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Bar Business Plan Template
TABLE OF CONTENTS
1.0 Executive Summary ........................................................................................................... 4
1.1 Business Objectives ..................................................................................................................................... 4
1.2 Mission Statement ........................................................................................................................................ 5
1.3 Guiding Principles ........................................................................................................................................ 5
1.4 Keys to Success ............................................................................................................................................ 5
2.0 Company Description ........................................................................................................ 5
2.1 Ownership .................................................................................................................................................... 6
2.2 Legal Form ................................................................................................................................................... 6
2.3 Start-Up Summary ....................................................................................................................................... 6
2.4 Location and Facilities ................................................................................................................................. 7
3.0 Products .............................................................................................................................. 8
3.1 Products/Services Descriptions .................................................................................................................... 8
3.2 Competitive Comparison ............................................................................................................................. 8
3.3 Product/Service Sourcing ............................................................................................................................. 9
3.4 Inventory Management ................................................................................................................................ 9
3.5 Warehousing and Fulfillment ....................................................................................................................... 9
3.6 Future Products/Services ............................................................................................................................ 10
4.0 Market Analysis ............................................................................................................... 10
4.1 Industry Analysis ....................................................................................................................................... 10
4.1.1 Market Size ............................................................................................................................................ 10
4.1.2 Industry Participants .............................................................................................................................. 11
4.1.3 Main Competitors .................................................................................................................................. 11
4.1.4 Market Segments ................................................................................................................................... 13
4.2 Market Tests ............................................................................................................................................... 13
4.3 Target Market Segment Strategy ................................................................................................................ 14
4.3.1 Market Needs ......................................................................................................................................... 14
4.3.2 Market Trends ........................................................................................................................................ 14
4.3.3 Market Growth ....................................................................................................................................... 15
4.4 Positioning ................................................................................................................................................. 15
5.0 Marketing Strategy and Implementation ...................................................................... 15
5.1 SWOT Analysis ......................................................................................................................................... 15
5.1.1 Strengths ................................................................................................................................................ 15
5.1.2 Weaknesses ............................................................................................................................................ 16
5.1.3 Opportunities ......................................................................................................................................... 16
5.1.4 Threats ................................................................................................................................................... 16
5.2 Strategy Pyramid ........................................................................................................................................ 16
5.3 Unique Selling Proposition (USP) ............................................................................................................. 16
5.4 Competitive Edge ....................................................................................................................................... 17
5.5 Marketing Strategy and Positioning ........................................................................................................... 17
5.5.1 Positioning Statement ............................................................................................................................ 17
5.5.2 Pricing Strategy ..................................................................................................................................... 17
5.5.3 Promotion and Advertising Strategy ...................................................................................................... 18
5.5.4 Website .................................................................................................................................................. 18
5.5.5 Marketing Programs .............................................................................................................................. 18
5.6 Sales Strategy ............................................................................................................................................. 18
5.6.1 Sales Forecast ........................................................................................................................................ 19
5.6.2 Sales Programs ....................................................................................................................................... 19
5.7 Legal .......................................................................................................................................................... 20