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Member States are permitted to allow traders to use any other corresponding formulation,
provided that it is unambiguous as regards the creation of that obligation.
Therefore, where, as in the present case, national legislation transposing Directive 2011/83 does
not, like the directive itself, contain specific examples of corresponding formulations, traders are
free to use any words of their choice, provided that it is entirely clear from those words that, as
soon as the consumer activates the ordering button or similar function, he or she is bound by an
obligation to pay.
The Court adds that it is equally clear from the wording of Directive 2011/83 that it is the button or
similar function that must be labelled with such a formulation, meaning that only the words
that appear on that button or similar function must be taken into account for the purpose of
determining whether the trader has fulfilled its obligation to ensure that the consumer,
when placing his or her order, explicitly acknowledges that the order implies an obligation
to pay.
In those circumstances, the referring court will in particular have to verify whether the term
‘booking’ is, in the German language, both in everyday language and in the mind of the average
consumer who is reasonably well informed, and reasonably observant and circumspect,
necessarily and systematically associated with the creation of an obligation to pay. If it is not, it will
be for that court to find the expression ‘complete booking’ to be ambiguous, meaning that it cannot
be regarded as a formulation corresponding to the words ‘order with obligation to pay’ referred to in
Directive 2011/83.
NOTE: A reference for a preliminary ruling allows the courts and tribunals of the Member States, in disputes
which have been brought before them, to refer questions to the Court of Justice about the interpretation of
European Union law or the validity of a European Union act. The Court of Justice does not decide the
dispute itself. It is for the national court or tribunal to dispose of the case in accordance with the Court’s
decision, which is similarly binding on other national courts or tribunals before which a similar issue is raised.
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