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the asset bubble of the late 1980s/early 1990s and the destabilization of the financial system
reflecting this collapse. A key characteristic of Japan's deflation is that it has been moderate
but persistent. During the Great Depression in the United States, which is often cited as a
typical example of deflation, prices plunged by nearly 30 percent in total. Moreover, they fell
precipitously, dropping at an annual rate of almost 10 percent in 1931 and 1932. However,
deflation persisted only for four years. In contrast, Japan's consumer prices only fell by 4.1
percent in total in the 15 years from fiscal 1998 to fiscal 2012, which is equivalent to an
annual average rate of only 0.3 percent. Thus, while deflation was much milder, it lasted for a
decade and a half. Such prolonged deflation gave rise to the entrenched belief that prices and
wages will not rise in the future.
If we use disease as an analogy, the substantial deflation of the 1930s can be regarded as an
"acute disease," while Japan's deflation since the late 1990s is a "chronic disease." Chronic
diseases tend to cause relatively little pain to patients, but for that reason they can be "silent
killers" that quietly ruin the entire body. Let me explain why moderate yet persistent deflation
is harmful to the entire economy.
The biggest problem is that, under deflation, the value of cash gradually increases with the
passage of time, discouraging firms and households from spending. The nominal value of
cash remains unchanged and interest rates on deposits at banks are very unlikely to be
negative. (I will come back to this point later when I talk about negative interest rate policy.)
At the same time, prices of goods and services gradually decline, so that for consumers it is
better to wait now and buy later when prices are lower. For firms, instead of exploring new
business opportunities and investing in facilities or research and development, an easier way
to shore up corporate value is to cut costs such as wages, increase cash flow, and accumulate
cash in bank deposits. In Japan, all these phenomena have been widely observed since the
1990s.
Let us take a look at sectoral saving-investment balances under deflation. Normally, the
corporate sector has a financial deficit, that is, it is a net borrower. Firms conduct their
business and produce added value in the economy by raising funds from banks and capital
markets. However, in the late 1990s, the corporate sector started to register a financial