2
Table of Contents
Message from the Director 4
Goals, History and Mission of GOHS 5
Executive Summary 6
GOHS Program Overview 6
State Measures of Progress 8
Fiscal Overview 19
Legislative Update 20
Traffic Safety Partners and Other Safety Plans 21
Program Areas
Planning and Administration 24
Alcohol and Other Drug Countermeasures 26
Occupant Protection 33
Traffic Safety Information Systems 37
Speed and Aggressive Driving Countermeasures 38
Police Traffic Services 40
Pedestrian and Bicycle Safety 44
Community Traffic Safety Programs 47
Resource Information Center and Clearinghouse 49
Motorcycle Safety 50
Paid Media 51
Distracted Driving 53
Driver’s Education 54
Share the Road 55
3
2017 Year in Review 57
Appendix: 2018 Targets 67
4
5
Goals, History, and Mission of the Governor's Office of Highway
Safety in Georgia
Our number one goal is to reduce the number of fatalities and injuries and to provide highway
safety data and fact-based analyses that will assist communities and safety advocates in
implementing effective programs that will change high-risk driving behavior and increase
safety on our streets and highways.
The history of the Governor’s Office of Highway Safety (GOHS) follows that of highway safety
in the USA as a whole. In 1966, 50,894 people were killed in motor vehicle crashes in the U.S.
and the rate of fatalities per 100 million miles of travel was 5.5. It was projected that, over a 9-
year period, the number of fatalities would increase to 100,000 a year if Congress did not do
anything to address the problem. Taking heed of these dire predictions, Congress enacted the
Highway Safety Act of 1966. This legislation created a unique partnership among federal, state
and local governments to improve and expand the nation's highway safety activities.
The Highway Safety Act of 1968 required governors to be responsible for the administration of
the federal highway safety program in each state. The governor, through delegation of powers,
had the authority to designate a Governor's Highway Safety Representative to administer the
federally-funded highway program.
The Mission of the Governor's Office of Highway Safety is to educate the
public on traffic safety and facilitate the implementation of programs that
reduce crashes, injuries, and fatalities on Georgia roadways.
GOHS holds the distinction of organizing nationally-recognized programs such as Operation
Zero Tolerance and Click It or Ticket!
We design all of our programs and services with the goal of reaching every Georgia motorist.
Safe driver behavior is our top priority and we must persuade all Georgians to adopt a similar
goal.
6
Executive Summary
After two years of increasing traffic fatalities, FFY 2017 was a year of improved outcomes in
many areas. Among the most notable successes were a sharp decrease in bicyclist fatalities
(down more than 50%) and motorcyclist fatalities (down more than 20%) for calendar year 2017.
Georgia continues to have one of the highest seat belt compliance rates in the nation, and has
made great strides in improving and modernizing its crash reporting and other data handling
systems. Challenges remain to be addressed, including distracted driving and pedestrian
fatalities; but Georgia continues its vigorous response to these problems, aided by strong
partnerships with neighboring states, with corporate partners, and with nonprofit traffic safety
groups.
Unique challenges during the year included a fire leading to the collapse and replacement of a
bridge on a heavily-used stretch of Interstate 85 in Atlanta. Thankfully, there was no injury or
loss of life, and unprecedented repair efforts restored the bridge ahead of schedule.
A further challenge was posed by Hurricane Irma, both the storm itself and the massive
evacuation from Florida and from the Georgia coast that added huge traffic volumes, straining
the resources of many enforcement jurisdictions. This event was cited by many grantees as a
cause for missed milestones in September.
Because 2017 was a better year following two particularly difficult years, many of the
performance measures, which are based on three-year averages, were not met, despite
significant improvement in FFY 2017. The gains of FFY 2017 should not be overshadowed by
the challenges of the two previous fiscal years.
GOHS Program Overview
In FFY 2017, the Governor's Office of Highway Safety (GOHS) made tremendous gains in state
collaborations to reach its mission with unprecedented partnerships with the Georgia
Department of Driver Services (DDS), Georgia Department of Public Safety (DPS), Georgia State
Patrol (GSP), Georgia Department of Public Health (DPH), Georgia Department of
Transportation (GDOT), Georgia Sheriffs Association, Administrative Office of the Courts
(AOC), Prosecuting Attorney's Council (PAC), and the University of Georgia (UGA). [2018
Governor’s Highway Safety Plan, p. 7.]
7
Evidence Based Traffic Enforcement Plan
Approach
Georgia utilizes a comprehensive array of activities combining statewide coordination of
enforcement and complementary local level projects with the target to reduce the number of
overall traffic related fatalities on Georgia roadways resulting from impaired driving, speeding,
occupant protection violations, and other high-risk behaviors. Programs include Highway
Enforcement of Aggressive Traffic (H.E.A.T.), Thunder Task Force, Traffic Enforcement
Networks, and High Visibility Enforcement surrounding NHTSA campaigns including Click It
Or Ticket and Drive Sober or Get Pulled Over.
Problem Identification and Program Description
After steadily declining since 2006, Georgia traffic fatalities increased dramatically in 2015, and
increased again the following year. In 2016, the State of Georgia suffered 1,554 fatalities in
motor vehicle crashes (an 8.5% increase from 2015). Impaired driving killed 368 persons in those
crashes (a 2.7% increase over 2015), and unrestrained fatalities numbered 476 (up 15.8% from
2015). Two hundred and sixty-six (266) of the total 1,554 fatalities were related to speeding — a
2.7% increase over 2015. Although fatalities still have not returned to the levels seen in 2007,
when Georgia experienced 1,641 traffic fatalities, the statistics continue to be troubling. The
nation as a whole and our neighboring states all saw increases as well (U.S. up 5.6%, Alabama
up 22.1%, Florida up 8.0%, South Carolina up 3.7%, and Tennessee up 8.2%). Preliminary
estimates for 2017 suggest that the number and rate of fatalities may at last be decreasing again,
thanks to GOHS’ evidence-based traffic safety enforcement plan. (See the Crash Summary
section below for details.)
The National Highway Traffic Safety Administration has proven the effectiveness of programs
that are documented in “Countermeasures That Work: Eighth Edition, 2015” (CTW). Georgia’s
Highway Safety Plan is based on these countermeasures. Georgia will continue to participate in
these programs, which include High Visibility Enforcement, Thunder Task Force, Traffic
Enforcement Networks, and H.E.A.T.
Georgia has 42,955 law enforcement officers employed by a total of 1,038 law enforcement
agencies, covering 159 counties and countless municipalities and college campuses, many of
which partner with GOHS on a regular basis. [2018 Governor’s Highway Safety Plan, p. 9.]
Summary of Accomplishments
In FFY 2017, GOHS and its grantees:
1. Helped Georgia maintain a safety belt usage rate over 90% for the sixth consecutive
year. Georgia’s 2017 usage rate of 97.1% is once again one of the highest rates in the
nation.
8
2. Brought innovative traffic safety programs to thousands of Georgia citizens through
initiatives such as Ford Driving Skills for Life and “School’s Open, Drive Carefully” with
AAA.
3. Distributed thousands of bike helmets, child safety seats, safety lights and other safety
equipment to Georgia residents.
4. Collaborated with Highway Patrol’s in Florida, South Carolina, and Alabama for Hands
Across the Border, and collaborated with the Alabama, Tennessee, Florida and South
Carolina Highway Patrols in Operation Southern Shield; both initiatives targeted
aggressive driving.
5. Certified hundreds of law enforcement officers in the use of radar, LIDAR, and other
enforcement equipment.
6. Worked with prosecuting attorneys and judges to improve their handling of DUI and
vehicular homicide cases.
7. Improved Georgia’s crash reporting system, brought it into compliance with new federal
requirements, and improved compliance and turnaround time for crash reporting.
8. Delivered education to Georgia’s high school and college students to decrease drunk,
distracted and aggressive driving and increase use of seat belts.
9. Partnered with Atlanta’s Shepherd Center to produce the AutoCoach app that parents
can download and use to help when teaching their teens to drive.
10. Sponsored training to help older drivers drive more safely, help parents install car seats
correctly, and help cyclists share the road safely with drivers.
11. Reached millions of Georgians through paid media campaigns targeting seat belt use,
impaired and distracted driving, and sharing the road with farm equipment. Teen
driving safety and anti-distracted driving messages were paired with high school
football programming. Atlanta sports broadcasts also incorporated anti-distracted
driving messages.
12. Launched a grant scholarship program for high school students taking Driver’s
Education courses.
State Measures of Progress
FFY 2017 Core Performance Measures (from the 2017 Highway Safety
Plan)
C-1: To decrease traffic fatalities 2.5% from 1,179 (2012-2014 average) to 1,149 (2015-2017
average) in 2017.
Status: Not met. With 1,430 traffic fatalities in 2015 and 1,554 in 2016, the mark of 463 fatalities
that would have resulted in a 1,149 three-year average was passed in May of 2017.
As of 12/21/17, traffic fatalities for the year were 1468, a 4% decrease compared to 1527 on the
same date in 2016. This change was not statistically significant (p=0.29).
9
C-2
*
: To decrease serious traffic injuries below the 2015 calendar base year of 114,643 to
107,868 by 2017.
Status: Unknown. GEARS summary: 143,003 total injured in 2015; 151,606 total injured in 2016;
144,146 total injured in 2017 to date, as of 12/21/17 9:02 a.m.
GEARS suspected serious injuries (coded “A”) for 2015: 25,116; for 2016, 25,039; for 2017
(through 12/20), 24,230.
C-3: To decrease fatalities per 100M VMT 3.7% from 1.08 (2012-2014 average) to 1.04 (2015-
2017 average) in 2017.
Status: Unknown. [According to FARS, 2015: 1.21 fatalities/100M VMT. 2016 estimate based on
FARS fatalities (1554) and GDOT total state VMT (366 days x daily VMT of 336,423,205 =
123,130,893,030) gives a rate of 1.26 fatalities per 100 million VMT. 2017 data not yet available.]
C-3a: To decrease rural fatalities per 100M VMT 1.1% from 1.88 (2012-2014 average) to
1.86 (2015-2017 average) in 2017.
Status: Unknown. [FARS 2015: 1.98; data for 2016-2017 not yet available]
C-3b
†
: To decrease urban fatalities per 100M VMT 5% from 0.80 (2012-2014 average) to
0.76 (2015-2017 average) in 2017.
Status: Unknown. [FARS 2015: 0.97; data for 2016-2017 not yet available]
C-4: To decrease unrestrained passenger vehicle occupant fatalities 8.9% from 369 (2012-2014
average) to 336 (2015-2017 average) in 2017.
Status: Not Met. With 411 unrestrained fatalities in 2015 and 476 in 2016, the 121 unrestrained
fatalities that would put the 3-year average at 336 were surpassed in April of 2017.
As of 12/21/17, “seat belt no/unknown” fatalities were down 2% from the same date in 2016 (645
year to date 2017; 657 on the same date in 2016). This change was not statistically significant
(p=0.75).
C-5: To decrease alcohol impaired driving fatalities 9.6% from 291 (2012-2014 average) to 263
(2015-2017 average) in 2017.
Status: Probably Not Met. With 358 alcohol-impaired fatalities in 2015 and 368 in 2016, the 63
alcohol-related fatalities that would put the 3-year average at 263 were probably surpassed in
the first quarter of 2017.
10
C-6
†
: To decrease speed related fatalities 0.5% from 197 (2012-2014 average) to 196 (2015-2017
average) in 2017.
Status: Probably Not Met. With 268 speed-related fatalities in 2015 and 266 in 2016, the 54
speed-related fatalities that would put the 3-year average at 196 were probably surpassed in the
first quarter of 2017.
C-7
†
: To decrease motorcyclists’ fatalities 3.1% from 129 (2012-2014 average) to 125 (2015-2017
average) in 2017. [2015: 149; 2016: 170].
Status: Not Met. With 149 motorcyclist fatalities in 2015 and 170 in 2016, the 56 motorcyclist
deaths that would put the 3-year average at 125 were surpassed in July of 2017.
As of 12/21/17, motorcyclist fatalities were down 24% compared to the same date in 2016 (128
fatalities in 2017 to date, 169 on the same date in 2016). This change was statistically significant
(p=0.02).
C-8
†
: To decrease un-helmeted motorcyclists’ fatalities from 7 (2012-2014 average) to 6 (2015-
2017 average) in 2017.
Status: Not Met. With 10 un-helmeted motorcyclist fatalities in 2015 and 9 in 2016, the three-
year average for 2015-2017 would be 6.33 even with zero un-helmeted fatalities in 2017.
C-9: To decrease drivers under the age of 21 years involved in fatal crashes 5.8% from 154
(2012-2014 average) to 145 (2015-2017 average) in 2017.
Status: Probably Not Met. With 168 underage drivers involved in fatal crashes in 2015 and 188
in 2016, the count of 79 involved drivers under age 21 that would put the 3-year average at 145
was probably surpassed by mid-2017.
C-10: To decrease pedestrian fatalities 1.8% from 169 (2012-2014 average) to 166 (2015-2017
average) in 2017.
Status: Not Met. With 194 pedestrian deaths in 2015 and 232 in 2016, the 72 deaths that would
bring the 3-year average to 166 were surpassed in May of 2017.
As of 12/21/2017, pedestrian fatalities were 9% higher than on the same date in 2016 (246 to date
in 2017, 225 on the same date in 2016). This change was not statistically significant (p=0.36).
C-11: To decrease bicyclist fatalities 14.3% from 21 (2012-2014 average) to 18 (2015-2017
average) in 2017.
11
Status: Not Met. With 23 bicyclist deaths in 2015 and 29 in 2016, the 2 deaths that would bring
the 3-year average to 18 were surpassed in June of 2017.
As of 12/21/2017, bicyclist fatalities were down 52% compared to the same date in 2016 (13
deaths so far in 2017, 27 on the same date in 2016). This change was statistically significant
(p=0.04).
* As of June 2016, the state of Georgia did not describe the severity of the injury to motor vehicle crash
occupants using the KABCO scale (O= no injury; C= possible injury; B=non-capacitating evident injury;
A=incapacitating injury; K=fatal injury). Therefore, the performance measure reported represents all
motor vehicle injuries.
† Denotes measures where the 2014 baseline values have increased since 2013. The increase in values
from 2013 to 2014 affect the 3-year moving average modeling used to establish and inform 2017 targets.
§ In 2014, the 3-year average Rural Fatalities per 100 million VMT is calculated to be 1.88, using the
values reported in FARS as of August 2016. The values reported are: 1.68 in 2012, 2.18 in 2013, and
1.79 in 2014.
FFY 2017 Georgia Behavioral Measure
B-1: Increase statewide observed safety belt use of front seat outboard occupants in
passenger vehicles from baseline 97.3 % in 2015 to 97.7% in 2017.
Status: Not Met. Observed safety belt use of front seat outboard occupants was 97.1% in 2017.
Georgia’s 2016 seat belt use rate of 97.2% was the highest in the U.S. Official figures for the U.S.
are not yet available, but it is likely that 97.1% will again be at or near the top of state rankings.
12
FFY 2017 Activity Performance Measures (no targets set)
Core Activity Measures FFY 2011-FFY 2017
FFY
2011
FFY
2012
FFY
2013
FFY
2014
FFY
2015
FFY
2016
FFY
2017
Safety Belt
Citations
193,727
190,042
189,531
189,032
221,429
141,453
141,707
Impaired Driving
Arrests
51,165
48,270
51,022
53,246
48,098
40,449
41,289
Speeding
Citations
595,387
641,849
669,845
760,180
658,973
586,719
601,905
Citation data aggregated from GOHS online reporting. Jurisdictions voluntarily report monthly data. Safety belt citations include child restraint.
A-1: In FFY 2017, 141,707 seat belt citations (including child safety seat citations) were issued
during grant-funded enforcement activities. This is a 0.1% increase in comparison to the
previous fiscal year (FFY 2016).
A-2: In FFY 2017, 41,289 impaired driving citations were issued during grant-funded
enforcement activities. This is a 2% increase in comparison to the previous fiscal year (FFY
2016).
A-3: In FFY 2017, 601,905 speeding citations were issued during grant-funded enforcement
activities. This is a 2.6% increase in comparison to the previous fiscal year (FFY 2016).
13
14
Crash Summary
[Source: FARS, except 2017 Traffic Safety Research & Evaluation Group (TSREG) estimate.]
[Source: GEARS crash summary, except 2017 TSREG estimate.]
0
200
400
600
800
1000
1200
1400
1600
1800
2010 2011 2012 2013 2014 2015 2016 2017 (est.)
Georgia Total Fatalities
(with 3-year moving avg.)
0
20000
40000
60000
80000
100000
120000
140000
160000
2011 2012 2013 2014 2015 2016 2017 (est.)
Georgia Traffic Injuries
(with 3-yr. moving avg.)
15
[Source: FARS, except 2017 TSREG estimate.]
[Source: FARS, except 2017 TSREG estimate.]
0
50
100
150
200
250
300
350
400
450
500
2010 2011 2012 2013 2014 2015 2016 2017 (est.)
Georgia Unrestrained Fatalities
(With 3-yr. moving avg.)
0
50
100
150
200
250
300
350
400
2010 2011 2012 2013 2014 2015 2016 2017 (est.)
Georgia Alcohol-Impaired Fatalities
(With 3-yr. moving avg.)
16
[Source: FARS, except 2017 TSREG estimate.]
[Source: FARS, except 2017 TSREG estimate.]
0
50
100
150
200
250
300
2010 2011 2012 2013 2014 2015 2016 2017 (est.)
Georgia Speed-Related Fatalities
(With 3-yr. moving avg.)
0
20
40
60
80
100
120
140
160
180
200
2010 2011 2012 2013 2014 2015 2016 2017 (est.)
Georgia Motorcyclist Fatalities
(With 3-yr. moving avg.)
17
[Source: FARS, except 2017 TSREG estimate.]
[Source: FARS, except 2017 TSREG estimate.]
0
2
4
6
8
10
12
14
16
2010 2011 2012 2013 2014 2015 2016 2017 (est.)
Ga. Un-helmeted Motorcyclist Fatalities
(With 3-yr. moving avg.)
0
20
40
60
80
100
120
140
160
180
200
2010 2011 2012 2013 2014 2015 2016 2017 (est.)
Ga. Fatal Crashes, Driver Under 21
(With 3-yr. moving avg.)
18
[Source: FARS, except 2017 TSREG estimate.]
0
50
100
150
200
250
300
2010 2011 2012 2013 2014 2015 2016 2017 (est.)
Georgia Pedestrian Fatalities
(With 3-yr. moving avg.)
19
Fiscal Overview
20
Legislative Update
House Bill 205, sponsored by Reps. Tom Rice and Jesse Petrea, was signed by Governor
Nathan Deal on April 26, 2016, and went into effect July 1, 2017. The bill requires drivers
who refuse blood alcohol concentration (BAC) testing as required by implied consent
laws or offenders who are convicted of a DUI where their BAC is .15 or higher to install
and maintain an ignition interlock device on their vehicle.
HB 230, sponsored by Reps. Bill Hitchens, Alan Powell, Eddie Lumsden, Kevin Tanner,
Brian Strickland, and Johnnie Caldwell Jr., signed by Gov. Deal on May 9, 2017, went
into effect July 1, 2017. This bill forbids the sale, manufacture, installation or
reinstallation of counterfeit or nonfunctional air bags.
HB 472, sponsored by Reps. Bubber Epps, Sam Watson, Alan Powell, and Jason Shaw,
signed by Gov. Deal on May 9, 2017, went into effect July 1, 2017. This bill provides an
exception to the “following too closely” rules for automated vehicles that are platooning
(i.e. coordinated automatically).
HR 282, sponsored by Reps. John Carson, Chad Nimmer, Richard Smith, Don Parsons,
Jason Shaw and Jan Jones, was adopted March 30, 2017. This resolution created the
House Study Committee on Distracted Driving. GOHS personnel have worked closely
with the committee, attending meetings and providing speakers, data, and research
support throughout its proceedings.
SB 219, sponsored by Sens. Steve Gooch, Brandon Beach, Jeff Mullis, Tyler Harper and
Ben Watson; sponsored in the House by Rep. Trey Kelley. This bill provides for the
operation of automated vehicles on certain public roads, and for data collection from the
operation of those vehicles. Signed by Gov. Deal on May 8, 2017 and took effect July 1,
2017.
New Georgia Uniform Motor Vehicle Accident Report crash report form began rolling
out in summer 2017 and will be fully implemented by January 2018; will allow better
tracking of distracted driving.
[Source: www.legis.ga.gov]
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Traffic Safety Partners and Other Safety Plans
Ford Driving Skills for Life: Georgia was one of five states chosen to receive a grant from the
Governor’s Highway Safety Association and Ford Driving Skills for Life in support of teen
driving safety. This grant funded a two-day conference with hands-on, interactive driver safety
training for teens. Over 130 teens, parents, and community members participated in the event.
“School’s Open, Drive Carefully”: GOHS partnered with AAA for the “School’s Open, Drive
Carefully” school bus safety awareness campaign. The campaign included materials
encouraging drivers to use extra caution near schools, and information about Georgia law on
where and when vehicles must stop for school buses.
MADD Golden Shield Awards: GOHS and Mothers Against Drunk Driving partnered to
honor law enforcement officers who excelled in efforts to eliminate drunk driving. This year’s
honorees were the Houston County Sheriff’s office (H.E.A.T. Team of the Year); Milledgeville
Police Department (Agency of the Year); Corporal Lee Smith of the Byron Police Department
(Officer of the Year); Officer Chad Daugherty, Columbus Police Department (Golden
Achievement Award); Northern Judicial Circuit District Attorney Parks White (Prosecutor of
the Year); Alpharetta Police Officer Caitlin Lawrence (Rookie of the Year); Glynn County Police
Officer Kevin Yarborough (Drug Recognition Expert of the Year); Garden City Police Sergeant
Shawn Myers (DRE Instructor of the Year); Officer Stephen Thornton, Dept. of Public Safety
Motor Carrier Compliance Division (CMV Award); and GSP Post 25 in Grovetown (Ga. State
Patrol Post of the Year).
Governor’s Challenge Awards: As part of the Governor’s Highway Safety Conference held in
Savannah in August, GOHS recognized state law enforcement agencies with the Governor’s
Challenge Awards. Top agencies in each size category were recognized, and several special-
category and overall awards were announced.
Designed to award outstanding achievements in highway safety enforcement and education,
the awards recognize agencies for the approach and effectiveness of their overall highway
safety programs. Agencies are evaluated not just for enforcement initiatives, but for unique
problem-solving in their communities, using public information activities, and creating
departmental policies that support their traffic enforcement campaign efforts.
The winners of the Governor’s Challenge Awards for 2017 were as follows:
Category 1: 1-10 Officers
-Demorest Police Department :1st Place
22
-Pearson Police Department: 2nd Place
-Tennille Police Department: 3rd Place
Category 2: 11-25 Officers
-Byron Police Department: 1st Place
-Sandersville Police Department: 2nd Place
-Cornelia Police Department: 3rd Place
Category 3: 26-50 Officers
-Calhoun Police Department: 1st Place
-Snellville Police Department: 2nd Place
-Villa Rica Police Department: 3rd Place
Category 4: 51-100 Officers
-Peachtree City Police Department: 1st Place
-Dalton Police Department: 2nd Place
-Brookhaven Police Department: 3rd Place
Category 5: 101-250 Officers
-Henry County Police Department: 1st Place
-Gainesville Police Department: 2nd Place
-Alpharetta Department of Public Safety: 3rd Place
Category 6: 251-500 Officers
-Hall County Sheriff’s Office: 1st Place
-Forsyth County Sheriff’s Office: 2nd Place
-Columbus Police Department: 3rd Place
Category 7: 501+ Officers
-Cobb County Police Department: 1st Place
-DeKalb County Police Department: 2nd Place
Category 8: Campus and University Police
-Georgia Southern Police Department: 1st Place
-University of Georgia Police Department: 2nd Place
SPECIAL CATEGORY AWARDS
-Byron Police Department: Impaired Driving
-Byron Police Department: Speed Award
-Gainesville Police Department: Occupant Protection
-Dalton Police Department: Distracted Driving
-Forsyth Co Sheriff’s Office: Motorcycle Safety
23
-Moultrie Police Department: Rookie of the Year
-Columbus Police Department: Bike/Pedestrian Safety
-Byron Police Department: Underage Alcohol Prevention
-Pearson Police Department: Technology Award
-Coastal Area Traffic Enforcement Network: Traffic Enforcement Network/Year
-Calhoun Police Department (159.9 Points): Governor’s Cup
24
Program Areas
FFY 2017 showed distinct improvement over previous years in reporting timeliness and
completion, in part due to the implementation of the eGOHS Plus online reporting portal. The
planners at GOHS have worked ceaselessly to improve compliance, reporting, and completion
of milestones, and their work has resulted in a very high level of performance among grantees.
Two grants closed early: Gilmer County Sheriff's Office (TEN-2017-402PT-033, due to
resignation of the Coordinator—grant moved to another agency) and Richmond County
Sheriff's Office (TEN-2017-402PT-034, coordinator moved to another agency, grant closed out
and moved to another agency). One SADD grant (Woodstock High School, SADD-2017-402TSP-
022) had no expenditures but did operate and file reports for the full grant year.
Planning and Administration (402 PA)
Program Overview
Objectives
PROGRAM TARGETS: To fund staff and activities for statewide comprehensive safety
programs designed to reduce motor vehicle related traffic crashes, injuries, and fatalities
according to the FFY 2017 Highway Safety Plan Targets.
FFY2017 Performance Objectives
Objective 1: To maintain an effective staff to deliver public information and educational
programs that help reduce crashes, injuries and fatalities in Georgia.
Objective 2: To administer operating funds to targeted communities to support the
implementation of programs contained in the Governor’s Office of Highway Safety’s Highway
Safety Plan.
Objective 3: To collect and analyze traffic crash data to ensure resources are directed to the
identified problem areas.
Objective 4: To evaluate the effectiveness of programs and their impact upon Governor’s
Office of Highway Safety (GOHS) mission and performance targets.
Objective 5: To continue to work with highway safety partners and advocates implementing a
Strategic Highway Safety Plan through the Integrated Safety Management Process.
25
Funded Programs
402 P&A In-house: “To fund staff and activities for statewide comprehensive safety programs
designed to reduce motor vehicle related traffic crashes, injuries, and fatalities.”
Organization
Grant Name
Total Spent
GAGOHS
GA-2017-402PA-108
$606,386.47
Results
Maintain an effective staff to deliver public information and educational programs that help reduce
crashes, injuries and fatalities in Georgia. (Target met.) GOHS maintained an effective and highly
qualified staff dedicated to the objectives of the SHSP.
Administer operating funds to targeted communities to support the implementation of programs
contained in the Governor’s Office of Highway Safety’s Highway Safety Plan. (Target met.)
Collect and analyze traffic crash data to ensure resources are directed to the identified problem areas.
(Target met.)
Evaluate the effectiveness of programs and their impact upon Governor’s Office of Highway Safety
(GOHS) mission and performance targets. (Target met.) Grantees were evaluated on objective and
milestone completion, report timeliness and quality, both at midpoint and at the end of the
grant cycle.
Continue to work with highway safety partners and advocates implementing a Strategic Highway Safety
Plan through the Integrated Safety Management Process. (Target met.)
2018 Strategies
Key performance measures for 2018 are based on 5-year moving averages rather than the 3-year
moving averages used in FFY 2017.
Assess and identify the training needs of staff.
Foster a work environment that encourages productivity and effectiveness.
Identify and partner with key agencies, organizations and individuals in bringing needed
changes that will result in fewer deaths and injuries on Georgia roadways.
If applicable, prepare applications in response to National Highway Traffic Safety
Administration’s (NHTSA) Request for Proposal for demonstration projects.
26
Provide monitoring and evaluations of Governor’s Office of Highway Safety (GOHS) programs.
Develop a regular operating budget to support the implementation of the GOHS Highway
Safety Plan.
Collect and analyze current information about motor vehicle crashes and make it available to
the general public.
Conduct annual/quarterly programmatic and fiscal audits that meet Governor’s Office of
Highway Safety, federal and state requirements.
Alcohol and other drugs countermeasures (402TSP, 402AL, 405d M5OT /
405d M6X)
Program Overview
Objectives
PROGRAM TARGETS: To reduce alcohol/drug related motor vehicle crashes, injuries and
fatalities through the systematic delivery of effective program countermeasures. The overall
target is to decrease alcohol impaired driving fatalities 9.6% from 291 (2012-2014 average) to 263
(2015-2017 average) in 2017.
FFY 2017 Performance Objectives
Objective 1: To provide DUI countermeasure funding to counties that make up 55% of
impaired driving fatalities.
Objective 2: To implement three (3) impaired driving enforcement mobilizations in which 75%
of the law enforcement agencies participate.
Objective 3: To maintain Highway Enforcement of Aggressive Traffic (H.E.A.T) programs in
areas across the state which demonstrate high risk for aggressive and impaired driving.
Objective 4: To provide funding to 15% of Georgia public high schools. (2,289 high schools in
Georgia as of 2012).
Objective 5: To provide public information and education to 100% of Georgia high schools to
implement programs to make constructive decisions.
Objective 6: To provide funding to at least fourteen (14) accredited colleges and universities
within Georgia based on data where crashes, injuries and fatalities rates are the highest.
Objective 7: To provide highway safety public information and education to 100% of the
accredited colleges and universities within Georgia.
27
Objective 8: To provide statewide training opportunities for prosecutors to increase effective
prosecution of highway safety offenses.
Funded Programs
Clayton County Public Schools' (CCPS) District-wide Maintenance of Students Against
Destructive Decisions (SADD) Chapters (12 schools):
“This project is designed to prevent underage drinking as it relates to highway safety by
making students, faculty and the community aware of the issue through activities and specific
SADD campaigns.”
Organization
Grant Name
Grant amount
Total Spent
Clayton County Public Schools
GA-2017-402TSP-097
$80,500.00
$6,000.00
Fulton County Public Schools, Students Against Destructive Decisions 2017 (10 schools):
“The program is designed to provide students with the best prevention and intervention tools
possible to deal with the issues of underage drinking and driving.”
Organization
Grant Name
Grant amount
Total Spent
Fulton County School System
GA-2017-402TSP-138
$67,500.00
$408.40
SADD (Students Against Destructive Decisions): 14 individual high schools
2017 SADD Grants
Organization
Name
Grant Amount
Total Spent
Baldwin High School
SADD-2017-402TSP-024
$5,999.98
$3,999.48
Early College Academy
SADD-2017-402TSP-011
$6,200.00
$2,692.15
Evans High School
SADD-2017-402TSP-025
$6,500.00
$1277.15
George Washington Carver High School
SADD-2017-402TSP-009
$6,000.00
$1,999.44
Grayson High School
SADD-2017-402TSP-019
$6,500.00
$4,997.63
Hardaway High School
SADD-2017-402TSP-023
$5,500.00
$733.72
Kendrick High School
SADD-2017-402TSP-014
$6,300.00
$1,316.76
Lamar County School System
SADD-2017-402TSP-008
$6,500.00
$1025.00
Pepperell High School
SADD-2017-402TSP-017
$6,500.00
$2,115.59
South Effingham High School
SADD-2017-402TSP-005
$6,500.00
$2,695.38
Thomasville City Schools
SADD-2017-402TSP-040
$6,499.99
$4,876.11
Towns County Schools
SADD-2017-402TSP-029
$6,479.30
$3,006.76
Wayne County High School
SADD-2017-402TSP-041
$6,500.00
$4,386.76
Woodstock High School
SADD-2017-402TSP-022
$6,000.00
$0.00
28
GOHS 402TTSP: Teen Traffic Safety Program:
“To fund staff and activities for statewide comprehensive safety programs designed to reduce
motor vehicle related traffic crashes, injuries, and fatalities related to teen driving.”
Organization
Grant Name
Total Spent
GAGOHS
GA-2017-402TSP-261
$70,914.26
Shepherd Center, How to Teach Your Teen How to Drive: A New App for Parents:
“Shepherd Center would like to create an app targeting parents of teen drivers needing to fulfil
their 40 hours of supervised driving. An important protective factor for teens is comprehensive
behind the wheel training. Many Georgians cannot afford private drivers education classes, and
those classes are no longer offered in all schools. Utilizing Shepherd’s own driving specialists,
our app would incorporate disabilities and track hours to reduce the number of deaths and
disabilities in GA Teens.”
Organization
Grant Name
Grant amount
Total Spent
Shepherd Center
GA-2017-402TSP-171
$177,200.00
$177,193.33
Children and Parent Resource Group, Inc., Life Changing Experience Community Education
Project:
“Cinema Drive, an exciting, interactive 3D safe-driving experience for teens educating them on
how to drive safely, eliminate distractions and impaired driving.”
Organization
Grant Name
Grant amount
Total Spent
Children and Parent Resource Group, Inc.
GA-2017-402TSP-155
$350,000.00
$350,000.00
Young Adult (YA) Programs: 14 colleges and universities
2017 YA Grants
Organization
Name
Grant Amount
Total Spent
ABAC Advancement Foundation, Inc., The
YA-2017-402TSP-017
$6,544.00
$4,551.46
Augusta University
YA-2017-402TSP-031
$8,700.01
$4,544.71
Clayton State University
YA-2017-402TSP-024
$5,000.00
$2021.10
East Georgia College
YA-2017-402TSP-039
$6,500.00
$4,335.34
Fort Valley State University
YA-2017-402TSP-029
$6,990.50
$4,702.19
Georgia College & State University
YA-2017-402TSP-007
$7,399.93
$7,234.61
Georgia Southwestern State University
YA-2017-402TSP-019
$10,728.40
$10,212.78
Georgia Tech Research Corp.
YA-2017-402TSP-021
$10,999.58
$3,810.44
29
2017 YA Grants
Organization
Name
Grant Amount
Total Spent
GSU Research & Service Foundation, Inc.
YA-2017-402TSP-008
$8,597.00
$6,756.87
Kennesaw State University Research and
Service Foundation
YA-2017-402TSP-037
$10,995.93
$10,045.04
North Georgia, University of
YA-2017-402TSP-015
$6,599.80
$4,117.86
Valdosta State University
YA-2017-402TSP-011
$5,075.00
$4,368.37
West Georgia, University of
YA-2017-402TSP-016
$12,312.00
$11,922.64
Young Harris College
YA-2017-402TSP-040
$5,000.00
$1883.74
GOHS Administration, Training, PI&E and Partnership Initiatives, 402 Alcohol and Other
Drugs:
“To fund staff and activities for statewide comprehensive safety programs designed to reduce
motor vehicle related traffic crashes, injuries, and fatalities.”
Organization
Grant Name
Total Spent
GAGOHS
GA-2017-402AL-145
$71,727.94
Mothers Against Drunk Driving Georgia:
“Work to eliminate impaired driving by successfully recruiting, engaging and activating
volunteers through MADD's mission”
Organization
Grant Name
Grant amount
Total Spent
Mothers Against Drunk Driving
Georgia
GA-2017-405d M5OT Mid-028
$129,730.84
$107,397.38
GOHS 405d M6X Paid Media
“To fund in-house, statewide comprehensive impaired driving paid media campaign activities
designed to reduce alcohol-related crashes, injuries and fatalities.”
Organization
Grant Name
Total Spent
GAGOHS
GA-2017-405d M6X-2016 LOW-149
$633,686.37
Alcohol and Drug Awareness Program (ADAP):
“The purpose of this grant is to increase alcohol and drug awareness among Georgia teens,
including the effects on being able to safely operate a motor vehicle.”
Organization
Grant Name
Grant amount
Total Spent
Driver Services, Georgia Dept.
GA-2017-405d M6X-2016 LOW-009
$48,178.98
$35,294.11
30
Traffic Safety Adjudication Program:
“This program will provide GA traffic prosecutors and LEOs with legal assistance, resource
material, and training opportunities to aid in the prosecution of DUI and vehicular homicide
cases.”
Organization
Grant Name
Grant amount
Total Spent
Prosecuting Attorney’s Council
GA-2017-405d M6X-2016 LOW-006
$296,000.00
$259,806.45
Impaired Driving Training Programs/SFST & DRE:
“Consists of advanced level law enforcement training programs focusing on the detection,
apprehension, and successful prosecution of alcohol/drug impaired drivers.”
Organization
Grant Name
Grant
amount
Total Spent
Public Safety Training Center,
Georgia
GA-2017-405d M6X-2016 LOW-027
$527,201.13
$488,515.07
H.E.A.T./Nighthawk DUI Task Force – North/South:
“To more effectively address the problem related to impaired drivers. The task force will
provide intense enforcement coverage of the Atlanta and Savannah area.”
Organization
Grant Name
Grant amount
Total Spent
Public Safety, Georgia
Department of
GA-2017-405d M6X-2016 LOW-004
$2,235,959.69
$1,955,599.68
405d M5OT:
“To fund impaired driving projects.”
Organization
Grant Name
Total Spent
GAGOHS
GA-2017-405d M5OT-268
$35,954.17
Results
Provide DUI countermeasure funding to counties that make up 55% of impaired driving fatalities.
(Target met.) There were 368 alcohol-impaired fatalities in Georgia in 2016. The counties that
comprise the SADD, YA and H.E.A.T./Nighthawk grantee programs had 155 of those fatalities
(42%); in addition, ADAP, Cinema Drive, MADD and other grantee programs reached
audiences statewide. Countermeasures aimed at successful prosecution of DUI and training of
law enforcement officers also had statewide impact.
31
Implement three (3) impaired driving enforcement mobilizations in which 75% of the law enforcement
agencies participate. (Target not met.) Although three statewide mobilizations were held,
participation ranged from 44.55% to 63.35%.
Maintain Highway Enforcement of Aggressive Traffic (H.E.A.T) programs in areas across the state
which demonstrate high risk for aggressive and impaired driving. (Target met.)
Provide funding to 15% of Georgia public high schools. (Target not met.) According to the Georgia
Department of Education, in 2017 Georgia had 470 public high schools. Funding was provided
to 36 schools (7.7%).
Provide public information and education to 100% of Georgia high schools to implement programs to
make constructive decisions. (Target met.) Public information was provided via social media, paid
and earned media, and the information clearinghouse.
Provide funding to at least fourteen (14) accredited colleges and universities within Georgia based on data
where crashes, injuries and fatalities rates are the highest. (Target met.) Fourteen accredited colleges
in Georgia had GOHS-funded Young Adult programs in 2017. The fourteen counties where
these schools are located (not including the larger area from which their students are drawn)
accounted for over 10% of the traffic fatalities in the state for 2016.
Provide highway safety public information and education to 100% of the accredited colleges and
universities within Georgia. (Target met.) Public information was provided via social media, paid
and earned media, and GOHS’ online Safety Store.
Provide statewide training opportunities for prosecutors to increase effective prosecution of highway
safety offenses. (Target met.)
In addition to meeting 6 of the 8 targets in this category, another of GOHS’ notable
accomplishments during FFY 2017 was that every one of the state’s SADD grantees completed
the grant year.
2018 Strategies
Offer jurisdictions that make up 55% of impaired driving fatalities to implement impaired
driving countermeasures.
Conduct three (3) waves of statewide enforcement with the “Drive Sober or Get Pulled Over.”
campaign.
Conduct concentrated patrols in areas identified for high impaired driving violations.
To promote attendance of all task forces in Traffic Enforcement Network meetings and
activities.
32
Maintain and/or establish new task forces in local communities where impaired driving
problems are identified.
Continue to increase statewide training to law enforcement officers in Standardized Field
Sobriety Testing and Drug Recognition through the Georgia Public Safety Training Center.
Assist with the funding of Young Adult programs at colleges and universities for the training
peer educators and educating the students on highway safety issues.
Strengthen partnerships with Students Against Destructive Decisions (SADD), local
organizations, high school groups and faith-based organizations to create community-based
coalitions, and to address teen driving issues.
Partner with high school resource officers to strengthen their connections to the state Traffic
Enforcement Networks.
Provide training courses for prosecutors and police officers to aid in the detection,
apprehension and prosecution of impaired drivers.
Continue “100 Days of Summer H.E.A.T (Highway Enforcement of Aggressive Traffic),” a
sustained impaired driving enforcement campaign.
Maintain the Traffic Enforcement Network system where monthly meetings are held
throughout the state to distribute traffic related materials and information and to hold monthly
road checks.
Maintain an impaired driving coordinator to assist with communications, coordination and the
implementation of National Highway Traffic Safety Administration (NHTSA) assessment
recommendations relating to all elements of impaired driving.
Grantees will participate in Click-It or Ticket, Operation Zero Tolerance, and other National
Highway Safety campaigns and report numbers for each campaign to the Governor’s Office of
Highway Safety online reporting site.
Each participating law enforcement agency will conduct checkpoints and/or saturation patrols
on at least four nights during the National impaired driving campaign and will conduct
checkpoints and/or saturation patrols on a quarterly basis throughout the remainder of the
grant year.
Identify and implement strategies to address the Hispanic population in developing
countermeasures dealing with impaired and aggressive driving based on data supported needs.
33
Key performance measures for 2018 are based on 5-year moving averages rather than the 3-year
moving averages used in FFY 2017.
Occupant Protection (402OP, 405b M1*OP, 405b M1*CP, 405b M1PE)
Program Overview
Objectives
PROGRAM TARGET: The overall program target is to increase statewide observed safety belt
use of front seat outboard occupants in passenger vehicles from baseline 97.3 % in 2015 to 97.7%
in 2017.
FFY 2017 Performance Objectives
Objective 1: Increase statewide observed safety belt use of front seat outboard occupants in
passenger vehicles from baseline 97.3 % in 2014 to 97.7% in 2017.
Objective 2: To increase the use of child safety restraint systems for children age seven and
under of 99.6% in 2017.
Objective 3: To increase safety belt use rate by 1% for rural drivers and passengers in the FFY
2017.
Objective 4: To continue outreach to non-white populations (including Latino) in all aspects of
occupant protection.
Funded Programs
402 Occupant Protection:
“To fund staff and activities for statewide comprehensive safety programs designed to reduce
motor vehicle related traffic crashes, injuries, and fatalities.”
Organization
Grant Name
Total Spent
GAGOHS
GA-2017-402OP-087
$256,712.77
Occupant Protection Education Program:
“In 2014, a Camden County Sheriff’s Office deputy was involved in a crash in which the vehicle
rolled 9 times. Due to proper seat belt use, the officer only sustained non-life threatening
injuries. The Camden County Sheriff’s Office will use this accident as teachable opportunity on
the importance of proper seat belt use. The Camden County Sheriff’s Office plans to mount and
house the wrecked vehicle in a manufactured trailer that includes a presentation of the video
documenting the accident.”
34
Organization
Grant Name
Grant amount
Total Spent
Camden County Sheriff's Office
GA-2017-402OP-209
$26,000.00
$17,447.63
Child Occupant Safety Project:
“The Child Occupant Safety Project works to increase county capacity to provide child
passenger safety resources by providing equipment, education, safety materials, and other
resources.”
Organization
Grant Name
Grant amount
Total Spent
Public Health, Georgia Department of
GA-2017-402OP-019
$476,802.65
$474,338.73
Atlanta Fire Rescue Fitting Station:
“To provide low income families with free car seats and proper installation/seat belt uses in
their vehicle.”
Organization
Grant Name
Grant amount
Total Spent
Atlanta Fire Rescue Department, City of
GA-2017-402OP-005
$230,698.52
$206,481.89
UGA – GTIPI Occupant Protection Education:
“GTIPI is a primary resource for statewide occupant protection education, training, publications
and consultation in child and adult highway safety education.”
Organization
Grant Name
Grant amount
Total Spent
Georgia, University of
GA-2017-405b M1*OP High-024
$656,724.43
$480,785.61
Seat Belt Convincer:
“The "Convincer" will be used to show the benefits of wearing a seat belt.”
Organization
Grant Name
Grant amount
Total Spent
Byron Police Department
GA-2017-405b M1*OP High-014
$22,500.00
$21,947.21
GOHS 405b M1*OP:
“To fund GOHS in-house statewide comprehensive occupant protection paid media campaign
activities designed to reduce related motor vehicle crash injuries and fatalities.”
Organization
Grant Name
Total Spent
GAGOHS
GA-2017-405b M1*OP High-267
$0
35
GOHS 405b M1*CP:
“To fund activities for statewide comprehensive safety programs designed to reduce motor
vehicle related traffic crashes, injuries, and fatalities.”
Organization
Grant Name
Total Spent
GAGOHS
GA-2017-405b M1*CP High-265
$0
GOHS 405b M1PE:
“To fund activities for statewide comprehensive safety programs designed to reduce motor
vehicle related traffic crashes, injuries, and fatalities.”
Organization
Grant Name
Total Spent
GAGOHS
GA-2017-405b M1PE High-266
$0
Results
Increase statewide observed safety belt use of front seat outboard occupants in passenger vehicles from
baseline 97.3 % in 2014 to 97.7% in 2017. (Target not met.) Observed use was 97.1% for 2017.)
Increase the use of child safety restraint systems for children age seven and under of 99.6% in 2017.
(Target not met.) Observed use was 99.0% in 2017.)
Increase safety belt use rate by 1% for rural drivers and passengers in the FFY 2017. (Target not
met; rural safety belt use decreased from 96.0% in 2016 to 94.8% in 2017.)
Continue outreach to non-white populations (including Latino) in all aspects of occupant protection.
(Target met.) GTIPI and the Department of Public Health, among other grantees, targeted
outreach programs and training to Spanish-speaking Georgians.
As mentioned previously, GOHS’ occupant protection programs contributed to one of the
highest rates in the nation of observed front outboard seat belt use (97.1%) and a 99.0% rate of
observed child safety seat use.
2018 Strategies
Sponsor a minimum of four (4) attendees to highway safety conferences such as LifeSavers.
Conduct four (4) statewide campaigns to promote occupant safety (Hands Across the Border,
Buckle Up America Month, Child Passenger Safety Month and Click It or Ticket).
Continue to build collaborative partnerships with community groups, organizations and law
enforcement for the purpose of addressing highway safety initiatives at the local level.
36
Develop an Occupant Protection initiative within each law enforcement and educational grant
funded by the Governor’s Office of Highway Safety (GOHS).
Facilitate an annual meeting for Georgia’s certified Child Passenger Safety Technician (CPST)
Instructors to provide program updates and improve Child Passenger Safety (CPS) class
instructions.
Implement a Georgia Child Passenger Safety Advisory Board (meeting annually while hosting a
tab on the Governor’s Office of Highway Safety (GOHS) website for technicians) in an effort to
provide program direction and technical guidance to communities and organizations in the area
of Child Passenger Safety (CPS).
Host one Child Passenger Safety Caravan with representatives from each of the Child Passenger
Safety (CPS) focus grants, saturating Child Passenger Safety (CPS) public information and
education programs to communities most at risk to be held during National Child Passenger
Safety Week.
Provide funds to conduct sixteen (16) Child Passenger Safety Technician (CPST) Certification
Courses and to offer 24 Continuing Education Unit (CEU) credit workshops as well as one
Instructor Development course in FFY 2018 to encourage recertification and enhance the quality
of instruction.
Present the rollover simulator at national, state and local educational campaigns in Georgia to
demonstrate the outcome of riding unrestrained in a motor vehicle.
Provide funds to coordinate and conduct sixteen (16) minority outreach presentations in Child
Passenger Safety (CPS) for Spanish-speaking communities with high Hispanic/Latino
populations.
Provide funds for a research contractor to conduct the Governor’s Office of Highway Safety
(GOHS) Annual Statewide Safety Belt Use Rate Survey in accordance with National Highway
Traffic Safety Administration’s criteria.
Provide funds so at least 90% of Georgia’s 159 counties are provided mini-grants for child safety
seats focused on low-income families.
Key performance measures for 2018 are based on 5-year moving averages rather than the 3-year
moving averages used in FFY 2017.
37
Traffic Safety Information Systems (405c)
Program Overview
Objectives
PROGRAM TARGET: Increase the percentage of crash reports submitted electronically by law
enforcement agencies in Georgia from 91% in performance period Jan 1 - Dec 31, 2015 to 93% by
performance period Jan 1- Dec 31, 2017.
Funded Programs
Traffic Records Program:
“This program uses NHTSA Section 405 C funds to support projects that contribute to the
creation of a complete traffic records system modeled on NHTSA's Traffic Records Program
Advisory.”
Organization
Grant Name
Total Spent
GAGOHS
GA-2017-405c M3DA-122
$61,495.94
GECPS Outreach:
“Provide a secure method of electronic transmission of conviction data from Georgia courts to
the State within 10 days of adjudication; train and educate courts on the GECPS system for this
purpose.”
Organization
Grant Name
Grant amount
Total Spent
Driver Services, Georgia Dept.
GA-2017-405c M3DA-012
$524,945.33
$302,671.73
Software Support for MMUCC Motor Vehicle Crash Reporting:
“Support the software development and update for law enforcement agencies statewide to
align to MMUCC. MMUCC is a national standard developed to improve consistency in motor
vehicle crash reporting and enhance the value of crash data for health, enforcement,
engineering and safety professionals.”
Organization
Grant Name
Grant amount
Total Spent
Transportation, Georgia Department of
GA-2017-405c M3DA-234
$500,000.00
$188,500.00
LEA Technology Grant GACP:
“The GACP will provide select law enforcement agencies with the computer hardware needed
to submit crash reports electronically to the state through the GEARS system. These will be
mobile data units.”
Organization
Grant Name
Grant amount
Total Spent
Georgia Association of Chiefs of Police
GA-2017-405c M3DA-036
$290,500.00
$290,500.00
38
Access to crash data in crash, death, hospital discharge and emergency room visit data sources
via OASIS web query:
“The goal is to provide continuous, direct access to Hospital Discharge and Emergency Room
visit data, Death data and Motor Vehicle crash data, analysis and mapping on an online query.”
Organization
Grant Name
Grant amount
Total Spent
Public Health, Georgia Department of
GA-2017-405c M3DA-030
$193,536.51
$193,536.51
GPH – OEMS GEMSIS:
“To maintain the Georgia Emergency Medical Services Information System (GEMSIS), to
upgrade the system to v3.4 and to create a datamart to link GEMSIS to other data sets such as
crash data.”
Organization
Grant Name
Grant amount
Total Spent
Public Health, Georgia Department
of (EMS & Trauma)
GA-2017-405c M3DA-042
$289,999.98
$96,466.00
Support for CODES Crash Data Linkage:
“The CODES project brings together multiple agencies to identify opportunities for crash
prevention by linking and analyzing crash, vehicle and behavioral characteristics to medical
and financial data.”
Organization
Grant Name
Grant amount
Total Spent
Public Health, Georgia Department of
GA-2017-405c M3DA-034
$104,200
$85,143.15
Results
Increase the percentage of crash reports submitted electronically by law enforcement agencies in Georgia
from 91% in performance period Jan 1 - Dec 31, 2015 to 93% by performance period Jan 1- Dec 31, 2017.
(Target met.) As of 11/17/17, 95.1% of crash reports for 2017 had been submitted electronically,
and 83.2% were submitted on time.
2018 Strategies
The performance target for electronic submission of crash reports for 2018 has been set at 94%.
Speed and Aggressive Driving Countermeasures (402SC)
Program Overview
Objectives
PROGRAM TARGETS: To reduce motor vehicle crashes, injuries, and fatalities through
systematic delivery of effective speed/aggressive driving countermeasures. The overall target to
39
decrease speed related fatalities 0.5% from 197 (2012-2014 average) to 196 (2015-2017 average) in
2017.
FFY 2017 Performance Objectives
Objective 1: To fund counties that represent 50% of speeding fatalities for the purpose of
reducing speed related motor vehicle crashes, injuries, and deaths.
Objective 2: To continue strategic enforcement in high-risk statewide locations through
specialized H.E.A.T. (Highway Enforcement of Aggressive Traffic) units.
Funded Programs
Speed Enforcement Training Programs:
“Advanced level law enforcement training programs focused on reducing serious injury and
fatality related crashes through proactive, aggressive speed enforcement training initiatives.”
Organization
Grant Name
Grant amount
Total Spent
Public Safety Training Center, Georgia
GA-2017-402SC-025
$44,005.12
$40,657.50
Results
Fund counties that represent 50% of speeding fatalities for the purpose of reducing speed related motor
vehicle crashes, injuries, and deaths. (Target met.) The 34 counties that received H.E.A.T.,
Intoxilyzer, and TEN grants accounted for 751 of the 1554 traffic deaths in Georgia in 2017
(48.3%). Thunder Task Force mobilizations reached additional counties. In addition, funding
was provided for radar and LIDAR training of law enforcement officers from across the state.
Continue strategic enforcement in high-risk statewide locations through specialized H.E.A.T. (Highway
Enforcement of Aggressive Traffic) units. (Target met.) See above.
2018 Strategies
Key performance measures for 2018 are based on 5-year moving averages rather than the 3-year
moving averages used in FFY 2017.
Provide funding to local law enforcement agencies that are located in jurisdictions that
represent high numbers of speed-related deaths. [Note: All Alcohol and Other Drug
Countermeasures law enforcement grants will have a speed sub-component.]
Provide funds to increase public information & education and enforcement of traffic laws
through a specialized traffic enforcement unit in high-risk locations.
40
In conjunction with strategic enforcement, media messages as well as press releases will be
issued to raise awareness to the general public about the dangers of speeding and the
consequences if this action is taken.
Advanced level law enforcement training course focusing on reducing serious injury and
fatality related crashes through proactive speed enforcement training programs.
Police Traffic Services (402PT, 405b M1*PT)
Program Overview
Objectives
PROGRAM TARGETS: To reduce the number of overall traffic related fatalities on Georgia
roadways resulting from impaired driving, speeding, occupant protection violations, and other
high-risk behaviors.
FFY 2017 Performance Objectives
Objective 1: Increase statewide observed safety belt use of front seat outboard occupants in
passenger vehicles from baseline 97.3 % in 2014 to 97.7% in 2017.
Objective 2: To maintain the number of corporate partners for FFY 2017 who provide support
for the Governor’s Office of Highway Safety’s law enforcement projects to at least 40.
Objective 3: To create and implement public information and education strategies for the
purpose of increasing public awareness of highway safety and law enforcement initiatives that
reduce traffic crashes, injuries and fatalities statewide.
Objective 4: To attain at least 75% of Georgia Law Enforcement Agencies reporting
enforcement data on the Governor’s Office of Highway Safety Online Reporting System.
Funded Programs
Traffic Enforcement Networks (TEN): 17 individual jurisdictions (2 grants closed early —
Gilmer County and Richmond County)
2017 TEN Grants
Organization
Name
Grant Amount
Total Spent
Barrow County Sheriff's Office
TEN-2017-402PT-002
$19,996.00
$16,280.05
Burke County Sheriff's Office
TEN-2017-402PT-042
$20,000.00
$12,201.18
Butler, City of
TEN-2017-402PT-032
$20,000.00
$12,743.42
Byron Police Department
TEN-2017-402PT-003
$20,000.00
$15,093.08
Dalton Police Department
TEN-2017-402PT-038
$20,000.00
$15,268.89
Demorest Police Department
TEN-2017-402PT-025
$20,000.00
$18,860.45
Douglas County Sheriff's Office
TEN-2017-402PT-010
$20,000.00
$11,084.43
Early County Sheriff's Office
TEN-2017-402PT-035
$20,000.00
$14,925.84
41
2017 TEN Grants
Organization
Name
Grant Amount
Total Spent
Effingham County Sheriff's Office
TEN-2017-402PT-020
$20,000.00
$13,996.01
Gilmer County Sheriff's Office
TEN-2017-402PT-033
$20,000.00
$235.62
Hazlehurst Police Department
TEN-2017-402PT-018
$20,000.00
$15,328.98
Lowndes County Sheriff's Office
TEN-2017-402PT-012
$20,000.00
$15,633.64
Peachtree City Police Department
TEN-2017-402PT-028
$20,000.00
$15,733.49
Richmond County Sheriff's Office
TEN-2017-402PT-034
$20,000.00
$235.62
Union Point Police Department
TEN-2017-402PT-039
$20,000.00
$13,607.34
Washington County Sheriff's Office
TEN-2017-402PT-040
$20,000.00
$14,214.86
Zebulon Police Department
TEN-2017-402PT-024
$20,000.00
$8,142.76
(Gilmer Co. grant operated for only 4 months; Richmond Co. grant operated for only 3 months.)
402 Police Traffic Services:
“To fund staff and activities for statewide comprehensive safety programs designed to reduce
motor vehicle related traffic crashes, injuries, and fatalities.”
Organization
Grant Name
Total Spent
GAGOHS
GA-2017-402PT-070
$670,694.34
H.E.A.T. : 16 individual jurisdictions
2017 H.E.A.T. Grants
Organization
Name
Grant Amount
Total Spent
Athens-Clarke County Police Dept.
GA-2017-402PT-124
$117,422.19
$110,044.50
Bartow County Sheriff's Office
GA-2017-402PT-150
$128,661.78
$121,726.80
Bibb County Government
GA-2017-402PT-104
$53,753.09
$47,881.48
DeKalb County Police Department
GA-2017-402PT-023
$69,707.83
$52,861.58
Douglas County Sheriff's Office
GA-2017-402PT-017
$64,481.18
$59,206.53
Douglas Police Department, City of
GA-2017-402PT-011
$79,310.65
$74,276.51
Glynn County Police Department
GA-2017-402PT-146
$54,225.99
$45,423.26
Habersham County Sheriff's Office
GA-2017-402PT-086
$52,072.20
$43,096.28
Hall County Sheriff's Office
GA-2017-402PT-144
$249,694.34
$219,748.38
Henry County PD/Henry Co BOC
GA-2017-402PT-020
$60,911.34
$59,045.61
Houston County Sheriff's Office
GA-2017-402PT-071
$155,002.21
$121,007.91
Lowndes County Sheriff's Office
GA-2017-402PT-098
$126,010.79
$119,706.00
Marietta Police Department
GA-2017-402PT-031
$55,533.06
$35,738.67
Newton County Sheriff's Office
GA-2017-402PT-142
$250,000.00
$225,149.71
Richmond County Sheriff's Office
GA-2017-402PT-139
$82,702.97
$68,793.44
Savannah-Chatham Metro. Police Dept.
GA-2017-405b M1*PT High-153
$249,975.74
$186,929.14
42
Intoxilyzer 9000 grants
Organization
Name
Grant Amount
Total Spent
Douglas County Sheriff’s Office
GA-2017-402PT-260
$8,482.00
$8.482.00
Monroe Police Department, City of
GA-2017-402PT-263
$8,875.00
$8,500.00
Pierce County Sheriff's Office
GA-2017-402PT-074
$8,500.00
$8,482.00
H.E.A.T./Nighthawk DUI Task Force-Middle-GA
Organization
Grant Name
Grant amount
Total Spent
Public Safety, Georgia Department of
GA-2017-402PT-008
$919,617.51
$655,169.29
Results
Increase statewide observed safety belt use of front seat outboard occupants in passenger vehicles from
baseline 97.3 % in 2014 to 97.7% in 2017. (Target not met.) Observed seat belt use of front
outboard occupants was 97.1% in 2017.
Maintain the number of corporate partners for FFY 2017 who provide support for the Governor’s Office
of Highway Safety’s law enforcement projects to at least 40. (Target not met.) In 2017, GOHS had 32
corporate partners.
Create and implement public information and education strategies for the purpose of increasing public
awareness of highway safety and law enforcement initiatives that reduce traffic crashes, injuries and
fatalities statewide. (Target met.) GOHS created effective and widely disseminated messaging on
traffic safety through a variety of activities, initiatives, and paid and earned media campaigns.
Attain at least 75% of Georgia Law Enforcement Agencies reporting enforcement data on the Governor’s
Office of Highway Safety Online Reporting System. (Target met.) In 2017, 78.2% of agencies
reported at least one month on the GOHS online reporting system.
2018 Strategies
Support specialized highway safety and traffic enforcement training for Georgia’s law
enforcement community.
Support executive level training for law enforcement agency heads and command staffs,
encouraging traffic enforcement and highway safety as a departmental priority.
Continue to support and encourage occupant protection and child safety training for law
enforcement officers.
43
Continue to provide funding to our law enforcement partners to assist in providing the tools
necessary for effective and professional traffic enforcement activities.
Support and assist in facilitating specialized traffic enforcement training at every traffic
enforcement network meeting.
Continue to support and market Drug Recognition Expert and Standardized Field Sobriety Test
training to Georgia’s law enforcement agencies and officers.
Encourage participation and facilitate law enforcement recruitment efforts in each of the sixteen
(16) regional traffic enforcement networks, making available the resources of the traffic
enforcement networks to every law enforcement agency in Georgia.
Encourage and facilitate 100% law enforcement participation in five waves of high visibility
enforcement during FFY 2018.
Continue to recruit corporate partners to assist with The Governor’s Office of Highway Safety
supported law enforcement campaigns and initiatives.
Encourage and facilitate law enforcement agencies to work with their local media in marketing
The Governor’s Office of Highway Safety high visibility enforcement initiatives.
Encourage law enforcement agencies to market highway safety information at safety fairs and
other public and community events.
Provide the necessary highway safety informational publications and collateral items to Georgia
law enforcement agencies to assist in marketing the highway safety messages of the Governor’s
Office of Highway Safety to the general public.
Continue to exhibit and promote The Governor’s Office of Highway Safety initiatives and
highway safety information at law enforcement, judiciary, and prosecutor training conferences
as well as other public, governmental and private gatherings.
Conduct at least three Thunder Task Force mobilizations during FY 2018.
Encourage Georgia Law Enforcement agencies to report their monthly enforcement data to the
Governor’s Office of Highway Safety Online Reporting System.
Key performance measures for 2018 are based on 5-year moving averages rather than the 3-year
moving averages used in FFY 2017.
44
Pedestrian and Bicycle Safety (402PS, 405b M1*PS)
Program Overview
Objectives
PROGRAM TARGETS: To reduce pedestrian and bicycle risks of injury and death in motor
vehicle crashes by offering training, partnerships and public information initiatives. The
performance target is to decrease pedestrian fatalities 1.8% from 169 (2012-2014 average) to 166
(2015-2017 average) in 2017.
FFY 2017 Performance Objectives
To provide funds to agencies for the purpose of increasing pedestrian education, enforcement
and engineering considerations.
To provide funds to agencies for the purpose of increasing bicycle education, enforcement,
and engineering considerations to encourage the ability for vehicles and cyclists to safely “share
the road”.
Funded Programs
2017 Bicycle Safety Campaign:
“The City of Alpharetta continues its quest to be bicycle friendly. The Bicycle Patrol Unit
educates cyclists, pedestrians, and automobile users to build a better and safer cycling
community for all.”
Organization
Grant Name
Grant amount
Total Spent
Alpharetta Department of Public Safety
GA-2017-402PS-099
$26,985.00
$24,303.55
Brookhaven Police Pedestrian Safety Project: Encouraging Pedestrian Safety Through Education
and Enforcement:
“The Brookhaven Police Department is looking to improve pedestrian safety within the City of
Brookhaven. These improvements will be accomplished through a combination of Education
and Enforcement of State Laws and City Ordinances. The pedestrian safety program will be a
combination of school education, media releases, social media postings and community events.
Enforcement will include pedestrian contacts and driver contacts who violate the law.”
Organization
Grant Name
Grant amount
Total Spent
Brookhaven Police Department
GA-2017-402PS-219
$64,056.74
$39,672.73
45
Cobb County Pedestrian Safety Campaign:
“Cobb Department of Transportation has partnered with the Cobb County Safety Village, Safe
Kids Cobb County and Cobb-Douglas Public Health to submit this application to fund the
proposed Cobb County Pedestrian Safety Campaign. This campaign would provide
comprehensive pedestrian safety messaging to residents ages pre-K through late adulthood and
would address the troubling increase of pedestrian fatalities in Cobb County.”
Organization
Grant Name
Grant amount
Total Spent
Cobb County Department of Transportation
GA-2017-402PS-223
$37,975.00
$34,325.79
GOHS 402 PS in house grant:
“The 402 PS in house grant is purposed for Pedestrian Safety evaluations and educational
materials.”
Organization
Grant Name
Total Spent
GAGOHS
GA-2017-402PS-264
$10,850.00
Athens Area Bicycle Education Program:
“Our project will promote bike safety and provide bike safety education to: youth, university
students / staff, adults dependent on bicycles, and those enrolled in a Ticket Diversion
program.”
Organization
Grant Name
Grant amount
Total Spent
BikeAthens
GA-2017-405b M1*PS High-029
$46,539.80
$39,165.22
Bicycle Safety and Pedestrian Awareness:
“In 2012 and 2015 Fulton County Sheriff’s Office received funding for the Pedestrian Safety
grant from the State of Georgia. The grant was a huge success. We were able to reach a lot of
elementary schools. However, with over 58 elementary schools in Fulton we were not able to
reach all 58 schools. The Fulton County Sheriff’s Office is seeking funding to continue to
educate elementary school aged children about pedestrian safety.”
Organization
Grant Name
Grant amount
Total Spent
Fulton County Sheriff's Office
GA-2017-405b M1*PS High-242
$9,371.00
$6,125.09
Reducing Bicycle-Related Injuries and Fatalities in Chatham County:
“A bicycle safety project to build public awareness of road safety issues and educate bicyclists
and drivers on best practices for safe vehicle operation.”
46
Organization
Grant Name
Grant amount
Total Spent
Savannah Bicycle Campaign
GA-2017-405b M1*PS High-132
$27,549.40
$26,723.00
Results
Provide funds to agencies for the purpose of increasing pedestrian education, enforcement and
engineering considerations. (Target met.) Grantees spent $98,302.07 (not including GOHS in-house
grant funds) on pedestrian safety projects.
Provide funds to agencies for the purpose of increasing bicycle education, enforcement, and engineering
considerations to encourage the ability for vehicles and cyclists to safely “share the road”. (Target met.)
Grantees spent $72,013.31 on bicycle safety projects.
These figures do not include “Share the Road” projects, discussed below under “Other Funded
Projects”.
2018 Strategies
Key performance measures for 2018 are based on 5-year moving averages rather than the 3-year
moving averages used in FFY 2017.
Increase awareness and outreach of pedestrians, cyclists and motorists safe and legal road use
through enforcement and education.
Provide funding for pedestrian and bicycle safety educational materials and equipment as
requested.
Provide funding for pedestrian and bicycle safety through enforcement and training.
Provide funding to improve bicycle safety through education/outreach to drivers and bicyclists
on sharing roadways safely and legally; media safety campaigns; and law enforcement
partnerships to reduce dangerous behavior.
Collaborate with the Georgia Department of Transportation statewide pedestrian/bicycle
coordinator to address pedestrian safety issues throughout Georgia.
Utilize state funds to implement Share the Road campaigns and projects as it relates to bicycle
and pedestrian safety.
Based upon qualifying criteria for non-motorized safety grant, Georgia will be applying under
the FAST Act (405h).
47
Community Traffic Safety Programs (402CP, 405b M1*CP)
Program Overview
Objectives
PROGRAM TARGETS: To reduce the number of motor vehicle crashes, injuries, fatalities and
their associated cost with the establishment and maintenance of effective Safe Communities and
Community Traffic Safety Programs.
FFY 2017 Performance Objective
To provide support, information and instruction to Community programs, organizations and
state agencies for the purpose of identifying problems and developing effective strategies to
counter highway safety problems.
Funded Programs
GOHS 402 Community Traffic Safety:
“To fund staff and activities for statewide comprehensive safety programs designed to reduce
motor vehicle related traffic crashes, injuries, and fatalities.”
Organization
Grant Name
Total Spent
GAGOHS
GA-2017-402CP-088
$751,120.37
Mobile Truck Exhibit:
“The Operation Lifesaver Mobile Exhibit Truck is a unique educational vehicle customized for
educating the public about safety around trains and railroad tracks and rights-of-way.”
Organization
Grant Name
Grant amount
Total Spent
Georgia Operation Lifesaver, Inc.
GA-2017-402CP-040
$22,844.00
$20,362.58
First Responder Railroad Safety Training:
“Conduct special First Responder training classes for law enforcement and emergency
responders in Georgia about handling Train-Motor Vehicle crashes.”
Organization
Grant Name
Grant amount
Total Spent
Georgia Operation Lifesaver, Inc.
GA-2017-402CP-041
$8,040.00
$7,041.36
Older Driver Safety Program:
“The Older Driver Safety Program works to identify and foster implementation of
comprehensive, evidence-based strategies that balance the mobility and safety needs of older
drivers other road users.”
48
Organization
Grant Name
Grant amount
Total Spent
Public Health, Georgia Department of
GA-2017-402CP-033
$154,964.19
$144,547.80
Georgia Highway Safety Programs Evaluation:
“The Traffic Safety Research and Evaluation Group at the University of Georgia will evaluate
the effectiveness of highway safety programs in Georgia.”
Organization
Grant Name
Grant amount
Total Spent
Georgia, University of
GA-2017-405b M1*CP High-129
$248,783.29
$203,081.02
Results
Provide support, information and instruction to Community programs, organizations and state agencies
for the purpose of identifying problems and developing effective strategies to counter highway safety
problems. (Target met.) Grantees provided safety demonstrations and specialized training to
Georgia drivers and first responders, and continued ongoing evaluation of the effectiveness of
all grantee programs (evaluation results available on request from the Traffic Safety Research
and Evaluation group at the University of Georgia).
2018 Strategies
Key performance measures for 2018 are based on 5-year moving averages rather than the 3-year
moving averages used in FFY 2017.
Participate in a minimum of three (3) national traffic safety campaigns in the established
communities.
Provide funds to highway safety partners throughout rural Georgia to implement programs
that will assist in reaching the Governor’s Office of Highway Safety (GOHS) performance
objectives.
Provide funds to coordinate and host a minimum of three CarFit Event Coordinator/Technician
trainings, to certify individuals to conduct events at local senior centers, churches and other
locations where older drivers frequently visit in an effort to help older drivers become safer
drivers for a longer time.
Provide funds to The Department of Public Health for education and outreach events focused
on the older adult population, age 65 and older.
49
The Department of Public Health’s Child Occupant Safety Project (COSP) will work with at
least 5 community partners to expand awareness outreach to Spanish- speaking and other
minority populations.
Georgia will be the host state for the 2018 GHSA Annual Meeting
Resource Information Center and Clearinghouse
Program Overview
Objectives
PROGRAM TARGETS: To increase public awareness and knowledge of highway safety, create
online web access where the highway safety materials are available through a clearinghouse
operation.
FFY 2017 Performance Objective
Objective: To make highway safety materials available and accessible to Georgia citizens.
Funded Programs: N/A
FFY 2017 Performance Objective
Objective: To make highway safety materials available and accessible to Georgia citizens.
Results
Make highway safety materials available and accessible to Georgia citizens. (Target met.) Georgia
citizens were able to request a wide variety of GOHS publications through the online Safety
Store. The store was temporarily closed as of September 1, 2017.
2018 Strategies
Key performance measures for 2018 are based on 5-year moving averages rather than the 3-year
moving averages used in FFY 2017.
Provide funds for a distribution center to implement the dissemination of public information
and education strategies to increase the public’s awareness of proper use of safety belts and
child restraints statewide through (a) the statewide distribution of approximately 850,000 Public
Information and Education (PI&E) materials and (b) the development of materials targeting at-
risk populations.
Maintain Governor's Office of Highway Safety (GOHS) Resource Information Training Center,
which serves as a clearinghouse for the coordination and distribution of highway safety
materials, training opportunities and major conferences.
Governor's Office of Highway Safety (GOHS) will maintain an online resource distribution
system in order to maximize efficiency of highway safety information distribution.
50
Motorcycle Safety (405f M9X)
Program Overview
Objectives
PROGRAM TARGETS: To decrease un-helmeted motorcyclist’s fatalities from 7 (2012-2014
average) to 6 (2015-2017 average) in 2017.
FFY 2017 Performance Objectives
Objective 1: To decrease the total number of motorcycle crashes.
Objective 2: To decrease motorcyclist’s fatalities 3.1% from 129 (2012-2014 average) to 125
(2015-2017 average) in 2017.
Funded Programs
GOHS 405 (f) Motorcycle Safety:
“To fund staff and activities for statewide comprehensive safety programs designed to reduce
motor vehicle related traffic crashes, injuries, and fatalities.”
Organization
Grant Name
Total Spent
GAGOHS
GA-2017-405f M9X-081
$138,000.00
Motorcycle Safety:
“Statewide Motorcycle Safety Awareness Outreach Program focusing on Motorist Awareness
using the "Share the Road" message.”
Organization
Grant Name
Grant amount
Total Spent
Driver Services, Georgia Department
GA-2017-405f M9X-013
$170,131.72
$79,254.86
Results
Decrease the total number of motorcycle crashes. (Target probably met.) Currently GEARS
shows 4,146 crashes for January 1-December 11, 2017 involving motorcycles (including mopeds,
scooters and minibikes), as compared with 4,567 between January 1 and December 11, 2016
(4,681 in all of 2016).
Decrease motorcyclist’s fatalities 3.1% from 129 (2012-2014 average) to 125 (2015-2017 average) in
2017. (Three-year average target not met; yearly decrease probably >20%.) As of December 11,
2017 there had been 128 motorcyclist fatalities for the calendar year. If no more fatalities occur
in 2017, the 3-year average will be 151. However, current estimates are that the number of
motorcyclist fatalities will be approximately 23% lower for 2017 than for 2016, which is a major
achievement. If current trends hold, the total number of motorcycle fatalities for 2017 will be
51
approximately 130, the lowest figure seen since 2013 and the 3
rd
lowest total in the past
decade.
2018 Strategies
Key performance measures for 2018 are based on 5-year moving averages rather than the 3-year
moving averages used in FFY 2017.
Paid Media (402 PM)
Program Overview
Objectives
PROGRAM TARGETS: To implement a Paid Media Plan for Governor's Office of Highway
Safety’s (GOHS) impaired driving and occupant protection campaigns for FFY 2017. Those
campaigns include year-round messaging for Georgia driver safety.
FFY 2017 Performance Objective
Objective: To provide funds for the procurement of a “year round message” delivered through
a statewide Paid Media campaign to reach Georgia’s Primary and Secondary Audiences, to
foster lifesaving highway safety awareness and to promote safety belt use and sober driving.
The combined GOHS safe driving campaign messages condense to the following six-word
warning: “Slow Down. Buckle-Up. Drive Sober.”
Funded Programs
GOHS 402 Paid Media:
“To fund GOHS in-house statewide comprehensive occupant protection paid media campaign
activities designed to reduce related motor vehicle crash injuries and fatalities.”
Organization
Grant Name
Total Spent
GAGOHS
GA-2017-402PM-109
$521,196.83
According to the GOHS Public Information Officer, a total of $1,729,651 was spent on Paid
Media during FFY 2017; the above-named grant covered only a portion of this total.
Results
Provide funds for the procurement of a “year round message” delivered through a statewide Paid Media
campaign to reach Georgia’s Primary and Secondary Audiences, to foster lifesaving highway safety
awareness and to promote safety belt use and sober driving. The combined GOHS safe driving campaign
messages condense to the following six-word warning: “Slow Down. Buckle-Up. Drive Sober.” (Target
met.) The following paid media initiatives were conducted during FFY 2017:
52
Thanksgiving 2016 Click It Or Ticket ($239,745)
Christmas 2016 / New Year 2017 Operation Zero Tolerance / Drive Sober or Get Pulled
Over ($239,890)
Memorial Day 2017 Click It or Ticket ($238,745)
Independence Day 2017 Operation Zero Tolerance ($249,771)
And in addition, GOHS partnered with broadcasters in various state markets for the following
campaigns:
FY2017: $192,000 annual with Georgia Association of Broadcasters for combined
distracted driving, impaired driving, seatbelts and share the road with farm equipment
messaging (statewide).
10/1/16 to 3/31/17: $205,000 with Georgia Public Broadcasting for high school football
programming with teen driving messaging. (statewide)
3/23/17 to 4/30/17: $210,000 live sports messaging for distracted driving month (Atlanta
Braves and NCAA men’s college basketball)
September 2017: $130,000 with FSN for distracted driving prevention
October/November 2016 and August/September 2017: $14,500 with WSST for distracted
driving prevention paid media during high school football games
October/November 2016 and August/September 2017: $6,000 with Georgia Carolina
Broadcasting for distracted driving messaging on select radio stations for high school
football.
2018 Strategies
Key performance measures for 2018 are based on 5-year moving averages rather than the 3-year
moving averages used in FFY 2017.
To use Paid Media to support ongoing Click It or Ticket (CIOT) enforcement efforts to help
decrease unbelted injury and fatality stats on Georgia’s highways while increasing overall
public awareness of occupant protection and increasing the use of safety belts and child safety
restraint systems statewide.
To use Paid Media to support ongoing “Operation Zero Tolerance” (OZT)/ “Drive Sober or Get
Pulled Over enforcement efforts to increase public awareness of sober driving and to encourage
the use of designated drivers to improve Georgia’s alcohol-related crash, fatality and injury rate.
To use Paid Media to support the GOHS Share The Road/Motorcycle Safety Awareness
campaign by targeting motorists in Georgia’s secondary audience with a motorcycle safety and
awareness message.
To base Georgia’s year-round Occupant Protection and Impaired Driving Paid Media Plan on
the NHTSA National Communications Plan and to correlate the timetable of the GOHS Media
53
Buy Plan to correspond with planned enforcement activities at the state, regional and national
level.
To optimize driver awareness of ongoing national highway safety campaigns during peak
driving periods and during major holiday travel periods.
To continue to expand our HeadsUPGeorgia public service distracted driving awareness
campaign to include paid messages, student/parent distracted driving course segments, student
distracted driving video message contest, testimonials with distracted driving crash victims and
family members and live television interviews.
GOHS will conduct a minimum of five Paid Media initiatives during 2017-2018, to include:
The “Click it or Ticket” (CIOT) Thanksgiving 2017 Campaign
The “Operation Zero Tolerance” (OZT) Christmas-New Year 2017/2018 Campaign
“Drive Sober or Get Pulled Over”
The “Click it or Ticket” (CIOT) Memorial Day 2018 Campaign
The “Operation Zero Tolerance” (OZT) Independence Day 2018 Campaign
The “Operation Zero Tolerance” (OZT) Labor Day 2018 Campaign “Drive Sober or Get
Pulled Over” (which includes overlapping Hands Across The Border and the 100 Days
of Summer HEAT campaigns)
Distracted Driving (405e M8X)
Program Overview
Objectives
PROGRAM TARGETS: To reduce motor vehicle crashes, injuries and fatalities through a
systematic delivery of effective distracted driving countermeasures. To decrease the percentage
of drivers involved in fatal crashes that were distracted at the time of the crash from the 2014
calendar base year of 3.1% to 2.5% by 2017.
FFY 2017 Performance Objectives
Objective: To decrease the percentage of drivers involved in fatal crashes that were distracted at
the time of the crash from the 2014 calendar base year of 3.1% to 2.5% by 2017.
Funded Programs
GOHS 405e Distracted Driving:
“To fund staff and media activities for statewide comprehensive safety programs designed to
reduce motor vehicle related traffic crashes, injuries, and fatalities.”
Organization
Grant Name
Total Spent
GAGOHS
GA-2017-405e M8X-140
$730,593.74
54
Results
Decrease the percentage of drivers involved in fatal crashes that were distracted at the time of the crash
from the 2014 calendar base year of 3.1% to 2.5% by 2017. (Results unknown.) There is a great deal
of uncertainty in determining whether or not a driver was distracted at the time of a fatal crash.
Comparisons made on the basis of incomplete data are likely to be misleading. Once official
FARS data for 2017 becomes available (sometime in the latter half of 2018), we will have a more
reliable figure. However, even those figures may be misleading, as the new Georgia crash
report has more options for reporting distracted driving, which may result in higher numbers
simply because of the change in reporting.
2018 Strategies
Continue to develop statewide media campaigns including You Drive. You Text. You Pay., One
Text or Call Could Wreck it All, and Phone in One Hand, Ticket in the Other
Continue to partner with EndDD.org and the Georgia Trial Lawyers Association to educate
students on the dangers of distracted driving.
Partner with Huddle Inc. Ticket Program to provide advertising on ticket backs for high school
sporting and extracurricular events. Huddle partners with 158 of Georgia's 159 counties (427
schools) by providing tickets at no charge to schools. Each ticket will contain a highway safety
distracted driving message targeting youth. In addition, the distracted driving message will be
placed on spring/fall event programs and a distracted driving PA announcement will be played
at each event.
To partner with local agencies to implement innovative HVE, education, and advertising
campaigns targeting distracted driving.
Based upon the qualifying criteria under the 405e Distracted Driving, Georgia will be applying
for funds under the Fast Act for the Special Distracted Driving Grant.
Other Funded Projects – Driver’s Education (Driver’s Ed)
Program Overview
Objectives (none listed in Highway Safety Plan)
Funded Programs
Technical College System of Georgia Driver’s Education & Training Program:
“To provide driver's education and driver training to young Georgians by delivering a 30/6
driver training program.”
55
Organization
Grant Name
Grant amount
Total Spent
Technical College System of GA
DE-2017-DRIVER EDUCATION-035
$89,997.41
$89,995.64
Results
Provide driver's education and driver training to young Georgians by delivering a 30/6 driver training
program. (Target met.) In 2017, a total of 20 colleges in the Technical College System of Georgia
offered Driver’s Education classes. Taught by certified instructors, these classes followed a 30/6
format (30 hours of classroom instruction, 6 hours of on-road training). A total of 7,682 students
have been trained in the past 1.5 years, and a Driver’s Education scholarship program has been
established.
2018 Strategies
GOHS will maintain current strategies.
Other Funded Projects – Share the Road (HSP)
Program Overview
Objectives (none listed)
Funded Programs
Share the Road In-House Grant:
“Share the Road in-house grant for the purpose of share the road markings, road signs, and
printing.”
Organization
Grant Name
Total Spent
GAGOHS
GA-2017-250 SHARE THE ROAD TAGS-078
$16,742.83
Promoting Safe Bicycling in GA:
“Through outreach and educational programs, Georgia Bikes will partner with local agencies,
nonprofits and law enforcement to reduce bicyclist injuries and fatalities.”
Organization
Grant Name
Grant amount
Total Spent
Georgia Bikes
GA-2017-250 SHARE THE ROAD TAGS-022
$71,480.63
$60,579.47
Atlanta Bicycle Safety:
“To improve bicycle safety through education/outreach to people driving and biking on sharing
roadways safely and legally and media safety campaigns.”
56
Organization
Grant Name
Grant amount
Total Spent
Atlanta Bicycle Coalition
GA-2017-250 SHARE THE ROAD TAGS-092
$72,046.51
$66,760.19
Results
Share the road markings, road signs, and printing.
Partner with local agencies, nonprofits and law enforcement to reduce bicyclist injuries and fatalities.
Improve bicycle safety through education/outreach to people driving and biking on sharing roadways
safely and legally and media safety campaigns.
(Targets met.) After several years of high bicyclist fatalities (28 in 2013, 19 in 2014, 23 in 2014
and 29 in 2016), cyclist fatalities dropped sharply in 2017 (12 as of 12/11/17, compared with 27
on the same date in 2016).
2018 Strategies
GOHS will maintain current strategies.
57
FFY 2017 Year in Review
October 2016:
National Teen Driver Safety Week
Governor’s Challenge Awards
Harvest Season safety campaign
Halloween safety campaign
November 2016:
Thanksgiving seat belt campaign
Ford Driving Skills for Life Teen Driver Roadeo
December 2016:
TEAM Georgia Sober Driving Campaign
January 2017:
Winter driving safety campaign
February 2017:
Football sober driving campaign
58
March 2017:
St. Patrick’s Day Weekend DUI enforcement
Driver’s Ed Grant Scholarship Program
Lifesavers annual conference, March 26-28
I-85 bridge fire and collapse, March 30, 2017.
Crashes with injury, area of I-85 from I-75 to GA 400, March 30-May 18, 2016 (one
year before period of bridge collapse and repair)
59
Crashes with injury, area of I-85 from I-75 to GA 400, March 30-May 18, 2017 (period
of bridge collapse and repair)
60
April 2017:
DPH CarFit Event, April 11
Department of Public Health Older Driver Program held
a CarFit event on April 11, 2017. CarFit is an educational
program that offers older adults the opportunity to
check how well their personal vehicles "fit" them. The
CarFit program also provides information and materials
on community-specific resources that could enhance
their safety as drivers, and/or increase their mobility in
the community.
During the event there were 13 cars checked during the
11am-3pm time slot. There were eight (8) volunteers,
technicians, and coordinators at the event to support the
flow of traffic. In addition to the 13 cars that were
checked, there was also a lengthy conversation with a
mother about how to help her 18-year-old daughter,
who is only 4’8”, be a successful and safe driver.
61
GPSTC- 30th Anniversary exhibit, April 22
GOHS exhibited at the training
center’s 30th anniversary. There
were close to 300 attendees. We
handed out brochures, SFST
Guides, and Motorcycle checklists.
MADD’s 13
th
Annual Golden Shields Awards Banquet, April 25
Mothers Against Drunk Driving, Georgia hosted their 13
th
Annual Golden Shield Awards
Luncheon on April 25, 2017. There were 590 people in attendance to honor law enforcement
from across the state. Three hundred
and ninety-nine (399) Law
Enforcement Officers were awarded
from across the state that ranged from
25 to 272 DUI arrest. MADD also
recognized Agency of the Year,
Rookie of the Year, H.E.A.T. Unit of
the Year, Traffic Unit of the Year, DRE
Officer of the year, as well as many
other awards. Georgia’s Governor
Nathan Deal was the Keynote Speaker
for this year’s event. MADD’s
National Law Enforcement Initiatives
Manager presented a training on
MADD’s Campaign to Eliminate
Drunk Driving Initiative.
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May 2017:
Operation Rolling Thunder (through Aug. 18)
Click It Or Ticket
I-85 Bridge Reopening May 18, 2017
Summer ’17 Safety Tour
The Governor’s Office of Highway Safety (GOHS) and Georgia Department of Natural
Resources (GADNR) teamed up to present a joint safety message for motorists to buckle their
seat belts and boaters to buckle their life vests prior to the start of the Memorial Day holiday
weekend. The Memorial Day holiday weekend is a big travel weekend for people looking to
travel by vehicle to locations for outdoor activities including those on the water. GOHS,
GADNR and the Georgia Department of Public Safety made stops at four lakes around the state
that see a large volume of boating and swimming. We were also joined by the South Carolina
Highway Patrol and Alabama Highway Patrol at two of these four stops.
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June 2017:
SHSP Summit, June 28
The 2017 Governor’s
Strategic Highway Safety
Plan Summit was held at
the Georgia Tech Global
Learning Center On June
28
th
. The purpose of the
summit is to recruit and
maintain new and existing
partnerships through the
SHSP task teams and
educate participants on
how Georgia is addressing
the increase of highway fatalities and serious injuries. The morning session kicked off with
opening remarks by GOHS Director Harris Blackwood. Presentations were given by the Data
Task Team, the Georgia Motor Carrier Compliance Division (MCCD), and the Office of EMS
along with the Georgia Trauma Commission. MADD National President Mrs. Collen Sheehey-
Church presented to the group after lunch. The final remarks were given by GDOT
Commissioner Russell McMurry. There were a total of 105 attendees at the summit this year.
Hands Across the Border, June 5-9
Drive Sober July 4
th
Ignition Interlock Message
The Governor’s Office of Highway Safety was honored to host the national president of
Mothers Against Drunk Driving Colleen Sheehey-Church for a two-day visit to promote the
implementation of Georgia’s new ignition interlock law. Ms. Sheehey-Church accompanied
GOHS Director Harris Blackwood and Georgia Department of Public Safety Commissioner
Colonel Mark McDonough for a helicopter tour across the state prior to the start of the July 4
th
holiday weekend. The tour had stops in Macon, Albany, Savannah and Augusta where all three
spoke about the new law and asked all motorists to not get behind the wheel when they had
been drinking. Ms. Sheehey-Church also did news interviews with Atlanta media and made
two appearances on Atlanta television news programs.
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July 2017:
Ignition Interlock Law takes effect, July 1
Operation Southern Shield
August 2017:
DPH- Occupant Protection Review, August 9
Each year each state meets with their federal partners to review their annual report and Title V
application. These reviews are conducted by two or three reviewers of specialist or consumers
in the MCH field. Georgia’s 2017 annual review was held on August 9th. Georgia had 3
reviewers present and 3 federal partners (Michael Lu, Ellen Volpe, and Michael Spencer) at the
review.
Injury Prevention is a lead partner in improving health outcomes for women, infants, children
and adolescents in the state of Georgia with lead responsibilities in reducing infant death
through safe sleep prevention, child death through reduction in MVC, and adolescent suicide.
The projects and efforts of Injury Prevention Program were included in the Title V Block Grant
Application and Annual Report and also highlighted during the annual block grant review.
Reviewers and federal partners were very impressed with the work of injury prevention, MVC
program and Safe Sleep Initiative. Reviewers were very interested in learning about the
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network of injury prevention, the strategies to improve safe sleep and MVC, and the evaluation
and impact of each strategy. Federal partners commented on the great work and encouraged
seeking publication and sharing with the national injury prevention collaborative (COIIN).
Governor’s Highway Safety Conference, August 18-25
Governor’s Challenge Awards, August 23
September 2017:
Hurricane Irma in Georgia (September 11, 2017)
(Photo: National Weather Service)
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Mandatory evacuation zones for Hurricane Irma
(Photo: office of Gov. Nathan Deal)
Child Passenger Safety Awareness Week, Sept. 17-23
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Appendix: 2018 Targets
GEORGIA’S GOVERNOR’S OFFICE OF HIGHWAY SAFETY FFY2018 CORE
PERFORMANCE MEASURES AND TARGETS
C-1: To maintain the 5-year moving average traffic fatalities under the projected 1,593 (2014-
2018) 5-year average by December 2018.
C-2: To maintain the 5-year moving average serious traffic injuries under the projected 19,643
(2014-2018) 5-year average by December 2018.
C-2a: To maintain the 5-year moving average serious traffic injuries for every 100 million
vehicle miles travelled under the projected 16.32 (2014-2018) 5-year average by December 2018.
C-3: To maintain the 5-year moving average traffic fatalities per 100M VMT under the
projected 1.32 (2014-2018) 5-year average by December 2018.
C-4: To maintain the 5-year moving average unrestrained traffic fatalities under the projected
483 (2014-2018) 5-year average by December 2018.
C-5: To maintain the 5-year moving average alcohol related fatalities under the projected 407
(2014-2018) 5-year average by December 2018.
C-6: To maintain the 5-year moving average speed related fatalities under the projected 292
(2014-2018) 5-year average by December 2018.
C-7: To maintain the 5-year moving average motorcyclist fatalities under the projected 177
(2014-2018) 5-year average by December 2018.
C-8: To reduce the 5-year moving average un-helmeted motorcyclist fatalities by 11% from
baseline 9 (2011-2015) 5-year average to 8 (2014-2018) 5-year average by December 2018.
C-9: To maintain the 5-year moving average young drivers involved in fatal crashes under
the projected 225 (2014-2018) 5-year average by December 2018.
C-10: To maintain the 5-year moving average pedestrian fatalities under the projected 228
(2014-2018) 5-year average by December 2018.
C-11: To maintain the 5-year moving average bicyclist fatalities under the projected 29 (2014-
2018) 5-year average by December 2018.
B-1: Increase the 5-year moving average seatbelt usage rate from 94.9% (2011-2015) to 96.6%
(2014-2018) 5-year average by December 2018.
