandMrKhan’sconcernaboutthetimespentwaiting
for interview.
Disagreeing politely but robustly
IcannotagreewithMrMurphy’spointthattheGovernmentis
unconcerned about climate change. (Then produce some counter-
evidence.)
Explaining the structure of the reply
IfImaytakeMrShaw’spointsintheorderinwhichheraised
them...
Providing background information/explanation
It may be helpful if I explain the regulations concerning VAT on
children’stoys…
Introducing paragraphs
MrGrantraisedaquestionabout…
Or
OnMrGrant’spointabout…
Or
TurningtoMrGrant’spointabout...
Or
MrGrantmaybepleased/reassuredtohearthat…
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 69
Closing sentences
Please thank Mrs Mee for raising a matter of real/understandable
concern and wish her everysuccesswith…
Or
Please thank Mrs Mee for making a thoughtful/interesting
suggestion.
Or
I hope this enables you to explain the situation to Mrs Mee.
Or
I hope this explanation clarifies the position for Mrs Mee.
Or
I am sorry to have to send what I know is a disappointing reply.
Or
I hope that this answers the concerns that Mrs Mee raised.
Or
IfMrsMeewouldliketo,shemaycontact…
70 WORKING WITH MINISTERS
Chapter 5: How to draft answers to
Parliamentary Questions
What are Parliamentary
Questions?
Back Bench Members of
Parliament and Peers can raise a
matter of concern or call
Government to account by asking
a Parliamentary Question.
There are two main types of
Parliamentary Question (PQ):
the Question for Oral Answer,
requiring an oral answer in
the House during Question
Time; and
the Question for Written
Answer, which is not taken in
the House but the answer to
which is printed in the Official
Report (Hansard).
Oral questions allow the Member
asking the question to ask a
second one. This is known as a
supplementary question. The
Speaker can then call other
members, each of whom wish to
ask a related supplementary
question.
An oral question often therefore
turns into a mini-debate in which,
having answered the original
question, a minister will be called
to answer a number of
unpredictable questions on a
broadly similar topic.
Written questions are a simpler
transaction, in which the minister
sends the Member a written
answer.
Most replies to Parliamentary
Questions are drafted by civil
servants. For each written
question we usually supply a draft
answer and a background note to
brief the minister on the detail of
the subject.
For an oral question, we usually
provide a draft answer, some
background briefing and some
lines to take, which the minister
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 71
can use in preparing answers to
supplementary questions. This
involves our predicting likely
supplementary questions not just
from the Member who has asked
the question but from across the
spectrum of interests and views
represented in the House.
Answering an oral question like
briefing a minister for a debate
is therefore a much more
demanding and complex task. It
requires a strong understanding
both of the political issues behind
the subject and of the ethical
restrictions which prevent civil
servants becoming embroiled in
the party political battle.
Why do MPs ask Parliamentary
Questions?
The starting point with any
Parliamentary Question is to
consider why it has been asked.
MPs and Peers ask PQs for several
different reasons, including:
to obtain information, or to
getinformationplaced‘on
therecord’;
to demonstrate personal
interest in a particular matter
or in an area of Government
business, or to keep up to
date in areas of specialist
interest;
to raise a matter of concern
to an interest group or a
pressure group;
to raise a constituency matter
(e.g. the proposed route for a
new motorway);
as part of a wider campaign,
perhaps employing other
devices such as speeches
reported by the press, or
personal letters to the
minister, to draw attention to
a particular cause or to press
for action.
“Whatevermayhaveprompted
the question, the process requires
ministers personally to account to
Parliament for the work and
conduct of their officials and for
the exercise of their own powers
andresponsibilities.”
Many Members specialise in a
small number of subjects or
aspects of Government business
72 WORKING WITH MINISTERS
and individual departments
therefore find that some
Members ask frequent questions
about their work. Some Members
alsohave‘shadow’orOpposition-
spokesperson responsibilities for a
particular subject, while some
simply ask more questions than
others. When calling Members on
the floor of the House, the
Speaker tries to ensure that his or
her constituency interests are
taken into account.
A number of publications give
informationonMembers’
interests:Dod’sParliamentary
Companion andVacher’s
Parliamentary Companion are two
examples. The Parliamentary
website (www.parliament.uk) is
another useful source.
Within the limits of a question
(and, in the case of an oral
question, its supplementaries), a
Member may raise anything for
which a minister is ministerially
responsible. Members sometimes
use Question Time for drawing
attention to individual
constituency cases because they
wish to seek publicity for the case
or because the principle at stake
merits public debate. Although a
Member is more likely to deal with
anindividualconstituent’s
problem privately by writing to
the minister concerned, individual
cases are occasionally the subject
of questions or adjournment
debates or both, and a question
will often follow if a Member
thinks a department has been
slow or inefficient in dealing with
correspondence.
But, whatever may have
prompted the question, the
process requires ministers
personally to account to
Parliament for the work and
conduct of their officials and for
the exercise of their own powers
and responsibilities. Like
ministerial correspondence, PQs
are democratic accountability in
action.
How to answer Parliamentary
Questions
TheGovernment’sGuidance to
Officials on Drafting Answers to
Parliamentary Questions is
reproduced as Supplement 1 to
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 73
this chapter. Supplements 2 and 3
offer more detailed information
about how questions operate in
the House of Commons and House
of Lords respectively. Meanwhile,
this chapter offers general advice
on Parliamentary Questions and
deals with the most frequently
asked questions about them.
A good answer to a PQ, like a good
brief, should be:
Accurate
Brief
Clear
Answers must be honest and
truthful and should answer the
question being asked. The initial
answer to an oral question, in
particular, should be brief.
Althoughit’sdangeroustobe
prescriptive, three sentences
should normally be enough.
There’slittlebenefitingivinglong
answers and most ministers want
to‘keeptheirpowderdry’forthe
supplementary questions. In any
case, the Speaker is likely to halt a
minister who appears to be
making a speech rather than
simplyansweringthequestion.It’s
worth remembering that an oral
answer has to be spoken aloud. It
is therefore important that it
sounds right and is easy to deliver.
It is helpful to test this, as one
would test a speech, by reading it
aloud.
“Answersmustbehonestand
truthful and should answer the
questionbeingasked.”
Background notes
Background notes should be
provided to help the minister
understand our draft answers for
oral and written questions. They
often include:
theMember’sknown
political, specialist and
constituency interests, taken
from published sources and
websites suchasDod’s and
TheyWorkForYou.com;
recent developments or
incidents which may have
affected the Member’s
constituents; and/or
74 WORKING WITH MINISTERS
any major changes in
Government policy whether
announced, or possible in the
future; and what the minister
has previously said on the
subject.
In compiling these notes, we
should remember the
requirements of the Freedom of
Information Act 2000.
(See page 127.)
Written questions
The task of dealing with a written
PQ is therefore relatively
straightforward. We need to
provide only:
an accurate, brief and clear
answer to the question; and
a background note enabling
the minister to grasp why the
reply is in that form.
Oral Questions
A Member who asks an oral
question has the right to ask a
supplementary question that is
related to the original question.
Other MPs will then compete to
catchtheSpeaker’seyeandtobe
called to ask another
supplementary question which,
again, must be related to the
original question. The number of
otherMPs’supplementary
questions allowed per
Parliamentary Question is a
matter for the Speaker and cannot
be predicted. Preparing ministers
for supplementary questions is
therefore the most difficult task
for those handling PQs.
“Preparingministersfor
supplementary questions is the
most difficult task for those
handlingPQs.”
Briefing for supplementary
questions
Because supplementary questions
vary from the factual to the highly
political in content, in briefing for
supplementaries we have to try to
anticipate every ramification of
the original question. While some
questions are genuinely seeking
action or information, others are
designed to highlight the merits of
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 75
an alternative policy or the
shortcomingsoftheminister’s
department. It is often the case
that the Member can anticipate
the answer that will be given
before the question is put down.
The task facing civil servants is to
get behind the question and
provide a range of brief subject
headings and corresponding short
lines to take (drafted in the first
person) which the minister can
easily pick up and use to answer
the supplementaries in the House.
So we have to try to predict what
type of question is really being
asked, the use to which the
answer may be put andtheMP’s
likely reactions to the answer. We
also have to consider which other
Members the Speaker may call for
supplementaries and the types of
points they may raise. The
parliamentary web-site
(www.parliament.uk) can often
help us check what a Member has
previously asked on similar
matters.
Often we need to consult other
officials, who may suggest
additional subjects for possible
supplementary questions. A
technique often used in drafting
supplementaries is to brainstorm
ideas that could form the basis of
a supplementary. These subjects
are then thought through and
answers honed into shape to suit
the style and personality of the
minister replying. It’svital,
however, to remember that we
cannot include everything, and to
avoid falling into the trap of
including the obscure while
overlooking the obvious and
simple.
The problem posed for officials by
oral Parliamentary Questions is
therefore a briefing problem:
choosing the likeliest or most
difficult questions and excluding
those less likely to be asked before
presenting them in a form that can
be used at the Despatch Box.
“Thetaskfacingcivilservantsisto
get behind the question and
provide a range of brief subject
headings and corresponding short
linestotake.”
76 WORKING WITH MINISTERS
There is a long tradition in some
departments of providing
ministers with extensive question
and answer briefing, but many
ministers find this cumbersome to
handle. Questions and answers
are often too narrow and,
although they may include the
subject being raised, they seldom
answer the precise question being
asked. Often a more effective
approach is to provide lines to
take presented thematically by
subject, enabling a minister to
turn quickly to the page on the
subject raised.
For topical oral questions (see
Supplement 2 to this chapter),
becauseit’simpossibletopredict
the contents of the supplementary
questions that will follow,
ministers will require briefing
across the range of the
department’sresponsibilities.
Openness
Both the Ministerial Code and the
Civil Service Code put the onus on
those answering PQs not to
mislead.TheGovernment’sown
Guidance to Officials on Drafting
Answers to Parliamentary
Questions (see Supplement 1) says
that information sought should
notbeomitted‘merelybecause
disclosure could lead to political
embarrassment or administrative
inconvenience’.Informationmay
be withheld in an answer to a PQ
only if the Freedom of Information
Act 2000 or a relevant statute
allows it to be withheld. Where it
is withheld, the Government has
agreed that the answer should
explain in terms similar to those
used in the Freedom of
Information Act why the
information is being withheld.
Agency chief executive letters
It is normal practice for a
department receiving a PQ
relating entirely to the day-to-day
operations of an executive agency
to reply: ‘Thisisamatterfor...,the
Chief Executive of the... Agency,
who will write to the hon.
Member.’
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 77
Modes of address
Only a Privy Counsellor is referred
toas‘RightHonourable’,other
Memberssimplyas‘Honourable’.
MPs of the Government party are
‘RightHonourableFriend’or
‘HonourableFriend’.OtherMPs
are‘RightHonourableMembers’
or‘HonourableMembers’.
Quotation of sources
Where an answer makes use of
published material (e.g. statistics,
economic data or quotations from
reports) the source should be
given either in the text of the
answer or as a footnote.
Replies to written questions
seeking readily available
information
When a Member seeks factual
information which is published
and readily available, a reply on
the following lines may be given:
‘Thedetailsrequestedbythehon.
Member are published
quarterly/annually etc. in (name of
source and references) a copy of
whichisintheLibrary.’
Holding answers
If it is not possible to answer a
written question in full on the
specified date, an explanation of
the delay must be prepared
together with a suitable form of
words for a holding answer. This
can be simply: ‘Ishallreplytothe
hon.Memberassoonaspossible.’
but sometimes refers to the
reasons for the delay. This holding
reply is not usually printed in
Hansard. The substantive answer
is printed, when available, as a
‘pursuantreply’.A‘pursuantreply’
is also used where a full answer
has already been given, but the
minister has undertaken to
announce further details/results
of a survey etc. at a later date.
This reply uses the formula:
‘pursuanttohis/herreplyof(date)
(Official Report.... Vol....,Col....)
gavethefollowinginformation...’
The full text of the answer follows.
Reference back to earlier answers
Replies should not normally refer
back to an answer given in a
previous Session. Similarly,
references back to answers given
78 WORKING WITH MINISTERS
many months before in the same
Session should be avoided. Where
it is appropriate to refer back to
an earlier answer, the formula
used is:
‘IreferthehonourableMemberto
the reply given to the honourable
Member for (constituency) on
(date),Hansardparagraphxxx.’
In such cases, the Hansard
references (volume and column
numbers) are given at the foot of
the reply. Answers that refer to an
answer given in the House of
Lords should, whenever possible,
be accompanied by a copy of that
answer.
Replies to urgent questions
Answers to urgent questions are
generally drafted at some length,
more in the style of a statement
than an answer to an oral
question. Like a reply to an oral
question, however, the draft
should be supported by a
background note and notes for
supplementaries.
Disproportionate cost
A minister may refuse to answer a
question on the grounds of
unreasonable or disproportionate
cost of researching the answer.
The disproportionate cost
threshold is now £850, but it is
revised from time to time.
Where it is decided that the cost
of answering a question would be
unacceptably high, an explanation
of why it is recommended that a
full answer should not be given is
submitted, together with a reply
on the following lines:
‘Informationintheformrequested
is not readily available and could
be obtained (compiled) only at
disproportionatecost.’
The precise form of words chosen
varies, according to the particular
circumstances. If it is possible to
answer some of the question
without incurring disproportionate
cost, do so.
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 79
House of Lords
Most of the suggestions made in
this chapter apply to questions in
both Houses of Parliament. There
are, however, one or two
additional points to be watched
when preparing answers to
questions in the Lords. Answers
given in the House of Lords
normallystartwith‘MyLords’.
Lordsministers’initialanswers
should not generally exceed 75
words. Where an answer contains
material that is too lengthy or
complicated to be given orally in
the House, it may be published in
Hansard.
The briefing for supplementaries
and the background note have to
be sufficiently informative to
enable the minister to deal in a
fair measure of detail with a wider
range of supplementary questions
than usually arises in the
Commons. Briefing should also
take account of the fact that a
Lords minister may be less familiar
with the subject matter. (Fuller
notes on questions in the House of
Lords are given in Supplement 3 of
this chapter.)
80 WORKING WITH MINISTERS
SUPPLEMENT 1: Guidance to Officials on Drafting Answers to
Parliamentary Questions
1.NeverforgetMinisters’obligationstoParliamentwhichareset
out in the Ministerial Code:
‘ItisofparamountimportancethatMinistersgiveaccurateand
truthful information to Parliament, correcting any inadvertent
error at the earliest opportunity. Ministers who knowingly mislead
Parliament will be expected to offer their resignation to the Prime
Minister. Ministers should be as open as possible with Parliament
and the public, refusing to provide information only when
disclosurewouldnotbeinthepublicinterest.’
2.Itisacivilservant’sresponsibilitytoMinisterstohelpthemfulfil
thoseobligations.ItistheMinister’srightandresponsibilityto
decide how to do so. Ministers want to explain and present
Government policy and actions in a positive light. Ministers will
rightly expect a draft answer that does full justice to the
Government’sposition.
3. Approach every question predisposed to give relevant information
fully, as concisely as possible and in accordance with guidance on
disproportionate cost. If there appears to be a conflict between the
requirement to be as open as possible and the requirement to
protect information whose disclosure would not be in the public
interest, you should consult your FOI liaison officer if necessary.
4. Where information is being refused on the grounds of
disproportionate cost, there should be a presumption that any of
the requested information which is readily available should be
provided. Find out more about web archiving at The National
Archives.
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 81
5. Do not omit information sought merely because disclosure could
lead to political embarrassment or administrative inconvenience.
6. Where there is a particularly fine balance between openness and
non-disclosure, and when the draft answer takes the latter course,
thisshouldbeexplicitlydrawntotheMinister’sattention.
Similarly, if it is proposed to reveal information of a sort which is
notnormallydisclosed,thisshouldbeexplicitlydrawntoMinisters’
attention. The Minister should also be advised of any relevant FOI
cases which are under consideration which could impact on the
way the PQ should be answered.
7. If you conclude that material information must be withheld and
the PQ cannot be fully answered as a result, draft an answer which
makes this clear and explains the reasons, such as disproportionate
cost or the information not being available, or explains in terms
similar to those in the Freedom of Information Act (without
resorting to explicit reference to the Act itself or to section
numbers)thereasonfortherefusal.Forexample,‘Thereleaseof
thisinformationwouldprejudicecommercialinterests’.Takecare
to avoid draft answers which are literally true but likely to give rise
to misleading inferences.
8. Where an MP/Peer tables a question and has also submitted a
separate request to the department under FOI, it is reasonable to
reply in terms that the issue is currently under consideration. Once
a decision has been reached, the MP/Peer should be informed of
the answer and a copy of the letter placed in the Libraries of the
House. Consideration should also be given to a written ministerial
statement in both Houses.
82 WORKING WITH MINISTERS
9. Where a decision on an FOI case results in a change of policy and that
information which was previously withheld is now being released,
consideration should be given to informing both Houses, for example,
through written ministerial statement.
10. PQs should be answered within the normal deadlines. In the House of
Commons, a Named Day question should receive a substantive response
on the day named and an Ordinary Written question should receive a
substantive response within a working week of it being tabled. In the
House of Lords, questions for Written Answer are expected to be
answered within 14 days. Consideration of a parallel FOI request is not a
reason to delay an answer to a Parliamentary Question.
SUPPLEMENT 2: Questions in the House of Commons
Tabling questions
Written questions are handed in or sent to the Clerks in the Table Office
of the House of Commons. Each Member is restricted to no more than
two Questions for Oral Answer per day, and not more than one oral
question to any individual Minister per day. There is no limit to the
number of questions a Member may put down for ordinary written
answer,butMPsarerestrictedtoaskingamaximumoffive‘namedday’
PQs per day. The Parliamentary Intranet allows oral and written PQs to
be submitted electronically. Since 2006 MPs have been able to table
written questions during recess.
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 83
Rules governing the form, content and minimum period of notice
Before a question can be placed on the Order Paper it must satisfy a
set of rules governing its content and form. For example, a question:
should either seek information or press for action; it should
not offer or seek expressions of opinion
must relate to a matter for which the minister to whom it is
addressed is responsible as a minister. It may not, for
example, touch on any activities in his or her capacity as a
party leader or Member
should not seek confirmation of or comment upon a report
or rumour for which a minister can have no responsibility
should be drafted as concisely as possible and conform to
normal Parliamentary conventions about decorous language
and respect for the Crown, judiciary and Members of both
Houses
may not touch any matter which is currently the subject of
legal proceedings (the sub judice rule i.e. where a civil action
is set down for a hearing, or a criminal case is between
charges preferred and final determination of sentence or
where any appeal has been lodged).
An additional rule governing oral questions precludes Members from
puttingdown‘open’questions,i.e.onesthatdonotsuggestthe
subject matter of the supplementary question. Only the Prime
Ministeraccepts‘open’questions.
84 WORKING WITH MINISTERS
A question which has already been asked and fully answered
cannot normally be asked again for three months. Additionally,
there are subjects, such as the security services or matters of
commercial confidence, on which Ministers have consistently
refused to answer. The Table Office Clerks (who are servants of
Parliament, not civil servants) ensure that questions comply with
the rules of the House. They will advise a Member if a question
appears to breach a rule and on how it can be amended and
brought into order. With the exception of urgent questions
(formerly known as Private Notice Questions see page 92), the
usual minimum lapse of time between handing in a question and
having it answered is three days.
Oral questions
MPs may table oral questions to a minister any time after the day
when that minister last answered questions in the House. Although
oral questions may therefore be tabled some weeks in advance of
the actual Question Time, they will not be published until after
1230 pm, three sitting days before the Question Time. Many more
questionsaretabledthanarepublished.A‘shuffle’ofalltheoral
PQs tabled produces a random list, usually of 25 PQs. (If more than
one department is answering questions on any particular day there
will be up to 30 PQs on the Order Paper.) It is therefore a matter of
chancebothwhetheranMP’squestiongetsontheOrderPaperat
all and, if it does, how high up it appears in the order of questions.
Oral questions are answered every weekday except Friday. Each
major department is allocated a particular day of the week for
answering oral questions. The allocation is shown on the Order of
Questions which is issued as soon as the dates of the next recess
are known. The departments will normally have to answer oral
questions once every five weeks during the Session, except oral
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 85
questions to the Prime Minister which take place weekly for 30
minutes at noon on Wednesdays. As well as specific oral questions,
MPs can also ask topical questions of ministers. For departments
that answer for the full hour of question time, the last fifteen
minutes are reserved for topical questions. For those answering for
less than an hour, the time allocated to topical questions will be
proportionately shorter.
Questions for ordinary written answer
Ordinary written questions have a date for earliest answer; the
convention is that Government departments should reply within a
working week of that date.
Questions for answer on a named day
These questions have to receive an answer on the date specified
even if only of a holding type.
Arranged questions
‘ArrangedPQs’(or‘inspired’PQsastheyaresometimesknown)
are now rarely asked in either House. They have generally been
replaced by written ministerial statements which are published in
the daily Hansard. Major policy announcements will normally be
made in oral statements in the House.
Question Time
Question time lasts for one hour, irrespective of how many
questions on the Order Paper have been reached. Departmental
ministers have to answer questions once every five weeks when
Parliament is sitting. On most days, one department will be
answering questions for the full hour but, on Wednesdays,
86 WORKING WITH MINISTERS
when the Prime Minister also answers questions, the time allotted
to the particular department is from just after 11.30 to 12 noon.
Smaller departments and other bodies who answer questions
answer for shorter periods of time on some Thursdays.
Question Time procedure
The Speaker calls successively each Member in whose name a
question appears on the Order Paper. The Member called rises and
asks the question by stating its number on the Order Paper, for
example:‘Number8’.(TheMemberdoesnotreadoutthetextof
the question since it is printed on the Order Paper and time is
saved by calling the number only.). Members who are not present
to call out the question number, or whose question is not reached,
will receive a written reply.
If, however, a group of related questions is taken together, one
oral reply is given to all the questions in that particular group as
long as one of the Members is present when the question is called.
After the minister has read out the prepared answer, the Speaker
allows the Member who asked the question, and normally other
Members from both sides of the House, to put supplementary
(follow-up) questions to the minister. The scope of
supplementaries is limited only by the rule that they have to arise
from the original question. At some point in the proceedings the
Speaker will normally call a front bench Opposition spokesperson
toputasupplementary.TheSpeakerwillnotcallaMember’sPQif
he or she has already asked a supplementary.
Supplementary questions are answered impromptu by the minister
on the basis of briefing provided by the department in notes for
supplementaries. The number of supplementaries allowed is
entirely at the discretion of the Speaker.
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 87
Topical Oral Questions
For topical questions, the opening question is in the standard
format of: To ask the Secretary of State if he/she will make a
statement on his/her departmental responsibilities. The Secretary
of State briefly answers the question, addressing the major issues
of the day. Supplementary questions on any area of the Secretary
ofState’sdepartmentalresponsibilitiesarethenaskedbothby
members successful in the ballot and by others who are called by
theSpeaker(ratherlikeatPrimeMinister’sQuestions).
Questions taken together - grouping
Very similar or identical questions, particularly oral questions, are
often put down by two or more Members. This happens because
Members wish to ask a question about the same subject, or wish
to try to ensure that a question on the subject comes out in the
shuffle. When this happens the questions may be grouped
together with the minister giving a single answer to all of them.
This may save some time in the House and also provide the
minister with an opportunity for tactical advantage during
Question Time. It is the minister, often advised by officials, who
decides which questions will be taken together, and from how far
down the list he or she will select questions for grouping, subject
to the agreement of the Speaker. Advancing PQs from too far
down the list is not regarded as acceptable. For example, similar
questions may appear, say, as Numbers 2, 7, 11 and 20. In deciding
which to group, the minister will have in mind not only the number
of questions the ministerial team will be able (or wish) to answer
during a particular Question Time but also the Members putting
the questions.
88 WORKING WITH MINISTERS
Theusualformulaforgroupedoralquestionsis‘Ishall,with
permission, Mr Speaker, answer this question and question(s)
Number(s)... together’.Theministerthengivesasingleanswertoall
the questions in the group. Following the answer the Speaker usually
calls first and successively for supplementaries those Members
whose questions have been answered together.
When questions down for written answer are answered together,
each question is typed in full, in the order tabled, followed by the
reply. There is no introductory sentence stating that they are being
answered together. It is not customary to group written answers for
more than one Member, but this is done occasionally. It is contrary
to current practice to group for answer a written question with an
oral question. Oral questions to the Prime Minister are not grouped
for answer.
PrimeMinister’sQuestions
The Prime Minister answers questions orally every Wednesday
during the Session between 12 noon and 12.30 pm. Most questions
ask him to list his engagements for the day (only the first of which is
printed). These open questions are so drafted to avoid the question
being transferred to another minister. The PM has overall
responsibility for the whole range of Government, overlapping with
the responsibilities of each and every other minister, but he or she
has few specific responsibilities. The open question hides the real
question and gives an element of surprise to supplementary
questions. These supplementaries are usually on matters which are
topical on the day the question is answered.
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 89
ThePrimeMinisterdoesn’tactuallyanswertheengagement
question, except for the first time that it is asked. For question
Number 2 onwards, the MP comes straight in with the
supplementary. MPs who have tabled questions - whether open or
specific - are allowed one supplementary question. The Leader of
the Opposition is allowed to intervene six times.
Urgent questions (formerly known as Private Notice Questions and
still known as PNQs in the Lords)
The minimum period of notice of a question may not be
appropriate in the case of an emergency or important unexpected
development. In such circumstances, any Member may apply to
the Speaker for permission to ask an urgent question of the
responsibleminister.Thusan‘urgentquestion’isaquestionwhich
hasnotappearedontheOrderPaperbutwhich,intheSpeaker’s
opinion, raises an urgent matter of public importance. Urgent
questions can be asked of any department on any sitting day.
The Speaker then holds a business meeting at which it is decided if
anyurgentquestionsshouldbeallowed.TheSpeaker’sdecision,
which is final, is immediately conveyed to the department. No
reasons for the decision are given either to Members or to the
department. In coming to a decision, the Speaker has to keep in
mind the fact that any urgent questions allowed will be answered
immediately after normal Question Time, or at 11.00 am on
Fridays. They thus occupy a privileged position and also take time
out of the main business for that day. In 2003-4, only 12 urgent
questions were asked. Applications for urgent questions are
confidential and no public reference should be made to any
application which has been turned down.
90 WORKING WITH MINISTERS
The Member concerned asks the urgent question by reading out
the text of the question. When the minister has read out the
prepared answer, the Speaker allows supplementary questions, as
with normal oral PQs. On average 10 to 15 minutes are allowed for
an urgent question. If an urgent question is allowed, arrangements
may be made to have the answer repeated in the House of Lords.
SUPPLEMENT 3: Questions in the House of Lords
ProceduresfordealingwithLords’Questionsfollowasimilar
pattern to those in the Commons, although there are differences in
their form, and in the way in which they are answered. Overall
there are fewer questions in the House of Lords than in the House
of Commons. However, while the number of Questions for Oral
Answer is fixed (currently at 18 a week), the number of Questions
for Written Answer has risen dramatically in recent years.
Tabling questions
Questions are handed in or sent to the Clerks in the Minute Room
of the House of Lords, who advise Members on wording and
admissibility. The practice of the House is that questions, whether
oral or written, should be short, and framed to elicit information.
Statements of opinion are out of order, and statements of fact are
included only so far as is necessary to elicit the desired
information. Most questions tabled in the Lords are addressed to
HerMajesty’sGovernmentandnottoanyparticularministeror
department.
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 91
QuestionsforOralAnswer,or‘starredquestions’,maybetabled
not more than one calendar month, and not less than 24 hours,
before the start of the sitting at which they are to be asked. This
means that in theory a question could appear for the first time on
the Lords Order Paper on the day for answer. However, because
spaces on the Order Paper are allocated to Members on a first-
come-first-served basis, in practice a reasonable period of notice is
usually given. The exception is topical questions, one of which is
asked on Mondays and Tuesdays, and two on Wednesdays, for
whichonlytwoworkingdays’noticeis given. No Member may
have more than one oral question on the Order Paper at any one
time, but topical questions, which are selected by ballot, do not
count for this purpose. Each Member may ask up to four topical
questions in any one Parliamentary Session.
Oral questions
Oral questions are taken in the Lords on Mondays, Tuesdays,
Wednesdays and Thursdays. 30 minutes are allowed for the four
oral questions asked each day. Supplementary questions may be
asked as they are in the Commons. They tend to be longer than in
the Commons, although the Procedure Committee of the House
has reminded Members that they should be short and confined to
not more than two points. If they are too long, ministers who are
also encouraged to be succinct may confine their answer to the
two main points. Supplementary questions may also range more
widely than is usual in the Commons, although again the Procedure
Committee has reminded Peers that supplementaries should be
relevant to the question on the Order Paper, and has urged
ministers not to answer irrelevant questions.
92 WORKING WITH MINISTERS
Question Time
At Question Time, each Member who has put down an oral question
rises when called upon by the Clerk and begs leave of the House to
ask the question standing in his or her name on the Order Paper.
ThereisnoequivalentintheLordsoftheCommons’practice
whereby an oral question receives a written reply if it is not reached
or called. About eight minutes are allowed for each question, and
when this time is up the Leader of the House will, if necessary,
intervene to ensure that all questions are called within the 30 or 40
minutes.
Private Notice Questions
Private Notice Questions (PNQs) give Members the opportunity to
raise urgent matters on any sitting day. A PNQ should be submitted
to the Leader of the House by 12 noon on the day on which it is
proposed to ask it. (Different arrangements apply on days when the
House sits in the morning.) The decision on whether the question is
sufficiently urgent to require an immediate reply rests in the first
place with the Leader, though it is open to any Member whose
requesthasbeenturneddowntochallengetheLeader’spreliminary
decision on the floor of the House. The final decision rests with the
general‘sense’oftheHouse. PNQs are taken immediately after oral
questions, and procedures follow the same rules. Supplementary
questions may be asked, and should be short and confined to not
more than two points. Proceedings on a PNQ are expected to take
not more than 10 minutes in total. In certain circumstances it may
be more appropriate for the Government to make a statement on
the matter a PNQ is intended to raise.
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 93
Written questions
Members may table up to six written questions on each sitting day.
The questions, like oral questions, are handed in or sent to the
Clerks in the Minute Room. The Clerks then allocate each question
to a department. When the House rises the questions tabled on
that day are e-mailed to Parliamentary Clerks in all departments.
Where a department believes that a question has been wrongly
allocated to it, it has until the end of the next working day to agree
a transfer to another department and to inform the Office of the
Leader of the House of Lords of this transfer.
Every effort must be made to ensure that a reply to a written
question appears in Hansard within five working days of the date
on which the question is tabled, although the formal time limit for
answering questions is 14 days. Where the answer is very long, a
copy may be placed in the Library of the House rather than printed
in Hansard.
Arranged questions
‘ArrangedPQs’(or‘inspired’PQsastheyaresometimesknown)
are now rarely asked in either House. They have generally been
replaced by written ministerial statements which are published in
the daily Hansard. Major policy announcements will normally be
made in oral statements in the House.
Questions for Short Debate (currently called Unstarred questions)
A Question for Short Debate is, in effect, more like a Commons
‘adjournmentdebate’thanaParliamentaryQuestion.Likeoral
questions, they are put down for a specific date, but they are not
prefixed on the Order Paper by an asterisk. They may be taken
94 WORKING WITH MINISTERS
duringthe‘dinnerbreak’, in which case they are time-limited to one
hour, starting at around 7.30 pm, or the end of business, in which
case the time-limit is one and a half hours, starting whenever other
businesshasbeenconcluded.‘Dinnerbreak’questionsaremarked
on the Order Paper with a double dagger. Members tabling these
questionsnormallyconsulttheGovernmentWhips’Officeinthe
Lords to agree a suitable date.
A Question for Short Debate entitles the Member asking the
question to speak on the question at length; a debate then ensues,
which can include speeches from the Opposition and Liberal
Democrat front benches, and at the end the Government minister
replies. The Member asking the question has no right of reply and
there is no division, since there is no motion before the House. The
questioner is allotted 10 minutes, the minister 12 minutes, and the
remaining time is shared among the other speakers. The reply is
written in the form of a draft speech or speaking notes which
anticipate points the Member asking the question is expected to
raise. Where other Members indicate they will also be speaking in
the debate and the points that they intend to make are known, the
answers to these are also included in the speech or speaking notes.
Supplementary notes, in the form of short passages that can be
incorporated into a speech, are often provided on other points
which are less likely to come up and are not already covered.
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 95
Chapter6:Howtowriteministers’
speeches
“Thepurposeofanyspeechisto
persuade or even inspire, and,
aboveall,toentertain.”
Why make speeches?
For most of us even those who
speak frequently giving a
speech is an ordeal. Very few
people enjoy making speeches,
and those who do are often the
last who should be invited to
make them! Even fewer enjoy
listening to speeches. Although
there are many exceptions, as a
rule speeches are usually too
long and much too boring. The
speechwriter should draw two
lessons from these simple truths:
Any draft should help the
speaker through the ordeal.
One must have mercy upon
the poor audience:
20 minutes is the maximum
recommended dose for average
adult audiences.
The purpose of any speech is to
persuade or even inspire, and,
above all, to entertain. The last
of these is the most important of
all because, if a speech fails to
holditsaudience’sattention,it
can achieve neither of its other
possible objectives. The one
unforgivable crime is to bore
one’saudience.
Audiences will generally listen
carefully to the first few
sentences of any speech. In
those few moments they will size
up the speaker and decide
whether the rest of the speech
will be worth listening to, or not.
If they decide not, they will tune
out and it will be hard to regain
their attention. Most speeches
fail in the first sentence by
beginning in a highly predictable
way.
96 WORKING WITH MINISTERS
For example:
I am delighted to be here at CSL,
which is a key player in the
Government’soverarching
strategic training framework,
whose purpose is to develop a
suite of training and
development offerings which
enhanceitscustomers’ skills base
to bring value-added to the
delivery of their key programmes
and policies.
Because this is exactly the sort of
abstract nonsense most
audiences have learnt to expect,
having glanced at the speaker
and decided that nothing
memorable or interesting is
likely to follow, they will tune
out and think of more
entertaining things until the
speaker shows signs of winding
down.
However interesting the subject
and speaker, audience attention
will be at its peak at the
beginning and (providing the
speaker signals that it is coming)
the end of the speech. They are
therefore more likely to
remember the first and last
things the speaker says than
anything in the middle. This
provides some useful lessons for
the speechwriter, who should:
put any important
announcement either at the
beginning or end of the
speech;
pay most attention to the
drafting of the beginning
and the end than of the
middle; and
bury anything boring but
essential somewhere in the
middle.
No speech should deal with
more than three subjects and
ideally should stick to one. One-
subject speeches are perfectly
acceptable and often the most
effective.
Any speech should have a clear
objective. It should not, for
example, simply be about
foundation hospitals; it should
be written specifically to
persuade members of the British
Medical Association that
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 97
foundation hospitals are a viable
policy.
Speeches are very poor vehicles
for informing and especially for
communicating complex,
abstract or detailed information.
Audiences will remember only
the general point being made
and will seldom retain facts,
figures or detail. Speechwriters
should therefore restrict the
amount of information being
given to a few points and never
be too detailed or abstract in
their descriptions.
A speech is a powerful medium
to persuade or inspire an
audience. Speeches appeal to
theaudience’sears(likepoetry,
they must sound pleasing),
hearts (again like poetry, they
appeal to the emotions) and,
finally, reason, as the logic of any
argument follows the appeal of
sound and emotion. Big
inspirational speeches (like those
of Winston Churchill, David Lloyd
George or Martin Luther King)
represent the zenith of the art,
but opportunities for such an
approach come rarely. To try to
be inspirational when it is
inappropriate produces only
comic effect. But most
ministerial speeches aim to
persuade an audience in one
way or another, and
speechwriters should polish their
phrases carefully to ensure that
they please the ear, appeal to
the emotions and satisfy the
reason of their audience.
“Thespeechwriterneedsto
gauge the style and range of the
speaker.”
Time spent in research is
seldom wasted
Speeches have to be tailor-made
for the audience. Even if the
middle bits are off the peg, the
beginnings and ends will have to
be written specially and the rest
adapted to purpose. You cannot
expect to give the same speech
in Bradford as you gave in
Basildon.Ifyou’reinBradford,
you must make lots of
98 WORKING WITH MINISTERS
references to Bradford and
ensure that your speech is of
interest to a Bradford audience.
Few things look ruder than a
speech which was clearly
written, with no thought to the
audience or venue, in a padded
cell in some government office in
London. But resist the
temptation to tell a Bradford
audience lots of things they
already know about their own
city. Try to personalise
comments, either by talking
about an experience the speaker
once had in Bradford or by
highlighting an interesting but
little-known local person, place
or event especially if their story
supportsyourspeech’sthemeor
aim.
Speeches also have to be tailor-
made for the speaker. Some
speak quickly, some slowly;
some ad lib, some stick to the
prepared script; some are
confident, some terrified; some
are excellent speakers, most are
not. The speechwriter needs to
gauge the style and range of the
speaker. These can largely be
learnt only by trial and error but,
in the case of ministers, there
are some clues that may help
their speechwriters. Their
private offices may be able to
offer some hints on their styles
and preferences, and may be
able to provide examples of
speeches their ministers have
liked. If you can lay hands on a
copyofaminister’sspeechtohis
or her party conference, this is a
usefulindicationofaminister’s
personal style: they write these
speeches themselves.
As far in advance as possible, a
speechwriter should speak
personally to someone senior
who is organising the event. You
should then spend time
researching:
the nature and formality of
the event;
the size and nature of the
audience (and any VIPs);
who will precede, introduce
and follow the speaker and
what they will say;
what the audience want to
hear;
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 99
the background of the host
organisation and venue;
the style and preferences of
the speaker;
the points the speaker will
want to make;
where the subjects fit with
broader Government policy;
and
anything unusual or
memorable about the event.
These factors will dictate what
sort of speech you will write. A
20-minute keynote speech for a
major national conference must
be different in tone from an
informal five-minute speech to a
small group of people in a village
hall; an after dinner speech
(when brevity and
entertainment are paramount)
will be different again.
Background information about
the event, audience and host
organisation may also provide
useful material for your speech
(which may link with the theme
you later choose) and help to
determine the tone you adopt.
Planning
At this stage it is a good plan to
agree with the speaker a one-
page, draft outline of what the
speech will include. This can save
the writer wasting effort
producing a speech on subjects
which the speaker does not wish
to cover.
For major ministerial speeches
you may sometimes have to fight
off serried ranks of colleagues
who are anxious to include a
passage about their own areas of
interest. As the speechwriter,
you must assume editorial
control and decide what fits, and
what does not fit, into the
speech; otherwise you will end
up with a speech that is too long,
too detailed and disconnected,
and which includes everything
but the kitchen sink.
As early as possible you should
also commission from colleagues
any contributions needed for the
speech. To avoid having to
rewrite contributions that are
too long, in lifeless Civil Service
prose, too technical or in the
100 WORKING WITH MINISTERS
wrong style, you may wish to
invite contributions in the form
of bullet points. These can then
be woven into the speech in
sentences drafted by you and in
the order you choose. If you do
this, however, you should always
clear the draft with contributors
before it is finalised.
“Formajorministerialspeeches,
you may sometimes have to fight
off colleagues anxious to include
a passage about their own areas
ofinterest.”
To avoid last-minute chaos, it is
helpful to block out time in your
diary when you plan to write the
speech. Any writing is best done
in tranquillity; so choose a time
and place when you are least
likely to be interrupted and
when you feel most able to
concentrate on writing. Allow
plenty of time: writing is a time-
consuming process. A day
devoted to writing a 20-minute
speech is not excessive.
Between now and the time you
have decided to draft the
speech, mull it over and try to:
identify a theme that
connects the whole thing
together;
invent a beginning that
catchestheaudience’s
attention; and
choose a memorable
ending.
Time spent now pleasantly
thinking can prevent hours of
painful agonising later.
“Trytosoundlikeonehuman
being speaking fairly naturally to
others.”
Drafting
First lock yourself away. Writing
especially creative writing,
which speechwriting most
certainly is requires peace and
quiet. Open-plan offices may
have many advantages but
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 101
tranquillity is not one of them.
Get away, if you possibly can,
from the bustle of your office.
Try to:
think yourself into the shoes
of the speaker and try to
sound like them;
picture the event itself and
the audience; and
write spoken, not written,
English.
Grabtheaudience’sattention
with the first few sentences and
don’tbeafraidofstartingoff the
subject, providing you link
credibly into the main subject
within the first two minutes.
Alternatively, you can pitch
straight into the main subject
with a controversial or
persuasive point about it. This
direct approach can often
provide an arresting start to a
speech.
Within the first minute or two
you should make a pleasant
reference to the audience,
venue, event or host, but, unless
it’sfunnyororiginalinsome
way,don’tstartwithit:that’s
exactly what the audience is
expecting and, when they hear
it, they will switch off and think
of lunch.
“Preciselyplacedcommas,
dashes and full stops guide the
speaker through the sense of
each sentence and enable them
to place their emphasis on the
right words andphrases.”
Your English should be correct,
informal, spoken English not
necessarily in complete
sentences as few of us speak in
perfect sentences. Use clear,
punchy language, avoiding Civil
Servicese (e.g. secure, seek to,
maximise) and clichés (e.g. key
players, framework, level playing
field, customer). (See
Supplement 2.)
Make your sentences shorter
than you would in written
English: if your audience miss
something, they cannot go back
102 WORKING WITH MINISTERS
and read the speech again. On
the other hand, too many very
short sentences make an
audience feel they are being shot
at. So vary the pace: when you
use a long sentence, follow it
with a short one.
Punctuation is important: not to
youortheaudience(whocan’t
hear it), but to the speaker.
Precisely placed commas, dashes
and full stops guide the speaker
through the sense of each
sentence and enable them to
place their emphasis on the right
words and phrases. In speeches,
we use punctuation slightly
differently from how we use it in
conventional written text. For
example, semi-colons have no
real value in a speech, while
colons can usually be replaced
with dashes. Commas, however,
show pauses and therefore really
help the speaker. The full stop
and the capital letter that
follows it highlight for the
speaker where a new sentence
starts.
Often we will break up a long
sentence into three short ones
which may, grammatically, not
besentencesatall.But,ifit’s
easier for the speaker to
comprehend and say them if
they are presented as three
separate sentences, then that is
how this passage should be
punctuated.
In tone, try to sound like one
human being speaking fairly
naturally to others. Try to build
bridges to the audience by using
we and us, rather than you,
which separates the speaker
from the audience. Most
important of all, aim to entertain
your audience to gain and hold
their attention.
“Trytowritethespeechyou
yourselfwouldenjoyhearing.”
One way of doing this is by
telling a joke. Jokes, however,
are dangerous. They can offend,
they can fail to make people
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 103
laugh and they can give the
impression of a lack of
seriousness. Their success
depends on the wit of the writer
and the skill of the teller. Few
Civil Service speechwriters are
professional comedy writers and
few ministers or senior officials
are skilled comics. Gentle
humour and lightness of touch
are important elements in most
speeches but set-piece jokes are
risky. There is no silence longer
than the one following the set-
piece joke that didn’tcomeoff…
Quotations can be effective
providing they are directly
relevant, short, not too well-
known and not intellectually or
socially exclusive. Our aim in
using them is to illustrate or
illuminate our message, not to
show how clever we are.
Use the well-tried rhetorical
techniques: repetition,
alliteration, contrasts, puzzles
and solutions, and three-part
lists (see Supplement 1). These
work well subliminally on most
audiences they please the ear
but they fail utterly if over-
used to an extent where the
audience consciously spots the
techniques and begins to listen
out for them. You can, however,
use them far more than you
think you can before an
audience starts to notice.
“Ifyouaredescribingapolicy,
try to personalise it by
describing, in the most concrete,
practical way possible, what it
willdoforparticularpeople.”
Avoid detailed explanations,
endless statistics or complex or
abstract concepts. The audience
will not remember them in
sufficient detail. So use few
facts, put them simply and make
them memorable.
Try to bring statistics to life by
expressing them punchily. For
example, 23.84% of the people of
Luton... is much too detailed and
easily forgotten. Nearly one in
four…is an obvious way of
making the figure easier to
visualise and to remember.
104 WORKING WITH MINISTERS
Other colourful ways of making
numbers memorable include
these sorts of devices:
That’sfourJumbojetsfullof
people every hour, every day,
every year.
That’sthewholeofWembley
Stadium every day.
That’stheentirepopulationof
Cardiff.
Most audiences are less
interested in figures than they
are in human stories. If you are
describing a policy, try to
personalise it by describing, in
the most concrete, practical way
possible, what it will do for
particular people. Real case
studies, briefly and colourfully
described, can bring abstract
policies to life and make the
speech effective, persuasive and
sometimes moving. These can be
contextualised to show how they
fit into the Government’s
broader policy and philosophy.
(See the policy model on page
18. Speeches work best in the
‘why’ part and the ‘what,for
whom’part.)
Try to end on a high note and, to
regaintheaudience’sattention
for the high spot, signal to them
in your draft that the end is
coming, about a minute before it
comes. Those you have lost will
then we hope tune back in
for the important bit at the end.
After drafting
Read through the draft. If you
cannot hear the words clearly in
your head, read them aloud. It
helps to do this anyway as it
gives you a clear idea of whether
all your phrases are sayable.
Put the speech away and do not
look at it again until you have
hadanight’ssleep.Thenreadit
with a fresh eye and try also to
read it aloud to a long-suffering
colleague, who will offer
constructive criticism.
It’sworthspendingtimeand
concentration on editing the
speech. You should ruthlessly cut
out:
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 105
any errors;
any words or phrases that
are not earning their keep;
long-winded or complex
constructions; and
anythingtheaudiencewon’t
understand.
You should ensure that the
speech:
flows naturally from point to
point;
is as entertaining as
possible; and
is one minute shorter
certainly not a second
longer than was required.
Circulate copies to contributors,
inviting any important
amendments and then despatch
the draft to the speaker. If
possible, especially if you are
likely to draft for this speaker
again, try to attend the event to
hear your speech delivered.
Otherwise, ask for feedback on
how it went and a copy of the
final text. All of these will
provide useful pointers for next
time.
Above all, try to write the speech
you yourself would enjoy
hearing. Try, too, to enjoy
writingit.Ifyoudon’tenjoy
writing it, what hope have the
poor audience of enjoying
listening to it?
106 WORKING WITH MINISTERS
SUPPLEMENT 1: Some examples of rhetorical devices
Repetition
In a speech, unlike in a submission, repetition is very effective for
emphasis:
If Margaret Thatcher wins
I warn you not to be ordinary.
I warn you not to be young.
I warn you not to fall ill.
I warn you not to get old.
The Rt Hon. Neil Kinnock MP, electioneering, 1983
I have never shied away from telling the British people about the
difficult decisions we face. And just because things are getting
better,Idon’tintendtodosotoday.
Yes, the deficit is down by a third. Now in the coming year it will
be down by a half. But it is still one of the highest in the world
so today we take further action to bring it down.
Yes,investmentandexportsareup.ButBritain’sgottwenty
years of catching up to do so today we back businesses who
invest and export.
Yes, manufacturing is growing again, and jobs are being created
across the country. So today we support manufacturers and
back all regions of our country.
The Rt Hon George Osborne MP, House of Commons, 19 March
2014
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 107
Variation
Variation enables you to use repetition even more, without being
dully repetitive:
I say to you today, my friends, that in spite of the difficulties and
frustrations of the moment, I still have a dream. It is a dream
deeply rooted in the American dream.
I have a dream that one day this nation will rise up and live out
the true meaning of its creed: We hold these truths to be self-
evident: that all men are created equal. I have a dream that one
day on the red hills of Georgia the sons of former slaves and the
sons of former slave-owners will be able to sit down together at
a table of brotherhood. I have a dream that one day even the
state of Mississippi, a desert state, sweltering with the heat of
injustice and oppression, will be transformed into an oasis of
freedom and justice. I have a dream that my four children will
one day live in a nation where they will not be judged by the
color of their skin but by the content of their character. I have a
dream today.
I have a dream that one day the state of Alabama, whose
governor’slipsarepresentlydrippingwiththewordsof
interposition and nullification, will be transformed into a
situation where little black boys and black girls will be able to
join hands with little white boys and white girls and walk
together as sisters and brothers. I have a dream today. I have a
dream that one day every valley shall be exalted, every hill and
mountain shall be made low, the rough places will be made
plain, and the crooked places will be made straight, and the glory
of the Lord shall be revealed, and all flesh shall see it together.
Martin Luther King, Washington, 28 August 1963
108 WORKING WITH MINISTERS
Contrasts
A contrast can emphasise a point starkly:
If we cannot stay here alive, then let us stay here dead.
Field Marshal Viscount Montgomery of Alamein, Egypt, August
1942
And so, my fellow Americans, ask not what your country can do
for you ask what you can do for your country.
President John F Kennedy, Washington DC, 20 January 1961
On this day, we gather because we have chosen hope over fear,
unity of purpose over conflict and discord.
President Barack Obama, Washington DC, 20 January 2009
In shaping that future it is vital that we look to the past. Here on
the continent of Europe we saw not the war to end all wars, but
the precursor to another desperate and violent conflict just two
decades later.
The Rt Hon David Cameron MP, Military Cemetery, Mons,
4 August 2014
Alliteration
While the French used rhyme, the English oral tradition used
alliteration (words beginning with the same sound) to colour
phrases and make them memorable:
The Continent will not suffer England to be the workshop of the
world.
The Rt Hon. Benjamin Disraeli MP, House of Commons,
March 1838
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 109
We shall not flag or fail. We shall fight in France, we shall fight on
theseasandoceans…
The Rt Hon. Winston Churchill MP, House of Commons, June 1940
This generation of soldiers, sailors, airmen, Marines, and Coast
Guardsmen have volunteered in the time of certain danger. They
are part of the finest fighting force that the world has ever
known. They have served tour after tour of duty in distant,
different, and difficult places...
President Barack Obama, Fort Hood, 10 November 2009
Lists of 3
Three seems to be a magic number for the human brain perhaps
because we can remember three things easily. Words, phrases or
even sentences that fall into three distinct parts are often
memorable:
This is not the end. It is not even the beginning of the end. But it
is, perhaps, the end of the beginning.
The Rt Hon. Winston Churchill MP, Mansion House, 10 November
1940
Through talk, we tamed kings, restrained tyrants, averted
revolution.
The Rt Hon Tony Benn MP, on Parliament, 1982
Education, education, education.
TheRtHon.TonyBlairMP,listinghisparty’sprioritiesin1997
110 WORKING WITH MINISTERS
Sequences
Sequences (yesterday, today, tomorrow; spring, summer, autumn,
winter; last week, this week, next week; every hour of every day of
every year) add rhythm, music and emphasis to a simple point. For
example:
The Tories may be the party of today.
Labour is certainly the party of yesterday.
It falls to us to be the party of tomorrow.
The Rt Hon. Paddy Ashdown MP, Liberal Democrat Party
Conference
I stand before you today the representative of a family in grief, in
a country in mourning, before a world in shock.
Earl Spencer, Westminster Abbey, 6 September 1997
Puzzles and solutions
Simply reversing the order in which one presents information can
produce a puzzle for an audience. By giving them incomplete
information (the puzzle), we arouse their curiosity and they listen
especially carefully to hear the second part (the solution) that
contains or leads to the message:
Letmetellyouaboutthewallofmyhospitalroom…
Because that was the first thing I saw after the accident and I
stared at it for the next three months.
Christopher Reeve, describing his accident and appealing for
support to help others
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 111
I was an angel once...
Iwastenyearsoldanditwasinaschoolnativityplay…
The Rev Peter Wolfenden, Christmas Eve sermon, Gozo, 2003
Imagery
One approach to communicating abstract ideas is to draw a
comparison, analogy, metaphor or simile that associates
something new or unfamiliar with something established and
familiar. In the first example imagery is being used both
reassuringly (broad sunlit uplands) and frighteningly (new Dark
Age, made more sinister).
Hitler knows that he will have to break us in this island or lose
the war. If we can stand up to him, all Europe may be free and
the life of the world may move forward into broad sunlit
uplands. But if we fail, then the whole world, including the
United States, including all that we have known and cared for,
will sink into the abyss of a new Dark Age, made more sinister,
and perhaps more protracted, by the lights of perverted science.
The Rt Hon. Winston Churchill MP, House of Commons, June 1940
From Stettin in the Baltic to Trieste in the Adriatic an iron curtain
has descended across the Continent. Behind that line lie all the
capitals of the ancient states of Central and Eastern Europe.
Warsaw, Berlin, Prague, Vienna, Budapest, Belgrade, Bucharest
and Sofia; all these famous cities and the populations around
them lie in what I must call the Soviet sphere, and all are subject,
in one form or another, not only to Soviet influence but to a very
high and in some cases increasing measure of control from
Moscow.
The Rt Hon. Winston Churchill MP, Fulton, Missouri, 5 March 1946
112 WORKING WITH MINISTERS
Inasensewehavecometoournation’scapitaltocashacheck.
When the architects of our republic wrote the magnificent words
of the Constitution and the Declaration of Independence, they
were signing a promissory note to which every American was to
fall heir. This note was a promise that all men would be
guaranteed the inalienable rights of life, liberty, and the pursuit
of happiness. It is obvious today that America has defaulted on
this promissory note insofar as her citizens of color are
concerned. Instead of honoring this sacred obligation, America
has given the Negro people a bad check which has come back
marked‘insufficientfunds.’Butwerefusetobelievethatthe
bank of justice is bankrupt. We refuse to believe that there are
insufficient funds in the great vaults of opportunity of this
nation. So we have come to cash this check a check that will
give us upon demand the riches of freedom and the security of
justice.
Martin Luther King, Washington, 28 August 1963
The Civil Service is a bit like a rusty weathercock. It moves with
opinion then it stays where it is until another wind moves it in a
different direction.
The Rt Hon Tony Benn MP, March 1995
The House of Lords is the British Outer Mongolia for retired
politicians.
The Rt Hon Tony Benn MP, New York Times, 1962
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 113
Six years ago we suffered an unprecedented cardiac arrest in our
banks.Thiswasn’tjustarecession.Itwasashatteringcollapse
of the basic assumptions by which successive governments had
run our economy since the Big Bang.Thiswasn’tjusta
downturn. We were a nation plunged into uncertainty as the
thumping heart of our economy ground to a halt.
The Rt Non Nick Clegg MP, Party Conference, 9 March 2014
Rhetorical questions
Asking a question, then answering it, can make a logical point
powerfully:
Is man an ape or an angel? Now I am on the side of the angels.
The Rt Hon. Benjamin Disraeli MP, Oxford, 1864
When you think of the number of men in the world who hate
each other, why, when two men love each other, does the
church split?
The Rt Hon Tony Benn MP, 1989
The question most often posed is not: why does it matter? But:
why does it matter so much?...And if this House now demands,
at this moment, faced with this threat from this regime, that
British troops are pulled back, that we turn away at the point of
reckoning and this is what it means what then? What will
Saddam feel? Strengthened beyond measure. What will the
other states who tyrannise their people, the terrorists who
threaten our existence, what will they take from that?
That the will confronting them is decaying and feeble.
Who will celebrate and who will weep?
The Rt Hon. Tony Blair MP, House of Commons, 18 March 2003
114 WORKING WITH MINISTERS
Lightness of touch
While structured, set-piece jokes are dangerous, gentle humour
and lightness of touch work well, especially when accompanied by
humorous self-deprecation:
I am trying to imagine what in the world I am doing here. I have
never been to Blackpool before, I had never been to the
McDonalds in Blackpool before. I like the city, I like the weather,
and I understand I may have brought it; if so I will take credit for
any good thing I can these days.
President Bill Clinton, Labour Party Conference, Blackpool,
October 2002
Thank you, Mr Chairman, for introducing me so kindly. My
father would have been proud to hear your description of me.
My mother would have believed it.
Sir Brian Wolfson, Chairman National Training Task Force,
(used often!)
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 115
SUPPLEMENT 2: Some words and phrases to avoid in everything we
write
This list cannot be comprehensive, nor is it an attempt to ban words!
It simply highlights some commonly used words and phrases which
because they are ugly, imprecise or simply over-used and stale
should be avoided at every opportunity.
To access
To address
(this commits us to
doing nothing)
Agenda
(other than in a
meeting)
Appropriate
Back-burner
Ball park
Business (as an
adjective)
Committed to
Customer
To deliver
Delivery
Disseminating best
practice
To drive the business
Focussed
Framework
Going forward
To grow the business
To impact
To impact negatively
To incentivise
Iconic
Input
In the business of
Interventions
Issues around
Key (especially
key players & key
stakeholders)
Logistic
Mission statement
Narrative
An offering
To progress
To put in place
Rain check
Relevant
To role model
To roll out
(or rolling out pilots)
To secure
To seek to
To set out in
Significant
Solutions (business)
Spearhead
Strategic (unless it
really is)
To task
To touch base
116 WORKING WITH MINISTERS
Jargon
Many of these words might be classed as jargon, but, unless we
define the word jargon (whichoriginallymeantbirdsong),itisn’tan
especially helpful label.
There are at least four different types of jargon and using it is not
always wrong. The first type, for example, is simply the vocabulary
any group of specialists uses when communicating with each
other.Whetherthey’reaccountantsspeakingtoaccountants,
doctors to doctors or stamp-collectors to stamp-collectors, they all
speak the same language and can therefore communicate in what
is sometimes called the restricted code (as opposed to the
universal code,whichweshoulduseinmixedcompany).There’s
nothing wrong with using the restricted code, providing that your
audiencespeaksitfluently.Similarly,there’snoharminusing
abbreviations or acronyms providing you are sure that your entire
audience understands them; most ministers will tell you, however,
that unfamiliar acronyms come near the very top of their hate list.
They should be used with great caution.
The second use of jargon is when pseudo-technical language is
employed to complicate or dress up a simple idea, or even to hide
thefactthatwedon’treallyunderstandwhatwe’rewritingabout.
The third is where language is used exclusively, like a tie or badge,
to show that I speak itandamthereforepartofthisclub;youdon’t
and are therefore excluded. Finally, jargon can be used to obscure,
rather than to illuminate. This use ranges from several rather naff
euphemisms to avoid using the word lavatory, to sometimes
discreet, sometimessinisterattemptstohidewhatwe’redoing
becausewedon’tlikeitorareashamedofit(downsizing, letting
you go or ethnic cleansing).
A horrible example
One reason why modern business speech is so readily satirised is
its dependence upon a very restricted vocabulary of stock words
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 117
A horrible example
One reason why modern business speech is so readily satirised is
its dependence upon a very restricted vocabulary of stock words
often vague abstract nouns such as solution, intervention, passion
and phrases that are used repeatedly to demonstrate a particular
way of thinking. It actually has the opposite effect, making those
who employ it sound unimaginative, inarticulate and identical to
each other while preventing them from communicating simply,
clearly and with precision. Sadly this robot vocabulary is also
highly infectious: it has spread from business into many other
sectors, including government. Clarity, precision and humanity are
vital to ministers and civil servants when communicating with each
other, with Parliament and, above all, with the public. This
language, which obstructs those processes, should be avoided.
We are committed to delivering, in strategic partnership with our
key stakeholders, our vision, as set out in our mission statement,
to grow the business while removing barriers that negatively
impact on delivery of our targets, and to facilitate accessing of
our enhanced customer offerings within the overarching strategic
framework we have put in place to underpin relevant processes
and procedures to disseminate appropriate best practice among
all key players.
A sentence of this kind which is only a marginally exaggerated
version of some real examples in widespread use conveys one of
three messages from its author. It may mean, very simply:
I have no real ideawhatI’msaying.
It may mean, less attractively:
Ithinkyou’llfallforthisnonsense.
118 WORKING WITH MINISTERS
Or, at the very least, it means:
Youworkitout:Icouldn’tbebothered.
Writing is hard work because it obliges us to draft according to the
needs of the reader or listener. This sort of language, especially
when densely packed into sentences, takes no account of the
reader.It’sthereforenotonlyunattractiveandimprecise;it’salso
lazy, insensitive and offensive to our readers.
This is not, however, an argument for allowing our language to
stagnate.Weshouldn’thesitatetocoinnewwordsorphrases.(As
Sam Goldwyn once put it: Let’shavesomenewclichés.) All the
tired words and phrases on this list have been over-used or
misused until any freshness, clarity or life has been squeezed out
of them. Language is a living, evolving thing and, as with any living
system, the principles of Darwinism apply. Those words and
phrases that work, and provide what other words and phrases
don’t,willthrive and become a lasting part of the English language.
Those that add nothing new will soon go the way of the dodo. If we
want people to hear and remember what we say, we must find
fresh ways of saying it.
Why restrict your vocabulary to a few stale, vague and ineffective
words simply because they are widely used? The English language
has a wealth of words. Use more of them. And, if your purpose
as it should be isclarity,don’tbeshyofusingthelanguageyou
use at home. It may need just a touch of polish (or even cleaning
up)butit’sagoodstartingpointbecause,unlikemindless
corporate-speak, it is usually simple and effective.
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 119
Chapter 7: Civil Service ethics in practice
…asmattersnowstand,the
Government of the country
could not be carried on without
the aid of an efficient body of
permanent officers, occupying a
position duly subordinate to that
of the Ministers, who are duly
responsible to the Crown and to
Parliament, yet possessing
sufficient independence,
character, ability and experience
to be able to advise, assist and
to some extent influence those
who are from time to time set
over them.
Northcote-Trevelyan Report,
January 1854
The modern Civil Service is built
upon six ethical principles, which
have permeated all major
documents about it since mid-
Victorian times:
integrity
accountability
objectivity
political impartiality
confidentiality
recruitment (by open
competition), promotion and
dismissal independently of
ministers.
The Civil Service Code of 1995
(revised in 2006 with minor
changes in 2010) incorporated
these broad principles into a
professional doctrine but, given its
brevity, cannot apply them to the
day-to-day problems likely to
confront serving civil servants.
This chapter makes the link
between our founding principles
andwhattoday’scivilservantsdo,
ordon’tdo,becauseofthem.
120 WORKING WITH MINISTERS
Integrity
Although this principle is usually
given prime position among the
six, it is the one least considered
and most taken for granted both
by civil servants and by many of
those we serve. For those of us in
a service with a long tradition of
honesty, it is hard to imagine the
stultifying effect of widespread
dishonestyamonganation’s
public servants. Imagine the
disruption and unfairness caused
if one could obtain a passport only
by bribing the clerk at the
Passport Office. Imagine, too, the
effectofthisonthepublic’s
perception of their public service,
political leaders and government.
Corruption militates against
efficiency by distorting decision-
making and the allocation of
resources.
“Wedrawourauthorityfrom
ministers, ministers draw their
authority from Parliament, and
Parliament draws its authority
fromtheelectorate.”
But integrity extends beyond
simple financial probity into wider
moral values, including being
honest, resisting improper
influences, respecting confidences
and all the attributes that make
up an honourable person.
Gladstone maintained that the
British constitution presumes on
the good will of everyone in it.
Despite recent trends towards
published standards, watchdogs
and codes of conduct, this
remains true. These useful safety
checks on public service ethics can
complement, but cannot be
substitutes for, the fundamental
requirement for the highest
standards of individual integrity.
Integrity lies at the root of all
other principles, colouring civil
servants’dealingswithministers,
with each other, with external
interests and, above all, with
Parliament and the public we
serve.
Obedience to those in higher
authority is not enough. Although
part of a service which is
protected by laws, codes and
traditions, ultimately we are each
responsible for what we do, and,
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 121
in such matters, integrity
professional and personal
remains our guiding star.
Accountability
The work of the Civil Service is
legitimised, democratically, by a
chain connecting us, via three
links, to the public we serve.
The first link is to ministers, who
in turn are linked to the
Parliament to which they belong.
Parliament provides the final link
to the electorate. We draw our
authority from ministers,
ministers draw their authority
from Parliament, and Parliament
draws its authority from the
electorate. Whatever professional
authority each of us may have, we
draw from this chain.
While the links in this chain hold
firm, government is legitimate. If
the chain is broken at any link,
actions in government become
illegitimate. It could be broken in
many ways: perhaps by a civil
servant misleading or lying to
ministers, or by a minister
misleading or lying to Parliament,
or even by a government deciding
to suspend or abolish general
elections.
If we believed a fellow civil
servant were misleading
ministers, or that a minister were
misleading Parliament, it would be
our duty not simply to keep our
own hands clean by avoiding
involvement, but to pursue the
matter in accordance with the
terms of the Civil Service Code.
In the still more hypothetical
example of a government
suspending or abolishing general
elections, the Service, together
with the armed services, would be
absolved from our duty to obey
that government. In such extreme
circumstances, our loyalty would
revert to the Crown in Parliament,
which represents the non-
political, permanent interests of
the nation.
The chain legitimising government
also provides the chain of
accountability, down which civil
servants, ministers and Members
of Parliament can be called to
account by the public.
122 WORKING WITH MINISTERS
Members of the public can raise
an issue of individual or general
concern with their MP, from
whom they are
entitled to a considered response.
In turn, the MP is entitled to one
from the appropriate minister,
who is entitled to require one
from his or her civil servants. This
usually takes the form of an
exchange of letters, but individual
issues of this kind can prompt
Parliamentary Questions and even
escalate to become the subjects of
debate.
Because of its scale and
frequency, it is tempting to view
ministerial correspondence as an
administrative chore or an
exercise in customer care. It is
actually fundamental both to
public service in a modern
democracy and to one of the
ancient roles of Parliament: the
powerful accounting through
Parliament to the people. It can be
seen in practical operation in
every department and agency of
government hundreds of times
each day.
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 123
Accountability lies at the very
heart of democracy, and
answering letters and questions
raised, via MPs or directly, by the
public we serve is accountability in
action. Similarly, in Parliamentary
Questions and debates and in
exchanges with Select
Committees, civil servants help
ministers to account to Parliament
for Government’sactions.For
policy and operations, civil
servants’soleaccountabilityto
Parliament is via our ministers,
and, even when appearing before
a Select Committee, we can
express no view other than one
representingourministers’view.
For expenditure, however, the
chain of accountability to
Parliament is direct. In each
department or agency the senior
official (whether permanent
secretary or chief executive) is
also accounting officer, whose
task is to account personally to
the Public Accounts Committee
for how the organisation has
managed and spent its budget.
Before the Public Accounts
Committee, accounting officers do
not represent ministers, but speak
for themselves. Whether
representing ministers or
ourselves, however, the
requirement imposed on us by the
principle of accountability is quite
clear: civil servants can have no
part in misleading Parliament or
the public.
Accountability is a fundamental
concept not only in the traditional
analysis of relationships between
public and Parliament, Parliament
and Government, and ministers
and civil servants, but also in
financial matters. The Public
Accounts Committee will examine
not simply the propriety of
expenditure, but also whether
value for money has been
obtained. The principles of
accountability can also be applied
simply and practically at every
level of management, helping to
clarify objectives and incentives.
When targets can be attributed
specifically to a particular
manager, there is a much greater
chance of success than where no
one has assumed responsibility for
getting the task done.
124 WORKING WITH MINISTERS
“Fromtimetotime,weareasked
to explain or implement a
particular policy or decision with
which we may not agree. Our
privateviewsmustnotintrude.”
Objectivity
All of us as civil servants hold our
own political views. We vote in
elections and, like anyone else,
cannot help but approve or
disapprove of particular
government policies. While it
would be difficult for a vegan to
work in meat policy in the
Department of Environment, Food
and Rural Affairs or for a strict
pacifist to be part of the Ministry
of Defence, either could be
employed widely elsewhere in the
Service. The Service is large
enough to be able to
accommodate most consciences.
We are, however, required to
exclude such views from our work.
From time to time, we are asked
to explain or implement a
particular policy or decision with
which we may not agree and, on
these occasions as on others, our
private opinions must not intrude.
It is not professional, for example,
for an official in a tax office to say:
“Ithinkit’swrong,but the
Governmentsaysyoumust…” We
serve that Government and
should not criticise it publicly.
In advising ministers, although
civilservants’politicalviews
should not be sought, our
professional views will be.
Ministers are constantly being
asked to make decisions about
subjects they may know little
about. In these circumstances
they rely on their officials to
provide not only facts but advice.
That advice is of value only if it is
objective (i.e. honest, unbiased
and based firmly on the facts).
Sometimes it may not be what
ministers would like to hear.
Historically, advisers to people in
supreme executive power have
been allowed some licence to
advise fearlessly, irrespective of
what their chiefs may have
wanted to hear: to speak truth
unto power. Appointing William
Cecil as her Principal Secretary in
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 125
1558, Queen Elizabeth I summed
this up:
This judgment I have of you: that
you will be faithful to the state,
that you will not be corrupted by
any manner of gift and that,
without respect of my private will,
you will give me that counsel that
you think best.
Ministers understand this and
expect, and usually welcome,
advice even if it is unpalatable.
Effective ministers recognise that
unpalatable advice now is
preferable to discovering the
pitfalls of a policy the hard way
later on! Civil servants may see
that the direct route to a
minister’spolicyobjectivemay
crossaminefield.It’sourdutyto
warn about such minefields and
we’redoingministersnofavours
by not warning them. Because this
can sound negative or even
obstructive, having issued our
warning, we should wherever
possible recommend an
alternative route that attains their
objective while avoiding the
mines.
There need be no conflict
between giving objective advice
and the enthusiastic prosecution
ofaminister’spolicy:theyare
simply two different stages in the
policy process. Until the minister
has been properly briefed about
the pros and cons of various
options, our task is to advise
objectively; once the minister has
been acquainted with the options
and consequences, and a decision
has been made, it is our job to
implement it efficiently. A very
experienced Cabinet Minister and
Leader of the Opposition, The Rt
Hon. Michael Howard QC MP,
encompassed this distinction in
four words, which form a robust
and reassuring motto:
Advise fearlessly.
Implement loyally.
Political impartiality
Policy civil servants inhabit a
profoundly political world. The
ministers we serve are politicians,
the policies we devise, design and
implement are usually politically
driven (often originating in a party
manifesto), the environment in
126 WORKING WITH MINISTERS
which they are debated is the
political forum of Parliament, and
the media through which they are
publicised are also deeply
political. Speeches, replies to
letters or Parliamentary Questions
or lines to take, all usually drafted
by civil servants, are intrinsically
political, reflecting the political
philosophy of the present
Government. Engaged in what is
often a political process, working
for political masters in a political
environment, we cannot function
effectively without sensitive
political antennae. To describe the
Civil Service as a-political or non-
political (common, shorthand
descriptions) is therefore
misleading.
TheCivilService’spositionis
inherently partisan. It does not
exist to serve political parties
even-handedly; it serves only the
duly elected government. This is
understood by Government and
Opposition, but the Opposition
must also believe that, whatever
the Civil Service is doing for the
current Government, it will do for
their party, when elected. This is
the essence of impartiality: the
Civil Service’scapacitytoserve
any duly elected government and
our capacity to maintain the trust
oftheOpposition,‘the
Governmentinwaiting’,thatwe
remain unpoliticised.
The maintenance of this trust
itself places constraints on what
we can and cannot do for current
ministers. For example, it would
be harder to maintain that trust if
the Service engaged in writing
material openly critical of the
Opposition and their policies.
“Policycivilservantsinhabita
profoundlypoliticalworld.”
Here special advisers have a
helpful role to play, drafting for
ministers material that
professional civil servants would
regard as party political. However,
neither temporary, quasi-political
special advisers nor permanent
civil servants have any role to play
in drafting material designed to
distort the truth or to mislead
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 127
either the public or Parliament.
When drafting for ministers, civil
servants should therefore take
pains to avoid writing material
that is either party political or in
any way misleading. Questions on
these issues should, where
necessary, be taken to the highest
level as outlined in the Civil
Service Code. (See Appendix 1.)
Civil servants owe to ministers in a
coalition government the same
duty they owe to those in single-
party governments. The working
relationship is unchanged. When,
however, the Coalition
Government was formed in 2010,
it was recognised that
relationships within the
Government would on occasion
beaffectedbyministers’
allegiances to different parties. To
tackle this potential problem it
was agreed that, if parties within
the Coalition agreed to disagree
on particular policies and
suspended the requirement for
collective agreement, any
statementsoneachparty’s
position would be drafted
politically and not by civil
servants. The Civil Service would
provide factual advice to ministers
of both parties and, if asked to do
so, should treat that advice as
confidential.
Confidentiality
Although the extent of
government secrecy is always a
contentious subject, in any system
of government there will always
be some areas that must remain
confidential. The Freedom of
Information Act 2000 created two
statutory rights: to be told that
information is held and to have
that information supplied. The Act
specifies two types of exemptions:
qualified exemptions and absolute
exemptions. Qualified exemptions
are based on a public interest test.
When we are considering whether
information may be released, we
must weigh the public interest in
disclosure against the public
interest in applying the
exemption. Absolute exemptions
require no such public interest
test. The Act lists the types of
information found in each type of
exemption. Under the Act
ministers and officials may have to
provide internal documents and
128 WORKING WITH MINISTERS
communications (including e-
mails) for public examination. It is
therefore more important than
ever that everything we write, as
well as what we say, is
professional in content and tone.
Ministers must feel able to trust
officials to respect their legitimate
confidences. While individual civil
servants may have their own
views in particular circumstances
aboutthepublic’srighttoknow,
and may choose privately to
advise ministers accordingly, we
have no authority to gainsay a
minister who is acting legally,
constitutionally and honestly. In
these circumstances the matter is
simply one of political judgement,
in which ministers must always
prevail because they are the
electorate’sdemocraticchoice,
which we are not. If we feel that
ministers or officials are
suppressing or distorting
information illegally,
unconstitutionally or unethically,
we have a duty to raise the matter
internally in accordance with the
terms of the Civil Service Code.
Whatever the circumstances, civil
servants should not act
unilaterally as self-appointed
judges of the public good by
releasing information illicitly.
Apart from being constitutionally
indefensible and often illegal, it is
also less effective than legitimate
action.
An example of this dates from
1985, when a senior civil servant
in the Ministry of Defence,
believing that his minister
intended to mislead Parliament in
reply to a Parliamentary Question,
sent secret information
anonymously to the MP who had
asked the question. Partly as a
result of this incident, the
Treasury and Civil Service Select
Committee recommended the
adoption of a Civil Service Code,
establishing for civil servants an
appeals procedure beyond the
Service itself on matters of this
kind. In this particular case,
however, the existing procedure
referral to the Head of the Home
Civil Service was discounted in
favour of leaking to an Opposition
MP. Although subsequently the
civil servant was acquitted of
breaking the Official Secrets Act,
this was undoubtedly a breach of
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 129
confidentiality. His choice to leak,
rather than to pursue his concern
more properly, led to an
unproductive, political fracas and
a highly publicised dismissal and
criminal trial, rather than to a
clear resolution of the
fundamental question: whether or
not Parliament was being misled.
Transparency
During the last twenty years
increasing emphasis has been
placed upon the need for
openness and transparency in
government. This has thrown
more light on the identity, role
and activities of civil servants who
previously would have remained
unrecognised, supporting actors in
the Whitehall drama. This
includes the publication of factual
information, including the
payment of salaries and expenses,
but the trend also encourages the
media and political observers to
speculate on the private opinions
of civil servants. This can make
civil servants’appearancesbefore
Select Committees (when they
explaintheGovernment’spolicy)
an even more testing experience.
Recruitment, promotion and
dismissal independently of
ministers
In the belief that the continuance
of a professional, politically
impartial Civil Service required a
professional independence from
ministers, and wishing to put an
end to nepotism in appointments,
the Civil Service Commission was
established to oversee and
manage recruitment. The principle
of open competition by an
independent body thus precluded
ministerial interference in
appointments, eliminating
placemen while promoting merit.
TheindependentService’srolein
managing its promotion and
dismissals procedures meanwhile
helped to preserve the principles
of objectivity and impartiality.
“Ministersandtheirprivate
secretaries therefore often forge
close working relationships, based
on trust, efficiency and
temperament, but seldom, if ever,
onpolitics.”
130 WORKING WITH MINISTERS
The devolution of personnel
policies to departments and
agencies, the privatisation of
Recruitment and Assessment
Services and overt ministerial
interest in some high-profile
incidents of recruitment and
dismissal each caused concern
about the survival of these
principles. The dismissal of the
Chief Executive of the Prisons
Service in 1995, the departure of
many senior information officers
from across government after
1997, and, in 2002, the departure
of the Department of Transport,
Local Government and the
Regions’Directorof
Communications all caused
anxiety.
In November 2010 concern arose
following the appointment to the
Civil Service of a photographer
and a film-maker, both of whom
had previously been employed by
the Conservative Party. Both
were rapidly withdrawn from their
positions in government and
returned to restricted political
roles.
From time to time the press have
made much of ministers,
reshuffled from one department
to another, taking their private
secretaries with them, citing this
as an example of politicisation and
ministerial interference. Anyone
who has worked in or around a
minister’sprivateoffice
recognises this as nonsense. In a
highly pressured job of that kind,
effective teams form quickly and
are invaluable. Ministers and their
private secretaries therefore often
forge close working relationships,
based on trust, efficiency and
temperament, but seldom, if ever,
on politics. Most ministers will not
knowtheirprivatesecretaries’
political views, which are simply
irrelevant to the role and
relationship. In these
circumstances it is understandable
and hardly serious political
interference if a minister asks to
take a private secretary to the
new department. It is, however,
an appointment to be decided and
approved by the departments
concerned and not a ministerial
gift.
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 131
Appointments in the Service
remain a matter for an interview
panel operating under the
auspices of the Civil Service
Commission whose task is to
ensure that the process is
conducted on merit on the basis
of fair and open competition.
Traditionally, ministers played no
part in appointments beyond
perhaps privately expressing their
views to the permanent secretary.
Since April 2014, however, the
recruitment principles established
by the Commission have allowed
ministers to play a part in
particular appointments in which
they have an interest.
The new rules surrounding such
cases allow ministers:
to agree the final job and
person specification, the
terms of the advertisement
and the composition of the
selection panel to ensure that
there is sufficient challenge
from outside the Service;
to be kept in touch with the
progress of the competition
and to give the selection
panel their views;
to meet (accompanied by a
representative of the
Commission) each of the
short-listed candidates and to
inform the panel of any issues
the minister would like to be
tested at interview.
When the appointments panel has
recommended a candidate for
appointment, a minister may ask
the panel to reconsider its
decision. If, in the light of the
minister’sobjection,thepanel
decides to revise its decision, the
reason for this must be recorded
and the change of decision must
be approved by the Board of the
Civil Service Commission. In the
case of appointments as heads of
departments (i.e. permanent
secretaries), this same process is
followed only if an objection is
made by the Prime Minister.
Inevitably ministers will find some
civil servants congenial, others
less so. The relationship is,
however, a professional one and
should and usually does
transcend matters of such limited
importance. Where relationships
132 WORKING WITH MINISTERS
between ministers and civil
servants go wrong, it is for the
permanent secretary to
investigate how and why this has
happened. He or she will need to
consider, for example, whether
the civil servant has been
incompetent or obstructive,
whether either the civil servant or
the minister has given avoidable
offence, whether the minister has
interpreted objective advice as
obstruction, or whether it is a
simple case of incompatible
temperaments.
Any resulting action should be
dictated neither by the desire to
placate ministers nor by the wish
to protect them from unpalatable
advice, but should be directed at
ensuring the fair treatment of all
concerned, while maintaining the
CivilService’straditional
independence in matters of
appointment, promotion and
dismissal.
Conclusion
While reflecting on the longevity
of these ethical principles, mainly
established in the nineteenth
century, it is worth considering
one omission from the list. It
seems extraordinary, given
Victorian attitudes, that the word
obedience was excluded and that
the quality of independence was
stressed. While it is the duty of
civil servants to obey legitimate
instructions from ministers, the
Victorians recognised that, in
advisers, a propensity to obey
without question does not lead to
good government. The path of
unquestioning obedience leads
instead to poor advice, ill-
conceived policies and the
disintegration of the principles on
which the Civil Service was, and
remains, founded.
“TheVictoriansrecognisedthat,in
advisers, a propensity to obey
without question does not lead to
goodgovernment.”
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 133
As civil servants, our duty is not
simply to follow these principles,
but to act as their custodians. On
a day-to-day level, there is no one
else to guard them. Parliament is
a distant, interested observer of
government whose role precludes
involvement in the day-to-day
operation of the principles that
guideus.Ministers’livesarea
complex web of demands and
loyalties involving constituency,
party, Cabinet, Parliament and the
department. It is not their role to
oversee the professional ethics of
those who serve them.
Indeed, ministers especially
those new to government
should look to their senior civil
servants for advice on how the
machine operates and how they
can use it to best effect: which
levers to pull and which they
should not pull. (See Appendix 2.)
It falls, therefore, to those of us in
the Service not only to observe
and to demonstrate, but also to
guard and to preserve, the
principles that have guided
generations of our colleagues
since the nineteenth century.
Appendix 1:
The Civil Service Code
Civil Service values
1. The statutory basis for the
management of the Civil
Service is set out in Part 1 of
the Constitutional Reform
and Governance Act 2010.
2. The Civil Service is an integral
and key part of the
government of the United
Kingdom
3
. It supports the
Government of the day in
developing and
implementing its policies,
and in delivering public
services.
3
Civil servants working for the
Scottish Executive and the Welsh
Assembly Government, and their
Agencies, have their own versions of
the Code. Similar Codes apply to the
Northern Ireland Civil Service and
the Diplomatic Service. Civil servants
working in Non Ministerial
Departments in England, Scotland
and Wales are covered by this Code.
Civil servants are accountable
to Ministers
4
, who in turn are
accountable to Parliament
5
.
3. As a civil servant, you are
appointed on merit on the
basis of fair and open
competition and are
expected to carry out your
role with dedication and a
commitment to the Civil
Service and its core values:
integrity, honesty, objectivity
and impartiality.
4 Some civil servants are
accountable to the office holder in
charge of their organisation. This is
made clear in terms and conditions
of employment.
5 Civil servants advising Ministers
should be aware of the
constitutional significance of
Parliament, and of the conventions
governing the relationship between
Parliament and the Government.
134 WORKING WITH MINISTERS
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 135
4. In this Code:
‘integrity’isputtingthe
obligations of public service
above your own personal
interests;
‘honesty’isbeingtruthful
and open;
‘objectivity’is basing your
advice and decisions on
rigorous analysis of the
evidence; and
‘impartiality’isactingsolely
according to the merits of
the case and serving equally
well Governments of
different political
persuasions.
5. These core values support
good government and ensure
the achievement of the
highest possible standards in
all that the Civil Service does.
This in turn helps the Civil
Service to gain and retain the
respect of Ministers,
Parliament, the public and its
customers.
6. This Code
6
sets out the
standards of behaviour
expected of you and other
civil servants. These are
based on the core values
which are set out in
legislation. Individual
departments may also have
their own separate mission
and values statements based
on the core values, including
the standards of behaviour
expected of you when you
deal with your colleagues.
6
The respective responsibilities
placed on ministers and special
advisers in relation to the Civil
Service are set out in their Codes of
Conduct: www.cabinetoffice.gov.uk/
propriety_and_ethics.
Special advisers are also covered by
this Civil Service Code except, in
recognition of their specific role, the
requirements for objectivity and
impartiality (paras 1116).
136 WORKING WITH MINISTERS
Standards of behaviour
Integrity
7. You must:
fulfil your duties and
obligations responsibly;
always act in a way that is
professional
7
and that
deserves and retains the
confidence of all those with
whom you have dealings
8
;
carry out your fiduciary
obligations responsibly (that
is make sure public money
and other resources are used
properly and efficiently);
deal with the public and their
affairs fairly, efficiently,
promptly, effectively and
sensitively, to the best of
your ability;
7
Including taking account of ethical
standards governing particular
professions.
8
Including a particular recognition
of the importance of cooperation
and mutual respect between civil
servants working for the UK
Government and the devolved
administrations and vice-versa.
keep accurate official records
and handle information as
openly as possible within the
legal framework; and
comply with the law and
uphold the administration of
justice.
8. You must not:
misuse your official position,
for example by using
information acquired in the
course of your official duties
to further your private
interests or those of others;
accept gifts or hospitality or
receive other benefits from
anyone which might
reasonably be seen to
compromise your personal
judgement or integrity; or
disclose official information
without authority. This duty
continues to apply after you
leave the Civil Service.
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 137
Honesty
9. You must:
set out the facts and relevant
issues truthfully, and correct
any errors as soon as
possible; and
use resources only for the
authorised public purposes
for which they are provided.
10. You must not:
deceive or knowingly mislead
Ministers, Parliament or
others; or
be influenced by improper
pressures from others or the
prospect of personal gain.
Objectivity
11. You must:
provide information and
advice, including advice to
Ministers, on the basis of the
evidence, and accurately
present the options and
facts;
take decisions on the merits
of the case; and
take due account of expert
and professional advice.
12. You must not:
ignore inconvenient facts or
relevant considerations when
providing advice or making
decisions; or
frustrate the implementation
of policies once decisions are
taken by declining to take, or
abstaining from, action which
flows from those decisions.
Impartiality
13. You must:
carry out your responsibilities
in a way that is fair, just and
equitable and reflects the
Civil Service commitment to
equality and diversity.
14. You must not:
act in a way that unjustifiably
favours or discriminates
against particular individuals
or interests.
138 WORKING WITH MINISTERS
Political Impartiality
15. You must:
serve the Government
9
,
whatever its political
persuasion, to the best of
your ability in a way which
maintains political
impartiality and is in line with
the requirements of this
Code, no matter what your
own political beliefs are;
act in a way which deserves
and retains the confidence of
Ministers, while at the same
time ensuring that you will be
able to establish the same
relationship with those
whom you may be required
to serve in some future
Government; and
comply with any restrictions
that have been laid down on
your political activities.
9
Some civil servants are accountable
to the office holder in charge of their
organisation. This is made clear in
terms and conditions of
employment.
16. You must not:
act in a way that is
determined by party political
considerations, or use official
resources for party political
purposes; or
allow your personal political
views to determine any
advice you give or your
actions.
Rights and responsibilities
17. Your department or agency
has a duty to make you
aware of this Code and its
values. If you believe that
you are being required to act
in a way which conflicts with
this Code, your department
or agency must consider your
concern, and make sure that
you are not penalised for
raising it.
18. If you have a concern, you
should start by talking to
your line manager or
someone else in your line
management chain. If for any
reason you would find this
difficult, you should raise the
matter with your
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 139
department’snominated
officers who have been
appointed to advise staff on
the Code.
19. If you become aware of
actions by others which you
believe conflict with this
Code you should report this
to your line manager or
someone else in your line
management chain;
alternatively you may wish to
seek advice from your
nominated officer. You
should report evidence of
criminal or unlawful activity
to the police or other
appropriate regulatory
authorities. This Code does
not cover HR management
issues.
20. If you have raised a matter
covered in paragraphs 16 to
18, in accordance with the
relevant procedures
10
, and
10
The whistleblowing legislation (the
Public Interest Disclosure Act 1998)
may also apply in some
circumstances.
do not receive what you
consider to be a reasonable
response, you may report the
matter to the Civil Service
Commission
11
. The
Commission will also
consider taking a complaint
direct. Its address is:
3rd Floor,
35 Great Smith Street,
London
SW1P 3BQ
Tel: 020 7276 2613
info@civilservicecommission.org.uk
The Directory of Civil Service
Guidance and the Civil Service
Management Code give more
information:
www.cabinetoffice.gov.uk /conduct-
ethics/civil-service.aspx
11
TheCivilServiceCommission’s
Guide to Bringing a Complaint gives
more information, available on the
Commission’swebsite:
www.civilservicecommission.org.uk
140 WORKING WITH MINISTERS
If the matter cannot be resolved
using the procedures set out
above, and you feel you cannot
carry out the instructions you
have been given, you will have to
resign from the Civil Service.
21. This Code is part of the
contractual relationship between
you and your employer. It sets
out the high standards of
behaviour expected of you which
follow from your position in
public and national life as a civil
servant. You can take pride in
living up to these values.
November 2010
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 141
Appendix 2:
Extracts from the
Ministerial Code
Ministers of the Crown
1.1 Ministers of the Crown
are expected to behave in a way
that upholds the highest
standards of propriety.
1.2 The Ministerial Code
should be read alongside the
Coalition agreement and the
background of the overarching
duty on Ministers to comply with
the law including international
law and treaty obligations and to
uphold the administration of
justice and to protect the
integrity of public life. They are
expected to observe the Seven
Principles of Public Life, and the
following principles of
Ministerial conduct:
a) The principle of collective
responsibility, save where it
is explicitly set aside, applies
to all Government Ministers;
b) Ministers have a duty to
Parliament to account, and
be held to account, for the
policies, decisions and
actions of their departments
and agencies;
c) It is of paramount
importance that Ministers
give accurate and truthful
information to Parliament,
correcting any inadvertent
error at the earliest
opportunity. Ministers who
knowingly mislead
Parliament will be expected
to offer their resignation to
the Prime Minister;
d) Ministers should be as open
as possible with Parliament
and the public, refusing to
provide information only
when disclosure would not
be in the public interest
which should be decided in
accordance with the relevant
statutes and the Freedom of
Information Act 2000;
142 WORKING WITH MINISTERS
e) Ministers should similarly
require civil servants who
give evidence before
Parliamentary Committees
on their behalf and under
their direction to be as
helpful as possible in
providing accurate, truthful
and full information in
accordance with the duties
and responsibilities of civil
servants as set out in the Civil
Service Code;
f) Ministers must ensure that
no conflict arises, or appears
to arise, between their public
duties and their private
interests;
g) Ministers should not accept
any gift or hospitality which
might, or might reasonably
appear to, compromise their
judgement or place them
under an improper
obligation;
h) Ministers in the House of
Commons must keep
separate their roles as
Minister and constituency
Member;
i) Ministers must not use
government resources for
Party political purposes; and
j) Ministers must uphold the
political impartiality of the
civil service and not ask civil
servants to act in any way
which would conflict with the
Civil Service Code as set out
in the Constitutional Reform
and Governance Act 2010.
Ministers and the Government
2.1 The principle of
collective responsibility, save
where it is explicitly set aside,
requires that Ministers should be
able to express their views
frankly in the expectation that
they can argue freely in private
while maintaining a united front
when decisions have been
reached. This in turn requires
that the privacy of opinions
expressed in Cabinet and
Ministerial Committees,
including in correspondence,
should be maintained.
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 143
Ministers and appointments
3.1 Ministers have a duty to
ensure that influence over civil
service and public appointments
is not abused for partisan
purposes. Civil Service
appointments must be made in
accordance with the
requirements of the
Constitutional Reform and
Governance Act 2010 and the
CivilServiceCommissioners’
Recruitment Principles. Public
appointments should be made in
accordance with the
requirements of the law and,
where appropriate, the Code of
Practice issued by the
Commissioner for Public
Appointments.
Special Advisers
3.2 With the exception of
the Prime Minister and the
Deputy Prime Minister, Cabinet
Ministers may each appoint up
to two special advisers (paid or
unpaid). The Prime Minister may
also authorise the appointment
of one special adviser by
Ministers who regularly attend
Cabinet. Where a Minister has
additional responsibility
additional advisers may be
allowed.
All appointments, including
exceptions to this rule, require
the prior written approval of the
Prime Minister, and no
commitments to make such
appointments should be entered
into in the absence of such
approval. All special advisers will
be appointed under terms and
conditions set out in the Model
Contract for Special Advisers and
the Code of Conduct for Special
Advisers.
3.3 All special advisers must
uphold their responsibility to the
Government as a whole, not just
their appointing Minister. The
responsibility for the
management and conduct of
special advisers, including
discipline, rests with the Minister
who made the appointment.
Individual Ministers will be
accountable to the Prime
Minister, Parliament and the
144 WORKING WITH MINISTERS
public for their actions and
decisions in respect of their
special advisers. It is, of course,
also open to the Prime Minister
to terminate employment by
withdrawing his consent to an
individual appointment.
3.4 The Government will
publish an annual statement to
Parliament setting out the
numbers, names and paybands
of special advisers, the
appointing Minister and the
overall paybill.
Ministers and their departments
4.1 The Prime Minister is
responsible for the overall
organisation of the executive
and the allocation of functions
between Ministers in charge of
departments.
Ministers outside the Cabinet
4.2 The Minister in charge
of a department is solely
accountable to Parliament for
the exercise of the powers on
which the administration of that
department depends. The
Minister’sauthoritymay,
however, be delegated to a
Minister of State, a
Parliamentary Secretary, or to an
official. It is desirable that
Ministers in charge should
devolve to their junior Ministers
responsibility for a defined range
of departmental work,
particularly in connection with
Parliament.AMinister’s
proposal for the assignment of
duties to junior Ministers,
together with any proposed
“courtesytitles”descriptiveof
their duties should be agreed in
writing with the Prime Minister,
copied to the Cabinet Secretary.
4.3 Ministers of State and
Parliamentary Secretaries will be
authorised to supervise the day-
to-day administration of a
defined range of subjects. This
arrangement does not relieve
the Permanent Secretary of
general responsibility for the
organisation and discipline of the
department or of the duty to
advise on matters of policy. The
Permanent Secretary is not
subject to the directions of
junior Ministers. Equally, junior
Ministers are not subject to the
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 145
directions of the Permanent
Secretary. Any conflict of view
between the two can be
resolved only by reference to the
Minister in charge of the
department.
Ministers and civil servants
5.1 Ministers must uphold
the political impartiality of the
Civil Service, and not ask civil
servants to act in any way which
would conflict with the Civil
Service Code and the
requirements of the
Constitutional Reform and
Governance Act 2010.
5.2 Ministers have a duty to give
fair consideration and due
weight to informed and impartial
advice from civil servants, as well
as to other considerations and
advice in reaching policy
decisions, and should have
regard to the Principles of
Scientific Advice to Government.
The role of the accounting officer
5.3 Heads of departments
and the chief executives of
executive agencies are
appointed as Accounting
Officers. This is a personal
responsibility for the propriety
and regularity of the public
finances for which he or she is
responsible; for keeping proper
accounts; for the avoidance of
waste and extravagance; and for
the efficient and effective use of
resources. Accounting Officers
answer personally to the
Committee of Public Accounts on
these matters, within the
framework of Ministerial
accountability to Parliament for
the policies, actions and conduct
of their departments.
5.4 Accounting Officers
have a particular responsibility
to see that appropriate advice is
tendered to Ministers on all
matters of financial propriety
and regularity and more broadly
as to all considerations of
prudent and economical
administration, efficiency and
effectiveness and value for
money. If a Minister in charge of
a department is contemplating a
course of action which would
146 WORKING WITH MINISTERS
involve a transaction which the
Accounting Officer considers
would breach the requirements
of propriety or regularity, the
Accounting Officer will set out in
writing his or her objections to
the proposal, the reasons for the
objection and the duty to inform
the Comptroller and Auditor
General should the advice be
overruled.
5.5 If the Minister decides
nonetheless to proceed, the
Accounting Officer will seek a
written instruction to take the
action in question. The
Accounting Officer is obliged to
comply with the instructions and
send relevant papers to the
Comptroller and Auditor
General. A similar procedure
applies where the Accounting
Officer has concerns about
whether a proposed course of
action offers value for money.
This notification process enables
the Committee of Public
Accounts to see that the
Accounting Officer does not bear
personal responsibility for the
actions concerned.
Ministers’constituencyand
party interests
6.1 Facilities provided to
Ministers at Government
expense to enable them to carry
out their official duties should
not be used for Party or
constituency work.
Ministers’privateinterests
7.1 Ministers must ensure
that no conflict arises, or could
reasonably be perceived to arise,
between their public duties and
their private interests, financial
or otherwise.
7.2 It is the personal
responsibility of each Minister to
decide whether and what action
is needed to avoid a conflict or
the perception of a conflict,
taking account of advice
received from their Permanent
Secretary and the independent
adviseronMinisters’interests.
Ministers and the
presentation of policy
8.1 Official facilities paid for
out of public funds can be used
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 147
for Government publicity and
advertising but may not be used
for the dissemination of material
which is essentially party
political. The conventions
governing the work of the
Government Communication
Network are set out in the
Government Communication
Network’sProprietyGuidance
Guidance on Government
Communications.
Media interviews, speeches, etc.
8.2 In order to ensure the
effective coordination of Cabinet
business, the policy content and
timing of all major
announcements, speeches, press
releases and new policy
initiatives should, where
possible, be cleared in draft with
the No. 10 Press and Private
Offices 24 hours in advance. All
major interviews and media
appearances, both print and
broadcast, should also be agreed
with the No. 10 Press Office.
8.3 In all cases [other than
those described in paragraph 6.6
of the full document], the
principle of collective
responsibility applies (see also
paragraph 2.1). Ministers should
ensure that their statements are
consistent with collective
Government policy. Ministers
should take special care in
referring to subjects which are
the responsibility of other
Ministers.
8.4 Ministers must only use
official machinery for distributing
texts of speeches relating to
Government business. Speeches
made in a party political context
must be distributed through the
Party machinery.
8.5 Ministers invited to
broadcast on radio, television
and/or webcasts in a political or
private capacity should consider
if such a broadcast would have a
bearing on another
department’sresponsibilities,in
which case they should clear the
matter with the ministerial
colleague concerned before
agreeing to the invitation.
148 WORKING WITH MINISTERS
Ministers and Parliament
9.1 When Parliament is in
session, the most important
announcements of Government
policy should be made in the first
instance, in Parliament.
Timing and form of
announcement
9.2 Even when Government
announcements are not of major
importance their timing may
require careful consideration in
order to avoid clashes with other
Government publications,
statements or announcements
or with planned Parliamentary
business. The Offices of the
Leader of the Commons, the
Chief Whip, the Deputy Prime
Minister and the Prime Minister
should be given as long an
opportunity as possible to
comment on all important
announcements.
9.3 Every effort should be
made to avoid leaving significant
announcements to the last day
before a recess.
Select Committee Reports
9.4 Any Minister or
Parliamentary Private Secretary
who receives a copy of a Select
Committee report in advance of
publication excluding copies sent
to departments at the
Confidential Final Revise stage
should make no use of them and
should return them without
delay to the Clerk of the relevant
Committee. Civil servants,
including special advisers, are
also covered by this ruling.
Travel by ministers
10.1 Ministers must ensure
that they always make efficient
and cost-effective travel
arrangements. Official transport
should not normally be used for
travel arrangements arising from
Party or private business, except
where this is justified on security
grounds.
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 149
Appendix 3:
Extracts from the
Code of Conduct
for Special
Advisers
1. The employment of
special advisers adds a political
dimension to the advice and
assistance available to Ministers
while reinforcing the political
impartiality of the permanent
Civil Service by distinguishing the
source of political advice and
support.
2. Special advisers are
employed to help Ministers on
matters where the work of
Government and the work of the
Government Party overlap and
where it would be inappropriate
for permanent civil servants to
become involved. They are
appointed to serve the
Government as a whole and not
just their appointing Minister.
They are an additional resource
for the Minister providing
assistance from a standpoint
that is more politically
committed and politically aware
than would be available to a
Minister from the permanent
Civil Service.
3. The sorts of work a
special adviser may do if their
Minister wants it are:
i. reviewing papers going to the
Minister, drawing attention
to any aspect which they
think has party political
implications, and ensuring
that sensitive political points
are handled properly. They
may give assistance on any
aspect of departmental
business, and give advice to
their Minister when the latter
is taking part in party political
activities;
ii. "devilling" for the Minister,
and checking facts and
research findings from a
party political viewpoint;
iii. preparing speculative policy
papers which can generate
long-term policy thinking
150 WORKING WITH MINISTERS
within the Department,
including policies which
reflect the political viewpoint
of the Minister’s Party;
iv. contributing to policy
planning within the
Department, including ideas
which extend the existing
range of options available to
the Minister with a political
viewpoint in mind;
v. liaising with the Party, to
ensure that the Department's
own policy reviews and
analysis take full advantage
of ideas from the Party, and
encouraging presentational
activities by the Party which
contribute to the
Government's and
Department's objectives;
vi. helping to brief Party MPs
and officials on issues of
Government policy;
vii. liaising with outside interest
groups including groups with
a political allegiance to assist
the Minister's access to their
contribution;
viii. speechwriting and related
research, including adding
party political content to
material prepared by
permanent civil servants;
ix. representing the views of
their Minister to the media
including a Party viewpoint,
where they have been
authorised by the Minister to
do so;
x. providing expert advice as a
specialist in a particular field;
xi. attending Party functions
(although they may not speak
publicly at the Party
Conference) and maintaining
contact with Party members;
and
xii. taking part in policy reviews
organised by the Party, or
officially in conjunction with
it, for the purpose of
ensuring that those
undertaking the review are
fully aware of the
Government's views and
their Minister's thinking and
policy.
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 151
Relations with the Permanent
Civil Service
7. In order to provide
effective assistance to Ministers,
special advisers should work
closely with the ministerial team
and with permanent civil
servants, and establish
relationships of confidence and
trust. Special advisers may, on
behalf of their Ministers:
i. conveytoofficialsMinisters’
views and work priorities,
including on issues of
presentation. In doing so,
they must take account of
civilservants’workloadsand
any priorities Ministers have
set;
ii. request officials to prepare
and provide information and
data, including internal
analyses and papers;
iii. hold meetings with officials
to discuss the advice being
put to Ministers.
But special advisers must not:
iv. ask civil servants to do
anything which is
inconsistent with their
obligations under the Civil
Service Code;
v. behave towards permanent
civil servants in a way which
would be inconsistent with
the standards set by the
employing department for
conduct generally;
vi. authorise the expenditure of
public funds, have
responsibility for budgets, or
any involvement in the award
of external contracts;
vii. exercise any power in
relation to the management
of any part of the Civil Service
(except in relation to another
special adviser);
viii. otherwise exercise any
statutory or prerogative
power;
ix. suppress or supplant the
advice being prepared for
Ministers by permanent civil
servants although they may
comment on such advice.
152 WORKING WITH MINISTERS
8. Where any permanent
Civil Servant has concerns about
any request coming from a
special adviser, they should
discuss that concern with their
line manager, the special adviser
concerned,theMinister’s
Principal Private Secretary or
their Permanent Secretary. If a
civil servant feels for whatever
reason that he or she is unable
to do this then they may wish to
raise the concern with
departmental nominated
officer(s) within the department
or direct with the Cabinet
Secretary or the Civil Service
Commissioners.
9. In order to enable
special advisers to work
effectively, departments may
allocate permanent civil servants
to provide support of a non-
political nature. Special advisers
should not be involved in issues
affecting a permanent civil
servant’s career such as
recruitment, promotion, reward
and discipline, though their
views may be sought as an input
to performance appraisals
provided these are written by
permanent civil servants.
Contacts with the media
10. Special advisers are able
torepresentMinisters’ views on
Government policy to the media
with a degree of political
commitment that would not be
possible for the permanent Civil
Service. Briefing on purely party
political matters must be
handled by the Party machine.
11. All contacts with the
news media should be
authorised by the appointing
Minister and be conducted in
accordance with the
Government Communication
Network’s‘ProprietyGuidance–
Guidance on Government
Communications’.
12. Special advisers must
not take public part in political
controversy whether in speeches
or letters to the Press, or in
books, articles or leaflets; must
observe discretion and express
comment with moderation and
would not normally speak in
public for their Minister or the
Department.
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 153
Annex A:
Ministerial Code:
The Seven Principles
of Public Life
Selflessness
Holders of public office should
act solely in terms of the public
interest. They should not do so
in order to gain financial or other
material benefits for themselves,
their family, or their friends.
Integrity
Holders of public office should
not place themselves under any
financial or other obligation to
outside individuals or
organisations that might seek to
influence them in the
performance of their official
duties.
Objectivity
In carrying out public business,
including making public
appointments, awarding
contracts, or recommending
individuals for rewards and
benefits, holders of public office
should make choices on merit.
Accountability
Holders of public office are
accountable for their decisions
and actions to the public and
must submit themselves to
whatever scrutiny is appropriate
to their office.
Openness
Holders of public office should
be as open as possible about all
the decisions and actions that
they take. They should give
reasons for their decisions and
restrict information only when
the wider public interest clearly
demands.
Honesty
Holders of public office have a
duty to declare any private
interests relating to their public
duties and to take steps to
resolve any conflicts arising in a
way that protects the public
interest.
Leadership
Holders of public office should
promote and support these
principles by leadership and
example.
154 WORKING WITH MINISTERS
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 155
Index
Abbreviations and acronyms 44, 116
Impartiality 125-137
Accountability 121-3, 153
Independence 129-33
andministers’letters56
Information-giving brief 52
and Parliamentary Questions 72
Integrity 120-1, 153
Accounting Officer 123
Jargon and management-speak 115-18
Background Notes
toministers’letters65
Language 44-5, 115-18
to Parliamentary Questions 73
restricted and universal codes 116
Briefing 38-55
rhetorical devices 106-14
categories and formats 41, 52-5
useful phrases 67-9
how to brief orally 46-8
Leaking information 128-9
information-giving brief 52
Letters, ministerial 56-69
lines to take and question & answer 49
Lines to take 49
meetings brief 54-5
Lords, Questions in House of 90-4
submissions 41, 52-3
Media 13-15
Checking and correcting 22
Meetings brief 54-5
Civil Service Code
Members of Parliament
25, 76, 119, 121, 127, 128, 134
letters 60
Coalition government, effects of
why they ask PQs 71-2
11, 15, 53, 127
Ministerial Code 141-8
Code of Conduct for Special Advisers
Ministers
27, 143, 149
and Cabinet 15-16
Commons, Questions in House of 82-90
and correspondence 56-69
Confidentiality 127-9
and Parliament 13
Contributions to drafts 61-62, 99-100
and the media 13-15
Correspondence, ministerial 56-69
and the party 11
and their constituents 12
Disproportionate cost 78
characteristics 19-20
deciding policy 22-25
Ethics, Civil Service 119-34
how to brief 38-55
presenting policy 25-27
Guidance on Drafting Answers to PQs 80
ranks of 16
red boxes 20, 35, 36
Honesty 137, 153
view of the world (diagram) 10
what civil servants want from 29
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 155
156 WORKING WITH MINISTERS
Misleading
Political content
Ministers 121, 123
and special advisers 126-7
Parliament 121, 123
in letters 64
Political impartiality 125-7
Named Day Questions 82, 85
Press Office 12, 14-15, 28, 31, 33
Northcote-Trevelyan Report 119
PrimeMinister’sQuestions88-89
Principal Private Secretary 31, 152
Objectivity 124, 137, 153
Principles of Public Life 153
Openness, 76, 129, 153
Private Notice Questions 84, 92
Opposition, HM 20, 26, 126
Private Office 30-7
Oral briefing 46-8
Public Accounts Committee
Oral Parliamentary Questions 74-6
123, 145, 146
Parliament
Queen, letters to HM The 59
and ministers 13
Question and answer briefs 49
Members of 60, 71-2
Questions, Parliamentary
modes of address 77
See Parliamentary Questions
Parliamentary Questions 70-94
background notes 73
Red box 20, 35, 36
disproportionate cost 78
Red pen 22
grouping 87-8
Rhetorical devices 106-14
Guidance on Drafting Answers 80
holding answers 77
Select Committees
Named Day 82, 85
13, 123, 128, 129, 148
openness in answering 81
Selflessness 154
Oral Questions 74-6
Seven Principles of Public Life 154
PrimeMinister’sQuestions88-9
Special Advisers (SpAds) 12, 14, 27-9,
Private Notice Questions 84, 92
31, 33, 35, 126-7, 143-4, 149-53
procedure in Commons 82-90
Code of Conduct for 27, 143, 149
procedure in Lords 90-4
Speeches 95-118
Questions for Short Debate 93
Standard letters 63
Supplementary 70
Submissions 41, 52-3
Unstarred 93-4
Urgent 78
Technical language 115-18
why they are asked 71-2
Treat Officially letters 57, 59
Written Questions 74
Permanent Secretary
Unstarred questions 93-4
10, 28, 37, 123, 131-2, 144-5, 146
Urgent questions 78
Policy
deciding 22-5
Written Parliamentary Questions 74
presenting 25-7
A HANDBOOK ON ADVISING, BRIEFING & DRAFTING 157
158 WORKING WITH MINISTERS
This Working with Ministers guide is excellent.
The Rt Hon Hilary Benn MP
Secretary of State for Environment & Rural Affairs 2007-10
I read Working with Ministers with pleasure and enormous respect. It is a remarkable
compendium of constitutional wisdom and useful practical hints. A consistent thread
running through the practical advice, which I thoroughly endorse, is the need to put
oneselfintotheshoesofone’scollaborators,customersoraudience.
Sir Peter Gregson GCB
Permanent Secretary, Department of Trade & Industry 1989-96
WorkingwithMinistersisthebestthingI’vereadonthesubject.
Professor Dennis Kavanagh
Professor of Politics, University of Liverpool
This is an absolutely marvellous guide: it describes, in elegant prose, exactly what
ministers most need from their officials.
The Rt Hon Oliver Letwin MP
Minister for Government Policy and Chancellor of the Duchy of Lancaster
Working with Ministers is just the thing. It should go to every budding private
secretary or press officer. It seems to me extremely accurate and comprehensive,
and very readable.
The Rt Hon Michael Meacher MP
Minister of State, Department for Environment & Rural Affairs 1997-2003
Working with Ministers is excellent, and quite the best thing I have read on the subject:
clear, concise, packed full of good sense and expressed in terms that are easy to
understand. Above all, it is practical. It stresses integrity at every turn, and it offers
advice on where to turn if one is in a dilemma.
Sir Michael Partridge KCB
Permanent Secretary, Department of Social Security 1988-95