CONFIDENTIAL
Page 2
TABLE OF CONTENTS
1. SUMMARY ................................................................................................................................................................. 3
2. ORGANIZATION OVERVIEW .................................................................................................................................... 3
2.1 ORGANIZATION BACKGROUND .................................................................................................................... 3
2.2 MANAGEMENT TEAM AND KEY PERSONNEL ................................................................................................ 4
2.3 PROGRAM OFFERINGS ................................................................................................................................... 5
2.4 ORGANIZATION OBJECTIVES AND SUCCESS INDICATORS ......................................................................... 5
3. MARKET AND INDUSTRY ANALYSIS .......................................................................................................................... 6
4. MARKETING PLAN ..................................................................................................................................................... 7
5. OPERATIONS PLAN ................................................................................................................................................... 8
5.1 SHORT-TERM PLAN .......................................................................................................................................... 8
5.2 LONG-TERM PLAN ........................................................................................................................................... 8
6. FINANCIAL PLAN ...................................................................................................................................................... 9
6.1 ASSUMPTIONS .................................................................................................................................................. 9
6.2 FINANCING AND INVESTMENTS ..................................................................................................................... 9
6.3 FUNDRAISING ................................................................................................................................................ 10
6.4 FUNDING ........................................................................................................................................................ 11
7. FINANCIAL STATEMENTS ......................................................................................................................................... 12
7.1 PROJECTED EXPENSES .................................................................................................................................. 12
7.2 PROJECTED CASH FLOW STATEMENT .......................................................................................................... 13
7.3 BALANCE SHEET ............................................................................................................................................. 14
8. APPENDIX ................................................................................................................................................................ 15